Google Alerts 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Google Alerts

4.7

(315)

Pricing

Pricing available upon request

About Google Alerts

Google Alerts is a content change detection and notification service, which sends email alerts to subscribers when the system finds specific search results or mentions of terms across web pages, blogs, newspaper articles, topics and more. The system automatically monitors the content posted across multiple sources and send notifications based on users’ interests.

Google Alerts allows subscribers to configure the frequency of notifications as daily, weekly or monthly. Additionally, users can change settings related to types of websites to search, language preferences, geographical locations, number of results to be displayed and add or remove email accounts for receiving information.

Google Alerts uses indexing capabilities to analyze online content, match specific keywords and store results in a database. The service is available for free and support is extended via an online help center.

Google Alerts Screenshots

Google Alerts Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Google Alerts Features

Popular features found in Website Monitoring
Activity Dashboard
Availability Testing
Data Visualization
Event Logs
Real-Time Notifications
Server Monitoring
Transaction Monitoring
Uptime Reporting
Visitor Tracking
More features of Google Alerts
Activity Tracking
Alerts/Notifications
Email Alerts
For Websites
Keyword Tracking
Mobile Alerts
Monitoring
Search/Filter
Website Monitoring

Google Alerts User Reviews

Overall Rating

4.7

Ratings Breakdown

71%

24%

Secondary Ratings

Ease of Use

4.7

Value for money

4.7

Customer support

4.4

Functionality

4.5

Alejandro T.

Verified reviewer

Wine and Spirits

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2021

Essential

Excellent. Alerts and notifications is something that we should use to use everyday in every company.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is one of those products that you should use in your company. SUPER essential.

Cons:

Nothing, i really think it's all ok with it

Reasons for switching to Google Alerts

In my company we moved from Microsoft products to Google's

Verified

Reviewer

Education Management

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

Google Alerts Review

My overall experience with Google Alerts has been good. I have benefitted from getting varied sources of information which I would not have to go and conduct time staking research on.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Google Alerts keeps me updated with the latest information. Which proves to be useful in my line of work.

Cons:

The specific words or search terms used and information shared might not be directly related to my area of expertise. The alerts on specific words at times are not directly relevant to the information I am seeking.

Reasons for choosing Google Alerts

Due to the brand name, Google. I associated the product with being extremely credible and reliable over the others.

Dreama M.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2020

No matter how many settings I make, I still don't get notices

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Adding addresses is easy, and adding attendees to your notices is easy

Cons:

the alerts are sporadic at times. If I have nothing scheduled, I won't receive notices until I check the google calendar. frustrating

Lettishia A.

Verified reviewer

Hospital & Health Care

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2025

Google Simple Alerts

My overall experience is that it was free. Used commonly with other google users. Helped keep in touch with my peers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How you can choose multiple ways to get notifications and communications about the things that spark my interest.

Cons:

Not enough customization. Alot of the same content or information. Sometimes to many alerts of the same kind.

Mohammed S.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed July 2021

we are able to conduct our online research & probes in half the time, for twice the results

For a free product, Google Alerts is an extremely powerful service that has allowed us to boost our productivity significantly. Our Grants team used to miss out on more than a few publications of funding opportunities and grant competitions, but that has not been the case since we started using Google Alerts to fish out keywords related to our grants of interest. It has really helped us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Google alerts is the simplest business tool to set up, and it comes free of any charges. And one of the features I love most about the service is that the flexibility it gives me in setting up the frequency of alerts and notifications. For less urgent subjects, I am able to avoid the inconvenience or distraction real-time alerts would cause; and for the much more pressing ones, I am able to stay on in sync with developments as they happen.

Cons:

Given the increased relevance of social media, I think it would be a great addition if Google Alerts were expanded to cover content from major social media platforms as well, since a great majority of interactions happen there.

Reasons for switching to Google Alerts

Ultimately, it come down to the cost comparison of each of the services.

Christopher A.

Verified reviewer

Arts and Crafts

Self-Employed

Used other for less than 2 years

Review source

Reviewed July 2021

Google Alerts Review

My overall experience in this app is good and accurate with my schedule

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The pros of this software are lots of them but is ease to use also it have a lot of options to get notified and alert to get attention of it

Cons:

This specific software has a little bit of cons because sometimes has a slow charging or make the alert lately for the cause of the internet

Reasons for switching to Google Alerts

I have this in my phone for more options in my phone software

Jacqueline C.

Verified reviewer

Design

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

If You're Not Using Google Alerts You're Missing Out

It's great for researching, watching trends and hunting for content ideas, but it can become too much. Finding out what is being said about your own brand anywhere saves a ton of time and allows you to see which industries are aligning with your message or if there's an opportunity to collaborate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can set it and forget my alerts for market updates in a variety of industries. Getting all this information would take months to obtain. I can decide if I want to find out more information from the list it provides or not.

Cons:

There's too many and it can become overwhelming. It is wise to set it up where you get weekly alerts because it can clutter up your inbox really quickly. I haven't seen the option where I can really exactly what I want to see. I would like to see more tailored options for alerts.

Verified

Reviewer

Education Management

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed November 2025

Reliable Data Monitoring

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Google Alerts provides reliable monitoring of a business’ online persona. The data quality is secure and enables quick resolution for personal use as well as for small businesses.

Cons:

Endless notifications are obviously not convenient, so streamlining alerts with what actually matters takes some additional work.

Angela P.

Verified reviewer

Human Resources

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2022

It's a great tool for solopreneurs

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Technically wise, this product is easy to use, and I get much out of it. I get valuable information. Being up-to-date in a fast and easy way is fundamental in my job.

Cons:

As I said earlier, sometimes the results aren't much on target. The most important part of this service is choosing relevant words and phrases. Maybe something could be done to improve the process of optimization and find more contextualized information.

Vijeta C.

Verified reviewer

Electrical/ Electronic Manufacturing

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2022

The best Surveillance Tool to monitor mentions & topics of interest

Very good. They deliver you complete details & mention the topics of alerts that have been set by you.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's free, easy, and hassle-free to set up a large number of google alerts of our choice both to track brand mention, topics of interest, and competitors' activities and what're they to. We use them on a daily basis for improving our touchpoints and customer engagement to show our brand in a good light.

Cons:

We need a lot of manual efforts to churn out the most useful information from the pool of links where topics of our alerts have been mentioned. It provides complete information that may consume a lot of time to hand-pick only useful information.

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