Adestra 2026: Benefits, Features & Pricing

Wondering if Adestra is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adestra

4.4

(18)

Pricing

Starting at $500.00 per month

About Adestra

Adestra is a cloud-based life cycle and email marketing solution which helps SMBs manage marketing campaigns. The platform provides a Form Builder tool that enables users to create landing pages and templates to generate leads leveraging email marketing. Adestra comes with integrated templates to segment customers. While the email triggers monitor returning customers, reporting helps in tracking the performance of ongoing email campaigns.

Adestra’s key features include campaign management, cross-channel communication, automation, account structure, reporting, data management, testing and targeting. Adestra also provides additional services such as deliverability metrics, customer success, projects, consultancy and digital design.

Adestra integrates with various tools comprising Salesforce, Adobe Analytics, Microsoft Dynamics, Google Analytics, Hubspot, OpenMarket, Unbounce, Litmus and Raiser’s Edge. Support is provided through phone, email, an online help desk and documentation. Pricing is available on request.

Adestra Screenshots

Adestra Pricing and Plans

Starting price: $500.00 per month

Free Trial

Free Version

Basic

$500.00

per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Adestra Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Adestra
Campaign Management
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Templates
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Email Templates
Engagement Tracking
Image Library
Landing Pages/Web Forms
Lead Management
List Management
Marketing Automation
Marketing Calendar
Mobile Optimization
Multi-Channel Marketing
Multivariate Testing
Personalization
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Segmentation
Social Marketing
Template Management

Adestra Integrations

Fresh Relevance

Barilliance

Google Analytics 360

Adobe Analytics

Unbounce

Blackbaud Raiser's Edge NXT

See all 11 integrations

Adestra User Reviews

Overall Rating

4.4

Ratings Breakdown

44%

50%

Secondary Ratings

Ease of Use

4.2

Value for money

4.4

Customer support

4.4

Functionality

4.6

Jack H.

Verified reviewer

Non-Profit Organization Management

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed March 2024

Adestra makes bulk email easy

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy to set up templates that can be adjusted by need. Keeps consistency within email comms.

Cons:

Affectionately known as “Adestra jail” it can do funny things with contacts and add them to unsubscribe lists without reason.

James H.

Verified reviewer

Publishing

201-500 employees

Used daily for more than 2 years

Review source

Reviewed November 2024

A Great Solution

Overall, very positive, the team on the Adestra side was always very helpful especially when working on integrations. The system itself was very easy to use where a lot of things were automated.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We used Adestra for many years which provided a streamline automated marketing process which really helped our internal teams. Within that, it quickly and easily provided stats across campaigns and projects. Overall a very helpful solution with great automated capabilities with a helpful support team.

Cons:

Overall, i would say it's ability to change things, if it isn't correct first time, having it changed and flow correctly can be tricky as well as offboarding processes, there was zero support when we moved which did tarnish the relationship but overall, very good.

Reasons for choosing Adestra

Integrations and automations into other systems for data sharing was key. Marketo does struggle with this.

Charlotte C.

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Reviewed November 2018

Adestra — Queen of E-mail Marketing Software

Overall I have been very happy with my experience on Adestra. Thanks to the intuitiveness of the software I have been able to grasp how to use it quickly and am encouraged to try new features. I mostly feel confident that the chat assistants will always be able to solve my problem and help me always with a good and polite attitude.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I really like the templates and the ability to quickly put together a slick looking e-mail. The interface is pretty simple to use and it doesn't take long to get to grips with the features. I like the fact that pretty much instantly you have access to help from polite assistants who eagerly take you through all the processes you are querying.

Cons:

When searching for pictures there is no search bar. When I asked about the bolt-on feature 'automation' the chat assistants seemed quite reluctant to help and each time passed me onto the instructions which were quite daunting to me when I was brand new to the feature. Although this may be the template I am using, I find it quite difficult to alter the size of the picture - the options are quite rigid. The HTML editor email template is very difficult to use with many bugs.

Lee M.

Verified reviewer

Non-Profit Organization Management

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2024

Adestra for Charity emails

I have enjoyed working with Adestra for a number of years, the system is easy to use and has many features that make life simple when trying to get quick analytics.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its very easy to use and a user friendly interface, everything you need is available within a couple of clicks and it is feature packed. It is easy to see responses to emails, bounce rates, opens etc. It is possible to create multiple core data bases with different key fields as the standard email address is not always the best option especially when trying to run transactional campaigns.

