Zoho Marketing Automation 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Zoho Marketing Automation

4.4

(14)

Pricing

Starting at $19.00 per month

About Zoho Marketing Automation

Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Thanks to its seamless integrations with other Zoho apps and third-party tools, ZMA unifies data and marketing workflows effortlessly.

Highlights of Zoho Marketing Automation:

1.Build a multichannel customer journey

Oversee your complete marketing journey with Zoho Marketing Automation! ZMA enables businesses to generate high-qulaity leads that convert into revenue by creating comprehensive marketing experiences that facilitate personalized audience engagements across multiple channels—from SMS and WhatsApp to social media, webpages, and offline channels.

2.Automate campaigns with a drag-and-drop builder

Build and automate an end-to-end multichannel campaign based on users' behaviors using Zoho Marketing Automation's simple drag-and-drop campaign builder. Create captivating campaigns, add contacts effortlessly, and measure key statistics for optimization. Use workflows to assign lead scores based on behavior and automatically pass the best leads to your sales team.

Build and optimize your online presence with we...

Zoho Marketing Automation Screenshots

Zoho Marketing Automation Pricing and Plans

Starting price: $19.00 per month

Free Trial

Free Version

Standard

$19.00

per month

Plan includes:

10 users
Number of visitors = contact count*2
Basic contact management (lists and life cycle stages)
Basic segmentation
Signup forms
Basic journey builder
pre-built journey templates
Basic email marketing
SMS Marketing
Social Media Marketing

Professional

$29.00

Plan includes:

Features in Standard plan
15 users
Number of visitors = contact count*5
Complete contact management (lists, scoring, tags, life cycle stages)
Advanced segmentation
Advanced journey builder
Journey templates with reports
Contact path tracing
Custom re-entry criteria in journeys
Landing pages

Enterprise

$59.00

usage based, per month

No plan information available

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Zoho Marketing Automation Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Zoho Marketing Automation
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Notifications
API
Audience Targeting
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Activity Tracking
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Editorial Calendar
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Filtering
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
Lead Scoring
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Touch Attribution
Multivariate Testing
Performance Metrics
Product Recommendations
Publish Scheduling
Real-Time Analytics
Real-Time Data
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Search/Filter
Segmentation
SMS Marketing
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Template Management
Third-Party Integrations
Visitor Tracking
Visual Analytics
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management

Zoho Marketing Automation Integrations

Twitter/X

LinkedIn Sales Navigator

Dropbox Business

Eventbrite

Evernote Teams

PayPal

See all 32 integrations

Zoho Marketing Automation User Reviews

Overall Rating

4.4

Ratings Breakdown

64%

21%

Secondary Ratings

Ease of Use

4.1

Value for money

4.4

Customer support

4.2

Functionality

4.5

Mehandi I.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

Cons:

The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

Reasons for choosing Zoho Marketing Automation

Choose Zoho Marketing Automation over ActiveCampaign, AWeber, EmailOctopus and MailerLite because of the cost.

Reasons for switching to Zoho Marketing Automation

I made the switch from Mailchimp to Zoho Marketing Automation because the cost of using MailChimp is very high and I am getting more features here in Zoho Marketing Automation then why not switch. we have also bought the Zoho One Package and Zoho Marketing Automation comes under that package and I know that Zoho works with their software very well.

Lamia W.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed December 2023

Useful tool but could be sharper

Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to incorporate into existing working functionality

Cons:

It needs more refinement as a marketing automation tool with more options for tagging and crm management

Reasons for switching to Zoho Marketing Automation

Price - Thought Zoho would deliver better value

Marian V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed May 2025

Good experience with Zoho

This is an amazing tool for businesses but you can find better options in the market.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing.

Cons:

Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans.

Rohit K.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed October 2023

My experience with zoho marketing platform

My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.

Cons:

While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.

Verified

Reviewer

Industrial Automation

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed July 2022

Merits and demerits of using Zoho Marketing Automation

The contact database and zoho email handling are best features to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is user friendly and provide best features as compared to others.

Cons:

i think simulation scenario should be provided to the customers before implementing and using it officially.

Saira Y.

Verified reviewer

Computer Software

Self-Employed

Used weekly for free trial

Review source

Reviewed April 2022

Saira's review on Zoho Automation

Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.

Cons:

Well! What I see using Zoho is, that it has limited customer support.

Claire S.

Verified reviewer

Professional Training & Coaching

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed August 2021

Comprehensive Marketing Software

Positive experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.

Cons:

Nothing at this time. A rep set up a session with me and walked me through it.

Reasons for choosing Zoho Marketing Automation

I was looking for this type of product but do not recall others at which I looked. What sold me on this one was its comprehensive nature and its integration with other Zoho products, some of which I already use.

Kiran S.

Verified reviewer

Hospital & Health Care

10000+ employees

Used weekly for more than 2 years

Reviewed February 2023

Best Email Automation Software

I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates

Cons:

1. Customer Support2. Pricing 3. Reports customization can get better

Reasons for choosing Zoho Marketing Automation

Ease of use and pricing

Swadesh P.

Verified reviewer

Environmental Services

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed March 2022

Zoho Campaigns is better

Not a very good experience, was hoping for more.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

Cons:

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Reasons for switching to Zoho Marketing Automation

Because of the cost, Zoho is cheaper.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used daily for less than 6 months

Review source

Reviewed October 2022

Good Automation Features

I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The automation features available for marketing, easy email marketing and insight reports are the best features

Cons:

My email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed.

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