Frazer 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Frazer

4.6

(150)

Pricing

Pricing available upon request

About Frazer

Frazer is an on-premise dealer management software that assists used car dealerships with accounting and inventory management. Its key features include form management, tax calculation, prospect management, a customer database and sales tracking.

The application comes with a module, which allows teams to add vehicles and costs, search the vehicle screen and create inventory reports. Managers can use this system to enter and track vendors, repairs and recon costs and check for recalls. Finance teams can track costs and payments associated with vehicles, record deposits, print checks, reconcile bank statements and generate income statements and balance sheets. Further, team members can track customer payment schedules and set up recurring payments.

Frazer integrates with third-party applications such as AutoCheck, Carfax, Equifax, Quickbooks and more. It is available on a monthly subscription and support is provided via phone, email and online help desk.

Frazer Screenshots

Frazer Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Frazer Features

Popular features found in Auto Dealer
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
More features of Frazer
Accounting Integration
Accounts Payable
Accounts Receivable
Activity Tracking
Bank Reconciliation
Billing & Invoicing
Buy Here, Pay Here
Communication Management
Customer Database
Customer History
Customizable Forms
Customizable Reports
Expense Management
Financial Reporting
For Automotive Dealerships
Forms Management
General Ledger
GPS
Inventory Management
Inventory Tracking
Mobile Access
Payment Processing
QuickBooks Integration
Recurring/Subscription Billing
Reporting/Analytics
Sales Tax Management
Stock Management
Third-Party Integrations
Used Car Dealer
Vendor Management

Frazer Integrations

Kukui

AutoRaptor CRM

Dealer.com

QuickBooks Online

Agorapulse

Greenlight Guru

See all 13 integrations

Frazer User Reviews

Overall Rating

4.6

Ratings Breakdown

82%

Secondary Ratings

Ease of Use

4.7

Value for money

4.7

Customer support

4.6

Functionality

4.6

Tara D.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Affordable & Easy To Use

Frazer has been very helpful in keeping track of all payments, costs, inventory, profits, etc.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Frazer is an affordable dealership software. Easy to track vehicle costs and payment for in-house financing. You can use on multiple computers. Uploads pictures straight to advertising websites. Creates all forms for sales. Customer service is great.

Cons:

You have to pay a lot extra for certain features like ach payments, text messaging, and some other features.

Michael F.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2020

FRAZER IS MY RIGHT HAND

FRAZERS SIDEKICK DOESNT PROPERLY UPLOAD THE PICTURES TO MY WEBSITE

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

THE INTEGRATION BETWEEN FRAZER AND ALTS OR ETAPS IS SO HELPFUL, AND OFFERING OUTSIDE FINANCING THROUGH THE PLATFORM HELPS CREATE AN INCREASE IN SALES BECAUSE OUR CUSTOMERS CAN LEAVE FINDING THE FINANCING TO US.

Cons:

I WOULD ONLY ASK HOW TO GET SIDEKICK TO WORK

Reasons for choosing Frazer

i DONT LIKE CHANGE, AND WHEN YOU FIND SOMETHING THAT WORKS GREAT YOU SHOULD STAY WITH IT! FRAZER HAS BEEN A KEY PART OF MAKING OUT BUSINESS SUCCESSFUL!

Vendor Response

Hello Michael, Thank you for taking the time to give us such great feedback. We would love to return the favor by helping make sure your Sidekick app is working properly. Please feel free to call one of our helpful support techs at 888-963-5369 and we will be certain to get Sidekick and your uploads sorted in short order.

Replied June 2020

Brandon E.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Great for bhph

Previously 4

Ratings Breakdown

Ease of use

Previously 3

Value for money

Customer support

Functionality

Previously 3

Pros:

Fantastic for buy here pay here ability to report to credit bureaus

Cons:

Lack of ability to push to dealertrack or route one

Amy H.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Every Dealer needs Frazer!

appreciate the fast support and very user friendly and affordable!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the ease of understanding each screen and the reporting

Cons:

since it's based on one computer in our office, the other users have a slight lag-time when communicating with the main computer

Reasons for switching to Frazer

frazer had all the reports and BHPH functions we needed

Deanna O.

Verified reviewer

Automotive

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed December 2019

Frazer Auto Dealer is the best bang for your buck if you run a car dealership!

My problem that Frazer fixed was having one organized software that we could have our sales, sales tax reports and even some basic repair/recon bills. Frazer did the job!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The pros are the value, amazing price! While the competitors charge two times the amount! Amazing product!

Cons:

Only "con" Please note, Frazer Auto dealer software does not have any options to run a service center.

Reasons for choosing Frazer

Money, We made the switch because Frazer was more affordable. It saved us on our bottom line expenses and felt Wayne reeves had much more options but some that we didn't need.

Reasons for switching to Frazer

We made the switch because Frazer was more affordable. It saved us on our bottom line expenses each month.

Brenda O.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 2 years

Review source

Reviewed March 2019

Best customer service out there!

I downloaded the demo a few months before we were able to get our dealer license, so I could learn the software. I've had it from the very beginning. I have done all my accounting for the dealership on this software and I actually prefer it to other accounting software like QuickBooks as all the accounts are already set up properly and I can just run my dealership instead of trying to play accountant. I've added the payment processing integration (as I also do a few BHPH deals); I can pull credit reports from within the app, and all of my forms are updated for me. I don't have to keep track of what forms need to be replaced.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is affordable for my tiny car lot. Any additional services are integrated through the software seamlessly and Ala Carte, so the software grows with my business. This has been the most cost effective item for my business being that we are just over a year old. What is really priceless and you can't get this with any other DMS out there, is the customer service. Today I had a small issue so I emailed customer service with my problem and they called right away and were able to connect to my computer to resolve the problem. I had to step away from the call and I literally was able to sit back and concentrate on other things while the customer service rep fixed a missing file in the software. When I came back to my desk, there was a note on the screen that everything was resolved and he was disconnected from my computer. I have used their customer service support several times and I can't possibly say enough good things about these people.

Cons:

This is a pro but also a con. It's not internet based, so it is saved to a network. Which means it can be somewhat difficult to gain information when not right in front of the computer. It does have a phone app that can be downloaded, but this is still very basic information. However the app is great for inputting new inventory.

Jerry S.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Cloud based is a game changer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software is simple and easy to use. The price is a great value and those are some reasons why I stuck with Frazer over the years. I was recently looking into another inventory program mainly because I want it cloud based and to be able to check my inventory from my phone or iPad. Once they came out with the cloud based Frazer and app, I knew I was staying with them.

Cons:

For some reason the app doesn't update as often as I would like it to from when I make changes on Frazer itself.

William C.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Fairly Priced

Overall this is a great dealership program, it has all the bells and whistles. The price is amazing. There are even multiple payment options which really makes it affordable. I recommend you ask Frazer for access to the free demo.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's great that you are able to link your website, craigslist, etc. directly to the program. Anytime a new car was entered into inventory, priced, photos, and all mechanical issue were complete. With the press of a button my website was updated, Craigslist ads posted and all documents printed.

Cons:

For all that this program does for the price, no Cons for me at all.

Chance C.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2019

Frazer Auto Dealer Software

Frazer Auto Dealer software has been a game changer for organizing and keeping up with customer accounts, I don't know how we ever managed before we got Frazer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is so easy to use and the price is amazing for everything the software does.

Cons:

sometimes the updates cause problems between linked computers which can be a pain but the customer service center always fixes the problem quickly