ERA-IGNITE 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

ERA-IGNITE

4.2

(39)

Pricing

Pricing available upon request

About ERA-IGNITE

ERA-IGNITE is a dealership management system (DMS) that helps automotive dealers handle parts’ maintenance, inventory tracking, accounting and sales operations. The application enables employees to capture and securely store customer data in a centralized repository and generate financial reports for reference.

ERA-IGNITE allows accounting teams to track employees’ productivity, view the status of transactions and rectify posting errors across invoices. Employees can use the application to search for transactions by vendor name, AP account, invoice number, posting status and other criteria. Additionally, it lets administrators provide role-based access, enabling authorized users to adjust or reverse transactions.

ERA-IGNITE supports integration with various third-party platforms such as Dealer Uplift, ASR Pro, TRONIX and more. Pricing is available on request and support is extended via phone, email, documentation and other online measures.

ERA-IGNITE Screenshots

ERA-IGNITE Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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ERA-IGNITE Features

Popular features found in Auto Dealer
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
More features of ERA-IGNITE
Financial Reporting
For Automotive Dealerships
General Ledger
Inventory Management
Inventory Tracking
New Car Dealer
Parts Management
Reporting/Analytics
Transaction Management
Used Car Dealer

ERA-IGNITE User Reviews

Overall Rating

4.2

Ratings Breakdown

51%

31%

Secondary Ratings

Ease of Use

3.8

Value for money

3.4

Customer support

4.2

Functionality

4.2

Tammy L.

Verified reviewer

Computer & Network Security

2-10 employees

Used daily for less than 12 months

Review source

Reviewed April 2020

Era-Ignite... Management software by Reynolds and Reynolds. They have out did there selfs

Reynolds and Reynolds has opened up the next generation of management software for business small or large.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This incredible software is user friendly for any level employee. It practically walks you through the process of any departments record saving so much time rather than through different screens it's all built in.

Cons:

There is nothing I can say that I didn't absolutely love about Era- Ignite. This software is exceptional and so far advanced.

Reasons for switching to ERA-IGNITE

We heard how this software made the difference in other companies and wanted it for ours.

Vendor Response

Tammy, thanks for your review of ERA-IGNITE. We're glad that the user-friendly and intuitive design is making business a little easier for you.

Replied April 2020

Holly L.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2024

Makes Service Customer follow up Easy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This product is amazing for the service department. The Service advisors are able to put notes on their ROs so that follow up is easier.

Cons:

The only thing I can think of that would be a con is that there is a lot to learn. There are training classes available but the amount of information can be overwhelming in one day.

Vendor Response

Holly, thank you for reviewing and recommending ERA-IGNITE! There certainly is a lot to learn. If you ever need additional training or just have questions, please contact us by emailing SED@reyrey.com or calling 937-485-1700!

Replied September 2024

Garrett P.

Verified reviewer

Automotive

201-500 employees

Used daily for less than 6 months

Review source

Reviewed July 2025

An Attempt was Made

Overall I understand Power was outdated, but to make such a change and for it to be so much more of an agonizing process. While I expect this review to fall on deaf ears because companies don’t actually care about the end user when your backing trucks of cash up to the bank from all the forced upgrades and “Training” provided. I just wish someone spend a couple days shadowing the end users so the can see first hand our experiences.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s puts the parts, advisors, and techs all on the same screen. The Memo sections is very useful when communicating between those departments.

Cons:

Its user interface is horrible and not very intuitive. Without someone holding hand through the training process you’ll never figure out on your own. Supposedly this is a more advance system but you have to have separate apps for each process. (example: there’s an app for the Multipoint inspections and a separate app for the pictures and videos for that multipoint inspection.) While other programs such as TruVideo or RecVision can do everything all in one place.

Vendor Response

Garrett, thank you for this review of ERA-IGNITE. We’re always looking for ways to improve so we appreciate any and all customer feedback. Please reach out if you'd like to discuss this further, you're still having issues, or you have additional questions. When installing ERA-IGNITE, we try to make sure customers have all the support and training they need during the transition. We also have guides within our software to help people as they’re getting used to a new system. Simply click the Help button in ERA-IGNITE or press F1 at any time to access Smart Center for helpful articles, videos, and training classes. If you ever feel like you need additional assistance, please contact your sales rep, call our Technical Assistance Center, or check out the training opportunities available on our website.

