1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Email Marketing Software

/

TargetBay

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

TargetBay 2026: Benefits, Features & Pricing

Wondering if TargetBay is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

TargetBay
TargetBay
4.9
(77)

Pricing

Starting at $20.00 per month

About TargetBay

TargetBay is an email marketing platform that makes it easy for businesses to send targeted email messages to their customers and leads.

The platform's powerful automation engine helps you generate more revenue by driving more traffic, while its lead generation tools help boost your business's sales.

TargetBay offers personalized messages based on customer behavior, helping businesses drive sales. It also provides analytics allowing supervisors to make informed decisions based on real data in real time.

TargetBay Screenshots

0
0

TargetBay Pricing and Plans

Starting price: $20.00 per month
Free Trial
Free Version

BayReviews (Free)

$0.00

Plan includes:

  • 100 Review Request
  • Emails and 25 Product Reviews

BayReviews (Growth)

$99.00

flat rate, per month

Plan includes:

  • 100 Site Reviews
  • 50 Picture Reviews
  • Emails
  • Google Rich Snippets and 400 Product Reviews
  • Unlimited Review Request

BayReviews (Professional)

$199.00

flat rate, per month

Plan includes:

  • 250 Picture Reviews
  • 500 Site Reviews
  • Emails
  • Google Rich Snippets
  • Google Shopping Ads
  • Smile.Io Integration and 1000 Product Reviews
  • Unlimited Review Request

BayReviews (Premium)

$299.00

flat rate, per month

Plan includes:

  • 1000 Site Reviews
  • 500 Picture Reviews
  • Emails
  • Google Rich Snippets
  • Google Shopping Ads
  • Photo Gallery
  • Smile.Io Integration and 3000 Product Reviews
  • Unlimited Review Request

BayReviews (Enterprise)

Pricing available upon request

Plan includes:

  • Emails
  • Google Rich Snippets
  • Google Shopping Ads
  • Photo Gallery
  • Smile.Io Integration and Unlimited Product Reviews
  • Unlimited Picture Reviews
  • Unlimited Review Request
  • Unlimited Site Reviews

BayEngage

$20.00

usage based, per month

Plan includes:

  • Easy Drag-and-Drop Editor and Intuitive Dashboard
  • Powerful Email Marketing Tools - 250+ Pre-Built Email Templates
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

TargetBay Features

  • Popular features found in Email Marketing
    A/B Testing
    Autoresponders
    Campaign Analytics
    Campaign Scheduling
    CAN-SPAM Compliance
    Contact Management
    Customer Segmentation
    Email Tracking
    Event Triggered Actions
    Subscriber Management
    WYSIWYG Editor
  • More features of TargetBay
    Commenting/Notes
    Drag & Drop
    eCommerce Management
    Email Campaign Management
    Email Marketing
    Feedback Management
    Lead Generation
    List Management
    Loyalty Program
    Mass Texting
    Multi-Channel Marketing
    Personalization
    Product Recommendations
    Promotions Management
    Ratings/Reviews
    Recommendations
    Reminders
    Reporting & Statistics
    Response Management
    Review Monitoring
    Review Notification
    Reviews Management
    SEO Management
    Shopping Cart
    Templates

TargetBay Integrations

Adobe Commerce
Adobe Commerce
BigCommerce
BigCommerce
Shopify
Shopify
WooCommerce
WooCommerce

TargetBay User Reviews

Overall Rating

4.9

Ratings Breakdown

5

88%

4

12%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

5.0

Functionality

4.9

Melody Cleopatra's profile

Melody Cleopatra D.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed May 2018

Great marketing platform, easy to navigate, great support from Customer Service!

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The dashboard design is clean and you instantly get an overview of how all your marketing campaigns are performing. Easy to navigate, the customer segmentation/reports provide key insights regarding customers purchase behavior. Simple to import/export data.
Cons:
After using several other marketing platforms, I feel TargetBay is a perfect fit for my business. I don't overpay for features I don't need and the on boarding process was easy. I don't have any complaints.

