OpenMoves 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

OpenMoves

4.6

(16)

Pricing

Starting at $25.00 per month

About OpenMoves

OpenMoves is a cloud-based email-marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite.

OpenMoves features an automated triggered email module that allows users to manage and send automatic welcome emails, anniversary emails and post-purchase messages. Users can also nurture leads by sending customized messages based on customer interests.

OpenMoves allows users to design email campaigns based on different factors such as customer data, pages of interest, purchase history and categories of interest. The solution integrates with Magento for importing customer data while running email campaigns.

OpenMoves offers survey creation, which allows users to design and send market surveys and registration forms through their email campaigns. Users can integrate email marketing platform with customer relationship management solution so that a user’s contact database can be used to autofill some of the survey fields. Support is offered via email and phone.

OpenMoves Screenshots

OpenMoves Pricing and Plans

Starting price: $25.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

1 Step Automation Workflows
Create Custom Templates
Drag & Drop Editor
Easy List Segmentation
Email Support
Image Hosting
List Importing
Mobile-Friendly Templates
Real-Time Reporting
Remail

Professional

$25.00

flat rate, per month

Plan includes:

1 Step Automation Workflows
2 User Accounts
A/B Split Testing
Create Custom Templates
Drag & Drop Editor
Dynamic Content
Easy List Segmentation
Email Support
Image Hosting
List Importing

Premium

$200.00

flat rate, per month

Plan includes:

1 Step Automation Workflows
A/B Split Testing
Account Manager
Advanced Reporting
Basic Personalization
Create Custom Templates
Drag & Drop Editor
Dynamic Content
Easy List Segmentation
Email Support

Enterprise

$350.00

per month

Plan includes:

1 Step Automation Workflows
A/B Split Testing
Account Manager
Advanced Reporting
API Access
Basic Personalization
Campaign Consulting
Create Custom Templates
Custom Sending Domain
Drag & Drop Editor

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OpenMoves Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of OpenMoves
Customer Surveys
Customizable Fields
Drip Campaigns
Dynamic Content
Email Campaign Management
Image Library
Landing Pages/Web Forms
List Management
Mobile Optimization
Reporting/Analytics
Template Management

OpenMoves User Reviews

Overall Rating

4.6

Ratings Breakdown

69%

25%

Secondary Ratings

Ease of Use

4.2

Value for money

4.8

Customer support

4.7

Functionality

4.4

Nichole C.

Verified reviewer

Financial Services

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Great Software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about this software is that it is very easy to use.

Cons:

I wish the reports were easier to pull or emailed to you.

Vendor Response

Hi Nichole, Thanks for the feedback! Glad you find our product easy to use. In regards to the reporting function, you can have the reports emailed to you daily, weekly or monthly! On the main campaign reporting page, click on the top right button that says "Manage my email updates". I hope that helps! OpenMoves Support Team

Replied January 2019

Holly M.

Automotive

2-10 employees

Used other for more than 2 years

Review source

Reviewed August 2018

Using OM3 for Conference Registration

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of creating reports and defining fields I need to see is very simple. I am new to this sort of platform and the customer service is superb. The ability to save in the address book over many years even when the person does not attend the conference but once every 3-5 years is very helpful. Having a record of the campaigns we have created from the beginning is very useful. I have used Open Moves/OM3 for 4 years and the company used it for many years previously. We will continue using it because the interface with our website and the registration process has been virtually seamless.

Cons:

The fact that I can't sort the reports by fields is very frustrating and having to take the extra step to download the reports into an Excel Sheet to do this makes no sense to me. I also think the authentication process is not reasonable when I take my laptop to a different location from the previous one where I logged in is time consuming and makes no sense. I can understand being on a different device would require authentication.

Vendor Response

Hi Holly - Thanks for the feedback. Glad you find OM3 easy to use! We recently update the system and no longer verify by IP, only browser so if your browser saved the cookie from the first login, you should not have to verify at a different location. We'll make sure to take your comments into consideration regarding the reporting for future updates. Thanks!

