Hero 2026: Benefits, Features & Pricing

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Hero

4.8

(69)

Pricing

Pricing available upon request

About Hero

Designed for travel agencies and activity resellers, Hero is a comprehensive ticketing, payment, and booking solution that allows businesses to streamline reservation operations without the need for multiple systems. From customizable digital quotes to supplier management, Hero provides businesses with end-to-end reservation management tools to improve the sales process. Features include a global product marketplace, eQuotes, an itinerary builder, instant confirmations with eReceipts, payment processing integration, process automation, order management, analytics and reporting, and more.

Hero's travel management platform allows travel agents to create personalized travel itineraries using an integrated itinerary builder and set custom rates for activities. For booking operations, electronic tickets and receipts are automatically generated and can be sent within a matter of seconds. With Square and Stripe integration, Hero allows customers to send PCI-secured payments via Hero's online booking or through any POS system. Hero automatically disburses supplier payments, remittance statements, and agency commissions by ETF so businesses never have to worry about invoices or bank ch...

Hero Screenshots

Hero Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Hero Features

Popular features found in Travel Agency
Accounting Integration
Booking Management
Central Reservation System
Client Management
Electronic Payments
GDS/OTA Integration
Multi-Currency
Online Booking
Pricing Management
Quotes/Estimates
Reporting/Analytics
Supplier Management
More features of Hero
Activity Dashboard
API
Customer Database
Discount Management
Dynamic Content
For Travel Agencies
Invoice Management
Itinerary Creation
Payment Processing
Policy Management
Promotions Management
Reminders
Status Tracking
Third-Party Integrations
Travel Management

Hero Integrations

Checkfront

Stripe

SiteMinder

Zaui

FareHarbor

Rezdy

See all 9 integrations

Hero User Reviews

Overall Rating

4.8

Ratings Breakdown

84%

13%

Secondary Ratings

Ease of Use

4.8

Value for money

4.9

Customer support

4.9

Functionality

4.7

Heleen T.

Verified reviewer

Leisure, Travel & Tourism

11-50 employees

Used daily for more than 2 years

Reviewed February 2020

Great booking system for mainly Australia & New Zealand travel

Great program to use, amazing and helpful staff and good commissions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Personality, the team running it is fantastic. Easy to contact and they work fast. They offer most products in Australia, and more and more in New Zealand, Canada and other places in the world. New products are being added daily and the system looks great too.

Cons:

Some products aren't always up to date. Cancellation policies or fares aren't loaded correctly, which could be improved a bit. I do think though, that the responsibility for this lays by the tour operator or accommodation provider, rather than by Hero themselves.

Sunny R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Reviewed February 2020

We Love HERO and All it Offers

It has been great to have a positive and encouraging relationship with [SENSITIVE CONTENT HIDDEN]. He calls to check in on us, and we really think he is great. The online staff have been awesome. Its tricky to always do business on Australia hours, but we make it work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I go onto HERO and do up a quote in a timely fashion. It takes me mere minutes to pop off an email to someone. And I absolutely love sending people quotes and the quick payment method. Or if an adjustment needs to be made I can adjust very quickly also!

Cons:

There are a few things that can cause confusion. For example having to make sure a quote number matches in each corner. But in general alot of the software features help protect you from booking something in error.

Chez S.

Verified reviewer

Hospitality

51-200 employees

Used monthly for less than 12 months

Reviewed March 2020

A good idea...

The Hero team are great and respond to queries. I just wish there was more support when it was needed. Based in Canada our busiest times are Friday and Saturday evenings and guests often want to book for the next day or two, therefore delays with support do result in lost opportunities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability for our staff to make bookings for multiple vendors in one place and streamline commission payments.

Cons:

I don't feel that Hero is intuative for users that might be used to online shopping where the system takes you to the next step. It's been particularly challenging to get users onboard to use the system if they aren't overly confident in their IT skills.

Julia J.

Verified reviewer

Online Media

2-10 employees

Used daily for more than 2 years

Reviewed February 2020

Amazing booking software, easy to use

Booking software for accommodation, tours, activities, transport, car and campervan hire in Australia, NZ, Fiji and South East Asia.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love the system and clear lines, super easy to use and thousands of suppliers to choose from. Love the weekly pay structures and invoice system and the super friendly live support with instant answers to all your questions. All round a perfect system to use!

Cons:

Would be nice to see even more suppliers coming on board!

Tim K.

Verified reviewer

Leisure, Travel & Tourism

2-10 employees

Used daily for more than 2 years

Reviewed February 2020

Easy to use with an exceptional costumer service

Before I used Hero I struggled with bookings not getting finalised and lack of costumer service what was leading into loss of sales. Hero Travel has one of the best costumer services I have seen. Always quick in responding and also quick in solving your problem.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to navigate through all products. Easy to send costumers payment links. Very user friendly on phones. (in case you need to do bookings on the go)

Cons:

Nothing really not to like about this software.

Mark B.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Reviewed August 2020

Great system for our needs

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hero works perfectly for our business needs. The team made it easy for us to roll over to Hero from our previous system. As a business owner, it was easy to understand and use with limited exposure. Staff members have also found it quick to pick up and easy to use. I feel the system is a huge time saver and has saved me $$$$$ in labour over the years.

Cons:

I have had no negative experiences with Hero.

Roderic R.

Verified reviewer

Hospitality

11-50 employees

Used daily for more than 2 years

Reviewed August 2020

The perfect mix of Integrity and Innovation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to set up, easy to use, good customer service interface , great reports and has proven its integrity over the past few years.

Cons:

could clear up the dashboard to make it easier to navigate.

Blandine W.

Verified reviewer

Leisure, Travel & Tourism

11-50 employees

Used daily for more than 2 years

Reviewed February 2020

Hero Travel - the way to book

Bookings are so much easier since we can book via Hero :)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy to use, plenty of live availability products, great support

Cons:

cancellation process of a single night is very complicated (always have to cancel the whole hostel stay and rebook nights)

Reasons for switching to Hero

Support team is really bad. Website Travel is old fashioned and the process of booking products is more complicated

Kimberly H.

Verified reviewer

Entertainment

11-50 employees

Used daily for more than 2 years

Reviewed February 2020

Hero user

Hero is a great software, very user friendly, the people behind it are great and the customer service is very good. Whenever we need something, they are on top of it straight away.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It is very easy to use, customer service is great and quick.

Cons:

That if a customer has several orders/quotes you cannot have an easy overview of all their booked products/pending quotes without having to open them one by one.

Jamie M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Reviewed August 2020

Fantastic system with live availability and diverse product range

HERO and their team are very professional and a pleasure to deal with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use with live availability and very efficient for the agent to use. Easy API interfacing for a direct pull of information from our reservations system.

Cons:

Pricing tables with multiple agent commission levels can be challenging, however, the team have worked hard to integrate.

Showing 1 - 10 of 69 Reviews

See All Reviews