Smile.io 2026: Benefits, Features & Pricing

Wondering if Smile.io is right for your organization?

Our Customer Experience Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Smile.io

4.9

(60)

Pricing

Starting at $49.00 per month

About Smile.io

Smile.io is a loyalty program software that gives customers from over 100,000 brands access to exclusive perks, attractive discounts, and an engaging way to connect with the user's brand every time they visit their store.

Loyalty points program

Earn points for actions like creating a customer account, placing an order, social engagement, and more
Create urgency with bonus points & points expiry campaigns
Save abandoned carts & invite customers back with points reminders
Customers can redeem points for coupon codes or free gifts at checkout

Referral program

Create social proof with valuable word-of-mouth marketing
Encourage customers to refer a friend using personalized referral links through pop-ups and emails and reward both the friend and the brand advocate
Easily monitor referral traffic and sales with in-app analytics

VIP program

Strengthen customer retention with VIP statuses and perks
Upsell customers to motivate them to progress towards the next VIP tiers
An engaging rewards widget and pop-up panel that lives right on the user's store makes capturing emails and gaining new program members easy
Matches the user's store design and aesthetic: add...

Smile.io Screenshots

Smile.io Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Starter

$49.00

flat rate, per month

Plan includes:

Nudges
Points Expiry
Points Program
Program Branding
Referral Program
Reward Emails

Growth

$199.00

flat rate, per month

Plan includes:

Nudges
Points Expiry
Points Program
Program Branding
Referral Program
Reward Emails

Pro

$599.00

flat rate, per month

Plan includes:

Nudges
Points Expiry
Points Program
Program Branding
Referral Program
Reward Emails

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Smile.io Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Smile.io
Activity Tracking
Communication Management
Coupons
Customer Activity Tracking
Customer Profiles
Customizable Branding
Discount Management
eCommerce Management
Email Marketing
For Customer Referrals
Gamification
Incentive Management
Loyalty Program
Membership Management
Multi-Channel Marketing
Performance Metrics
Referral Tracking
Reminders
Rewards Management
ROI Tracking
Social Media Integration
Social Promotion
Third-Party Integrations

Smile.io Integrations

Klaviyo

Integration rated 4.9 from 14 reviews

HubSpot CRM

Mailchimp

Loox

Campaign Monitor by Marigold

Dotdigital

See all 15 integrations

Smile.io User Reviews

Overall Rating

4.9

Ratings Breakdown

90%

Secondary Ratings

Ease of Use

4.9

Value for money

4.7

Customer support

4.8

Functionality

4.7

Lindsey E.

Verified reviewer

Arts and Crafts

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy and Professional Reward App

I’ve been using Smile.io for about five years now. I love how it seamlessly integrates into my website. Customers can see their point values and use them when they are ready. I never have to do anything other than setup new campaigns if I’m running a double points deal.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of setup and points campaign ability Great customer service Professional looking rewards to add credibility Customers can easily use their rewards without needing any help from me. Easily adjust point balance manually, if needed.

Cons:

There aren’t many cons I can think of. Maybe they could offer more options, but there are already quite a few.

Max G.

Verified reviewer

Furniture

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy to Use Loyalty Program That Drives Repeat Customers

Overall, Smile.io has been a great loyalty solution for our store. It runs reliably, improves customer engagement, and makes it easy to launch reward campaigns without complexity. It’s a solid long term tool for building customer retention and brand loyalty.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Smile.io is very easy to set up and use, even without technical knowledge. The rewards and points system is flexible, integrates seamlessly with Shopify, and helps increase repeat purchases. Customer support is responsive and helpful whenever clarification is needed.

Cons:

Some advanced customisation options are limited on lower plans, and deeper reporting features would be helpful for more detailed analysis. However, these are minor compared to the overall value provided.

Chrys T.

Verified reviewer

Cosmetics

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2026

Really loving the app. My customers feel appreciated.

It has been a fabulous experience so far. The team was extremely helpful in the set up process as I did have a few snags setting it up. But customer service handled it quickly. I do wish I could offer more points automatically like for reviews and UGC but that doesn't seem to be a feature quite yet. Hopefully soon.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

So far everything works well. My customers are earning points for purchases and able to use them on future purchases. It helps the customer feel appreciated for their support.

Cons:

The only real complaint I have is that the set up process was a bit difficult and I had to reach out to customer service a few times for help. However, they were quick to respond and fixed everything.

Verified

Reviewer

Sporting Goods

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2019

Less expensive but less effective

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to set up and easy to operate. Recent changes to the platform have improved the backend experience.

Cons:

Because they design the app to be plug and play it limits the customization which causes issues for branding and user experience.

Reasons for choosing Smile.io

Less expensive.

Kyle C.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2025

Smile.io is the way to go.

The Smile app has been one of the easiest loyalty and referral apps I’ve set up on Shopify. Their support team, [sensitive content hidden], were always quick to respond and incredibly helpful with any technical questions I had. If a feature wasn’t available, they didn’t just brush it off; they passed along recommendations to their product team as possible future enhancements. Unlike many other apps with endless chatbots or large teams of agents giving generic responses, Smile has a small team of real people who actually care and help you get your program up and running. That personal touch really stood out. I’ve been very happy with both the level of service and the product itself, and I’m already seeing Smile make a positive difference in my customer lifetime value. Highly recommend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I most enjoyed the customer service that I received. Before choosing Smile.io, I met with [sensitive content hidden], who was able to guide me through how to set up the app and work through some complicated scenarios that I had. After engaging with another loyalty product about their offerings, hoping to get a meeting to chat through the specifics, I received a link to a price list and setup guide. Smile.io's customer service is incredible!

Cons:

There were a few things that I wish the program offered. Our company has a subscription model product, and I wish I could reward only customers who have a subscription with loyalty points. This functionality does not exist without complicated development.

Reasons for switching to Smile.io

Yotpo's system was clunky and complicated. I was looking for a new platform that looked great and was easy to configure.

Corinne M.

Verified reviewer

Retail

Self-Employed

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy to use app to offer my customers rewards for repeat business!

My overall experience with Smile.io has been good. It basically works on its own! I set it up and it runs smoothly by itself.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the ease of use for my customers to use Smile.io. I also appreciate the intuitive interface the app offers and allows me to make changes or updates quickly and easily.

Cons:

I really don't have much bad to say about Smile.io. The service is great and I have rarely had to use customer support. When I have they're prompt and pleasant to deal with.

Richard B.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Love Smile

Love it and would definitely recommend as a loyalty platform for all users. Integration is smooth and customer support is great.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The tiers for our loyalty program seem to resonate really well with customers. We also find that customers who use Smile tend to convert twice as much as normal repeating customers. The program is great

Cons:

I would love to see a little more investment in the multicurrency program - currently it is limited to percentage off and in a multicurrency store it is harmful

Amanda B.

Verified reviewer

Retail

Self-Employed

Used daily for more than 2 years

Review source

Reviewed December 2025

Easy to use

I love that my repeat customers can be rewarded for their loyalty by earning points that they can turn into discounts in the shop. It's also great being able to have the rewards points connect to both online and in person sales.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the ease of use of Smile.io. It's very easy to set up and to fit with the theme of your website and branding.

Cons:

I don't think I've ever had a negative experience with Smile.io in the many years I've been using it

Solangel P.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed January 2026

My best partner to keep my customers happy

Excellent experience. I haven’t even had to contact support for anything. It is a turnkey, set it and forget it loyalty program. Love that it integrates with Loox and Klaviyo.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customers really feel rewarded and part of an exclusive club, especially now that their available points show within the checkout process. I love smile.

Cons:

I love everything about Smile. No complaints so far. I have never had to ask for support because of something not working.

samantha s.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

the best rewards app out there

amazing! happy customers and helped improve ROAS and sales with loyal customers - loved the ability to send emails through smile and rewards loyal customers on their birthdays and large ordes

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a small business owner, I love how easy it was to set smile up and create different tiers for rewards

Cons:

nothing, the platform is very easy to use and customizable. didn't have many issues and their support team is fast

Showing 1 - 10 of 60 Reviews

See All Reviews