SalesWings 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if SalesWings is right for your organization?

Our Sales Force Automation Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SalesWings

4.8

(19)

Pricing

Starting at $7,499.00 per year

About SalesWings

SalesWings is the maker of the B2B Studio for Salesforce Marketing Cloud. Marketing Cloud customers prioritize their leads, automate the lead qualification process and align marketing with sales.

Our solution helps our clients collect first-party lead behavioral data such as website activity to understand the needs and sales-readiness of their leads, contacts, and accounts.

SalesWings B2B Studio is the first flexible and intuitive lead scoring solution for the Marketing Cloud. It comes with an intuitive set of tools including user-input based point-scoring, lead tagging and lead insights, built-in predictive lead scoring, and lead tagging.

SalesWings Screenshots

SalesWings Pricing and Plans

Starting price: $7,499.00 per year

Free Trial

Free Version

Custom Pricing

$7,499.00

usage based, per year

Plan includes:

Predictive Lead and Account Scoring
Customer journey tracking
Lead and account scoring
Fit scoring
Lead and account grading
AI based sales insights
Account based insights
Sales insights
Salesforce integration
Salesforce Marketing Cloud integration

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

SalesWings Features

Popular features found in Sales Force Automation
Campaign Management
Customer Database
Email Marketing
Forecasting
Lead Capture
Lead Management
Opportunity Management
Pipeline Management
Task Management
Territory Management
More features of SalesWings
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
Contact Management
CRM
Customer Segmentation
Customizable Fields
Customizable Scoring
Data Enrichment
Deal Management
Email Tracking
Event Triggered Actions
Field Sales Management
For Sales Teams/Organizations
Interaction Tracking
Lead Assignment
Lead Distribution
Lead Generation
Lead Nurturing
Lead Qualification
Lead Segmentation
Monitoring
Multiple Scoring Models
Performance Metrics
Predictive Analytics
Prioritization
Process/Workflow Automation
Prospecting Tools
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Sales Activity Management
Sales Reports
Sales Trend Analysis
Social Media Integration
Source Tracking
Third-Party Integrations
Web Forms
Workflow Management

SalesWings Integrations

Unbounce

Salesforce Marketing Cloud

Salesforce Sales Cloud

Gmail

Braze

Salesforce Marketing Cloud Account Engagement

See all 9 integrations

SalesWings User Reviews

Overall Rating

4.8

Ratings Breakdown

79%

21%

Secondary Ratings

Ease of Use

4.8

Value for money

4.9

Customer support

4.9

Functionality

4.5

Have you used SalesWings and would like to share your experience with others?

Philippe R.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed December 2017

Saleswings allows us to focus our business on hot leads and increase our conversion rate.

Saleswings allows me to have a richer information about my business relationships and to be able to adapt my speech according to their real needs

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Have real-time visits to our site of our prospects and customers. This allows us to meet our target at the right time, with the right information

Cons:

The integration of LinkedIn would be a plus for our activity in b2b. Unfortunately, LinkedIn's commercial policy does not provide this added value

Vendor Response

Hi Philippe Thank you for your insights and feedback. I believe you're using it together with Salesforce, which is also interesting to see it works there. Any features requests, please just send it to our support!

Replied December 2017

Mark S.

Verified reviewer

Computer Software

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

Saleswings Makes Lead Scoring Easy and Scalable

Saleswings has been an excellent addition to our sales toolkit. It’s remarkably easy to use and impressively robust, making lead scoring both straightforward and effective. The platform’s simplicity belies its power, allowing us to set up a scalable lead scoring model that drives real results. What really stands out is the exceptional support network—responsive, knowledgeable, and proactive, they make sure any question or issue is addressed promptly. If you’re looking to streamline your lead scoring with confidence, Saleswings is a great choice

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple to use Powerful and scalable Visible indicators make it easy for Sales to see most engaged leads CSM has been an incredible resource

Cons:

Offline scoring runs only occur every hour, I'd like to be able to increase that frequency.

Reasons for switching to SalesWings

Changed MAP so needed a lead scoring tool to work alongside Salesforce Marketing Cloud

Tamara G.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed May 2022

SalesWings - Tracking

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It is really easy to use and implement. Tracking is working really well. We gather more info trough Saleswings than other tools (for example gclid or utm data) we use. And the integration to Salesforce is really helpful.

Cons:

Lead search in cockpit could be improved.

Duane K.

Verified reviewer

Construction

51-200 employees

Used daily for less than 6 months

Review source

Reviewed June 2020

Easy Set Up, Great Support

We transitioned from Marketo to Marketing Cloud about 6 months back. Marketing Cloud is great but has some strange shortcomings that Marketo offers out of the box like activity tracking and lead scoring. SalesWings was really the only viable solution to fill the gap and it performs the job perfectly.We also have multiple sites and a big selling point for us was the fact that we could deploy it to all of our sites without incurring additional costs unlike Marketo. Setup was really easy. Just drop the code on your pages and SalesWings starts collecting data. We had a couple of glitches but [SENSITIVE CONTENT HIDDEN] and his team addressed them quickly and to our satisfaction.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy setup (like really easy) and you can see data right away. I like the tagging which we use to create a holistic view of all the touch points of a customer. Integration with Salesforce is seamless and has some great pre-built reports. Looking forward to working with their fit scoring feature.