Replied August 2018

Verified

Reviewer

Electrical/ Electronic Manufacturing

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed August 2018

Basic Email Building-Excellent Reporting

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The reporting is fantastic. I can easily see the metrics that I need and run reports on the specific information that I am looking for. Also easy drag and drop to design blasts.

Cons:

List maintenance is challenging as contacts can not be on more than one list. Document upload tool does not allow for easy sorting. Image library is not easy to sort either- titles are too small to read and if you update an image, but keep the file name, it does not overwrite the old image, so the maintenance is manual.

Lindsey D.

Verified reviewer

Construction

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Easy to use

This makes it easy to send emails to our clients on a daily, weekly or monthly basis to keep us top of mind.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very easy to you with the building blocks and templates. I love the surveys that you can send out and that you can resend to non-openers. The reports are great to see what's working and what isn't. If you need any help, their support is super helpful.

Cons:

I wish if you changed the specific email address where a survey went to, that it would automatically populate if you copied that survey the next time.

Dayton K.

Apparel & Fashion

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2018

Customer for over 5 years

The team is very professional, easy to work with and flexible with pricing. The CEO is an exact reflection of how his company runs... Amazing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the price point and ease of use. The software works well with their CA and product abandonment integrations. We have been using OM3 for over 5 years and haven't had one issue or malfunction.

Cons:

I feel sometimes the software feels a little dated. I wish the platform had more template options and the interface was a little faster.

Verified

Reviewer

Non-Profit Organization Management

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed August 2018

streamlined, easy to use

Emailing potential donors, program participants

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

drag and drop functionality, ability to cull lists, A/B testing and variable content

Cons:

I sometimes had difficulty with spacing issues when converting text from outside documents.

Chris M.

Machinery

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed December 2018

Email Made Easy for MArketing

I have been using OM3 platform for many years. It keeps evolving and makes my job my monthly email campaigns easy to manage. Doesn't require a lot time and effort to maintain. Once you establish your templates, easy to update content monthly for newsletters. Drag and drop functions are easy to navigate in the software. Date tracking analytics provides valuable information and keeps evolving.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use drag and drop functions Make quick edits as needed Tracking and analytics data Simple and easy to upload contact records Hot spot data where readers have clicked on links

Cons:

Isn't capable of syncing with Netsuite CRM platform After editing the email title, the software automatically takes you back step 1 in the editing process. Should be able to edit email title and then click send.

Verified

Reviewer

Environmental Services

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed August 2018

Open Moves Review

OM3 allows us to create email campaigns that look professional and allows us to keep our company and services in the forefront of our client's minds. The reports provide useful information and keeping all of our client contact information in one place is invaluable.

Ratings Breakdown

Ease of use

Functionality

Pros:

The reports that are produced after a campaign are very useful in developing a strategy to reach your marketing targets.

Cons:

I would like the formatting capabilities to be increased. They are currently very limiting.

Jacquie Y.

Verified reviewer

Oil & Energy

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed July 2019

Surpasses expectations

We launched a new online magazine, and have been thoroughly pleased. Our open/click rates are good, and OM continues to work with us and train us on how we can get even better results. I am very fond of the builder functionality and usability, and the end result. Pricing is great for a small startup. Very impressed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My company has used 2 or 3 different email services, and OpenMoves blew us away from the start, in terms of functionality and features. THEN, when we have had calls regarding training, and have emailed OM reps directly with questions, the customer service has become the absolute icing on the cake. They are always available, here in the States, and they will reply, if not immediately, 'round the clock. It's unreal how great OM is to work with. I feel they truly are interested and invested in how successful their clients are with whatever project is thrown at them. Super satisfied.

Cons:

Almost stumped - perhaps a couple semi-confusing button placements when creating an email. Again, once I contacted CS, it was squared away. Nothing major, either.

Verified

Reviewer

Staffing and Recruiting

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed December 2018

Very easy to use