Mad Mimi 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Mad Mimi

4.3

(55)

Pricing

Starting at $10.00 per month

About Mad Mimi

Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email design, list management, tracking and analytics within a suite.

Mad Mimi allows users to design email content using default HTML email templates. The list management functionality of the product helps users create or upload mailing lists in CSV files. Users can categorize contacts for email campaigns. The campaign analytics tool allows users to accurately track key metrics such as email bounce rate, deliveries, unsubscribers, open rate, click rate and forwarding rate.

Reporting and dashboards module tracks and measures email campaign metrics that provides, users visibility into email campaign activities. It offers integration with Acuity Scheduling, AgilOne, Bigcommerce, Capsule CRM, Drupal, GroSocial and others.

It is offered in a monthly subscription pricing. Support is offered via email, videos, online chat and a help website.

Mad Mimi Screenshots

Mad Mimi Pricing and Plans

Starting price: $10.00 per month

Free Trial

Free Version

Basic

$10.00

flat rate, per month

Plan includes:

Built-in Storage
Custom Designs
Custom Styles
Custom Webforms
Email Marketing
Engagement Tracking
Third-Party Integrations

Pro

$42.00

flat rate, per month

Plan includes:

Built-in Storage
Custom Designs
Custom Styles
Custom Webforms
Email Marketing
Engagement Tracking
Third-Party Integrations

Silver

$199.00

flat rate, per month

Plan includes:

Built-in Storage
Custom Designs
Custom Styles
Custom Webforms
Email Marketing
Engagement Tracking
Third-Party Integrations

Gold

$1,049.00

flat rate, per month

Plan includes:

Built-in Storage
Custom Designs
Custom Styles
Custom Webforms
Email Marketing
Engagement Tracking
Third-Party Integrations

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Mad Mimi Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Mad Mimi
API
Drip Campaigns
Email Campaign Management
Engagement Tracking
Landing Pages/Web Forms
List Management
Mobile Optimization
Reporting/Analytics
Third-Party Integrations

Mad Mimi Integrations

MoonClerk

Omnistar Affiliate

ProjectManager

QuickBooks Online

Wisepops

Capsule

See all 42 integrations

Mad Mimi User Reviews

Overall Rating

4.3

Ratings Breakdown

47%

40%

11%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.4

Functionality

4.2

Abigail S.

Verified reviewer

Computer Software

Used daily for less than 2 years

Review source

Reviewed December 2017

Great Email Service

Easy Emailing and newsletter service to my customers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the drip campaigns, I can set up emails to be sent in an order a few days apart or how I need it. I like how easy the email templates are to setup and email out. Very user friendly.

Cons:

I'm not a fan of how I can't organize my pictures. Very small pictures and it only shows a few at a time. There is no logic emailing yet. I can't send a single email from one of my drips as a one time email. I have to re-create it in my promotions.

Mehmet O.

Verified reviewer

Media Production

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2023

Madmimi was ideal for us but...

If there were not legal obstacles in Turkey, we would have continued to use Madmimi. Due to these legal requirement, we had to switch to a service provider whose servers are located in Turkey.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Both API integration and panel management were very easy.

Cons:

They do not save the data in local servers like Turkey.

Reasons for switching to Mad Mimi

I don't remember exactly, but price was one of the important factors.

Andrew C.

Verified reviewer

E-Learning

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed September 2022

Getting older by the day.

What Mad Mimi does well it does really really well... and for a great price. So it's such a pity that 'Go Daddy' shows it no love since acquiring it. Clearly business is business. The pricing is great, the interface is easy, and the emails look great, but it's a dinosaur glaring at a meteor in space... it's just a matter of time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Clutter-free, easy to use and a tidy interface. Relatively fast also. The emails look great, a great block editing system.

Cons:

Lack of automation and integration. There's been ZERO updates that I recall in the past 5 years using Mad Mimi. It seems that Go Daddy bought them out and they have no plans to update the service in any way. So it really is just a matter of time before it becomes unusable. The complete lack of automation and no new integrations is driving me to look for a new option.

Reasons for switching to Mad Mimi

Bugs

Michelle G.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed February 2021

Great email marketing platform for beginners

Great experience all around. Great tech support, very responsive, although I very rarely need to reach out to them. I teach marketing to others and for those who are just getting into email marketing, I often recommend MadMimi. It has a great balance of easy of use and style - but not a ton of extra features which can be intimidating (and unnecessary) for beginners. Also, the price is fantastic - one of the best in the industry.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loved how super easy MadMimi is to set up and use, and how clean and crisp the emails are visually. I used this software for four years and always got compliments on my email designs.

