Gravity Forms 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Gravity Forms

4.6

(89)

Pricing

Starting at $59.00 per year

About Gravity Forms

Gravity Forms is a wordpress form builder that uses an intuitive form editor to create custom forms from templates or original designs. The system comes with conditional logic that allows users to design buttons, display fields, sections, and pages within a form. Additionally, the software has responsive design that will display properly across any mobile or desktop device.

Gravity Forms Screenshots

Gravity Forms Pricing and Plans

Starting price: $59.00 per year

Free Trial

Free Version

Basic License

$59.00

flat rate, per year

Plan includes:

1 Site
Active Campaign Add-on
Campaign Monitor Add-on
Hubspot Add-on
Mailchimp Add-on
Standard Support

Elite License

$259.00

flat rate, per year

Plan includes:

Active Campaign Add-on
Authorize.Net
Campaign Monitor Add-on
Coupons Add-on
Hubspot Add-on
Mailchimp Add-on
Partial Entries Add-on
Priority Support
Signature and Polls Add-on
Stripe and Dropbox Add-on

Pro License

$159.00

flat rate, per year

Plan includes:

3 Sites
Active Campaign Add-on
Campaign Monitor Add-on
Hubspot Add-on
Mailchimp Add-on
Standard Support
Stripe and Dropbox Add-on
Trello Add-on
Wordpress Multisite
Zapier Add-on

Gravity Forms Features

Popular features found in Form Builder
Alerts/Notifications
Autofill
Conditional Logic
Convert to PDF
Customizable Branding
Data Import/Export
Drag & Drop
Electronic Signature
Forms Creation & Design
Multi-Channel Distribution
Reporting/Analytics
Surveys & Feedback
Template Management
Workflow Management
More features of Gravity Forms
Customizable Fields
Customizable Forms
Data Capture and Transfer
Forms Management
Third-Party Integrations

Gravity Forms Integrations

Zapier

Integration rated 4.3 from 14 reviews

Mailchimp

Integration rated 4.9 from 14 reviews

Help Scout

authorize.net

FreshBooks

PayPal

See all 13 integrations

Gravity Forms User Reviews

Overall Rating

4.6

Ratings Breakdown

69%

24%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.3

Functionality

4.6

Yaco L.

Verified reviewer

Design

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2021

The most robust form solution on wordpress

We have used Gravityforms in several projects that needed integration with CRMs and webhooks, and it was a blast!

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Gravityforms helps you integrate forms into wordpress in the most complete way

Cons:

Forms without custom css can look bad. The default customizer is not enough.

Reasons for choosing Gravity Forms

GravityForms offered us a complete solution inside wordpress, and the price was better because you could have a lifetime deal.

Reasons for switching to Gravity Forms

We needed to have a better integration with the Wordpress ecosystem

Verified

Reviewer

Non-Profit Organization Management

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed November 2024

Robust Form Builder for the Majority of use cases

Positive no complaints allows me to create robust solutions for most form builder use cases.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, Flexible and customisable for multiple Web Projects

Cons:

Overall have no issues with it however i would not say we are advanced users

Reasons for choosing Gravity Forms

Gravity Forms fits the use case for us in most of these scenarios however i have used the others for more automation and 3rd party based workflows

Kelsey N.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

Very good for basic form submission & lead collections needs

It worked fine for basic needs. We have since changed to use forms that flow direct into our CRM systems.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was fairly simple to use & integrate. Reporting was easy to access as well.

Cons:

I dont know if there was a paid version that would have been better but we were using a free version and the customizability of the forms wasnt great as far as I could see.

Tony K.

Verified reviewer

Information Technology and Services

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed February 2024

Best for advanced WordPress developers

Gravity Forms is great for professional WordPress developers looking to create advanced forms for clients. The plugin pricing is very reasonable for using on multiple sites and the support has been great.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Gravity Forms has tons of customization options, hooks, and filters for advanced developers. I've done some really advanced things with the forms like complicated third party integrations using custom APIs. I use Gravity Forms because I know it will be able to handle anything I need. It is equally great for creating simple contact forms.

Cons:

I can't think of any complaints about this plugin.

Reasons for choosing Gravity Forms

Gravity Forms seems to have the most advanced functionality with great documentation and great support.

