Smile.io 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Smile.io

4.9

(58)

Pricing

Starting at $49.00 per month

About Smile.io

Smile.io is a loyalty program software that gives customers from over 100,000 brands access to exclusive perks, attractive discounts, and an engaging way to connect with the user's brand every time they visit their store.

Loyalty points program

Earn points for actions like creating a customer account, placing an order, social engagement, and more
Create urgency with bonus points & points expiry campaigns
Save abandoned carts & invite customers back with points reminders
Customers can redeem points for coupon codes or free gifts at checkout

Referral program

Create social proof with valuable word-of-mouth marketing
Encourage customers to refer a friend using personalized referral links through pop-ups and emails and reward both the friend and the brand advocate
Easily monitor referral traffic and sales with in-app analytics

VIP program

Strengthen customer retention with VIP statuses and perks
Upsell customers to motivate them to progress towards the next VIP tiers
An engaging rewards widget and pop-up panel that lives right on the user's store makes capturing emails and gaining new program members easy
Matches the user's store design and aesthetic: add...

Smile.io Screenshots

Smile.io Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Starter

$49.00

flat rate, per month

Plan includes:

Nudges
Points Expiry
Points Program
Program Branding
Referral Program
Reward Emails

Growth

$199.00

flat rate, per month

Plan includes:

Nudges
Points Expiry
Points Program
Program Branding
Referral Program
Reward Emails

Pro

$599.00

flat rate, per month

Plan includes:

Nudges
Points Expiry
Points Program
Program Branding
Referral Program
Reward Emails

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Smile.io Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Smile.io
Activity Tracking
Communication Management
Coupons
Customer Activity Tracking
Customer Profiles
Customizable Branding
Discount Management
eCommerce Management
Email Marketing
For Customer Referrals
Gamification
Incentive Management
Loyalty Program
Membership Management
Multi-Channel Marketing
Performance Metrics
Referral Tracking
Reminders
Rewards Management
ROI Tracking
Social Media Integration
Social Promotion
Third-Party Integrations

Smile.io Integrations

Klaviyo

Integration rated 4.9 from 14 reviews

HubSpot CRM

Mailchimp

Loox

Campaign Monitor by Marigold

Dotdigital

See all 15 integrations

Smile.io User Reviews

Overall Rating

4.9

Ratings Breakdown

90%

Secondary Ratings

Ease of Use

4.9

Value for money

4.7

Customer support

4.8

Functionality

4.7

Tom L.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

A great loyalty app with amazing people behind it.

Signed up on Smile over 15 years ago. Have sampled all kinds of other loyalty apps over the years and nothing came close to smile in terms of price and functionality. The experiences I've had with their support team has made me a client for life.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Originally it was ease of setup that drew us to smile. However I have to say that the best thing about this app is the customer service. It is always a delight to deal with their staff.

Cons:

I really can't say what I like least because I have not identified any issues with the platform or limitations. I suppose some more in depth reporting would be helpful.

Reasons for choosing Smile.io

It was more about timing than anything. We had adopted a loyalty program very early on and Smile was one of the only apps at the time. Having said that, using it and working with their support team has only affirmed that we made the right decision.

Kyle C.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2025

Smile.io is the way to go.

The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, [sensitive content hidden], were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements. Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out. I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I most enjoyed the customer service that I received. Before choosing Smile.io, I met with [sensitive content hidden], who was able to guide me through how to set up the app and work through some complicated scenarios that I had. After engaging with another loyalty product about their offerings, hoping to get a meeting to chat through the specifics, I received a link to a price list and setup guide. Smile.io's customer service is incredible!

Cons:

There were a few things that I wish the program offered. Our company has a subscription model product, and I wish I could reward only customers who have a subscription with loyalty points. This functionality does not exist without complicated development.

Reasons for switching to Smile.io

Yotpo's system was clunky and complicated. I was looking for a new platform that looked great and was easy to configure.

Denise Nicole G.

Verified reviewer

Education Management

Self-Employed

Used other for less than 2 years

Review source

Reviewed July 2021

What is good about Smile io?

As customer, I enjoy purchasing products as I can redeem points, rewards, and avail discounts. The app also notifies me about my earned coupon and use it instantly.

Ratings Breakdown

Ease of use

Functionality

Pros:

For business owners, smile io will help them to attract and retain customers by creating a unique earning programs. You can give out coupons, rewards, points, and discounts that the customers are looking for as they also want to earn as much as they spend.

Cons:

It is not advisable for starting businesses to use this app as they charged 50$ monthly. It is a bit pricey but I think it is still worth to try. When I am using the app as a customer, a bug occured that alter the redeemed points I want to make but it only happened once and I think most of the apps experience bugs that is even worst then this. So, I still recommend this!

Stuart H.

Verified reviewer

Retail

Self-Employed

Used daily for less than 6 months

Review source

Reviewed November 2025

Great App and Fantastic Customer Support.