Cons:

The main criticism which I have also noticed in other email providers is that it can be quite slow at times, this may be an impact of VPNs and corporate networks however it can feel a little slow to load things along side most of its competitors

Reasons for choosing Adestra

It scored the highest out of the two applications when reviewing features and scored better on ease of use and API / general data transfer scores.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Highly Functional but not User Friendly

My overall experience with Adestra has been so/so. Because we are a company that deals with extreme large sets of data, I have seen the sophisticated things they can do that standard email marketing companies cannot. On the other hand, I have noticed that they do not offer a lot of the standard options that the other companies do not. I would only recommend Adestra to those that have very complicated things they are trying to do with their data/email and not someone looking for a user-friendly, standard email marketing tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adestra is great for email needs that are highly technical and sophisticated. They have resources available to manufacture customized processes specific to your needs. This is really useful for companies working with extremely large data sets coming from many different sources. Since they are a smaller company compared to some of the big name email marketing companies out there, they can also dedicate personal reps to each account. We have the personal emails/phone numbers of a couple email reps that we can reach out to at anytime and can expect to get a response from within a couple hours.

Cons:

What I don't like too much about Adestra is that because it is so sophisticated, it is not very user friendly for the average person trying to do simple email marketing tasks. First off, it does not come with a simple template editor, the Adestra team creates templates for you based on what you tell them you want, and then you use those ones over and over. Secondly, the interface can be quite confusing for someone who is not already extremely comfortable with email marketing. It has been very difficult to train our employees to use it. Lastly, there are a lot of features that Adestra charges extra for, that tend to come complimentary with other email marketing softwares, such as automated reporting.

Reasons for choosing Adestra

More customization options, security, price

Reasons for switching to Adestra

Salesforce Marketing Cloud was becoming too expensive.

Emily R.

Verified reviewer

Broadcast Media

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Adestra has helped us become an award-winning business!

If you are looking to take your email marketing to the next level I would thoroughly recommend Adestra.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

- Adestra is right to pride itself on it's customer service. The team are always helpful, keen to work with us to advance our email strategy and will do whatever they can to ensure the platform meets our requirements - The new email editor has transformed our email marketing and saved us huge amounts of time - Adestra partners with lots of other companies, meaning that the limits of what you can do in your email marketing is really only restricted by your own creativity (or budget!). If they do not have a feature that meets your requirements you can be sure that they are partnered with someone who does! - Adestra is always exploring ways to improve the features of the platform allowing us to stay up to date with modern email trends - The automation programme builder is invaluable, allowing us to really tailor and personalise the journey for each of our customers in an efficient way - it's so good that this year we won the 'Best use of technology for marketing an event' at Event Tech Live for campaigns built using the APB!

Cons:

As with any technology platform there are a few little niggles and quirks but once you have an understanding of the platform it is incredibly user-friendly.

Scott Q.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

Adestra took us to the next level!

Making the switch to Adestra has opened up so many new opportunities for us. It’s alowed us to grow our clients businesses as well as our own l.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adestra gives us fine grain control over every aspect of our email marketing. Their customer service is second to none, there has never been an issue that they couldn’t deal with!

Cons:

The UI was a little out dated when we first signed up - they’ve updated this now with a refreshing new approach.

Deniz A.

Verified reviewer

Publishing

51-200 employees

Used daily for less than 12 months

Reviewed November 2018

A easy to use system with good features

Adestra is beneficial in how fast and easy it is to use. You can easily create templates and campaigns and send them out. The reporting features and 'saved reports' option are also very beneficial as they save time and allow us to provide a wide range of statistics for clients.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

-The ease of use -The speedy availability of staff to get help when needed -The helpfulness of staff -Quick responsive system -Great training -Responsive to clients' comments and feedback

Cons:

Only thing I like the least would be that at times we are told we'd have to pay for a fix that should already be there.

Kristupas G.

Verified reviewer

Consumer Goods

1001-5000 employees

Used daily for less than 2 years

Reviewed December 2018

Strong email platform if you are using your own HTML

It suits our needs quite well, we build all our emails ourselves so don't have to use the builder, you can also create your own drag and drop templates with some additional HTML which is a nice feature.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like the conditional code you can use in your HTML to show content based on custom field values.

Cons:

Interface can be a bit slow and clunky, it could be easier to jump around to key areas that you use most often.

Amy D.

Verified reviewer

Publishing

51-200 employees

Used daily for less than 12 months

Reviewed November 2018

Quick live chats. Good system.

Overall, I would say my experience with Adestra is good, staff is nice and some issue do get solved.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the ease of use, customer service is quick and responsive.

Cons:

It's not as flexible there is option to code some section of the newsletter yourself . Staff are at different skill level and may not transfer your issue to more experienced staff members. There are some missing features like an image search function, alter code yourself, getting rid of some elements, etc...

Showing 1 - 10 of 18 Reviews

See All Reviews