• Software Categories
    View All
  • Company
    About UsVendors

    • Get 1-on-1 advice in 15 minutes. It's free.

    Start Now
    Advisor's headshot
Software Advice Logo
Home

/

Email Marketing Software

/

Zoho Marketing Automation

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.
Overview
ReviewsAlternatives
Zoho Marketing Automation

Zoho Marketing Automation 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Zoho Marketing Automation
Zoho Marketing Automation
4.4
(14)

Pricing

Starting at $19.00 per month

About Zoho Marketing Automation

Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Thanks to its seamless integrations with other Zoho apps and third-party tools, ZMA unifies data and marketing workflows effortlessly.

Highlights of Zoho Marketing Automation:

1.Build a multichannel customer journey

Oversee your complete marketing journey with Zoho Marketing Automation! ZMA enables businesses to generate high-qulaity leads that convert into revenue by creating comprehensive marketing experiences that facilitate personalized audience engagements across multiple channels—from SMS and WhatsApp to social media, webpages, and offline channels.

2.Automate campaigns with a drag-and-drop builder

Build and automate an end-to-end multichannel campaign based on users' behaviors using Zoho Marketing Automation's simple drag-and-drop campaign builder. Create captivating campaigns, add contacts effortlessly, and measure key statistics for optimization. Use workflows to assign lead scores based on behavior and automatically pass the best leads to your sales team.

  1. Build and optimize your online presence with we...
bsite analytics Zoho Marketing Automation's powerful website analytics make optimizing your online presence seamless. Understand where your visitors come from, set measurable goals, run experiments on your pages, and make data-backed improvements to increase engagement and conversions. 4. Simplify your lead generation-to-revenue conversion journey The journey from generating leads to converting them into revenue is an important one every business undertakes. Zoho Marketing Automation enables marketing teams by serving as the all-in-one platform they can use to strategize and execute their entire lead cycle. You can add leads manually or generate them from online sources, and then engage them with personalized content tailored to their preferences and behaviors. Analyze different touchpoints, assign lead scores, and segment your leads based on their actions using ZMA's extensive array of computed fields. With ZMA, you can also identify your top lead sources, invest wisely in the right channels, and prioritize your marketing efforts for optimal results. With the various lead attribution models available, you can analyze and optimize your lead generation strategies effectively. 5. Plan and execute with Marketing Planner Collaborate with your team to plan and execute all your marketing campaign easily with ZMA's Marketing Planner. Set goals, allocate budgets, analyze campaign performance, and measure ROI for each campaign. Detailed reports enable you to share your marketing efforts with top-level management and focus more on top-performing campaigns for maximum impact. 6. Scale your ecommerce business If you run an ecommerce business, you can connect your store, run promotions, and scale your business effortlessly. Create multichannel campaigns to drive traffic to your store, automate follow-ups for purchases, and recover abandoned shopping carts using simple workflows.Leverage AI-driven product recommendations to boost repeat purchases and maximize revenue opportunities. 7. Your all-in-one marketing automation solution Zoho Marketing Automation is an all-in-one solution that enables businesses to simplify their entire marketing journeys. Sign up today to provide your team with a comprehensive marketing solution.

Wondering if Zoho Marketing Automation is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

Software Advice Logo

Zoho Marketing Automation User Interface

0
0
1
2
3
4
5

Zoho Marketing Automation Pricing and Plans

Starting price: $19.00 per month
Free Trial
Free Version

Standard

$19.00

per month

Plan includes:

  • 10 users
  • Number of visitors = contact count*2
  • Basic contact management (lists and life cycle stages)
  • Basic segmentation
  • Signup forms
  • Basic journey builder
  • pre-built journey templates
  • Basic email marketing
  • SMS Marketing
  • Social Media Marketing
Read More

Professional

$29.00

Plan includes:

  • Features in Standard plan
  • 15 users
  • Number of visitors = contact count*5
  • Complete contact management (lists, scoring, tags, life cycle stages)
  • Advanced segmentation
  • Advanced journey builder
  • Journey templates with reports
  • Contact path tracing
  • Custom re-entry criteria in journeys
  • Landing pages
Read More

Enterprise

$59.00

usage based, per month

No plan information available

    Advisor Get Price CTA Image

    Confused about pricing? We've got you covered.

    Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

    Zoho Marketing Automation Features

    • Popular features found in Email Marketing
      A/B Testing
      Autoresponders
      Campaign Analytics
      Campaign Scheduling
      CAN-SPAM Compliance
      Contact Management
      Customer Segmentation
      Email Tracking
      Event Triggered Actions
      Subscriber Management
      WYSIWYG Editor
    • More features of Zoho Marketing Automation
      Activity Dashboard
      Activity Tracking
      Advertising Management
      Alerts/Notifications
      API
      Audience Targeting
      Behavior Tracking
      Campaign Management
      Campaign Planning
      Campaign Segmentation
      Campaign Tracking
      Channel Management
      Click Tracking
      Contact Database
      Content Management
      Conversion Rate Optimization
      Conversion Tracking
      CRM
      Cross Channel Attribution
      Customer Activity Tracking
      Customer Journey Mapping
      Customer Surveys
      Customizable Branding
      Customizable CTAs
      Customizable Fields
      Customizable Forms
      Customizable Reports
      Customizable Templates
      Customization
      Dashboard
      Data Import/Export
      Drag & Drop
      Drip Campaigns
      Dynamic Content
      Editorial Calendar
      Email Campaign Management
      Email Management
      Email Marketing
      Email Templates
      Engagement Tracking
      Filtering
      Image Library
      Landing Pages/Web Forms
      Lead Capture
      Lead Generation
      Lead Management
      Lead Nurturing
      Lead Qualification
      Lead Scoring
      List Management
      Marketing Automation
      Marketing Calendar
      Mobile Access
      Mobile Optimization
      Monitoring
      Multi-Campaign
      Multi-Channel Attribution
      Multi-Channel Campaigns
      Multi-Channel Communication
      Multi-Channel Management
      Multi-Channel Marketing
      Multi-Touch Attribution
      Multivariate Testing
      Performance Metrics
      Personalization
      Product Recommendations
      Publish Scheduling
      Real-Time Analytics
      Real-Time Data
      Reminders
      Reporting/Analytics
      Reporting & Statistics
      ROI Tracking
      Search/Filter
      Segmentation
      SMS Marketing
      Social Marketing
      Social Media Integration
      Social Media Monitoring
      Social Promotion
      Template Management
      Third-Party Integrations
      Visitor Tracking
      Visual Analytics
      Web Forms
      Website Analytics
      Website Visitor Tracking
      Workflow Management

    Zoho Marketing Automation Integrations

    Twitter/X
    Twitter/X
    LinkedIn Sales Navigator
    LinkedIn Sales Navigator
    Dropbox Business
    Dropbox Business
    Eventbrite
    Eventbrite
    Evernote Teams
    Evernote Teams
    PayPal
    PayPal

    See all 32 integrations

    Zoho Marketing Automation User Reviews

    Overall Rating

    4.4

    Ratings Breakdown

    5

    64%

    4

    21%

    3

    7%

    2

    7%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.1

    Value for money

    4.4

    Customer support

    4.2

    Functionality

    4.5

    Mehandi's profile
    Mehandi I.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used daily for more than 2 years

    Review source

    Reviewed March 2022

    Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

    5

    Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.
    Cons:
    The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

    Reasons for choosing Zoho Marketing Automation

    Choose Zoho Marketing Automation over ActiveCampaign, AWeber, EmailOctopus and MailerLite because of the cost.

    Reasons for switching to Zoho Marketing Automation

    I made the switch from Mailchimp to Zoho Marketing Automation because the cost of using MailChimp is very high and I am getting more features here in Zoho Marketing Automation then why not switch. we have also bought the Zoho One Package and Zoho Marketing Automation comes under that package and I know that Zoho works with their software very well.

    Read More

    LW
    Lamia W.

    Verified reviewer

    Leisure, Travel & Tourism

    2-10 employees

    Used monthly for less than 12 months

    Review source

    Reviewed December 2023

    Useful tool but could be sharper

    4

    Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation

    Ratings Breakdown

    3
    Ease of use
    4
    Value for money
    3
    Customer support
    4
    Functionality
    icon
    Pros:
    It's easy to incorporate into existing working functionality
    Cons:
    It needs more refinement as a marketing automation tool with more options for tagging and crm management

    Reasons for switching to Zoho Marketing Automation

    Price - Thought Zoho would deliver better value

    Read More

    MV
    Marian V.

