Unbounce 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Unbounce

4.5

(257)

Pricing

Starting at $74.00 per month

About Unbounce

Unbounce is a high-converting landing page creation and optimization platform that helps you build higher-converting campaigns. From a guided building process to instant copy generation and automatic traffic optimization, Unbounce’s platform helps you get more leads, signups, and sales.

Build your highest-converting campaigns in minutes

Unbounce’s optimization platform is your developer, designer, writer, and conversion rate expert all in one. Powered by data from 1.5 billion conversions, Unbounce is the only landing page optimization platform with pre-optimized page designs tailored to your industry, audience, and campaign goals.

Write high-converting copy in seconds.

Say goodbye to writer's block and hello to more conversions. In just a few clicks, Unbounce’s AI writer, Smart Copy, generates original content for over 45 professional and personal needs in six languages. From brainstorming catchy headlines and ad copy to writing emails and long-form blog posts, all your copywriting tasks can be done in minutes.

Automatically score more sales and signups.

Runnin’ low on time and budget? Then this self-driving tool is just for you. All you’ve gotta do is turn on Smart Tra...

Unbounce Screenshots

Unbounce Pricing and Plans

Starting price: $74.00 per month

Free Trial

Free Version

Build

$74.00

flat rate, per month

Plan includes:

landing page builder
Unlimited landing pages, popups, and sticky bar
Form builder
Free page hosting
Built-in AI copywriting
Custom scripts
1,000+ integrations and apps
Unlimited conversions
1 domain
Up to 20,000 unique visitors

Experiment

$112.00

flat rate, per month

Plan includes:

Everything in Build, plus...
Unlimited A/B testing
Test unlimited page variants
Advanced reporting
Dynamic text replacement
Industry benchmark insights
Unlimited conversions
2 domains
Up to 30,000 unique visitors
Customer support through phone, email, and live chat

Optimize

$187.00

flat rate, per month

Plan includes:

Everything in Experiment, plus...
AI traffic optimization
Visitor behavior insights
Advanced targeting
Custom scheduling
Unlimited conversions
3 domains
Up to 50,000 unique visitors
Customer support through phone, email, and live chat

Concierge

$649.00

Plan includes:

Everything in Optimize, plus...
Dedicated customer success manager for ongoing support
Access to implementation services
Client and user management
Unlimited client instances
Audit logs
Unlimited conversions
Starting at 5 domains
Starting at 100,000 unique visitors
Flexible add-on plans to pay as you grow

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Unbounce Features

Popular features found in Landing Page
Campaign Management
Content Management
Customizable Branding
Design Management
Drag & Drop
Lead Capture
Real Time Editing
Reporting/Analytics
Responsive Web Design
SEO Management
Template Management
Web Forms
More features of Unbounce
A/B Testing
API
Audience Targeting
Conversion Rate Optimization
CRM
Customizable Templates
Dynamic Content
Form Builder
Landing Pages/Web Forms
Lead Generation
Marketing Automation
Monitoring
Multi-Channel Marketing
Multivariate Testing
Reporting & Statistics
Split Testing
Website Publishing Options

Unbounce Integrations

Hotjar

Marketo Engage

Shopify

HubSpot Marketing Hub

Campaign Monitor by Marigold

Zapier

See all 68 integrations

Unbounce User Reviews

Overall Rating

4.5

Ratings Breakdown

65%

28%

Secondary Ratings

Ease of Use

4.5

Value for money

4.2

Customer support

4.4

Functionality

4.4

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

A Marketer with the ability to do everything start to finish

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

From the templates available on Unbounce (which are categorized according to how they would be best fit) to the ease of use and ingenuity of Unbounce itself, this is a no brainer for a small marketing team. I am able to create the concept myself of the type of campaign and landing page that I would like to start with. Then I create the landing page (and even utilize the testing concepts for 2 landing pages), connect it to my email provider so that I can start to collect email addresses and leads and then execute the whole campaign. Unbounce is perfect! Unbounce is able to be integrated with a number of other applications.

Cons:

It is important to keep in mind that the landing pages are responsive - so any change made to the desktop version will also carry over to mobile and vice versa. This can be confusing for a novice.

Ana C.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed February 2020

Easy and useful

In general, the experience is good and it allows you to create visually beautiful and mobile optimized landing pages.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It allows you to personalize every detail of the landing page without knowing HTML, CSS...

Cons:

Some features need a bit of coding and we have to use external forms (HubSpot forms) because the ones with Unbounce have very limited options.

Reasons for choosing Unbounce

Price and quality

Reasons for switching to Unbounce

Because HubSpot landing pages are very limited and it needs coding and a lot of time to create a landing. We still use HubSpot sometimes for that purpose, but we mainly use Unbounce.

Vendor Response

Hi Ana, Thanks for taking the time to give us this feedback! Good to hear that overall, Unbounce is working for you and your team! In the future, if you have form troubles, please don't hesitate to reach out to Support or explore the existing workarounds that are published in the Unbounce Community. Cheers and happy converting! Jen

Replied February 2020

Michael L.

Verified reviewer

Investment Management

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2019

Landing Pages and Popus made Easy

Ratings Breakdown

Ease of use

Functionality

Pros:

We've used Unbounce to help us manage landing pages and leads for companies we serve. The pages can be served stand-alone, or they can be integrated into your site domain. Keeping track of clicks on links and conversions is great.

Cons:

Sometimes I wish there were a few more pre-made templates to choose from.

John R.

Verified reviewer

Insurance

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Fast landing pages

The experience is good and the customer services is fast. Issue resolved faster then I thought it would tke.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that the landing pages are fast. People tend to not stick around with websites with slow loading time.

Cons:

It has all the features I needed. But the exit pop up blocker could be better. I know exit pop up for mobile is really hard to get right. Almost everyone that visit my pages are using a phone.

Reasons for choosing Unbounce

I wanted to try the AMP page. The AMP page I completed loaded completely in under 2.5 seconds average.

Reasons for switching to Unbounce

Squarespace page was loading to slow even with their coverpages. The load time for me was over 9 seconds on the main page and coverpage. As a result, my bounce rate was high. Which also means less money coming in.

Vendor Response

Thanks so much, John! Glad to hear your pages are loading lickity-split. Cheers and happy converting, Jen

Replied November 2020

Andrei V.

Verified reviewer

Computer Software

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed November 2019

faster than anything

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

if you don't want to wait for devs to create landing pages, here's your product

Cons:

the only con I can think of, is I'd love something like a general template script, for example to set the fav icon, don't want to do it on each page, I would love to set it somewhere in settings and automatically be applied to each LP. just a thought

Reasons for choosing Unbounce

(SENSITIVE CONTENT HIDDEN) :) for some reason I trust the guy

Vendor Response

Hi Andrei, Thanks for taking the time to review us, we love feedback! Happy holidays :) Jen

Replied December 2019

Andrea G.

Verified reviewer

Consumer Electronics

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

Very easy-to-use landing page builder with many integrations

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The drag and drop editor is one of the easiest I ever used among landing page builder software. Integrations are easy and you can join a very huge community of users ready to help you with your issues.

Cons:

I think reporting is very basic and I noticed that complex landing pages are very slow and you need. They changed the price some years ago and I find it very expensive now.

Reasons for choosing Unbounce

Early bird price

Vendor Response

Hey Andrea, We're thrilled to hear that you find our landing page builder simple and easy to use. It is also great that you are a part of our growing and thriving community. Thanks so much for reviewing us! Cheers, Michallia

Replied June 2022

Amy M.

Verified reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2019

No need for Graphic designer to create nice landing pages

I like being able to create landing pages and form popups without needing resources from development or design. The A/B testing features are great - makes it easy to keep tweaking and optimizing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Plenty of templates, so it's easy to create and test landing pages without needing a graphic designer and web developer. I also like that I can A/B/C/D test pages and Unbounce will automatically optimize for best conversions. Also, the tech support was excellent and helped me troubleshoot our ppc tracking info/salesforce integration.

Cons:

Not a major issues, but it is a bit annoying that i have to map fields to Salesforce for every popup form individually. And if I want to make a change, it's not universal - so I have to go through each one again and make the change each time.

Vendor Response

Hi Amy, thrilled to hear that you're having good results with Unbounce! Thank you so much for taking the time to review us. If you're liking our A/B testing feature, we have a feeling you'll love Smart Traffic. Let us know if you have a chance to test it out! Cheers, Jen

Replied January 2020

Paola P.

Verified reviewer

Photography

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2018

Impressive landing pages in seconds!

Using it to deliver targeted landing pages for my own photography company and a number of clients who work with us in our marketing efforts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hands down, the best features of this solution are its ease of use and elegant and simple design templates. I have no coding knowledge whatsoever, but thanks to this I manage to deliver 4+ targeted landing pages A WEEK, focusing the bulk of my time on research and strategy as opposed to fighting to have it look like what I have in my mind. I totally eliminated the need for a middleman (sorry, designers!), which makes incredibly easy to try new element positionings, colors, etc. Now I can figure all of it myself. Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models. Other than the design, this tool has made it incredibly easy for me to handle domains, sub-domains, and URL redirections without going through much of a learning curve. The reporting and analytics tools are also very helpful and easy to understand. I love it.

Cons:

It can be a bit on the pricey side, but still, it is worth every penny. Sometimes, as there are so many different features, it can be difficult to find what you are looking for. Luckily, the help section is quite complete and straightforward. The only difficulty I ever encountered with this tool was when I tried adding a video on a page to show on mobile, but it wouldn't be properly displayed. I ended up solving it by embedding from youtube, which was easy as pie.

Subash B.

Verified reviewer

Used weekly for more than 2 years

Review source

Reviewed April 2018

Build & Test Landing Pages With Ease

Easy to use Landing page building & A/B testing platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to use with lots of features to your landing page really awesome. The A/B testing functionality helps is testing out different variations of the landing pages. It provides easy copy paste functionality between landing pages and you can create blocks which can be used repetitively across landing pages. There are a lot of templates on offer which makes it easy for content decisions for the landing page as well. The best of all is that you can do all this without knowing any coding skills.

Cons:

The conversion tracking can be tricky - especially when implemented with through Google Tag Manager. And advanced tracking like events need a custom implementation & doesn't work out of the main integration which makes it very cumbersome. Even we had issues with data from page variants not having full data on Google Analytics especially no bounce stats were available on the account, which makes it difficult to understand what is happening on the pages to make conversion rate improvements for the landing page variants.

Matt N.

Verified reviewer

Publishing

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2020

Great tool for quickly creating landing pages and Pop-ups

Great experience. We have created a large number of landing pages to capture data for both ourselves and our clients. The ability to integrate the data capture into our backend database and email campaign systems has been a valuable facility. Unbounce's ability to provide pop-up's and sticky bars has also increase our conversion rates and signups to our magazine websites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use drag and drop editor but with the added functionality of Webhook's and integrations to satisfy the power users and developers

Cons:

The number of popup's you can create on a standard account compared to the number of forms you can create.

Reasons for choosing Unbounce

Integration features and design tools

Reasons for switching to Unbounce

Ease of control and ability to design good looking pages easily

Vendor Response

Hi Matt, thank you so much for taking the time to review us and provide such valuable feedback! Pleased to hear that you're finding our popups and stickybars useful for your campaigns. Please let us know if there's anything else we can do to help. Cheers, Jen

Replied April 2020

Showing 1 - 10 of 257 Reviews

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