Read More

JR

Jon R.

Verified reviewer

Sporting Goods

2-10 employees

Used daily for less than 6 months

Review source

Reviewed November 2023

Product Review Management at a Value

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
I like the ease of use and simplicity of TargetBay. I'm able to quickly collect customer feedback on products and website usability. Additionally, my customer service rep, [sensitive content hidden] is great! He is quick to respond and available to give me top-notch support!
Cons:
Not much to dislike. They are constantly making changes and making the service better.

Reasons for switching to TargetBay

I liked how the integration of email marketing with BayEngage and TargetBay work seamlessly together to utilize the reviews from our customers in eBlasts.

Read More

JS

Jim S.

Consumer Goods

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2018

Probably the Best Value for Product Reviews, Abandoned Cart, & Pop ups

4

Product reviews and abandoned cart are the strongest features of the platform for us.

Ratings Breakdown

2
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The software packs a lot features: site reviews, product reviews, abandoned cart emails, send after purchase emails, pop up review request, email subscription signup, product recommendation (the only feature we haven't used). At the time of this review there are no other platforms at this price point that offer such a robust set of features. Having used Yotpo for 1 year and given serious consideration to TrustPilot and Power Reviews, you can't beat Targetbay for the price. We've used Targetbay on Magento and are now using it on Shopify. The TB support staff helped integrate their solution on both platforms pretty seamlessly. We had some hiccups with Targetbay during our site migration to Shopify, some review settings weren't turned on after the migration, but as soon as we realized this, their team fixed the problem ASAP and send out a retroactive targeted review request email to make up for reviews we missed out on. It should be said that Targetbay/Innoppl has outstanding support response time. All in all, the software works as advertised and it has worked pretty reliably for us.
Cons:
Site reviews with Yotpo, Trust Pilot, & Power Reviews all qualify towards your Google Seller Rating, if you have a Google Merchant Center account. However, site reviews with Targetbay do not qualify towards your GSR with Targetbay. We primarily chose Targetbay for our site reviews to help get a Google Seller Rating for our Google Ad Words account. Unfortunately, we did not do enough research beforehand in regards to this. Because Targetbay is not a certified Google Reviews Partner, site reviews with Targetbay do NOT count towards your Google Seller Rating score with Google. The site reviews still have some value to help illicit consumer confidence of course, but at the time of this review they won't help you in qualifying for a GSR from Google. The dashboard user interface is pretty clunky and difficult to use at times. The TB team could improve upon this aspect of their software. We run our business from the United States and you can tell that the dashboard user interface was designed by folks from India. Its not bad, but its not great either. Yotpo's dashboard was easier to use. With Targetbay some important settings are buried in unsuspecting places within the dashboard's interface. You can be working on something simple like your review strategy and have to look for a setting pertaining to a single feature in one of three different places. This can cause frustration when first using the platform. I've learned my way around, but its still cumbersome to use.

Read More

JT

Joey T.

Verified reviewer

Cosmetics

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed March 2023

Caring Support with Excellent Features

5

Beyond automating emails, we are also able to send SMS and email campaigns, track our emails and campaign revenue easily. We've also had wonderful customer support from TargetBay with everything that we ask for. There have been occasional times when we had to wait an extra day or two, but it's not a long turnaround time.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
We are able to automate common emails that we need to send to our customers, which frees up our time for other tasks in our small business. It also has an easy to use interface that does take a little getting used to, but it's not a steep learning curve.
Cons:
There are occasional features that we ask about (adding mp4s in popups, for example) that aren't possible. However, they are minor features that are easily worked around.

Reasons for switching to TargetBay

We were looking for something that was just as easy to use and with similar features, but also provided automations and SMS possibilities.

