Claravine 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Claravine is right for your organization?

Our Data Management Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Claravine

4.4

(23)

Pricing

Pricing available upon request

About Claravine

Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

Our SaaS platform gets everyone on the same page to be proactive, drive global collaboration, automate data flows, and quickly adapt to changing business needs. Rather than worrying if data is accurate, teams can trust their data and make confident business decisions.

With Claravine, you can finally take the drama out of your marketing data by being...

Proactive: In a world where data is fueling growth in the enterprise, successful companies maximize the value and quality of their data at the source. Rather than waiting to clean up data downstream with costly time and talent, Claravine equips organizations to prevent data problems from the start. By setting consistent data standards upfront, you create data quality in your marketing workflows, execution platforms and analytics systems. Now teams can trust they have complete, accurate data every time.

Collaborative: Shared and well-governed marketing data standards drive operational alignment. We allow data creators to have...

Claravine Screenshots

Claravine Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Claravine Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Claravine
Activity Tracking
Ad hoc Reporting
API
Campaign Tracking
Collaboration Tools
Compliance Management
Configurable Workflow
Data Analysis Tools
Data Capture and Transfer
Data Discovery
Data Extraction
Data Integration
Data Mapping
Drag & Drop
Information Governance
Master Data Management
Metadata Management
Policy Management
Process Management
Role-Based Permissions
Rules-Based Workflow
Search/Filter
Single Sign On
Third-Party Integrations
User Management
Version Control

Claravine Integrations

Google Analytics 360

Amazon S3

AppsFlyer

Adobe Analytics

Snapchat for Business

See all 13 integrations

Claravine User Reviews

Overall Rating

4.4

Ratings Breakdown

57%

26%

17%

Secondary Ratings

Ease of Use

4.3

Value for money

4.4

Customer support

4.7

Functionality

4.2

Melissa R.

Verified reviewer

Research

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed November 2020

Easy to use

Ratings Breakdown

Ease of use

Functionality

Pros:

Being able to create tracking codes quickly and efficiently really helps with my day to day tasks

Cons:

It would be interesting to be able to see simple click reporting on the tracking we create

Meredith W.

Verified reviewer

Construction

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed November 2020

The BEST tool for UTM generation and data governance!

From start to present time, our experience with Claravine has been exceptional. I originally brought on the tool to help with consistency in our UTM labeling for cleaner data and more accurate reporting from our marketing efforts. Because our division had such a positive impact on our business, I ended up opening up the enterprise to using the tool. Since then, everyone has loved and benefitted from it. I cannot imagine losing Claravine in our Martech - it would force us to take a step back in our digital analytics maturity!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how much governance and control you have when it comes to your fields and parameters for your UTM links. Simple things like forcing lower case and adding dashes when a space is entered are both valuable functions for collecting data from a UTM link on the backend of Google Analytics.

Cons:

There are very few things and I even struggle to think of something. However, if I had to put something down, it would be the interface/verbiage used in the tool. The platform was originally designed for Adobe Analytics clients, so the labeling of buttons/functionality of the interface is tailored more towards Adobe Analytics instead of Google Analytics. Though, this does not interfere with our usage of the tool or the value we get out of it.

Reasons for choosing Claravine

At the time, and I even think still, there was no other tool out there (besides a spreadsheet) for UTM generation. I was thrilled to finally find Claravine!

Reasons for switching to Claravine

Since we are a larger company, we have SO many different people creating UTM links - both in-house and outsourced resources. Because of this, it was nearly impossible to control what folks were using for campaign names, how they were spelling them, etc. We needed something that would provide more governance and control over UTM generation so that our data we would get back from campaigns and marketing initiatives was clean, which in turn would help us to make more accurate data-driven decisions in the business.

Michaela G.

Verified reviewer

Biotechnology

10000+ employees

Used daily for less than 12 months

Review source

Reviewed November 2020

How Did You Track Marketing Campaigns Globally BEFORE Claravine?

Overall my experience has been awesome. Like I stated in my title of the review, I don't know how we tracked campaigns prior (I mean, my previous company used the google campaign builder, but it didn't store, allow for export, or allow to build multiple CIDS at the same time. Claravine is a great CID tool - and continues to improve with the updates. I am grateful to be currently using Claravine. It allows us to track global marketing campaigns & manage various channels, fields etc that caters to our needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about Claravine is the ability drag, drop - when creating multiple CIDS in one sitting. Other tools I have used, you have to input each field even though the fields might be the same. Also, I am thankful that you can save and export - and ideally not lost changes.

Cons:

What I am not a fan of currently is the ability NOT to edit the CIDS after you have already submitted. There are times when the fields will need to change after I have already built out a number of CIDS - and once submitted, I cannot go back in and edit and then resubmit.

Hilary B.

Verified reviewer

Retail

10000+ employees

Used daily for more than 2 years

Review source

Reviewed November 2020

Huge unlock for enhanced marketing analysis

Claravine's client success team is awesome and will dedicate their time to successfully launching your tracking templates. Before Claravine, we had no way of seeing or attempting to standardize our marketing links globally. Our links and CP Codes were managed by disparate teams, with different abbreviations and nomenclature, and maintained across Excel files or emails so there was lots of room for error. We also have greatly expanded the # of metadata fields we can now run reports on - from about 5 before to close to 50 now. We can finally run analysis on the same campaign globally.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to standardize marketing tracking links across 25+ media agency teams for true global standards and governance. Good integration with Adobe Analytics and flexibility to also integrate with internal data lake.

Cons:

Limited bulk change functionality, so can be hard to make changes across 50 templates I manage. Somewhat manual integration with ad platforms, such as Google Campaign Manager (fka DCM) so medium-heavy lift to get that up and running.

