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Back At You vs Meta for Business

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Updated February 15, 2026

Back At You vs Meta for Business: Which is best for you?

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Advice from pros
Custom shortlist of 3-5 products
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$500.00

per year

Pricing available upon request

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Post Scheduling
4.17
Social Media Integration
4.17
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Chat/Messaging
4.51
Post Scheduling
4.50
Live Chat
4.49
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Integrations
dotloop
dotloop
SkySlope
SkySlope
Instagram
Instagram
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Instagram
Instagram
WordPress
WordPress
Zapier
Zapier
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Pros / Cons
  • I love the ability to make custom changes to what is being sent out on my behalf as well as to create things from scratch in their system.
  • Additionally, the performance tracking features didn’t really fit our company structure or the way we measure success. While the system offered data, it wasn’t in a format that was actionable for us.
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  • I appreciate that it helps with social media management, gives me the blue checkmark on my social media profile, and allows cross posting between Instagram and Facebook
  • The benefit of being able to advertise on their platforms outweighs the frustrations: constantly removing targeting options that are helpful for us, always making it harder to build custom campaigns versus their AI suggested, and the nonexistent support is frustrating when we have ads that get disapproved.
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Ease-of-Use
Highest performing feature
in the comparison
4.5/ 5
4.4/ 5
Value for Money
4.1/ 5
Highest performing feature
in the comparison
4.4/ 5
Customer Support
Highest performing feature
in the comparison
4.5/ 5
3.7/ 5
Functionality
4.4/ 5
4.4/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad