TargetBay 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

TargetBay

4.9

(77)

Pricing

Starting at $20.00 per month

About TargetBay

TargetBay is an email marketing platform that makes it easy for businesses to send targeted email messages to their customers and leads.

The platform's powerful automation engine helps you generate more revenue by driving more traffic, while its lead generation tools help boost your business's sales.

TargetBay offers personalized messages based on customer behavior, helping businesses drive sales. It also provides analytics allowing supervisors to make informed decisions based on real data in real time.

TargetBay Screenshots

TargetBay Pricing and Plans

Starting price: $20.00 per month

Free Trial

Free Version

BayReviews (Free)

$0.00

Plan includes:

100 Review Request
Emails and 25 Product Reviews

BayReviews (Growth)

$99.00

flat rate, per month

Plan includes:

100 Site Reviews
50 Picture Reviews
Emails
Google Rich Snippets and 400 Product Reviews
Unlimited Review Request

BayReviews (Professional)

$199.00

flat rate, per month

Plan includes:

250 Picture Reviews
500 Site Reviews
Emails
Google Rich Snippets
Google Shopping Ads
Smile.Io Integration and 1000 Product Reviews
Unlimited Review Request

BayReviews (Premium)

$299.00

flat rate, per month

Plan includes:

1000 Site Reviews
500 Picture Reviews
Emails
Google Rich Snippets
Google Shopping Ads
Photo Gallery
Smile.Io Integration and 3000 Product Reviews
Unlimited Review Request

BayReviews (Enterprise)

Pricing available upon request

Plan includes:

Emails
Google Rich Snippets
Google Shopping Ads
Photo Gallery
Smile.Io Integration and Unlimited Product Reviews
Unlimited Picture Reviews
Unlimited Review Request
Unlimited Site Reviews

BayEngage

$20.00

usage based, per month

Plan includes:

Easy Drag-and-Drop Editor and Intuitive Dashboard
Powerful Email Marketing Tools - 250+ Pre-Built Email Templates

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TargetBay Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of TargetBay
Commenting/Notes
Drag & Drop
eCommerce Management
Email Campaign Management
Email Marketing
Feedback Management
Lead Generation
List Management
Loyalty Program
Mass Texting
Multi-Channel Marketing
Personalization
Product Recommendations
Promotions Management
Ratings/Reviews
Recommendations
Reminders
Reporting & Statistics
Response Management
Review Monitoring
Review Notification
Reviews Management
SEO Management
Shopping Cart
Templates

TargetBay Integrations

Adobe Commerce

BigCommerce

Shopify

WooCommerce

TargetBay User Reviews

Overall Rating

4.9

Ratings Breakdown

88%

12%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

5.0

Functionality

4.9

Philip K.

Verified reviewer

Retail

Self-Employed

Used daily for less than 12 months

Review source

Reviewed September 2018

Big help for a small business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I am a one person small business so it is hard for me to be an expert at everything and also have the time to implement the solutions. Having the crew at TargetBay on my team helping with collecting reviews, customer Q&A, and recovering abandoned carts is a huge help, among other things. Their expertise is what I have needed for years. They set it all up for me and we talk monthly to review performance and make changes if needed. I'm looking forward to a long term relationship. They work hard to help my business grow because if I grow then they grow too. Thank you to the entire team at TargetBay.

Cons:

I have a little bit of a hard time navigating and understanding the back end of the system but that difficulty is mitigated by the excellent customer service they offer.

Jeremy L.

Verified reviewer

Electrical/ Electronic Manufacturing

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed February 2025

Love working with the Target Bay team

We have been using Target Bay for a few years now after trying to manage all the different website tools from 3rd parties by ourselves. We were never up to date on what was needed, and the white glove support has been worth the cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Working with the support team who is always on it. They contact us to make sure we are taking full advantage of the tools.

Cons:

There are a lot of features and options which can get overwhelming

Reasons for switching to TargetBay

The cost was more than Target Bay and we were not using the platform enough.

Jordan S.

Verified reviewer

E-Learning

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2023

Great platform!

Great company and even better people. Support was incredible.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Email deliverability, template builder and reports

Cons:

Segmentation of my lists was difficult to use or non-existant

Tony S.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2024

Fantastic service and support!

Prompt response, clear and accurate instruction and feedback. They set realistic goals and go above and beyond what I expected.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fantastic support. If you have a question about it they're not only willing to help but timely with their answer.

Cons:

I wish I knew about it a long time ago so I could've implemented it when we switched to BigCommerce from Magento.

Reasons for switching to TargetBay

ShopperApproved lacks the modern feel and features that I wanted.

Kevin D.

Verified reviewer

Consumer Electronics

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2023

A Top-Notch Email Marketing and Reviews Company

Overall, I would highly recommend TargetBay to anyone looking for a reliable and effective partner in the world of email marketing and reviews. Their dedication to their clients' success is unmatched, and their track record of success speaks for itself.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

TargetBay is a company that truly stands out in the world of email marketing and reviews. Their services are top-notch and the benefits they provide to their clients are impressive. After reviewing several testimonials, it is clear that TargetBay is a company that consistently delivers results for its clients.One of the most impressive aspects of TargetBay is their ability to provide a full-service experience for their clients. This includes access to US-based professionals who handle email blasts and other marketing efforts with care and attention to detail. The results speak for themselves, as clients have reported seeing increased sales and conversions thanks to TargetBay's efforts.In addition to their excellent service, TargetBay is also very responsive and attentive to their clients' needs. They are always willing to offer new suggestions and recommendations to help their clients scale and grow their businesses. The cost of their services is also very affordable, making them a great choice for businesses of all sizes.