    Verified reviewer

    Marketing and Advertising

    2-10 employees

    Used monthly for less than 6 months

    Review source

    Reviewed May 2025

    Good experience with Zoho

    3

    This is an amazing tool for businesses but you can find better options in the market.

    Ratings Breakdown

    4
    Ease of use
    3
    Value for money
    4
    Customer support
    5
    Functionality
    icon
    Pros:
    Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing.
    Cons:
    Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans.

    Read More

    RK
    Rohit K.

    Verified reviewer

    Marketing and Advertising

    Self-Employed

    Used monthly for less than 6 months

    Review source

    Reviewed October 2023

    My experience with zoho marketing platform

    4

    My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    3
    Customer support
    4
    Functionality
    icon
    Pros:
    One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.
    Cons:
    While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.

    Read More

    VR
    Verified
    Reviewer

    Industrial Automation

    Self-Employed

    Used weekly for less than 12 months

    Review source

    Reviewed July 2022

    Merits and demerits of using Zoho Marketing Automation

    5

    The contact database and zoho email handling are best features to use

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    The software is user friendly and provide best features as compared to others.
    Cons:
    i think simulation scenario should be provided to the customers before implementing and using it officially.

    Read More

    Saira's profile
    Saira Y.

    Verified reviewer

    Computer Software

    Self-Employed

    Used weekly for free trial

    Review source

    Reviewed April 2022

    Saira's review on Zoho Automation

    5

    Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.
    Cons:
    Well! What I see using Zoho is, that it has limited customer support.

    Read More

    CS
    Claire S.

    Verified reviewer

    Professional Training & Coaching

    Self-Employed

    Used weekly for less than 6 months

    Review source

    Reviewed August 2021

    Comprehensive Marketing Software

    5

    Positive experience.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.
    Cons:
    Nothing at this time. A rep set up a session with me and walked me through it.

    Reasons for choosing Zoho Marketing Automation

    I was looking for this type of product but do not recall others at which I looked. What sold me on this one was its comprehensive nature and its integration with other Zoho products, some of which I already use.

    Read More

    Kiran's profile
    Kiran S.

    Verified reviewer

    Hospital & Health Care

    10000+ employees

    Used weekly for more than 2 years

    Reviewed February 2023

    Best Email Automation Software

    5

    I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    3
    Customer support
    5
    Functionality
    icon
    Pros:
    1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates
    Cons:
    1. Customer Support2. Pricing 3. Reports customization can get better

    Reasons for choosing Zoho Marketing Automation

    Ease of use and pricing

    Read More

    Swadesh's profile
    Swadesh P.

    Verified reviewer

    Environmental Services

    2-10 employees

    Used weekly for less than 6 months

    Review source

    Reviewed March 2022

    Zoho Campaigns is better

    2

    Not a very good experience, was hoping for more.

    Ratings Breakdown

    2
    Ease of use
    4
    Value for money
    1
    Customer support
    2
    Functionality
    icon
    Pros:
    Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.
    Cons:
    We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

    Reasons for switching to Zoho Marketing Automation

    Because of the cost, Zoho is cheaper.

    Read More

    VR
    Verified
    Reviewer

    Information Technology and Services

    51-200 employees

    Used daily for less than 6 months

    Review source

    Reviewed October 2022

    Good Automation Features

    5

    I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate.

    Ratings Breakdown

    3
    Ease of use
    3
    Value for money
    5
    Customer support
    3
    Functionality
    icon
    Pros:
    The automation features available for marketing, easy email marketing and insight reports are the best features
    Cons:
    My email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed.

    Read More

    Showing 1 - 10 of 14 Reviews
    See All Reviews

    Other Top Recommended Email Marketing Software

    Paminga
    Paminga

    4.6 (33)

    Recently recommended 25 times

    Salesforce Marketing Cloud
    Salesforce Marketing Cloud

    4.2 (526)

    Recently recommended 12 times

    emfluence Marketing Platform
    emfluence Marketing Platform

    4.7 (51)

    Recently recommended 12 times

    SalesAndMarketing.ai
    SalesAndMarketing.ai

    0.0 (0)

    Recently recommended 7 times

    Advisor Get Price CTA Image

    Stuck Between Options?

    Our experts can help you compare Zoho Marketing Automation with other top options, so you can find the best fit for your needs.

    See what companies are saying about Software Advice