Centra 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Centra is right for your organization?

Our eCommerce Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Centra

4.8

(46)

Pricing

Pricing available upon request

About Centra

Centra is the only e-commerce platform built specifically for global fashion and lifestyle brands.
With built-in core functionality including, DTC and wholesale modules, Centra enables brands to create the best local shopping experience on a global level.

Centra sets you up to create local shopping experiences on a global scale, both direct-to-consumer and wholesale. It enables you to do this without running endless IT projects with expensive third parties. But Centra also gives you the freedom you need with no lock-ins to payment methods or templates. And Centra does not take a percentage of your sales revenue, so your total-cost-of-ownership will likely go down.

Centra delivers a number of benefits to brands:

Sell more with automatic localization of content, prices, sizing, images, text etc.
Sell more with world class voucher and promotion engine for both DTC and B2B.
Spend IT resources where it matters with Centra's built in core functionality that covers all your needs for things "that should just work" and then gives you full flexibility to integrate best-of-breed partners.
Save time and effort by managing direct-to-consumer (DTC) and wholesale (B2B) e-commerce...

Centra Screenshots

Centra Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Centra Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Centra
API
Catalog Management
Customizable Branding
Discount Management
eCommerce Management
Email Marketing
Inventory Tracking
Kitting
Multi-Channel Management
Multi-Currency
Multi-Location
Order Management
Order Processing
Order Tracking
Payment Options
Product Catalog
Product Data Management
Purchase Order Management
Reporting & Statistics
Retail Inventory Management
Reviews Management
Shopping Cart
Social Media Integration
Templates
Third-Party Integrations
Website Management

Centra Integrations

Adyen

Storyblok

Klaviyo

Voyado

Centra User Reviews

Overall Rating

4.8

Ratings Breakdown

83%

15%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

4.8

Functionality

4.7

William Å.

Verified reviewer

Sporting Goods

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Easy-to-use advanced backend system.

Pretty much everyone in the company is using centra on a daily basis whether it's warehouse, b2b, b2c, customer service, sales managers, logistics. It's truly a fantastic system. Centra has great customer service that are solution oriented to help us find ways to get the most out of Centra and implement new solutions.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

For us it's important to keep everything in one system. Centra allows us to keep track of inventory, process orders, create shipments and manage returns and much more without leaving centra.com. The B2B and B2C works pretty much the same making it easy to work with both and for our partners to process the shipments. Easy to use, both for us and our partners.

Cons:

It would be nice to be able to customize the system further to optimize the use for each companys profile.

Victor E.

Verified reviewer

Management Consulting

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Essential for fast growing international brands

Centra is a versatile, API first, headless platform that brings all the key functionalities and scalability to any DTC brand or any regular brand sites that want to go global.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you’re a company that are aiming to go global or are already global Centra is a key part for localization and globalization. The way you can structure and administrate markets, payment methods, warehouses and so forth is something I haven’t seen any other platform being close to.

Cons:

It’s been lacking some basic functionality and voucher/discount code management functionality and it been taking quite some time to get that deployed into the platform. However, this isn’t something that prevents anything, it’s more of a nice to have.

Reasons for choosing Centra

With a solid client list as Centra have and the product in it self being as explained in the previous questions it was the obvious choice if you would like to go global.

Reasons for switching to Centra

Lack of localization support in Shopify. Magento wasn’t really an option to stay with.

Frida K.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for more than 2 years

Review source

Reviewed March 2020

Centra

Order management Ecommerce Platform PIM Good and flexible!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to integrate new programs with plugins Helpfull account manager Product information management

Cons:

Product Feeds Thumbnail images Handling of returns

Reasons for choosing Centra

More easy to manage

Reasons for switching to Centra

Needed more advanced system

Erik C.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2023

Stockholm Surfboard Club

Really very amazing so far!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body.

Cons:

Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :)

Reasons for choosing Centra

Front-end aesthetics and general user experience for our B2B customers.

Carl-Axel R.

Verified reviewer

Retail

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed October 2021

Technically mature and leading the way

Overall really good. And I would like to highlight the superb technical support and guidance through Centra tech-team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. This makes it great for us since we have an technical team in-house to handle this.

Cons:

Image-upload, not good enough. And the overall backend UI, but here we know it is about to get an update within months.

Reasons for choosing Centra

Price, proven in the retail industry and synergies in the fact that we already had other solutions running on Centra.

Reasons for switching to Centra

End of life of Magento 1.

Adam S.

Verified reviewer

Luxury Goods & Jewelry

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2021

All Blues - Centra

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. Good integrations for headless e-commerce but also for wholesale and purchases. All in one.

Cons:

Not sufficient reports. Needs to be improved, specially regarding bundle products.

Reasons for switching to Centra

Better features. Supporting headless e-commerce.

Marius V.

Verified reviewer

Sporting Goods

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2020

Db Equipment

Way better uptime, faster workflow, less time spent on maintenance

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- SaaS - Easy to scale - Headless API - Quick to work in - Shared set-up for B2B and B2C - Integrations to key marketing platforms and payments

Cons:

- Poor CMS. Need to use external CMS. Small team.

Reasons for choosing Centra

Better support for multi warehouse and multi pricelist. Support for B2B in B2C set-up.

Reasons for switching to Centra

Slow workflow, too much time spent on maintenance, hard to scale capacity

Madelene T.

Verified reviewer

Sports

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2021

Optimal platform for upscaling D2C brands!

Our first months with Centra as our e-com platform we have had a super positive experience. We can already se a better conversion rate and a significantly lower bounce rate in our checkout.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super easy to work with, good possibilities to scale up and add new markets / currencies. One of the most important things for us when we was looking for a new e-com platform.

Cons:

The design is a bit old-school. Think it should be even more easy to work in the software if the design was a bit more up to date!

Reasons for choosing Centra

The focus on D2C brands.

Reasons for switching to Centra

Hard to customize and scale up with.

Anders E.

Verified reviewer

Computer Software

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Long time partner

Great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Centra is a modern, scalable and dynamic software. In our partnership they've always been fast to respond and implement solution that serve our common clients.

Cons:

Early on it happened that their customer success was a bit slow to react to our requests, but that has improved a lot the past 1-2 years.

Ted W.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2021

International opportunities with new platform

Being able to focus on building our brand in a better and smarter way, working with campaigns and promos without disturbing the brand is definitely number one. The over all process (all external partners included) was surprisingly easy, we had quite good time management and from our perspective the deadline was pretty far away so we never experienced any stress which resulted in good quality deliveries in all end points. I hope that the best is yet to come, we feel confident in the partnership together with Centra and other partners.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Main reason we chose Centra is because of how it will improve our routines while working as well as the new opportunities we have to work towards new customers world wide. Big bonus was the dashboard and how the voucher/promos work.

Cons:

At this point we're not missing anything from Centra. I think it's probably not about the product but our experience with working in the platform, at first it's a bit overwhelming but now we're starting to get used to it.

Reasons for choosing Centra

Knockout demo and all their references were really good. We also believed that the new set ut would give us more opportunities world wide.

Reasons for switching to Centra

Mostly because of the usability from an administrative perspective but also because we would be able to work in different ways regarding the customer journey.

Showing 1 - 10 of 46 Reviews

See All Reviews