Bitly 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Bitly

4.8

(1295)

Pricing

Starting at $35.00 per month

About Bitly

Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol secure (HTTPS) and protect them against third-party breaches.

Managers can gain insights into link metrics such as click-through rates, most referred channels and geographical data on a unified interface. Bitly provides an auto-branding feature, which allows teams to create shortened links with custom domains. Additionally, supervisors can change and update the destination of links and redirect old URLs.

Bitly offers an application programming interface (API), which lets businesses integrate the system with several third-party applications such as Salesforce, Twilio, Khoros, Adobe, Sprinklr and more. Pricing is based on monthly and annual subscriptions and support is extended via email, knowledge base and an online contact form.

Bitly Screenshots

Bitly Pricing and Plans

Starting price: $35.00 per month

Free Trial

Free Version

Free

$0.00

flat rate

Plan includes:

App Integrations
Customizable Back-Halves
Link History and Reporting
Unlimited Clicks

Basic

$35.00

flat rate, per month

Plan includes:

Bitly-Branded QR Codes
Branded Links
Bulk Link Shortening
Complimentary Custom Domain*
Everything in Free
Link Redirects
Plus:

Premium

$300.00

flat rate, per month

Plan includes:

Campaigns
Dashboard Reporting
Everything in Basic
Location and Device Type Data
Mobile Deep Links
Plus:
QR Codes

Enterprise

Pricing available upon request

Plan includes:

99.9% SLA Uptime
At Scale Link Generation
Comprehensive Data and Analytics
Everything in Premium
Multiple User Seats and Advanced Group Permissions
Personalized Onboarding and Expert Account Manager Support
Plus:

Bitly Features

Popular features found in URL Shortener
Audience Targeting
Bulk Uploading
Click Tracking
Customer Activity Tracking
Customer Journey Mapping
Data Aggregation
Engagement Tracking
Link Cloaking
Link Editing
Link Redirection/Link Rotator
Real-Time Data
Tag Management
More features of Bitly
Access Controls/Permissions
Activity Dashboard
API
Campaign Analytics
Campaign Management
Custom Domains
Customizable Branding
Dashboard
Data Import/Export
For Marketing and Advertising
Link Analytics
Link Management
Link Sharing
Link Shortening
Multi-Channel Marketing
QR Codes
Third-Party Integrations
URL Customization
URL Shortener
User Management

Bitly Integrations

Khoros Marketing

Sprinklr

Twilio

Bitly User Reviews

Overall Rating

4.8

Ratings Breakdown

81%

16%

Secondary Ratings

Ease of Use

4.8

Value for money

4.6

Customer support

4.4

Functionality

4.6

Priya J.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed February 2025

Secure and best software for shortening and customising links!

My overall experience with this software is amazing. It has helped me the most in my projects.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is a very good and safe platform for shortening the links. I can shorten, share and manage any links using Bitly effortlessly. It also offers features like customisation of links. It has eased my work alot by removing the unnecessary symbols and letters from the links.

Cons:

There is some difficulty while contacting the customer support team. Moreover, they respond very slowly which was very challenging issue for me. They took many days to resolve my problem.

Ibrahim B.

Verified reviewer

E-Learning

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

Bitly is an effective and efficient to for every operator in the Online Space.

My experience has been positive, and I would recommend this software to everyone.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is simple and timesaving, user friendly, with excellent tracking capability. You can get well driven data analysis to evaluation performance on all your link

Cons:

The only thing is the custom domain is not in the free plan.

Reasons for switching to Bitly

Bitly had more functionality than tinyurl especially in reporting.

Jamie R.

Verified reviewer

Design

Self-Employed

Used daily for less than 2 years

Review source

Reviewed April 2024

Fantastic tool to clean up long links

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bitly creates an easy solution for customer links. It's clean and makes my product listings look more professional.

Cons:

I feel like the Bitly interface has gotten visually more confusing, but still certainly easy enough to navigate.

Nadish H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2022

Bitly is the best url shortly shortening service even with free account

I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)

Cons:

The least that I like about Bitly is that I cannot use my custom domain with free account :(

Reasons for switching to Bitly

Because I found Bitly much more user friendly and has more features as compared to TinyURL

David S.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed February 2025

Fantastic tool for making short pretty URLs

I have used Bitly for many years and I am a premium user of the service. I often use it to make links more easy to save, remember, type in or relay to my clients. I really like the ability to customise the end part of the link so that I can make links easy to remember and relay to clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how functional Bitly is in terms of being able to easily create short URLs and also to customise the end part of the URL to make it easy to type in or relay to someone else.

Cons:

I sometimes find it is slightly too complicated to create short URLs. Even though it only takes 10-15 seconds I wish they made the dashboard even more intuitive so links could be created in a shorter amount of time.

John C.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Huge time-saver

Been using it since day one of home base work. positive experience; it's a huge time-saver for sharing links!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bitly is super easy to use, making link shortening quick and convenient. Everthing is 1 tap away!

Cons:

The free version has limited analytics and customization options for users.

Lindsey M.

Verified reviewer

Arts and Crafts

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2025

Very useful

It’s very useful. I’ve been using bitly for 5 years and couldn’t live without it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very helpful for making long tracking links shorter. You can also customize the end of the link with the free plan.

Cons:

I wish that I could create more than 5 custom links per month with the free plan

Gianna G.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

We love Bitly!

My experience was fantastic! I learned how to navigate through quickly!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bitly is extremely easy to use and navigate through. It is a very straight to the point app!

Cons:

The sites processing time was longer than I expected.

Naouel T.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed July 2024

Bitly review

My overall experience with Bitly has been positive due to its effective URL shortening capabilities and robust analytics tools. It's convenient for managing and tracking links, although pricing for advanced features can be a consideration.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bitly stands out for its simplicity in shortening URLs and providing powerful analytics. It offers customization options for branded domains and integrates seamlessly with various platforms, making it a preferred choice for efficiently managing and tracking link performance.

Cons:

Bitly's main drawbacks typically revolve around its pricing structure for advanced analytics and branded domains, which can be costly for some users. Additionally, there are occasional concerns about link reliability and dependency on third-party services for link redirection.

Doyel N.

Verified reviewer

Design

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed June 2024

A Must-Have Tool for Everyone

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked Bitly's intuitive interface and comprehensive analytics, making link management and tracking effortless and insightful, a true game-changer for online marketing.

Cons:

I wish Bitly offered more customization options for branded links, and occasionally, the interface could be more intuitive for new users.

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