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Format

Format 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

Format
Format
4.7
(207)

Pricing

Starting at $7.00 per month

About Format

Format is a web-based portfolio-building platform that combines the capabilities of cloud storage, client proofing, and portfolio designing tools. It’s primarily used by photographers, videographers, illustrators, architects, models, graphic designers, influencers, and other creatives.

Besides portfolio management and media enhancement, this tool also includes data protection, website creation, and search engine optimization capabilities. Users can upload their images and videos from the centralized dashboard, select their layout and preferred theme from the media reels, build standalone websites, and develop mobile-responsive online stores with custom templates.

Format does away with the need for coding with its built-in design editor. It lets content producers create gallery pages with space for displaying, promoting, and sharing artwork. Integrating with Capture One and Adobe Lightroom, the platform facilitates data-sharing while also offering the option to collaborate via photo proofing.

Format Screenshots

0
0

Format Pricing and Plans

Starting price: $7.00 per month
Free Trial
Free Version

Portfolio Basic

$7.00

per user, per month

Plan includes:

  • 10 Client Galleries
  • 24/7 Customer Support
  • 2 GB File Transfers
  • Award-Winning Templates (Starter Theme)
  • Client Contracts
  • Copyright Protection
  • CRM Light
  • Free Mobile App
  • Gallery Password Protection
  • High-Resolution Images (100)
Read More

Portfolio Pro

$8.00

flat rate, per month

Plan includes:

  • 100gb Photo Storage
  • 1500 High-Resolution Images
  • 15% Format Market Commission
  • 15 Minutes of Hosted Video
  • All Features of Portfolio Basic
  • Commission Free Online Store (3 Products)
  • Free Custom Domain
  • Template Themes
  • Unlimited Webste Pages

Portfolio Pro Plus

$13.00

flat rate, per month

Plan includes:

  • 120 Minutes of Hosted Video
  • 5% Format Marketplace Commission
  • All Features of Portfolio Pro
  • Commission Free Online Store (1000 Products)
  • Email Subscriber Form
  • Photography Business Masterclass
  • Plus: Priority Support
  • Premium Design Features
  • Unlimited High-Resolution Images
  • Website Build Service (Free With Annual Plan)

Workflow Free

Pricing available upon request

Plan includes:

  • 10 Client Galleries
  • 24/7 Customer Support
  • 2gb File Transfers.
  • Client Contracts
  • CRM Light
  • Gallery Password Protection

Workflow Pro

Pricing available upon request

Plan includes:

  • 50 Client Galleries
  • 5 GB File Transfers
  • All Features of Workflow Free Plan
  • Free Custom Domain.
  • Plus: Unlimited Contacts for CRM Light

Workflow Pro Plus

Pricing available upon request

Plan includes:

  • 10 GB File Transfers.
  • 250 Client Galleries
  • All Features of Workflow Pro
  • Plus: Priority Support
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Format Features

  • Popular features found in eCommerce
    CRM
    Data Security
    Inventory Management
    Mobile Access
    Multi-Channel Marketing
    Multi-Store
    Promotions Management
    Returns Management
    SEO Management
    Shipping Management
  • More features of Format
    Activity Dashboard
    Activity Tracking
    Alerts/Notifications
    Auto Update
    Content Library
    Content Management
    Customizable Templates
    Data Import/Export
    Design Management
    Drag & Drop
    Image Editing
    Image Library
    Landing Pages/Web Forms
    Online Store Builder
    Photo Proofing
    Pre-built Templates
    Project Management
    Real Time Editing
    Real-Time Updates
    SSL Security
    Templates
    Website Management

Format User Reviews

Overall Rating

4.7

Ratings Breakdown

5

78%

4

19%

3

2%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.8

Functionality

4.4

Lydia's profile

Lydia B.

Verified reviewer

Photography

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Best website service out there!

5

I’m able to use this service for all my online display needs. As a photographer, it’s critical to be able to display my professional portfolio as well as individual client galleries, a contact and services page and list of qualifications. This service allows me to EASILY customize and provide all of these.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
There’s nothing I don’t like about about this software. I can’t wait to be completely switched over from my current website provider. My favorite thing about this service is the ability to easily manipulate my website from the app.
Cons:
Honestly I can’t think of a single thing I don’t like about Format. Other than maybe the fact that everything in life can’t be this easy and friendly.

Reasons for switching to Format

More affordable, better customer service, much more user friendly

Read More

HF

Heather F.

Verified reviewer

Graphic Design

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed November 2022

There are better options now

4

At the time I started my website, Format's pricing was competitive with the market. It seemed to offer enough features and service quality to be worth the price. Now that a few years have passed, it seems there are more cost effective options.