Cons:

We're uncertain if SMS marketing is effective for our business. It's possible that our industry isn't well-suited for SMS marketing. Despite trying a more costly provider, we obtained comparable results. Presently, TargetBay is collaborating with us to devise an alternate SMS strategy and determine if it can increase sales. We're thrilled that they can tailor solutions to meet our specific requirements.

Reasons for switching to TargetBay

Our decision to switch software was influenced by both cost and performance. We opted for Shopper Approved, which we've used for 2-3 years as it was more affordable. However, we didn't observe any improvement in performance. Shopper Approved only contacted us once a year to renew the license. Conversely, TargetBay frequently evaluates our progress, holds regular conference calls, and consistently proposes new ideas and strategies. Although Attentive is significantly more expensive, it didn't result in any sales boost. Likewise, Mailchimp was cheaper but yielded no results. Since partnering with TargetBay, our subscriber list has doubled, and our return on investment has increased by 8x. We decided to consolidate these three software and solely use TargetBay, resulting in an overall sales increase of 80-90%, something we never achieved with other providers.

David L.

Verified reviewer

Mechanical or Industrial Engineering

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2019

Review of Target Bay Marketing Software User Interface

Comments It should be kept in mind that the Target Bay marketing software and user interface, while very functional and user friendly, is evolving and new features are being added on a continual basis. To this point, the Target Bay technical support staff are regularly reaching out to insure the highest customer satisfaction, and as well, introduce customers to new features as they are introduced into the software. As I am an instructor as well as graphic designer, I sometimes muse about the prospect of working for Target Bay, as I also like to provide positive and educational experiences to my students.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Email Campaigns My primary use of the Target Bay software is for the composing and sending of my email campaigns. I find the user interface fairly intuitive, with the ability to drag and drop content, which can be modified as the email is being designed. Target Bay has several email templates, however, I like to build my own. Pop-Ups At the encouragement of Target Bay's staff, I have also incorporated two pop-up features; a welcome pop-up and an abandoned cart pop-up. The abandoned cart feature also sends out an email to the person who had abandoned the cart (check out step) should they choose to provide their email when the pop-up is presented. Reviews I have also activated Reviews; for products purchased and for our company's website. The Reviews help me keep tabs on my customer's experience, respond to their questions and post positive reviews to my social media accounts. I will soon be incorporating retargeting ads. This feature provides a visual reminder to my customers to revisit my website, based on their viewing history of specific products. Overall, I have found the Target Bay App to be very useful and only limited by my finite imagination. Thank you to the Target Bay Team for their excellent support.

Cons:

Just a few little hiccups along the way. I find that the Target Bay tech support to be very responsive and helpful.

Reasons for choosing TargetBay

I received a call from Target Bay's owner and was very impressed with his presentation.

Reasons for switching to TargetBay

Target Bay software interfaces with my website and helps me keep track of new and repeat customers.

Nicholas Y.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed November 2022

Very Satisfied TargetBay / Bayengage User

Targetbay / Bayengage helps me manage my clients website reviews, product reviews, email marketing, sales conversion, and cart abandonment flow all in one affordably priced product. My account manager [SENSITIVE CONTENT] has my back even though I run a small agency which is pretty awesome.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a marketing agency and a web designer I love products that can do more than one thing. The less plugins to install, interfaces to learn, and bills to pay, the better! Also support answers really fast on their chat box which is great. [SENSITIVE CONTENT] is my account manager; he is there for me when I need help, often at the last minute, which is essential since I am always busy.

Cons:

I had some issues with the old interface not being very intuitive, however they have improved that vastly and recently launched the Bayengage software which is very easy to use and learn.

Reasons for choosing TargetBay

The price was good and the personal attention and quick responses from support are priceless.

Verified

Reviewer

Consumer Goods

2-10 employees

Used daily for less than 6 months

Review source

Reviewed March 2023

TargetBay has become a vital asset

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

TargetBay has been beneficial to our growth. Their team set up and implemented most functions. Moreover the support staff in our case [sensitive content hidden], has been superlative in his management skills. He is the go to person for us and he has never failed us. I would say he is an asset TargetBay provided in which we did not know would be such an asset to our team. Thank you [sensitive content hidden].

Cons:

We do not have any cons at this points..

Reasons for switching to TargetBay

TargetBay made it simple and we combined two services into one.

Michael R.

Verified reviewer

Consumer Electronics

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2023

The best investment for your business is TargetBay

Great and has improved our email marketing as well as reviews from our customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The easy-to-use templates and great customer service. You are able to get in contact with someone and a real person in minutes to help resolve issues you may face.

Cons:

Perhaps more templates, but that is the only con.

Reasons for choosing TargetBay

Because of the customer service and template customization.

Reasons for switching to TargetBay

Lack of customer service and customization.

Brad F.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed June 2025

A Game-Changer for Our Customer Review Strategy

Our experience with TargetBay has been fantastic. We saw a noticeable increase in customer engagement and trust after implementing their review service on our site. The ability to display verified reviews in a visually appealing format made a real difference in conversions. Their customer service team is also top-notch — quick, knowledgeable, and eager to help. Highly recommend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform is incredibly easy to use and has helped us collect and showcase authentic customer reviews seamlessly. Their automation tools and customizable widgets really elevated our review strategy.

Cons:

There was a slight learning curve when setting up the integrations, but their support team was quick to help and very responsive.

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