WooCommerce 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

WooCommerce

4.5

(1033)

Pricing

Pricing available upon request

About WooCommerce

WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online.

WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders.

WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pickup, local delivery and shipping services.

WooCommerce provides an online forum, FAQs, a knowledge base and video tutorial support options to the customers. The vendor partners with PayPal and Stripe for payment integration functionality.

WooCommerce Screenshots

WooCommerce Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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WooCommerce Features

Popular features found in eCommerce
CRM
Data Security
Inventory Management
Mobile Access
Multi-Channel Marketing
Multi-Store
Promotions Management
Returns Management
SEO Management
Shipping Management
More features of WooCommerce
API
Catalog Management
Customizable Branding
eCommerce Management
Email Marketing
Inventory Optimization
Multi-Currency
Order Management
Payment Options
Product Catalog
Product Identification
Reporting/Analytics
Reviews Management
Shopping Cart
Social Media Integration
Tax Management
Templates
Third-Party Integrations
Website Management

WooCommerce Integrations

WordPress

Integration rated 4.9 from 171 reviews

PayPal

Integration rated 4.7 from 125 reviews

Stripe

Integration rated 4.8 from 95 reviews

Google Analytics 360

Integration rated 4.7 from 79 reviews

Mailchimp

Integration rated 4.3 from 28 reviews

MailerLite

Integration rated 4.5 from 22 reviews

See all 18 integrations

WooCommerce User Reviews

Overall Rating

4.5

Ratings Breakdown

61%

32%

Secondary Ratings

Ease of Use

4.3

Value for money

4.6

Customer support

4.0

Functionality

4.5

Scott C.

Verified reviewer

Building Materials

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

A Highly Customizable Ecommerce Solution for WordPress

Overall, WooCommerce has been an excellent ecommerce platform for our business. We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows. We primarily use WooCommerce-developed extensions when possible, but we’ve also had strong results with reputable third-party plugins. If you want a flexible platform that can scale with your needs, WooCommerce has been a great fit.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love how easy WooCommerce is to set up and manage, while still offering a high level of flexibility and customization. It integrates well with WordPress, and the plugin ecosystem is huge and there’s a solution for almost every use case. We’ve been able to tailor several WooCommerce plugins to match our exact business needs, and overall the platform has been very reliable. WooCommerce support has also been great whenever we’ve needed help.

Cons:

The biggest downside is plugin management, especially when you run a larger store with a lot of extensions. Keeping track of plugin subscriptions, renewals, and which account they’re tied to can get confusing over time. We’ve occasionally had to reach out to support to merge or clean up subscriptions, but support has always been responsive and helpful.

Reasons for switching to WooCommerce

We switched from Shopify because we needed more flexibility to support complex product configurations and workflows. At the time, Shopify couldn’t accommodate several of our requirements without heavy workarounds, and it became a bottleneck as we scaled. WooCommerce gave us the customization and control we needed.

Alexandra L.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2025

My go-to solution when building eCommerce

It’s my go-to when building eCommerce websites because its flexibility. Although it requieres experience, it lets you set up almost every type of business that wants online payments. It can be catering services, an organization with member discount, monthly subscription style of service, traffic school, or normal physical product eCommerce website. It’s helpful when the website has very specific requirements.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When working with woocommerce, there is a lot of flexibility on what you what t your website to be. Whether you are selling virtual or physical products, it’s the best solution for building eCommerce with Wordpress. There is a lot of extra plugins that give great flexibility in all the needs you might encounter depending on the type of business or eCommerce you have.

Cons:

It’s not a beginners system. You need to understand how to set it up correctly as there is room to a lot of confusion, specially when it comes to shipping, product variables, payment methods. The plugin does not give all solutions in one, and you need to have experience in setting up the correct way.

Reasons for switching to WooCommerce

There is much more flexibility for the business needs and the website loading speed is a huge difference. Wordpress/woocommerce loading speed is better and can be fixed. With wix you need to hire someone on their support team to fix loading speed. Also, woocommerce is a free solution. No monthly or yearly costs.

Elle D.

Verified reviewer

Design

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2023

Enables any business to perform like a store.