We only launched the programme a week ago but my overall impression has been great. Customers have started engaging with the programme straight away, and we have already started seeing customers redeeming rewards, and have just had our first referral! The customer support team have also been fantastic and have been there to answer any questions. Special thanks to [sensitive content hidden] who have both been fantastic.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The app is relatively straight forward / quick to set up and offers lots of options for how customers can earn and redeem points. I think the referral feature is especially useful for customer acquisition. I think the customer interface is great and looks fantastic on the website. The customer support has also been fantastic.

Cons:

I think it would be useful if there were more options for tailoring notifications in the app, although this can be achieved by integration with Klaviyo (or similar providers). I also think it would be super helpful to have the option to let the customer earn points by signing up to our mailing list. At the moment, we have to get customers to sign up to the Loyalty Programme and email marketing list separately, so we use two different popups. It would be better if this could be integrated, so the customer signs up to the Loyalty Programme, and then from there they can sign up to the mailing list (and earn points as an incentive).

Reasons for choosing Smile.io

Slightly better features (analytics and integrations) and more established

Vendor Response

Thank you for sharing your positive experience with Smile.io! We're thrilled to hear that you find our platform easy to set up and it looks fantastic on your site! It's great to know that your customers are returning and redeeming their rewards. If you ever have any questions or need assistance with further customization, feel free to reach out to our support team at help@smile.io. We're here to help ensure your loyalty program continues to drive success for your business. Thank you for choosing Smile.io!

Replied December 2025

Tova L.

Verified reviewer

Cosmetics

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Rewards Make Happy Customers

It’s been great. Customers really like collecting and redeeming coins. Making the switch from a subscription offering to Smile.io was the right move to make for my business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smile.io integrates well with my Shopify store. They make it easy for customers to redeem rewards online or in person.

Cons:

It’s a bit clunky when using search for customers. If you choose the wrong name you have to re-type the name instead of simply going back. It would also be nice to be able to merge customers within the app.

Reasons for choosing Smile.io

Better reviews Better price Better integration

Reasons for switching to Smile.io

It takes awhile to get through our products so a monthly subscription didn’t really work. Rewards are much better.

Cesars M.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2026

Smile for your rewards!

Overall, Smile.io is a very good app with great support and strong features for building customer loyalty. It works well, but it can get expensive depending on your needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer service is amazing and very responsive. The product is one of the best in the loyalty space and it’s easy to use, customize, and manage for customers.

Cons:

The main downside is the pricing. As your store grows and you need more features, the cost increases quickly and can become expensive for smaller businesses.

Reasons for choosing Smile.io

I am still looking for more apps, and I haven't had the chance to try Selly, but it's scheduled for this week.

Jacky M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Great and easy to use rewards app

its a great option for people with bigger stores wanting an ease free rewards system, its seamless to use on the site and customers never have issues, plus my fave feature is the integration on the checkout page.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

i think the ease of use and the variety of what we can offer customers is the best, we were able to customise their rewards at our discretion and then optimise based off feedback.

Cons:

i think we've got no issues now and all integration issues have been sorted quickly. for example, wholesale all in one wasnt compatible and now its perfect!

Reasons for choosing Smile.io

honestly the service from yotpo from the start was hard to navigate then i did a demo with smile and i was set on my decision.

Dave K.

Verified reviewer

Retail

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed December 2025

A Simple, Effective Loyalty Tool for Shopify Stores

Overall, it’s been a reliable and effective loyalty platform that does what it promises without unnecessary complexity. It’s easy to manage, works well with Shopify, and delivers clear value for customer retention.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s easy to set up and integrates cleanly with Shopify, so you can launch a loyalty programme quickly without custom development. The system is simple for customers to understand and actually encourages repeat purchases.

Cons:

Some useful features and deeper customisation are locked behind higher-priced plans. The customer-facing widget is functional but limited in terms of design control.

Reasons for choosing Smile.io

Smile.io was the best balance of ease, features, and cost for our Shopify store.

Lindsey E.

Verified reviewer

Arts and Crafts

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy and Professional Reward App

I’ve been using Smile.io for about five years now. I love how it seamlessly integrates into my website. Customers can see their point values and use them when they are ready. I never have to do anything other than setup new campaigns if I’m running a double points deal.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of setup and points campaign ability Great customer service Professional looking rewards to add credibility Customers can easily use their rewards without needing any help from me. Easily adjust point balance manually, if needed.

Cons:

There aren’t many cons I can think of. Maybe they could offer more options, but there are already quite a few.

Max G.

Verified reviewer

Furniture

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy to Use Loyalty Program That Drives Repeat Customers

Overall, Smile.io has been a great loyalty solution for our store. It runs reliably, improves customer engagement, and makes it easy to launch reward campaigns without complexity. It’s a solid long term tool for building customer retention and brand loyalty.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smile.io is very easy to set up and use, even without technical knowledge. The rewards and points system is flexible, integrates seamlessly with Shopify, and helps increase repeat purchases. Customer support is responsive and helpful whenever clarification is needed.

Cons:

Some advanced customisation options are limited on lower plans, and deeper reporting features would be helpful for more detailed analysis. However, these are minor compared to the overall value provided.

Showing 1 - 10 of 58 Reviews

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