Derek R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed February 2021

Quite Possibly The Best Form Solution For WordPress

The ease of solving a variety of different client needs, especially on the topic of collecting payments. Setting up e-commerce solutions can take a lot of time, which can be a burden if a client just needs to sell access to a downloadable brochure or collect deposits on a workshop. With nothing more than the PayPal email address, I can set my clients up to collect payment in a matter of minutes. I also LOVE the fact that all submitted entries are stored in the database. Some contact form plugins don't store the data after sending the email, and anyone who has setup forms in WordPress knows of the deliverability issues that can arise with submission notifications. Since Gravity Forms stores the entries, I don't have to worry about lost entries. My clients know that if an important submission doesn't reach their inbox for some reason, they can always login to the site and find that submission.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I am constantly amazed the versatility of Gravity Forms. Sure, you can use it to create simple contact forms, but it can do so, so, SO much more than that. Want to create polls or surveys? Sure, that's child's play. Want to collect email addresses and dump them into your favorite email marketing Saas? Tons of software connections are baked-in to Gravity Forms (depending on your license level). Want your forms to stand out as something more than just a boring form? Yeah, go ahead and style the heck out of them using CSS. I've used Gravity Forms in place of e-commerce solutions (like WooCommerce) for simpler product/payment transactions. But wait, there's more. You can register users to your site (or register users for aspects of your site, like LearnDash courses); you can take payments on forms through PayPal, Stripe, Square, Authorize.net (and a few others); you can easily create COVID screening questionnaires (that's proven useful!); you can automatically dump your collected data into a variety of CRMs (Zoho, Agile, Capsule, probably others I have no experience with). And if all else fails, just connect Gravity Forms with Zapier where you can probably do whatever you want or need.

Cons:

On the rare occasions I need support from their team, I wish there was a faster solution than email. Other than that, I haven't had any issues. Even the one time I had a project that was above my capabilities, Gravity Forms directed me to Codeable where I was able to find a developer to assist in the project.

Reasons for choosing Gravity Forms

The comprehensive set of features within Gravity Forms keeps me coming back. Being able to easily create both simple and complex forms, and integrate with a variety of 3rd party services makes Gravity Forms extremely versatile.

Verified

Reviewer

Legal Services

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed November 2022

Pretty good for Wordpress, but requires way too many add-ons

Works as advertised for basic functions, but it requires too many add-ons. The development of this software also seems very slow compared to competitors that are adding new features all the time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Works well with Wordpress. It is very flexible if you are willing to pay more for add-ons. The best forms plugin for Wordpress that is available in terms of pricing and features.

Cons:

I hate that you have to purchase a number of additional add-ons in order to make the product do what is required. The add-ons are mostly created by 3rd parties, not all of whom are easy to judge in terms of credibility, safety and reliability. The features included in the main product (without add-ons) is weak compared to non-Wordpress focused competitors.

Reasons for choosing Gravity Forms

Seemed to be the best native builder for Wordpress.

Reasons for switching to Gravity Forms

Needed something with better conditional logic and customization options.

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed December 2022

Great Form Tool with ActiveCampaign

Overall Gravity Forms has been a great tool. I find it easier and more intuitive than Forminator and I'd recommend it as a form too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Gravity Forms to have a better looking form on my website, and use conditional logic in the forma nd then sync it to ActiveCampaign. This works very well and I've had no issues with form entries coming into ActiveCampaign. I also love that it has a Stripe integration so payments can be taken directly through the form.

Cons:

I've had several issues with the form on my website not processing sales which has resulted in lose of revenue. Apparently this was related to optimization plug-ins on my website. I have disabled those but haven't been able to test yet that this issue isn't repeating itself. Part of the troubleshooting issue is that often it was clients who told me the form wouldn't process their payment but I was unable to recreate the issue.

Reasons for choosing Gravity Forms

I went with Gravity Forms because it allows form logic and is more intuitive than Forminator.

Max P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2021

Easy to use form builder with lots of integrations

I was very happy with gravity forms, especially when we realized it integrates with other tools we used such as Sharpspring, Zapier, and more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was easy to implement with WordPress and other tools we used to integrate it with. It captured the contact info easily and stored them so we can look back at them

Cons:

It's a very simple tool with basic functionality.

Reasons for switching to Gravity Forms

We wanted to be able to track form submissions, the cost, and several other things. Nothing uberly major, but still

Abby B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed March 2022

Spoiled by Formidable Forms, Gravity is price gouging for very limited features compartively

Totally unimpressed over all. Shocked at the price tag and underwhelmed with its abilities.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

You can use it to accept payments - I think there's a Stripe integration and some other integrations that I haven't needed. The admin of the form builder is relatively intuitive.

Cons:

I seriously didn't realize until going to use Gravity on an "adopted" website how much better Formidable Forms is than Gravity forms. What lead to my review today - I create calendars all the time with Formidable forms. You cannot do that with Gravity Forms, not even with the $500/yr Elite license. Seriously!? Their only option is a 3rd party add-on that's another $49/site/year!! That's insane. for "the best" form builder, you'd think you could make a booking form with it.

Reasons for choosing Gravity Forms

I didn't. I inherited the sites from another designer who used Gravity for everything.

Freo B.

Verified reviewer

Internet

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed February 2022

Flexible Wordpress Forms

The tool is complete, from API integration, custom forms, third party integrations, and even the templated forms does have a very good features by default.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Gravity forms is a good plugin for Wordpress, it is easy to use when you want to integrate it to other softwares and enabling APIs.

Cons:

The only limitation that we experienced in Gravity Forms was the fields IDs, hopefully in the future they can make the fields IDs to be flexible and customisable.

Reasons for choosing Gravity Forms

Gravity forms have the feature that we need(API and Third Party integration) compared to WPForms

Reasons for switching to Gravity Forms

Because of the API integration

Showing 1 - 10 of 89 Reviews

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