DataGroomr 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

DataGroomr

4.7

(10)

Pricing

Starting at $99.00 per year

About DataGroomr

Salesforce's Simple Deduplication & Data Hygiene App

Machine learning-based duplicate management is what DataGroomr does. Smartly deduplicate Salesforce data. No setup is necessary! Data cleansing involves comparing records, choosing which values to keep, appending and merging, and automatically verifying emails.

Records are compared side by side and merged according to your preferences with duplicate management. Choose the master record, duplicate the values, or make inline changes. Trimmr gains knowledge through your activities. Trimmr becomes better at deduplicating your data as you merge duplicates.

All of your duplicate records will be merged by DataGroomr. No problem if you need greater control. You can design your own merging rules. Create rules for Master Record Selection or Field Values using the convenient drag-and-drop rules editor.

The Importr module stops imports from causing duplicate records to be created in Salesforce. Display data hygiene information in a dashboard that may be customised using basic charts. You may get data validation for emails, addresses, and phone numbers from Brushr.

DataGroomr Screenshots

DataGroomr Pricing and Plans

Starting price: $99.00 per year

Free Trial

Free Version

Basic

$99.00

flat rate, per year

No plan information available

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DataGroomr Features

Popular features found in Data Quality
Address Validation
Data Cleansing
Data Profiling
Match & Merge
Multiple Data Sources
More features of DataGroomr
Data Import/Export
Data Transformation
Data Verification
Duplicate Detection
Master Data Management
Reporting/Analytics

DataGroomr User Reviews

Overall Rating

4.7

Ratings Breakdown

70%

30%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.8

Functionality

4.4

Have you used DataGroomr and would like to share your experience with others?

Mia V.

Verified reviewer

International Trade and Development

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed January 2022

Great product for cleaning up duplicates in Salesforce

The problem we solved with DataGroomr was performing mass merges of duplicate Salesforce records. This saved us hours and hours of manual work that frankly would not have gotten done if we didn't find this tool. Customer service was also very responsive and helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After reviewing a few products, DataGroomr was by far the easiest to use while also meeting the needs of our complex dataset. What I like most about the product is the ability to do mass merges of duplicate records easily and based on criteria that I set.

Cons:

We used DataGroomr for standard objects in Salesforce. It would be nice if we could also de-dupe records for a number of custom objects that we have.

Vendor Response

Thank you for the kind review. I just wanted to mention that DataGroomr does support deduping of custom objects. Please contact our support team (support@datagroomr.com) and we would be happy to demonstrate how to do set this up.

Replied February 2022

Alexis C.

Verified reviewer

Marketing and Advertising

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed April 2025

Effortless Salesforce Data Management with DataGroomr

[sensitive content hidden], the integration team and support have been such big help serving our needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

DataGroomr has been an excellent addition to our tech stack. It has helped us clean up our Salesforce Leads, Contacts, and Opportunities objects with highly efficient merge intelligence tools. Not only has it been great for our data hygiene, but it has also made lead data imports a breeze.

Cons:

Added cost for big datasets like our Lead Object. Understandable but I add a con as it was mandatory.

Reasons for choosing DataGroomr

More affordable and demo was very accommodating

Dave S.

Verified reviewer

Education Management

11-50 employees

Used weekly for free trial

Reviewed June 2020

Simpler and better duplication catching than Cloudingo

Clearly they are striving for an intuitive and user-friendly tool. That's a hard task because the nature of these operations is such that it can get very complex very fast. So far they are doing a good job of walking that tightrope.

Ratings Breakdown

Ease of use

Functionality

Pros:

There was no complex configuration of the tool. Right away it was able to search for duplicates and in fact it found numerous duplicates (with slightly different email addresses) that Cloudingo had not found.

Cons:

As of yet, there is not a method available to import a list of people to multiple objects. Sometimes we have list of attendees at events that might already exist as Contacts, or Leads, or not at all. We need a process to check across the two objects before then creating a new Lead record. I met with some folks from DataGroomr and shared this with them. It's possible that an upcoming release which enables you to export your CSV with added info about the outcome for each record will make it possible for us to do what we need. As I write this it's June of 2020 so that feature may have been rolled out.