It's usually a positive experience. To be fair, it is the pricing of WooCommerce addons that puts me off sometimes.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Functionality

Pros:

Woocommerce allows even the smallest of shops to push their products across the internet.

Cons:

It can rarely be used "out of the box". It takes a lot to set up and isn't for unknowledgeable users. But then, I'm happy to set it up for our clients which means all they need to do is edit their inventory or add new products.

Reasons for choosing WooCommerce

Woocommerce is simply better in all capacities!

Ilysse R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Great For ECommerce

WooCommerce is our go-to platform for ecommerce. It's compatible with a ton of plugins and there are always addons that we incorporate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WooCommerce is an easy to use platform for ecommerce. It has a lot of plugin options and is user friendly.

Cons:

While it's easy to use for a website agency, it's not as easy for clients who want to manage their own websites.

Reasons for choosing WooCommerce

Shopify has limited templates and most features are extra charges

Tim O.

Verified reviewer

Import and Export

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Very flexible and easy to use

It has been great. I have been working with WooCommerce for over 10 years. I started using it in school (ICT education), my job and now for my own webshops. I like that fact that for everything there is an additional plugin created by themselves, or 3rd parties.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The flexibility, huge userbase that makes sure there is almost always a plugin for something you want and the fact that almost any important tool can integrate with it.

Cons:

The fact that some features are not standard and you need to buy plugins in order to get these specific features.

Reasons for switching to WooCommerce

Because of integrations. We wanted to connect our prestashop to channeldock which wasn't possible at that time. This was like the 5/6th time we couldn't integrate with external softwares so we had to switch.

David V.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed August 2025

Good but Easy to get in over your head Quickly.

I have set up dozen's of business's WooCommerce sites, from very basic items, to complicated setups and subscription based sites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WooCommerce opens up the options for selling items on your WordPress website. It's a great free platform for starting a new online shop, and their payment options allow you accept the most popular payment methods online. The one aspect that WooCommerce outshines Shopify on is SEO and that's primarily because of WordPress.

Cons:

WooCommerce can get complicated really fast. From variable product types, to subscriptions, every layer of customization beyond the basic shop settings will lead you to having to purchase a WooCommerce add-on. By the time you purchase the add-ons you need, you're looking at the same cost as running a shopify shop.

Reasons for choosing WooCommerce

Client's choice based on their internal team.

Gabriel I.

Verified reviewer

E-Learning

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed April 2025

Powerful but not for the faint of heart

Once you get past the learning curve, it's rock solid. I've used it for selling services online and it works like a charm.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that it's free to start out with. The flexibility is great, and SO MANY PLUGINS are wonderful. I love that it's universal and that I can integrate it with so many other services.

Cons:

The UX/UI is SO overwhelming when starting out. It takes quite a while to get the hang of it.

Reasons for choosing WooCommerce

It's free to start and more powerful with more features.

Anthony R.

Verified reviewer

Design

Self-Employed

Used daily for more than 2 years

Review source

Reviewed December 2025

Powerful Customization when Coupled with Konio WordPress Theme

The only ecommerce platform I use anymore coupled with the Konio WordPress theme, especially when building stores that need custom functionality. The platform’s flexibility is its biggest strength — you can shape your store exactly how you want it, and the WordPress ecosystem gives you endless options for design and features. It’s powerful, scalable, and ideal for developers or store owners who want full control.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The biggest advantage of WooCommerce is its flexibility. Because it runs on WordPress, you can customize nearly every part of your store — from design to functionality — using tightly integrated themes such as KonioWP.

Cons:

WooCommerce can become complex and plugin‑heavy as your store grows unless you're familiar with the ins and outs of WooCommerce.

Angie T.

Verified reviewer

Education Management

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Does it what we need it to do.

Overall our experience has been positive and I would not hesitate to use WooCommerce again. I would recommend for basic gift shop use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WooCommerce work easily with be WordPress website. It is easy to manage inventory. Although customization could be better it does what we need it to do for a reasonable price. The payment options are good, everything we need is offered. We have not used customer support but it has been easy to find the information we need online.

Cons:

It would be nice to be able to add some additional options. For example, we would like to be able to mark the order as a gift and include a gift option. I believe there is a way to do this but it is beyond our gift shop capabilities.