Cons:

Lead scoring is not as flexible as I would like (compared to Marketo) and I have not had a chance to dive into the newly released fit scoring so perhaps that will get me over the hump there. The UI needs some tweaks like a search function and tag/segment/lead scoring grouping options to make it tidy and organized but at the rate they seem to push out features and fixes, I'm sure it will be addressed. So really, I'm just nitpicking. There is nothing I would really say that I "dislike".

Reasons for switching to SalesWings

We wanted a tighter integration with Salesforce so we switched to Marketing Cloud. Saleswings fills some shortcoming in Marketing Cloud.

Shannon W.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2022

Excellent tool to help lead management

We have been very pleased with our SalesWings implementation. It has brought visibility to our lead visitor interactions and helped us define and implement new lead management processes. Lead scoring is a fantastic tool for our business. The customer service from the team at SalesWings has been second-to-none. If ever we have encountered an issue, they have been at the ready to support us and always with a professional and friendly demeanour.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been able to make use of our CRM data and visitor activities together to streamline our lead prioritisation. The toolbox is highly customisable and has been further enhanced since we began working with the SalesWings platform giving us the tools we need to categorise our leads significantly better. The visitor interaction recording is good and we are able to allocate points and tags intuitively which is essential in a dynamic environment.

Cons:

The Toolbox is powerful but has needed a few improvements to make it really work for us. SalesWings have been fantastic at taking feedback on board and enhancing the product even in the short time we have been working together. If you have particularly complex needs, you are better served using SOQL but this is not a requirement for every business. There are a few fields I would like to have passed through as standard rather that having to define these via SQL in SFMC, but I know the SW team are looking at these too.

Caroline W.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed February 2018

My experience has been satisfactory and willing to renew my subscription over and over again.

Hot leads, buyers, great sales conversation and money in the bank.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to score my Mailchimp subscribers and reach out to them when they are ready to buy. Also, it notified me when my leads are ready to discuss sales and I call them immediately. I already recommended the tool to my clients in Nigeria.

Cons:

There's nothing to hate about this tool. Only regrets is the high cost and the fact that you will hate yourself if you don't renew your subscription. So I suggest you try out the tool.

Vendor Response

Thank you for the great review, Caroline! Happy customers are what make us the happiest! Glad that you got some great results from using SalesWings in combination with Mailchimp and that you're even recommending it to others. Highly appreciated! About the cost of our solution - we understand that it could seem pricey at first glance, but as our customer you probably know better than us that in just a couple of months you receive over 1000% ROI. We are confident that we offer good value for the cost of our solution and it is still times cheaper than our competitors'. Grateful to have you as our client and looking forward to securing more deals closed and "more money in the bank" for you in the future!

Replied February 2018

Rene S.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed February 2018

Saleswings had the biggest impact for our sales organization in 2017.

Increase of 30% of new leads and revenue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, easier to master. Realtime information and feedback regarding our customers via API to Pipedrive and gmail plugin. Increased our sales by 30% in the second half of 2017.

Cons:

On the one hand, the customer support war very offensive with their email campaign, on the other hand the response times were a little too long, but overall okay.

Vendor Response

Hi René - thanks for feedback, with "offensive" I assume you mean proactive? We do send a bit too many "everything ok?" emails and have reduced these. We'll also work on response times, thanks for letting us know

Replied February 2018

Martijn R.

Verified reviewer

Management Consulting

Used daily for less than 2 years

Review source

Reviewed December 2017

Saleswings offers me insights on prospects and information on how my websites are used.

insights on prospects and clients on how and when they visited my websites

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The realtime notification function in the Saleswings app as in for instance Slack. In combination with my mailsystem and crm it is best in class

Cons:

If Saleswings can track more platforms such as Linkedin or Twitter I would benefit more from the system

Vendor Response

Thanks mister Rijk for this review, it'll definitely help others giving Saleswings a good look.

Replied December 2017

Raphael M.

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2017

Very valuable feature, impeccable support and fair pricing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Saleswings turned out to be a super way to understand our leads behaviour. Implementing the script was quick and we were up and running almost instantly. We use the integration with Saleswings as an integral part of our acquisition work flow. Saleswings data gets synced to our campaign tool AutopilotHQ, and as soon as Saleswings detects buying intention and qualifies a lead as hot, it creates an opportunity. This allows us to approach leads in a very targeted and timely manner, which usually is only possible for large enterprises and not for growing ventures like us. Last but not least, thanks for quick and friendly support, you guys are great!

Vendor Response

Thanks for the great feedback, Raphael!

Replied August 2017

Danny W.

Verified reviewer

Retail

51-200 employees

Used daily for less than 12 months

Review source

Reviewed December 2022

Easy to use and helpful understanding your customers sales journey

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Implementation is relatively straight forward, and even when its not the support SalesWings offers is exceptional. You get assigned a direct support contact so anything you need during and post implementation is taken care of really quickly and efficiently. In terms of a business tool, its extremely useful. Its allowed us to take learnings away from information we've always needed and make positive changes to our CRM as well as our sales process. Would recommend for sure.

Cons:

Currently they use day/date timestamps on activity tracking. It would be really useful to add in time of the day too.

Showing 1 - 10 of 19 Reviews

Load More Reviews