Appcues 2026: Benefits, Features & Pricing

Name: Appcues
Rating: 4.8 (100 reviews)

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Appcues

4.8

(100)

Pricing

Starting at $250.00 per month

About Appcues

Create stunning in-app experiences in minutes without any help from your developers. Design beautiful, personalized experiences that feel native to your product with our no-code Builder. Deliver the right experience to the right user, at the right time with our powerful targeting engine. Measure product adoption and the impact of your experiences with our turnkey event visualizations and dashboards.

Appcues Screenshots

Appcues Pricing and Plans

Starting price: $250.00 per month

Free Trial

Free Version

Start

$250.00

usage based, per month

Plan includes:

10 Custom Goals
Flow Priority
Onboarding Tours
Umlimited Branded Themes
Upto 5 Audience Segments

Grow

$1,000.00

usage based, per month

Plan includes:

Checklists
In-App Surveys
Includes Unlimited Audience Segments
Unlimited Track Events

Scale

Pricing available upon request

Plan includes:

50 Custom Goals
Checklists
In-App Surveys
Includes Unlimited Audience Segments
Standard Integration Packages
Unlimited Track Events

Appcues Features

Popular features found in Digital Adoption Platform
Audience Targeting
Content Creation
Contextual Guidance
In-App Training
Launch Management
Self Service Tools
User Onboarding
More features of Appcues
Activity Tracking
Alerts/Notifications
API
Customer Segmentation
Data Quality Control
Engagement Tracking
Monitoring
Multi-Language
Reporting/Analytics
Survey/Poll Management
Surveys & Feedback
Visual Analytics
Workflow Management

Appcues Integrations

Heap

Vero

Segment

Intercom

Customer.io

Mixpanel

See all 14 integrations

Appcues User Reviews

Overall Rating

4.8

Ratings Breakdown

82%

15%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.8

Functionality

4.5

Kenan A.

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2018

True Builders!

Lovely. I'm a fan!

Ratings Breakdown

Ease of use

Previously 5

Value for money

Customer support

Functionality

Previously 4

Pros:

How they reinvest into R & D. The product had blossomed over the last year and I'm really impressed how they build new features and improve the old ones. It's really easy to use and takes away the previous barriers between dev and our customer facing teams when it comes to announcing product changes.

Cons:

They need some more work on integrations with Intercom. We had to figure out a hack to get proper NPS tags in Intercom.

Alex M.

Verified reviewer

Philanthropy

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2017

Appcues has revolutionized the way that we do onboarding. We have seen a ton of success using it!

Support tickets from first-time users have been almost eliminated as a result of using Appcues. This saves our company time and energy. We're able to educate users quickly and efficiently without annoying them with obnoxious additional registrations or blank fields to populate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Appcues is amazingly well designed for any user. It's intuitive and simple to set up. It's data and record keeping make it a breeze to maintain and manage. Their customer success team is very friendly and truly desires to see your business succeed. By using Appcues, we've almost completely eliminated new user support inquiries. It provides us a way to proactively communicate how to use our software and where to begin.

Cons:

Software updates are sometimes poorly communicated. But they're quick to educate and catch you up to speed when you're in need!

Christine W.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed October 2018

Easy to use and awesome support. Critical for SaaS communication with clients.

We definitely need this for effective communication with our clients. When a new feature is released, this is the easiest way to show functionality and train our users on best practices. It definitely cuts out useless emails and gives people the information they need exactly where they need it. Overall a great UI and great support through Appcues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that things are always improving. The product updates and new features released are always relevant and well thought out. When we first starting using the system the functionality was good, but over the past year they have continued to make things easier.

Cons:

Not sure I have an answer for this. Maybe some more robust reporting could be developed, but what is there now is more than adequate.

Joseph P.

Verified reviewer

Computer Software

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed October 2018

Targeted User Messaging

Overall, our experience with Appcues has been highly positive. CSR, our account rep, has been magnificent in assisting us with our strategic use of Appcues to drive customer engagement and improve retention. (Both our engagement and retention rates have improved significantly as a result of our Appcues usage, and that trend looks to improve into the future.) Further, the Appcues team is continuously making improvements to the product. The functionality today is streets ahead of what it was even a year ago, and the product improvement shows no signs of stopping. Based on my experience, I highly recommend Appcues to any SaaS company looking to improve their customer engagement.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The granular targeting of users is fantastic. You can specify messaging to appear to customers according to a wide variety of parameters, allowing you to tailor a communication for almost any situation your user encounters while using your application.

Cons:

The Reporting still leaves a bit to be desired, being, at time of writing, limited to a CSV of user interactions with a given message flow. The data is there, but it's up to you to ingest it into your BI software and slice and dice the data to get insights.

Martin L.

Verified reviewer

Information Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed February 2018

Really simple to use and a big help in onboarding new users

It has greatly improved our user onboarding and has been of big help in reducing the workload of our support staff.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have enjoyed the experience with Appcues from the start. First, their Academy is very insightful and gave me many ideas to use in our own Onboarding flow. Second, I really liked that I was able to create our own flows into our system during the free trial which meant that I was able to see how it would work for our customers. Third, the ability to customise the tutorial to visually match our brand identity was very important to me. In general, the experience for me as has been basically frictionless.

Cons:

It's missing a way to easily analyse your data and to see where your users drop off (only available through third-party integration). It can be done via a csv export but is not as user-friendly as the whole other experience with the system.

Erik M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed November 2018

Top-notch, low code, in-app notifications and training elements.

I mostly use AppCues for in-app user messaging about product releases, important announcements, and notification of planned software downtime.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I'm especially fond of how easy the AppCues interface is to use. It makes executing upon in-app messaging programs (via slide-outs and modals) a breeze, and adding training elements (hover-overs and tool-tips) can be done in a snap.

Cons:

Occasionally the app will "stick" and metrics will be slow to populate - but that's probably due to user impatience more than anything else.

Neel D.

Verified reviewer

Computer Software

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed June 2019

Highly recommend to product teams that care about retention

We were able to improve first month retention by 20% using appcues. It's ability to quickly iterate various flows to improve our on-boarding and activation are a game changer and don't require additional designers/engineers on staff. Furthermore, we also use it for in app announcements and NPS.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of set up, analytics, educational content, ability to quickly iterate and experiment

Cons:

Chrome extension is sometimes buggy but it's gotten much better as of late. Additionally, there are no integrations out for email providers.

Jeff C.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2020

Superior Support and Quality Product

Overall fantastic.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Ease of use, very intuitive, but if I run into any issues the support is top notch and very responsive.

Cons:

The document library can be difficult to find what I need at times, I usually like to find the answers myself.

Rubi S.

Verified reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed June 2019

Gotta love AppCues!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

AppCues is so easy to use! This tool has had a huge impact in our ability to improve and experiment with our app experience without waiting on dev teams.

Cons:

Load time could be faster, but its qualities override this negative.