Replied July 2025

Verified

Reviewer

Used daily for more than 2 years

Review source

Reviewed December 2017

Have been using Reynolds & Reynolds for over 30 years and ignite is a step foward.

Use everyday in the automotive business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ignite is moving in the right direction toward a windows based system. It is very detailed and has the ability to save time and increase efficiency.

Cons:

More Free Training videos would be helpful. Reynolds want to charge for most all of the in depth training.

Justin J.

Verified reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Good But Not Great

We've used Reynolds for many years. Spent most of it using the classic terminal screen before switching to Ignite. While we did like Reynolds DMS, it was too expensive and was time for a change.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Full of features. Excellent reporting. Customer service is usually very quick and helpful.

Cons:

Expensive. You pay for alot of features that should be included for the price you are already paying. Requires alot of on site server hardware.

Jace H.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

Bang your head against the keyboard learning, but everything will be accurate

We had switched from ADP to Reynolds, this was not a choice. Our dealership was purchased by a larger corporation and they were contracted with Reynolds already. This took everyone by surprise and we went from ADP which was easy to use, to this cluster made by Reynolds

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They did have a very nice looking final invoice that the customer would recieve and their support team was great to work with.

Cons:

This is not a product that is simple to learn, it is not intuitive and there are not any helpful articles built into the tool itself. There are so many different codes that you have to remember and different steps involved to even get an invoice ready to print

Reasons for switching to ERA-IGNITE

It was not by choice, we were forced into using this new product by higher ups

Vendor Response

Jace, thank you for your review of ERA-IGNITE. We’re sorry to hear that the transition to Reynolds didn’t go smoothly for you. For learning on the fly in the software, you can access Smart Center at any time by clicking the Help button within ERA-IGNITE or pressing F1 on your keyboard. Smart Center has articles, videos, and training classes you can access at any time. Our Software Education department also offers ongoing training and can provide tips and tricks to make things like printing an invoice easier. If you’re still having issues, please contact us so we can point you in the right direction for assistance!

Replied December 2024

Verified

Reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Not well thought out

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Windows UI is nice improvement over the old blue screen of ERALink/Access. Navigation can be a bit troublesome sometimes but the help function usually can guide you to where you need to be. I've been told by some of my users they like it and it has streamlined their daily work. But I've also heard from an equal amount of users who's daily routine has been negatively impacted by the change. Mainly by adding more clicks/steps to their processes.

Cons:

The fact that we are being forced to change to this product, when they still have so many bugs to work out of it is very frustrating. Reynolds continues to make changes on how things like reports print, but never seem to give any thought to how that will impact users. They would greatly benefit from having their programmer leads visit a cross section of dealers to see the daily usage of the product to better understand how to improve it. As it is now, it is a bunch of programmers doing what they THINK a dealership would do, rather than what actually happens. This has driven my multi-point group to looking at their competition and could very well lead us to change providers. Even long time users/admins of ERA in our group (25+ year users) are cursing the changes without thought that Reynolds has done in Ignite.

Verified

Reviewer

Automotive

51-200 employees

Used daily for less than 12 months

Review source

Reviewed June 2018

I used this tool at John Bear Chevrolet Buick GMC in New Hamburg as the BDC manager

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how all the information you need is attached to the customer and you can view sales and service history any time.

Cons:

I dislike the interface. it is extremely outdated and needs to be modernized to keep up with the quickly changing industry

Shira R.

Verified reviewer

Automotive

201-500 employees

Used daily for less than 12 months

Review source

Reviewed January 2019

love it

Ratings Breakdown

Ease of use

Functionality

Pros:

It's so simple and easy to use. I use ERA-IGNITE everyday at work and fine it one of the better softwares to use for service and writing purchase orders.

Cons:

It just looks outdated. Rounded buttons or a new layout/theme would be great.

Verified

Reviewer

Automotive

Used other for less than 12 months

Review source

Reviewed May 2018

Good product

Overall good product. Easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the that the product is a windows based version. That really helps with multitasking. Customer support is above average.

Cons:

The cost. They seem to know they have a good product and they are going to charge you for it. I think a lot of dealers switch from them due only to cost.

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