Format 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Format

4.7

(207)

Pricing

Starting at $7.00 per month

About Format

Format is a web-based portfolio-building platform that combines the capabilities of cloud storage, client proofing, and portfolio designing tools. It’s primarily used by photographers, videographers, illustrators, architects, models, graphic designers, influencers, and other creatives.

Besides portfolio management and media enhancement, this tool also includes data protection, website creation, and search engine optimization capabilities. Users can upload their images and videos from the centralized dashboard, select their layout and preferred theme from the media reels, build standalone websites, and develop mobile-responsive online stores with custom templates.

Format does away with the need for coding with its built-in design editor. It lets content producers create gallery pages with space for displaying, promoting, and sharing artwork. Integrating with Capture One and Adobe Lightroom, the platform facilitates data-sharing while also offering the option to collaborate via photo proofing.

Format Screenshots

Format Pricing and Plans

Starting price: $7.00 per month

Free Trial

Free Version

Portfolio Basic

$7.00

per user, per month

Plan includes:

10 Client Galleries
24/7 Customer Support
2 GB File Transfers
Award-Winning Templates (Starter Theme)
Client Contracts
Copyright Protection
CRM Light
Free Mobile App
Gallery Password Protection
High-Resolution Images (100)

Portfolio Pro

$8.00

flat rate, per month

Plan includes:

100gb Photo Storage
1500 High-Resolution Images
15% Format Market Commission
15 Minutes of Hosted Video
All Features of Portfolio Basic
Commission Free Online Store (3 Products)
Free Custom Domain
Template Themes
Unlimited Webste Pages

Portfolio Pro Plus

$13.00

flat rate, per month

Plan includes:

120 Minutes of Hosted Video
5% Format Marketplace Commission
All Features of Portfolio Pro
Commission Free Online Store (1000 Products)
Email Subscriber Form
Photography Business Masterclass
Plus: Priority Support
Premium Design Features
Unlimited High-Resolution Images
Website Build Service (Free With Annual Plan)

Workflow Free

Pricing available upon request

Plan includes:

10 Client Galleries
24/7 Customer Support
2gb File Transfers.
Client Contracts
CRM Light
Gallery Password Protection

Workflow Pro

Pricing available upon request

Plan includes:

50 Client Galleries
5 GB File Transfers
All Features of Workflow Free Plan
Free Custom Domain.
Plus: Unlimited Contacts for CRM Light

Workflow Pro Plus

Pricing available upon request

Plan includes:

10 GB File Transfers.
250 Client Galleries
All Features of Workflow Pro
Plus: Priority Support

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Format Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of Format
Activity Dashboard
Activity Tracking
Alerts/Notifications
Auto Update
Content Library
Content Management
Customizable Templates
Data Import/Export
Design Management
Drag & Drop
Image Editing
Image Library
Landing Pages/Web Forms
Online Store Builder
Photo Proofing
Pre-built Templates
Project Management
Real Time Editing
Real-Time Updates
SSL Security
Templates
Website Management

Format User Reviews

Overall Rating

4.7

Ratings Breakdown

78%

19%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.8

Functionality

4.4

Chi L.

Verified reviewer

Photography

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed August 2019

Portfolio for Artists

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Pros:

- Easy to navigate - Inexpensive - Simple to use - Many templates and themes that fit your style

Cons:

To be honest? None. Because the pricing and customer service are better than anywhere else.

Bartosz P.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed September 2017

So far the best software for building websites. I can be focused on my work instead of fixing bugs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer support is awesome here! They are answering my questions immediatelly. Format is nice because if you want to keep it simple you can, as I do. I just use it for simple gallery to showcase my photograph and never had any problems with that. Feature called "proofing" saved me a lot of time with selecting photos remotely with my clients. And also it is good because you look more professional with this proofing thing instead of sending numbers of files via email. I would highly recommend this for a photographers.

Cons:

There are some times that working in "manager panel" is really slow but it's not a big thing. For now the only feature that is missing is uploading files in the background, so you can work on other things in your website while uploading a gallery.

Nicolett T.

Arts and Crafts

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed September 2018

User for over 3 years.

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Pros:

This was the first software I ever used for my photography portfolio and haven't looked back since. Its extremely easy to use and provides me just what I need to showcase my work.

Cons:

It has a limited amount of things that you can manipulate. Wix is better for specifics but overall to showcase your portfolio, it does the trick. One thing that I do not like as well is its lack of showing analytics. If I am not mistaken, you need to pay a bit extra to see those where as with other providers they offer that standard.

Briana G.

Verified reviewer

Photography

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed September 2017

Very easy to use and figure out, great ability to customize. Affordable and amazing customer service

A beautiful website and a one place to do most aspects of what I need from my site.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The drag and drop is easy to use, and it looks great. You can easily figure out what any problems or elements are, and how to adjust them. There's a easy web pop up to get to customer service if you have any issues. They offer a blog, store, portfolio, client gallery, and all sorts of templates so that you can "do it all". They also helped me with linking to my domain and everything that entailed.

Cons:

There was a bit of experimentation necessary to figure out how to properly use the tag system, it's a bit different from others I've used, but easy to fix once I figured it out.

Joanne G.

Verified reviewer

Philanthropy

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed September 2017

Very easy to update, smooth navigation and beautiful interface and templates available.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The nice templates available, the way editing the content is easy, the format interface easy to navigate.

Cons:

I don't think there is a template optimized for a film/video portfolio. Right now, the videos are managed just like photos but they shouldn't be. Also, some templates still don't work that well on mobile.

jessica m.

Verified reviewer

Used weekly for less than 2 years

Review source

Reviewed September 2017

Very user friendly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The program is very user-friendly and has cool website design layouts. I like the simplicity of it. I also like how easily accessible the features are.

Cons:

I wish there were more options of website design layouts. Also, I wish there were more flexible features for the page layout.

Verified

Reviewer

Fine Art

Self-Employed

Used daily for less than 6 months

Review source

Reviewed April 2022

my two months with Format

it's good and intuitive to use with nice design templates

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

lightroom software, design templates, intuitive using, support

Cons:

background gallery settings, some bugs like in the tool “captions and descriptions"

Reasons for choosing Format

design templates

Reasons for switching to Format

end of developing (koken)

Verified

Reviewer

Education Management

51-200 employees

Used other for less than 6 months

Review source

Reviewed January 2019

Not as good as advertised

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unfortunately, not much. I've tried a lot of different website builders (Wix, Squarespace, Wordpress, etc.) but I was excited to see Format advertised as specifically catering to designers and design portfolios. However, it was not intuitive and felt very clunky. I am an experienced web designer and developer, but I gave up trying to make Format work in a short period of time.

Cons:

I contacted customer service before creating an account to verify which types of file formats were acceptable. As a designer, I have various different file formats for photos, videos, and clickable prototypes. Sadly, once you start trying to build your portfolio, you discover that it only allows basic JPEG, JPG, or PNG files. I went back to Wix!

Katy M.

Verified reviewer

Photography

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed September 2017

Fantastic.

Happy clients, great compliments on my work

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've gone through multiple sites for my photography and this has been by far the easiest one to navigate. Things are easy to post, they look good no matter the theme you choose.

Cons:

The only problem I have is the blog aspect. I wish there were more custom options to edit the blog.

Verified

Reviewer

Online Media

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed October 2018

I can recommend Format