Factors.ai 2026: Benefits, Features & Pricing

Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution.

Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well

Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions.

Awesome, 10/10

Problem Statements: 1.) Distributed marketing and sales data (GA for website visitors, Hubspot for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Multi-touch attribution report for MQLs, SALs, and SQLs at a campaign, ad group, and keyword level. 4.) Measuring marketing activities' impact on BoFu metrics Solutions: 1.) Factors integrates with website visitor, CRM, Ads platform, and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Inbound marketers at AdPushup track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Subscribers to MQLs to SALs to SQLs to Opps to Customers. During this, they end up access 2 or more reports in Hubspot as they want to break down this by source, channel, campaign, and segment. Using the Hubspot integration, Factors pulls all Hubspot updates at a contact and deal objects level. And all these updates are further available for reporting in chronological order as events with all the Hubspot contact level fields. Using these update events, analysts were able to create any marketing and sales funnel reports easily in a single view. 3.) Multi-touch attribution reporting can be set up with the flexibility of choosing among any website or CRM conversion goal, 7 attribution models, up to 90

I like the way it collects the correct data and is also helpful in creating multiple reports using the funnel and attribution model and representing the data in your own way.

We were looking for a tool that we could use to track our marketing event analytics without the sampling problems that GA introduces. Of course, we use were using a more big name analytics product for product analytics for a specific subset of our users to cut costs. However, for marketing campaigns we wanted to measure the conversions across all our traffic sources which would have been prohibitively expensive for us on the aforementioned big name analytics product. We got in touch with Factors.ai and their [SENSITIVE CONTENT] got on a call to walk us through how we could integrate it in our product. He even helped us streamline our analytics pipeline so that we were not locked in to one analytics pipeline. Overall, Factors.ai has been a fantastic pick for us. We have all our campaign conversion stats in one place.