Unbounce 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Unbounce

4.5

(257)

Pricing

Starting at $74.00 per month

About Unbounce

Unbounce is a high-converting landing page creation and optimization platform that helps you build higher-converting campaigns. From a guided building process to instant copy generation and automatic traffic optimization, Unbounce’s platform helps you get more leads, signups, and sales.

Build your highest-converting campaigns in minutes

Unbounce’s optimization platform is your developer, designer, writer, and conversion rate expert all in one. Powered by data from 1.5 billion conversions, Unbounce is the only landing page optimization platform with pre-optimized page designs tailored to your industry, audience, and campaign goals.

Write high-converting copy in seconds.

Say goodbye to writer's block and hello to more conversions. In just a few clicks, Unbounce’s AI writer, Smart Copy, generates original content for over 45 professional and personal needs in six languages. From brainstorming catchy headlines and ad copy to writing emails and long-form blog posts, all your copywriting tasks can be done in minutes.

Automatically score more sales and signups.

Runnin’ low on time and budget? Then this self-driving tool is just for you. All you’ve gotta do is turn on Smart Tra...

Unbounce Screenshots

Unbounce Pricing and Plans

Starting price: $74.00 per month

Free Trial

Free Version

Build

$74.00

flat rate, per month

Plan includes:

landing page builder
Unlimited landing pages, popups, and sticky bar
Form builder
Free page hosting
Built-in AI copywriting
Custom scripts
1,000+ integrations and apps
Unlimited conversions
1 domain
Up to 20,000 unique visitors

Experiment

$112.00

flat rate, per month

Plan includes:

Everything in Build, plus...
Unlimited A/B testing
Test unlimited page variants
Advanced reporting
Dynamic text replacement
Industry benchmark insights
Unlimited conversions
2 domains
Up to 30,000 unique visitors
Customer support through phone, email, and live chat

Optimize

$187.00

flat rate, per month

Plan includes:

Everything in Experiment, plus...
AI traffic optimization
Visitor behavior insights
Advanced targeting
Custom scheduling
Unlimited conversions
3 domains
Up to 50,000 unique visitors
Customer support through phone, email, and live chat

Concierge

$649.00

Plan includes:

Everything in Optimize, plus...
Dedicated customer success manager for ongoing support
Access to implementation services
Client and user management
Unlimited client instances
Audit logs
Unlimited conversions
Starting at 5 domains
Starting at 100,000 unique visitors
Flexible add-on plans to pay as you grow

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Unbounce Features

Popular features found in Landing Page
Campaign Management
Content Management
Customizable Branding
Design Management
Drag & Drop
Lead Capture
Real Time Editing
Reporting/Analytics
Responsive Web Design
SEO Management
Template Management
Web Forms
More features of Unbounce
A/B Testing
API
Audience Targeting
Conversion Rate Optimization
CRM
Customizable Templates
Dynamic Content
Form Builder
Landing Pages/Web Forms
Lead Generation
Marketing Automation
Monitoring
Multi-Channel Marketing
Multivariate Testing
Reporting & Statistics
Split Testing
Website Publishing Options

Unbounce Integrations

Hotjar

Marketo Engage

Shopify

HubSpot Marketing Hub

Campaign Monitor by Marigold

Zapier

See all 68 integrations

Unbounce User Reviews

Overall Rating

4.5

Ratings Breakdown

65%

28%

Secondary Ratings

Ease of Use

4.5

Value for money

4.2

Customer support

4.4

Functionality

4.4

Jordan D.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Who knew spinning up landing pages could be this easy?

Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons:

Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Reasons for choosing Unbounce

N/a

Reasons for switching to Unbounce

Hubspot was more geared towards marketing automation.

Vendor Response

Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life. Cheers and happy converting, Jen

Replied August 2019

Josh L.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed April 2024

Unbounce Leads the Way for Many Reasons

Overall Unbounce is a complete landing page builder and works great for testing new marketing campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well.

Cons:

Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives.

Reasons for choosing Unbounce

I ended up choosing Swipe Pages because of the performance and price.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

A Marketer with the ability to do everything start to finish

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

From the templates available on Unbounce (which are categorized according to how they would be best fit) to the ease of use and ingenuity of Unbounce itself, this is a no brainer for a small marketing team. I am able to create the concept myself of the type of campaign and landing page that I would like to start with. Then I create the landing page (and even utilize the testing concepts for 2 landing pages), connect it to my email provider so that I can start to collect email addresses and leads and then execute the whole campaign. Unbounce is perfect! Unbounce is able to be integrated with a number of other applications.

Cons:

It is important to keep in mind that the landing pages are responsive - so any change made to the desktop version will also carry over to mobile and vice versa. This can be confusing for a novice.

Azeem T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed May 2022

Strictly for Landing Pages & Experimentation

We wanted to get a campaign live by the weekend and we were only left with a few days, so unbounce was the obvious choice for us since it was fairly easy to execute and get it live.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unbounce was super helpful in helping us creating light and nimble landing pages for campaigns. alongside, it has an easy to view dashboard and helpful integrations that can help us run end to end automations efficiently. We were able to get two heavy landing pages up and running in just about 2 days. Keeping in mind that we were far from perfect while executing.