Read More

DK

David K.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for less than 6 months

Review source

Reviewed May 2021

Solid feature set. Approachable interface but reasonable control over details. Excellent onboarding

5

Very solid experience from first contact, to demo/sales cycle, to onboarding. The team genuinely wants to help and is skilled at doing so.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Having used other (better known) review platforms, I can say that this product is easy to configure and packaged to deliver full functionality without pricing tier games.
Cons:
Not enough experience to say yet. Ironically, not having a lower priced entry point was my initial friction, but after getting burned with low end plan on Yotpo, I put a price on my time and sanity.

Reasons for switching to TargetBay

Larger player I dealt with triaged me down to a small account and delivered uninformed sales, zero onboarding and poor tech support. Product consistently hit errors and each time I would escalate, they would fix something on the back end and say, It's working now! The third time this happened I shut down my account and moved on.

Read More

KS

Kathy S.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2021

TargetBay is Awesome!

5

AK was a pleasure to work with from integration into our three different website hosts, tracking ROI, product training, and designing templates.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
TargetBay offers excellent ROI, excellent customer service, and an easy-to-use tool for growing internet sales.
Cons:
That I didn't learn about it sooner. I really appreciate the services of TargetBay.

Reasons for choosing TargetBay

Price, tracking, ROI, functionality, and customer service

Reasons for switching to TargetBay

TargetBay offers a spectrum of internet marketing services, including email campaigns, at an affordable price.

Read More

CV

Corey V.

Verified reviewer

Sporting Goods

2-10 employees

Used daily for free trial

Review source

Reviewed April 2021

TargetBay makes the Magic Happen!

5

The team is great to deal with and very personable. They are really outperforming all of their competitors and I think this will contribute to long term success for this company.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I like that we can consolidate a few different programs down into 1. For example, before we were using an email software and were on the hunt for a different program that offered review management, etc. TargetBay has all of that in 1 platform. Super convenient.
Cons:
Setup took quite awhile. There were some technical difficulties and setup took a bit longer than expected.

Reasons for choosing TargetBay

N/A

Reasons for switching to TargetBay

TargetBay has much more to offer than just email marketing.

Read More

DM

Dennis M.

Verified reviewer

Events Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed February 2021

Easy to learn, great support and onboarding

5

Benefits are an all encompassing reviews and email marketing platform.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Intergation was smooth, fast and onboarding was really straightforward.
Cons:
Wish I found this platform and solution earlier.

Reasons for switching to TargetBay

Needed additional features and this as an all in one solution.

Read More

AI

Al I.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 6 months

Review source

Reviewed May 2021

TargetBay Product Reviews on ShopSAR

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
The look of the product is familiar, yet it fits in seamlessly with our website design.
Cons:
Integration was difficult - but more an issue with Volusion.

Reasons for switching to TargetBay

The first of several products we plan on implementing from TargetBay

Read More

Kenneth Drew's profile

Kenneth Drew S.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed July 2018

We have been using TargetBay for approximately 10 months and we are thrilled!

5

Increased ROI and better conversion rates from our existing client base. Well worth the money, and easy to use!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
* Live customer support provided by the entire team * Clean interface that is easy to use, and easy to train others to use * We are seeing GREAT ROI with this product. The multiple email triggers and behavioral pop-ups have worked really well for us.
Cons:
* The download speeds could be improved when exporting lists of targeted clients. * A few more segmentation fields would be nice.

Read More

Showing 1 - 10 of 77 Reviews

Other Top Recommended Email Marketing Software

Paminga
Paminga

4.6 (33)

Recently recommended 9 times

emfluence Marketing Platform
emfluence Marketing Platform

4.7 (51)

Recently recommended 4 times

SalesAndMarketing.ai
SalesAndMarketing.ai

0.0 (0)

Recently recommended 4 times

HubSpot Marketing Hub
HubSpot Marketing Hub

4.5 (6209)

Recently recommended 2 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare TargetBay with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice