ERA-IGNITE 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- User Reviews
Overview
Pricing
Pricing available upon request
About ERA-IGNITE
ERA-IGNITE is a dealership management system (DMS) that helps automotive dealers handle parts’ maintenance, inventory tracking, accounting and sales operations. The application enables employees to capture and securely store customer data in a centralized repository and generate financial reports for reference.
ERA-IGNITE allows accounting teams to track employees’ productivity, view the status of transactions and rectify posting errors across invoices. Employees can use the application to search for transactions by vendor name, AP account, invoice number, posting status and other criteria. Additionally, it lets administrators provide role-based access, enabling authorized users to adjust or reverse transactions.
ERA-IGNITE supports integration with various third-party platforms such as Dealer Uplift, ASR Pro, TRONIX and more. Pricing is available on request and support is extended via phone, email, documentation and other online measures.
ERA-IGNITE Screenshots

ERA-IGNITE Pricing and Plans
Basic
Pricing available upon request
No plan information available

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ERA-IGNITE Features
- Popular features found in Auto DealerAccountingContact DatabaseDocument ManagementFinancing ManagementPayment CollectionReporting & StatisticsSales Floor ManagementService DepartmentWebsite Integration
- More features of ERA-IGNITEFinancial ReportingFor Automotive DealershipsGeneral LedgerInventory ManagementInventory TrackingNew Car DealerParts ManagementReporting/AnalyticsTransaction ManagementUsed Car Dealer
ERA-IGNITE User Reviews
Overall Rating
4.2
Ratings Breakdown
5
51%
4
31%
3
8%
2
5%
1
5%
Secondary Ratings
Ease of Use
3.8
Value for money
3.4
Customer support
4.2
Functionality
4.2
Paul B.
Verified reviewer
Automotive
11-50 employees
Used monthly for more than 2 years
Review sourceReviewed July 2022
Era Ignite Good but not as good as the blue screens
4
the need to go back & forth between Ignite and blue screens is a pain.
Ratings Breakdown
Reasons for switching to ERA-IGNITE
The company got bought out.
Vendor Response
Thanks for passing this along, Paul. We're always looking for ways to improve ERA-IGNITE and we appreciate getting feedback like this. If you'd like to speak with someone about the specific issues you're having, please call us at (800) 767-0080.
Replied July 2022
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REBECCA H.
Verified reviewer
Automotive
51-200 employees
Used daily for less than 2 years
Review sourceReviewed February 2024
EASY ONCE YOU PLAY AROUND WITH IT A WHILE
5
GOOD, COULD BE A LITTLE MORE STREAMLINED TO GET TO CERTAIN PLACES BUT NOT BAD
Ratings Breakdown
Vendor Response
Rebecca, thanks for reviewing and recommending ERA-IGNITE! We're always looking for opportunities to improve and we appreciate your feedback.
Replied February 2024
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Bob D.
Verified reviewer
Automotive
51-200 employees
Used daily for more than 2 years
Review sourceReviewed July 2022
always busted
1
literally would sacrifice goats to the devil to have my old blue screen dos system back.
Ratings Breakdown
Reasons for switching to ERA-IGNITE
forced
Vendor Response
Bob, we're sorry to hear about the issues you're having with ERA-IGNITE. Please call our Support team at 800-767-0080 or provide your contact information here so that we can assist you.
Replied July 2022
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Jordan T.
Verified reviewer
Automotive
51-200 employees
Used daily for more than 2 years
Review sourceReviewed February 2022
I Love ReynoldsReynolds
5
Excellent
Ratings Breakdown
Vendor Response
Thanks for writing this review! We really appreciate the positive feedback, and we are glad to hear ERA-IGNITE helps to keep your dealership data accurate.
Replied February 2022
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Chad J.
Verified reviewer
Automotive
11-50 employees
Used daily for more than 2 years
Review sourceReviewed December 2021
Best Product on the market but too expensive compared to other solutions
5
Ratings Breakdown
Vendor Response
Chad, thank you for providing this feedback. We take pride in offering the best product on the market and we believe in the value that ERA-IGNITE can deliver for our customers. If the new solution doesn't work out, we hope you'll reach out to one of our sales representatives to discuss switching back.
Replied December 2021
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Kevin L.
Verified reviewer
Industrial Automation
10000+ employees
Used daily for more than 2 years
Review sourceReviewed April 2021
ERA-IGNITE is worth it once you're trained!
5
Ratings Breakdown
Vendor Response
Kevin, we couldn't agree more about the importance of training! Like you said, ERA-IGNITE has so many great features that make life easier. With our 'Net Classes and free webinars, and our award-winning support team, we're here to help customers unlock all the benefits ERA-IGNITE has to offer. Check out all of our current training options at reyrey.com/training
Replied April 2022
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Steve G.
Verified reviewer
Automotive
51-200 employees
Used daily for more than 2 years
Review sourceReviewed July 2022
ease of use
4
overall ease of use is key. just need to be good at where to go as far as steps.
Ratings Breakdown
Vendor Response
Steve, thank you for being a Reynolds customer and sharing your review of ERA-IGNITE. We're always looking for ways to streamline our products and make things easier for the end user. If you're interested in additional training, please email SED@reyrey.com or call 937-485-1700.
Replied August 2022
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Alex S.
Verified reviewer
Automotive
51-200 employees
Used daily for more than 2 years
Review sourceReviewed April 2022
Honest
4
I've been using ERA-Ignite for years, there are other products out there, but many don't integrate as well with other products.
Ratings Breakdown
Vendor Response
Alex, thank you for sharing this feedback with us. We'd love to hear more about how our training offerings could be improved. Please contact us by emailing SED@reyrey.com or calling 937-485-1700 to see if we can help. If it's easier, feel free to leave your contact information and we can reach out to you directly.
Replied April 2022
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Rick S.
Verified reviewer
Automotive
201-500 employees
Used daily for more than 2 years
Review sourceReviewed March 2022
ERA-Ignite has many valuable features
5
The reporting side allows you to create your own reports and schedule them to run
Ratings Breakdown
Vendor Response
Rick, Thank you for reviewing ERA-IGNITE! We're happy to hear that it's easy to run the reports you need and that you're utilizing shortcuts. If you're having issues with granting the proper levels of access, please reach out to our support team at (800) 767-0080 to see if we can help. Thank you!
Replied March 2022
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Johnathon R.
Verified reviewer
Automotive
11-50 employees
Used daily for more than 2 years
Review sourceReviewed February 2022
You can't go wrong with ERA-IGNITE!
5
Ratings Breakdown
Vendor Response
Johnathon, Thank you for being a Reynolds customer and reviewing ERA-IGNITE. We take pride in having the best products, support and training in the industry!
Replied February 2022
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