Cons:

I think mobile compatibility is where we struggled the most. Since our product has largely desktop users, it wasn't a big issue, but mobile responsiveness was a big problem. Alongside that, there could be a better repository of pre-built blocks that we could experiment with.

Reasons for choosing Unbounce

Read some blogs and articles on how Unbounce was easier.

Reasons for switching to Unbounce

Wordpress is not easy to understand for all. And it isn't plug and play.

Vendor Response

Hey Azeem, We're glad to hear that you were able to get your landing pages up and running in just two days! Thanks for taking the time to review us! Cheers, Michallia

Replied June 2022

Ed S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed May 2022

Unbounce is a super great drag and drop landing page platform

The experience has been awesome, there customer service is first rate and they have gone over and beyond taking time with me to learn the platform in the beginning as it pertained to my use case. Love their support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple to use, simple to integrate with our tech stack, specifically SFDC and Marketo and finding professionals to build our designs has been super easy with their market place of recommended professionals and our experience using one of the agencies has been an incredibly valuable asset for us and I also love the fact we can offer Landing Pages as a Service to clients who want maximum conversions from the work we do for them around lead generation and lead conversion!!

Cons:

There isn't the ability to build multi-step optin processes out of the box without adding code to the page to create this functionality which boosts conversion and the trick is having the ability to push each stage of the optin process data into our crm and or our clients.

Reasons for choosing Unbounce

Value for the dollar and features and functionality and the ability to integrate with each clients crm instance individually with their partner program which is priceless

Reasons for switching to Unbounce

Instapage is also a great platform and the pricing didn't make sense for us based on our usecase and what we needed our Landing Page platform to do at the time

Vendor Response

Hey Ed, Thanks for taking the time to review us. We're thrilled to hear that you find our platform super easy to use and that your experience with us has been an awesome one. We appreciate your feedback! Cheers, Michallia

Replied May 2022

Verified

Reviewer

Internet

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed December 2020

It's like a German Shepherd: Get good at handling it and it will be a faithful companion to you.

Unbounce makes designing high-converting landing pages easy, also for non-technical folks. It's been a faithful companion for two years now and till today I haven't found an LP builder that offers me the same value at the given price point.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity. I personally also like the Smart Traffic feature which reliably gets me good results.

Cons:

The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.

Reasons for choosing Unbounce

More flexibility. Add-ons such as Smart Traffic.

Vendor Response

Thanks so much for taking the time to review us! Love the german shepherd analogy (we're big on dogs here at Unbounce, but sadly no german shepherds yet)! Also really excited to hear that Smart Traffic is performing well for you! Happy Holidays, Jen

Replied December 2020

Thiago R.

Verified reviewer

Internet

11-50 employees

Used daily for less than 2 years

Review source

Reviewed August 2020

Amazing tool, but a little pricey

Fast and easy to create landing pages, with a great amount of possibilities to integrate with other tools.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Huge amount of possible integrations, easy to use, robust.

Cons:

A little expensive, for Brazilians with such a devalued currency.

Reasons for choosing Unbounce

The price and the number of integration possibilities.

Reasons for switching to Unbounce

I was losting a lot of time building landing pages, and Unbounce offers a great drag and drop experience.

Vendor Response

Hi Thiago, thanks so much for taking the time to review us! We really appreciate your feedback. Cheers and happy converting, Jen

Replied August 2020

Jango v.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed October 2019

Quick and easy drag and drop webpage builder

Customers are sometimes hesitant to implement (CRO) changes to their website, especially when we advice to change a lot of things. Unbounce gives the opportunity to design and make our suggested changes and test them without having to change the actual site of the customer. This lead to more sales of CRO and webbuild/-design projects after doing an Unbounce trajectory.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to use and implement for our customers. The drag and drop system feels intuitive. Integration within the overall website is easy and the tracking possibilities are (once you figure it out) good.

Cons:

The impact on changes made in the desktop versions of the pages you make often makes the mobile page go totally wrong, different than expected. Unbounce makes an automatic translation of the destop pages you make to mobile, I think this could be done better. It takes up a lot of time to fix the mobile page and you are actually making 2 pages per page you make.

Reasons for choosing Unbounce

Online reviews and (initial) pricing. Unbounce is cheaper than other premium builders with the same features.

Vendor Response

HI Jango, thanks for all your feedback, we really appreciate it! Good to hear that you're liking the drag-and-drop functionality. We know that mobile pages can be a bit finicky, we will pass your thoughts on to the team for review. Cheers, Jen

Replied October 2019

Laura D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed April 2025

Unbounce Is Key for Lead Generation Landing Pages

Overall, Unbounce is the primary landing page tool our agency uses to create landing pages for lead generation. We use it for pledges, petitions, and downloadable offers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unbounce is a great platform to create and customize tailored landing pages for any marketing campaign.

Cons:

The analytics in Unbounce are not always 100% accurate. For example, it will tell you how many "leads" were generated from a campaign, but if you export the results, they do not always match the dashboard analytics.

Jennifer S.

Verified reviewer

Design

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed February 2025

A Great Learning Experience

I enjoyed working in Unbounce during that project and would be happy to go back to them the next time the opportunity comes. I created new AB Tests regularly and learned more and more every time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved the interface and options for customization.

Cons:

It would have been great if it was an all-in-one option. Two log-ins was a little clunky.

Showing 1 - 10 of 257 Reviews

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