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Bloomreach vs Segment: Which is best for you?
Pricing available upon request
per month
and Demo
Features
- I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.
- Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)
- Segment seamlessly integrates with our web app and entire tech stack and simplifies data management, allowing us to focus on our core business functions.
- Options are quite expensive, if you want to add Personna / protocols, the price grows quickly
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Recommendations