Reasons for switching to DataGroomr

We still have Cloudingo but have been frustrated by it for a while. We're trying DataGroomr as an alternative.

Vendor Response

Hi Dave, We appreciate your feedback and I just wanted to let you know we've added an ability to export matched and unmatched CSV records. Please try it out and let us know what you think...

Replied June 2020

Adam J.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed January 2022

Data Merge Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Once setup it's pretty easy to use, the data manipulation tools were an added bonus

Cons:

The rules engine has a steep learning curve

Reasons for switching to DataGroomr

More users can access the solution, more freedom over rule frequency

Andrew M.

Verified reviewer

Education Management

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed January 2022

Excellent Product

Overall I'm happy with the purchase and wished I had more time to use it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

DataGroomr is very easy to set-up and use. The support is quite good and responsive. They even offered to add a feature for me when I asked for it.

Cons:

It's a bit overzealous on the matches in contacts. I merge a lot but equally reject a lot of the matches. I can't blame it as so much information is similar and hopefully it learns over time. I often have to open the records in SF to compare further detail. Thankfully the links are prominent to open them.

Reasons for choosing DataGroomr

Price and Good UI

Vendor Response

Hi Andrew, quick suggestion... You can build your own Machine Learning Model that is trained on your data and should be more precise. You can learn more about this feature in our documentation (https://help.datagroomr.com/support/solutions/articles/44002125863-matching-models-creating)

Replied February 2022

Claire B.

Verified reviewer

Leisure, Travel & Tourism

501-1000 employees

Used daily for free trial

Reviewed August 2020

Impressed with DataGroomr

We signed up for a free trial with DataGroomr and after pretty thorough testing had intended to purchase and implement it, but have unfortunately had to defer due to a contractual dispute with our previous supplier. From what I saw however I was keen to switch us onto this platform as it is much simpler and the customer service was miles ahead.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Compared with our existing deduplication software, DataGroomr was really simple to use, and the customer support was friendly and responsive.

Cons:

The product is relatively new so there are still some features that are being worked on, but that said, each time we had a question or an issue, the team worked on it immediately and normally had a fix or upgrade deployed within a week.

Susie H.

Verified reviewer

Staffing and Recruiting

51-200 employees

Used weekly for less than 6 months

Reviewed August 2020

Powerful, User-Friendly, and a HUGE Time Saver!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Implementing Datagroomr in our Salesforce org was extremely simple. The software is very user-friendly and you have complete control over the matching criteria, filters, and confidence level so you can customize the product to your specific needs. Our org has well over 1 million records and so far this product has been more than capable of quickly analyzing the records. The customer service is AMAZING and [SENSITIVE CONTENT HIDDEN] has been able to quickly add functionality to improve the record review and merge process (i.e. adding capabilities to edit lookup and multi-select picklist values prior to merging).

Cons:

I have not encountered any "cons" about this product so far.

Isaac M.

Verified reviewer

Insurance

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed January 2022

A great product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very customizable so we can really have the most control over the data that we are importing. The machine learning is reliable

Cons:

Can be difficult when the product doesn't catch duplicates, or incorrectly flags duplicates.

Eric B.

Verified reviewer

Newspapers

51-200 employees

Used weekly for less than 6 months

Reviewed May 2020

Saved me a lot of time

My overall impression is that it's user friendly, accurate and incredibly time-saving.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Logging into the web app and seeing a list of duplicates already waiting for me (without having to spend tons of time refining matching or duplicate rules) was a rush. Super easy to use and set up, and it found a lot of duplicates that our current rules did not.

Cons:

$99 per year can be pricey for smaller organizations.

Reasons for switching to DataGroomr

Customizing DemandTools to catch duplicates for different objects was too time consuming.

Rick R.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed January 2022

Great product