Reasons for switching to Claravine

We had no governance, control or standardization with many teams around the world using different formats for tracking CP Codes. Claravine allowed us to roll out standards and have visibility into our agency's campaign tracking in one centralized location.

Andy B.

Verified reviewer

Telecommunications

10000+ employees

Used daily for more than 2 years

Review source

Reviewed November 2020

Campaign Attribution / Governance at its BEST!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Since onboarding Claravine into Rogers, the process has been very agile and smooth. Any changes and adjustments that need to be made to fit Rogers needs were automatically addressed and we kept improving best practices. This is what I love about Claravine the ability to adapt to client needs, the ability provide value added advice to improve organizational behaviour.

Cons:

There isn't much downsides to using Claravine within your digital marketing ecosystem, one downside could be the vast technologies and/or marketing tools used within the Claravine platform that is not necessary understood by the organization and how it can be ultimately utilized correctly.

Reasons for switching to Claravine

Creating Campaign IDs was very manual and had no governance, very confusing, not easy to update, overall too many inconsistent issues that was not sustainable.

Richmond M.

Verified reviewer

Financial Services

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed November 2020

Claravine -- Taxonomy management for marketing performance

Claravine has been rapidly enhancing their software offering while still providing timely and helpful customer support and guidance. Whenever we do find bugs (which is rare) they are quick to address and help us resolve issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use and integration to the various operations and analytics systems we use is the biggest benefit for maintaining and governing our strategic cross-channel taxonomy.

Cons:

There are still features like their new API connectors which we think will be useful down the road for greater automation into our processes. I'm confident Claravine will enhance this API over the near term for us to take fuller advantage of it.

Reasons for choosing Claravine

We found Claravine to have the most flexible integration across all of our marketing execution and analytics platforms both internally and externally.

Timothy S.

Verified reviewer

Pharmaceuticals

10000+ employees

Used daily for more than 2 years

Review source

Reviewed November 2020

Attentive, Well Rounded Service and a Premium Product

Positive. I utilize the Claravine software each and every work day as the Enterprise-wide Claravine administrator for my client and I very much enjoy it. The software is so customizable that I am able to create templates to accommodate my needs at a moment's notice. The search functionality is essential and I would be lost without it - perhaps my favorite element of the software. The team is so responsive and helpful that it gives me confidence in my own abilities, knowing that I can go into any situation and my tracking support team is a click away. I am extremely satisfied with this stellar product and the service and would recommend it to anyone who asked. Five Stars.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like most, how attentive to detail the Claravine team is. They are always responsive and they are incredible helpful and knowledgeable when I run into issues. Open issues are never open for long, as the entire Claravine team is so knowledgable about all facets of the product and willing to help. The people are delightful, the software is user friendly, the service is swift and accessibility couldn't be easier. I recommend Claravine because their product works, it works well and their team is world class.

Cons:

Our Claravine had a data integration bug early on in our implementation of the Claravine system. There was an issue where our data was not lining up and a massive bug was discovered that was causing this data drift. Claravine worked closely with me and my team to quickly identify the root cause of the issue. They were able to provide without delay, corrected files for our outstanding discrepant data. Once the error was resolved, we put into place a short term fix to keep the error from happening in the present tense while we worked to develop a long-term solution that resolved the issue entirely. The size and gravity of this error was honestly a make or break moment; lesser companies would have not been able to meet our needs but Claravine was helpful and attentive at every step along the way. Sure, Claravine's great when everything is working correctly, but my experience has shown that Claravine is even great when big things go wrong and you can count on their team to help resolve any issue you may encounter.

Hope V.

Verified reviewer

Hospitality

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed November 2020

Claravine has effectively streamlined and enhanced all our reporting!

Overall Claravine has significantly improved the way we can track campaigns and report on them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Standardization of taxonomy/naming - This has enabled us to have holistic campaign reporting across all channels and device types. Additionally, we have many teams that have to use the tool to create placements and we rarely have questions/concerns about using the tool. The platform is simple and straight forward and gets the job done.

Cons:

It sometimes can be time consuming. Additionally, updating data that has already been submitted is not the best/easiest process it could be. By adding in more effective tools for manipulating data, this could really help overall.

Michael L.

Verified reviewer

Information Technology and Services

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed November 2020

Claravine - Excellent Metadata & Campaign Code Automation / Management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is incredibly easy to use. The large majority of places I have worked previously use Excel spreadsheets to track and create campaign codes. That can be effective to stay organized, but there are some challenges, such as maintaining version control with other teammates. Claravine solves these issues. The product looks like a shared spreadsheet, giving you the comfort of what you're used to. The sheet is accessible via web application, so it's not an issue if multiple people are using it at the same time. All validation rules are built in -- the Claravine team helped us with our custom logic -- so it's impossible to create an invalid campaign code. Finally, it integrates directly with our web analytics platform so we can validate and import campaign codes and metadata immediately. This saves so much time and effort.

Cons:

There is some customization required, so it's not truly plug and play out of the box but that's a small price to pay.

ziyu h.

Verified reviewer

Information Services

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed November 2020

Claravine is the star product I use for marketing insights tracking

Very positive, Claravine teams are very professional, responsive, and dedicated in product development and improving their customer experience. I strongly recommend Claravine for marketing companies!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1, Very functional in terms of our marketing insights tracking needs 2, Easy to use, minimum training needed 3, Flexibility, can customize to different uses cases 4, Excellent customer service 5, Product`s broad compliance to major marketing platform including Google, Adobe and others

Cons:

1, Would like to see Claravine add basic data processing function such as separate text strings in one column and pass them to different attributes before pass data to adobe analytics. 2, also enhance file scheduling option consider that we need to pass claravine file to Google Cloud for big data analysis

Reasons for switching to Claravine

Server retire

Showing 1 - 10 of 23 Reviews

See All Reviews