Cons:

It doesn't have the level of tagging and work flows that I eventually needed in my business. However, I didn't need anything that advanced for several years, and MadMimi did the job beautifully for four years.

Reasons for choosing Mad Mimi

I chose MadMimi because it's simple and easy to use and creates beautiful, streamlined emails. MailChimp is complicated inside and, in my humble opinion, creates clunky-looking emails. MadMimi was the clear winner for me.

Verified

Reviewer

Information Technology and Services

Self-Employed

Used other for less than 2 years

Review source

Reviewed December 2019

As simple as it gets - too simple?

I gave Mad Mimi a whirl for a solopreneur who wanted to focus on her business but knew she needed to reach her existing and potential clients. My defacto recommendation in this situation would be Mailchimp but she still found the workflow a bit challenging. Enter Mad Mimi. If you are - or are working with someone that doesn't need all the bells and whistles Mailchimp has added over the years, give Mad Mimi a whirl for its dead-simple and "real person" approach to getting stuff done.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Mad Mimi excels and speaking to the user in a way that just makes sense. You don't need any "special qualifications" to understand how to use the platform. It does what it does, well.

Cons:

The last time I visited Mad Mimi I found the UI a bit date looking. It certainly lacks features of more robust offerings but they are not trying to be the be-all marketing platform solution that everyone else seems to be racing to be. Stick to your roots Mad Mimi!

Reasons for choosing Mad Mimi

Ease of use

Reasons for switching to Mad Mimi

Surprisingly, even easier to use than the excellent Mailchimp.

Alicia K.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed December 2020

Makes an attractive newsletter easy to make

It has been an easy way to communicate to clients and prospective clients. I have a small private practice and my target market is fairly specialized, so it is useful communicating events and other important information.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It is very easy to use. You can open it up and figure it out without lengthy, complicated tutorials. Drag and drop your content into their email builder. I also really like the layout and formatting. I despise email marketing, but this is very simple. It tracks open rates and has a second send option. The newsletter looks good and you can make something for your audience that isn't overwhelming them with useless content. It makes the kind of newsletter I like to open and read. It integrates with Acuity Scheduling nicely.

Cons:

It isn't really intended for big funnel-type marketing, so it's missing automation features that some people may want. It doesn't include tutorials about sales/marketing using their product (not that I've seen). It doesn't have features that help you grow your list easily.

Reasons for choosing Mad Mimi

Price, simplicity of use

Reasons for switching to Mad Mimi

Mailchimp switched from allowing a user on their free account to making you pay for it.

Verified

Reviewer

Public Relations and Communications

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed February 2024

Madmimi is functional

I have had them for years and seen them get acquired by Godaddy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the pictures and the ease of use for the app.

Cons:

The pricing is a little high in comparison.

Reasons for choosing Mad Mimi

They have a better interface than the other people.

Shannon C.

Verified reviewer

Used other for more than 2 years

Review source

Reviewed November 2017

Madmimi offers a solid email marketing product at a great price.

Mad Mimi is a great basic email service provider. There aren't many bells or whistles, but the quality is great. The customer service is amazing and navigating the site is a breeze.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you are looking for a good quality email service without a lot of fancy bells and whistles to slow you down, then Mad Mimi fits the bill. The site is easy to navigate, accounts are super simple to set up, and creating a newsletter is as simple as 1-2-3-SEND. Customer service has always responded quickly and gone the extra mile to resolve issues. offer tips or point you in the right direction.

Cons:

In comparison to other email service providers, email templates are limited as well as sign-up form options.

O. Kelvin K.

Verified reviewer

Internet

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed May 2019

Great For Start-ups

Helps me build healthy customer relationships and make more money doing so. I recommend for start-ups.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was looking for q cheap and efficient email marketing software and Mad mini came up in the list of recommendations. I gave it a shot and I wasn't disappointed, when starting a new business one should consider cost of operations so as not to get frustrated and give up when there are no worthy results yet. Email marketing was needed for what I wanted to do and I needed a cheap and reliable one so as to get off the ground quickly, and I'm happy I found Mad mini.

Cons:

I don't expect much more than the price I pay, although some improvements could still be made. I'm okay with it for now until I can afford moving to a more powerful service.