Ratings Breakdown

3
Ease of use
3
Value for money
3
Functionality
icon
Pros:
It seemed to be really designed with creative professionals in mind. I liked that I didn't have to skim through tons of templates and features for blogs and other non-portfolio based website structures. It also has a great design sensibility. I felt I could easily create a clean looking portfolio that emphasized my artwork, as opposed to distracting the user with a flashy design.
Cons:
For the price I was paying, I felt that I wasn't getting the most out of my investment. The caps on the number of images or projects I could include felt very limiting, but the next tier of subscription felt above my budget and was filled with other perks and features that I didn't need and didn't want to be paying for.

Reasons for switching to Format

Squarespace increased their prices at the time.

Read More

CL

Chi L.

Verified reviewer

Photography

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed August 2019

Portfolio for Artists

5

Ratings Breakdown

5
Ease of use
5
Value for money
Previously 4
5
Customer support
5
Functionality
icon
Pros:
- Easy to navigate - Inexpensive - Simple to use - Many templates and themes that fit your style
Cons:
To be honest? None. Because the pricing and customer service are better than anywhere else.

Read More

JL

Jay L.

Verified reviewer

Photography

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed November 2019

The ABSOLUTE BEST WEBSITE BUILDER for artists, photographers, and creatives!

5

CUSTOMER SERVICE is top notch, and many of them are artists themselves. I love those folks, they’re all very friendly and helpful.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
GORGEOUS, BEAUTIFUL, and CREATIVE themes made for artists. The themes feel like you walked into a web site gallery! No unnecessary clutter that distracts the viewer from the artwork. The software is kept up to date and its easy to use.
Cons:
No problems , I like it once I learned how to navigate it.

Reasons for choosing Format

The customer service was much better at Format.

Reasons for switching to Format

Format is built for artists and is a much better portfolio platform.

Read More

VR

Verified
Reviewer

Photography

Self-Employed

Used daily for more than 2 years

Review source

Reviewed October 2018

Great Marketting Tool but in need of updates for photographers

5

Really incredible, their customer service is second to none, everyone in the team is very knowledgeable about their software and willing to walk you through anything you need to know

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
3
Functionality
icon
Pros:
This is a great visual software that showcases my work really well
Cons:
The best photography display option for me does not go fully across the screen- it would be great to have a bit more flexibility with the software to enable this and other updates so that the display matches the current trends.

Read More

VR

Verified
Reviewer

Broadcast Media

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Beautiful website for creatives

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Easy to use, simple, designs up to date and responsive
Cons:
Even though the company is based in Canada (Toronto), there is no option to be charged in $CAD.

Read More

Greg's profile

Greg G.

Verified reviewer

Photography

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed May 2019

Basic photo sharing site with tons of issues

3

Ratings Breakdown

5
Ease of use
3
Value for money
4
Customer support
2
Functionality
icon
Pros:
I used Format to set up a photo portfolio site for someone who is very technology-phobic. He uses Lightroom to edit photos and wanted something easy that integrated with LR and allowed him to upload photos directly to the app. Format does this - and has nice enough galleries.
Cons:
Don't use Format if you want to do much customization. There are limits on everything, and it seems that the people who created it don't truly understand the needs of photographers who want something a little beyond the box. While you can change font sizes and such, you are stuck with their minimal design options and if you like something from one design/theme, you can't have it in another.

Read More

VR

Verified
Reviewer

Retail

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed December 2017

My time with Format has been amazing. The customer service has gone above and beyond!

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I love that this website is catered to creatives and allows for maximum options for refining the website to your needs.
Cons:
Better options for the online store within their price plans. I would like to see a partnership with external online shops (e.g. SmugMug)

Read More

Sam's profile

Sam D.

Verified reviewer

Higher Education

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed June 2018

Fantastic ease of use

5

A great website at a fantastic cost.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The best thing about this software is the price, I went from livebooks to format and will never go back.
Cons:
There is very very little I don't like about the software. It is very easy to use. If I had a complaint it would be for more variety and more options but this is minor.

Read More

NG

Nic G.

Verified reviewer

Food Production

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2019

Great for opening an online store!

4

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The main factor that brought us to Format was the ability to easily setup and maintain an online store to sell our products. All the payments go thru Paypal, so there is no worries of unsecured transactions happening! Format also makes it really easy to set up discount codes for customers to use. The price per year is also really hard to beat for the features that are included.
Cons:
I've been using Format for about 4 months and haven't ran into any issues so far!

Read More

Showing 1 - 10 of 207 Reviews

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