Centra 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Centra

4.8

(46)

Pricing

Pricing available upon request

About Centra

Centra is the only e-commerce platform built specifically for global fashion and lifestyle brands.
With built-in core functionality including, DTC and wholesale modules, Centra enables brands to create the best local shopping experience on a global level.

Centra sets you up to create local shopping experiences on a global scale, both direct-to-consumer and wholesale. It enables you to do this without running endless IT projects with expensive third parties. But Centra also gives you the freedom you need with no lock-ins to payment methods or templates. And Centra does not take a percentage of your sales revenue, so your total-cost-of-ownership will likely go down.

Centra delivers a number of benefits to brands:

Sell more with automatic localization of content, prices, sizing, images, text etc.
Sell more with world class voucher and promotion engine for both DTC and B2B.
Spend IT resources where it matters with Centra's built in core functionality that covers all your needs for things "that should just work" and then gives you full flexibility to integrate best-of-breed partners.
Save time and effort by managing direct-to-consumer (DTC) and wholesale (B2B) e-commerce...

Centra Screenshots

Centra Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Centra Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Centra
API
Catalog Management
Customizable Branding
Discount Management
eCommerce Management
Email Marketing
Inventory Tracking
Kitting
Multi-Channel Management
Multi-Currency
Multi-Location
Order Management
Order Processing
Order Tracking
Payment Options
Product Catalog
Product Data Management
Purchase Order Management
Reporting & Statistics
Retail Inventory Management
Reviews Management
Shopping Cart
Social Media Integration
Templates
Third-Party Integrations
Website Management

Centra Integrations

Adyen

Storyblok

Klaviyo

Voyado

Centra User Reviews

Overall Rating

4.8

Ratings Breakdown

83%

15%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

4.8

Functionality

4.7

Pontus K.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 6 months

Review source

Reviewed April 2021

The ultimate platform for scaling your business

We've had a great transition from Shopify to Centra with the help of the fantastic Centra team. We've been up and running for the past two months and I only have good things to say about the software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, customization, integrations, pricing

Cons:

I do not have any specific cons for this product

Reasons for switching to Centra

Scalability and customization

Sujata G.

Verified reviewer

Financial Services

501-1000 employees

Used monthly for free trial

Review source

Reviewed June 2024

Global Fashion Platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It gives a really good shopping experience and makes wholesale much easier.

Cons:

The UI can be a bit neater sometime it has many options.

Hugo B.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2023

ICIW Implementation

Very good, a necessary step forward for our brand to be able to adapt and stay up to date with trends. I also believe this new flexibility and time-to-market of design changes will help us communicate our brand more effectively on site.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The base features of the app - products, orders, vouchers make alot of sense and provide a lot of flexibility that we have lacked using our last platform.I really appreciate the GraphQL-APIs which allow us to inhouse more tasks and become more efficient without the need for consultancies to assist!Ease of plugin integration is also a very welcome change for us!Being able to separate B2B and B2C logic is something that helps us very much.

Cons:

Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.We are also unable to create Gift Cards through KCO, which was not communicated / raised in the discovery phase. This has forced us to create a sub-par solution to be able to sell Gift Cards.Feeds:This was probably the biggest hurdle for us - migrating from an existing feed structure to the Centra one proved to be almost impossible. The biggest issue is not being able to set the formatting <id> and <item_group_id> as we choose. I think the ability to use a delimiter between Product Number and Variant Number would help a lot.Another big hurdle, which I hope we will be able to solve using Depict, sorting by bestsellers and news.

Reasons for choosing Centra

More experience than Brink, Shopify because we preferred the idea of headless

Jonathan S.

Verified reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

A very flexible e-commerce platform that has yet to show weakness

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All businesses we have worked with have so far been possible to implement using Centra. Clients can start small and grow with the platform as they need. Third party integrations are extremely solid

Cons:

API documentation and custom fields can be improved. There are semi-reliable options for the latter

Reasons for switching to Centra

Due to direct limitations or too much time being spent on development black holes

Anton P.

Verified reviewer

Apparel & Fashion

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2022

Centra set up for client

We belive that the Centra team is really helpful and customer focused, when we needed they did support us during the whole project.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The pros are the pricelists for several markets, standard plugins and set ups that are easy to use. We belive this is a strong of the shelf product that have most of the e-com functionality that is needed to run your everyday business.

Cons:

The interface is not super intuitive, but we belive Centra has a roadmap for their own interface.

Johan M.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2020

Great platform to manage and increase sales, both B2B and B2C

Centra works as our hub for product catalog management, buying and B2B / B2C sales. It ties in seamlessly though API with our warehouse using ShipHero and our physical stores using Sitoo POS-system. All in all a great setup that keeps improving with monthly updates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use platform with great front-end and a robust back-end with good API-setup for connecting to external platforms.

Cons:

Dashboard hasn't been updated but is easily solved with good data export possibilities for external BI analysis.

Reasons for choosing Centra

Centra was a perfect fit, cloud based system custom made for our retail business, with API connections to all relevant third party software we need to create, buy and sell our collections in the best and most efficient way.

Reasons for switching to Centra

Microsoft Navision was way too complex and expensive, and we needed expensive consultants to make it fit our needs. Centra is more of an out of the box solution for us, with just as good or better functionality but at a better price and personal support.

Fredrika L.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2021

Centra review

My overall experience with Centra is great! We are still quite new users but can already see a lot of possibilities and great potential to grow with Centra moving forward. We have been adding new features, new shipping methods and product fields during this initial period and everything has been easy to implement. We have also recieved great support from Centra in all steps.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The centra software is easy to use and offer a lot of good features like bulk editing, product/order management, return management, creation of new markets etc. all in one place. The integration process was smooth and we are very happy with the outcome!

Cons:

A great opportunity or add to the current centra software would be a "controller" function for stock. For example that products recieve a small red flag if stock is below 2 pcs in a size variant.

Adam G.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Centra

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's flexibility and open APIs to take control and fully adapt to your organization.

Cons:

The product management could be easier to maintain and bulk manage, when it comes to very advanced data.

Reasons for switching to Centra

We outgrew WooCommerce.

Matilda M.

Verified reviewer

Sports

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2021

Daily Sports and Centra

Our overall experience with Centra is great - we loved that we choosed Centra because of their soloution both for B2C nad B2B and also their super easy part to just add new markets!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We are very pleased and happy that we choosed Centra as our platform, the product information is so easy to handle and we love the dashboard where you get a quick resume of all sales, orders and products. The intregation with our Business system and other tools was also super easy.

Cons:

We hope the part for Marketplace will be better and more simple than it is today.

Reasons for switching to Centra

We started to grow out of our old platform and also had high target goals and increased sales goals that we needed a better platform to help us with that.

Emma P.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

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