Frazer 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Frazer

4.6

(150)

Pricing

Pricing available upon request

About Frazer

Frazer is an on-premise dealer management software that assists used car dealerships with accounting and inventory management. Its key features include form management, tax calculation, prospect management, a customer database and sales tracking.

The application comes with a module, which allows teams to add vehicles and costs, search the vehicle screen and create inventory reports. Managers can use this system to enter and track vendors, repairs and recon costs and check for recalls. Finance teams can track costs and payments associated with vehicles, record deposits, print checks, reconcile bank statements and generate income statements and balance sheets. Further, team members can track customer payment schedules and set up recurring payments.

Frazer integrates with third-party applications such as AutoCheck, Carfax, Equifax, Quickbooks and more. It is available on a monthly subscription and support is provided via phone, email and online help desk.

Frazer Screenshots

Frazer Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Frazer Features

Popular features found in Auto Dealer
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
More features of Frazer
Accounting Integration
Accounts Payable
Accounts Receivable
Activity Tracking
Bank Reconciliation
Billing & Invoicing
Buy Here, Pay Here
Communication Management
Customer Database
Customer History
Customizable Forms
Customizable Reports
Expense Management
Financial Reporting
For Automotive Dealerships
Forms Management
General Ledger
GPS
Inventory Management
Inventory Tracking
Mobile Access
Payment Processing
QuickBooks Integration
Recurring/Subscription Billing
Reporting/Analytics
Sales Tax Management
Stock Management
Third-Party Integrations
Used Car Dealer
Vendor Management

Frazer Integrations

Kukui

AutoRaptor CRM

Dealer.com

QuickBooks Online

Agorapulse

Greenlight Guru

See all 13 integrations

Frazer User Reviews

Overall Rating

4.6

Ratings Breakdown

82%

Secondary Ratings

Ease of Use

4.7

Value for money

4.7

Customer support

4.6

Functionality

4.6

Patti H.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

Frazer is the an important part of any auto dealership

Length of time a vehicle is on the lot is easy to track with this software. I am able to keep a reign on floorplan expenses too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use and the customer service area. If you need anything - just call. They are informed and ready to help!

Cons:

I would like to not add a new vendor for purchases from an individual. It would be easier if you just had an option to select individual and add information from that screen

Vendor Response

Hi Patti, Thank you kindly for the thoughtful review and we're glad to be able to help support Modern Day Motor Cars. It seems like you're really making the most out of Frazer, including using our Accounting features, which also puts a smile on our faces. To return the favor, we'd like to let you know that you can now enter a "One-time Vendor" for your bills that should make individual transactions quicker and easier to record in Frazer. As always, you're welcome to contact one of our knowledgeable support techs at 888-963-5369 if you should have any questions.

Replied May 2021

Katelynn V.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Review source

Reviewed June 2024

Excellent choice

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It breaks everything down for easy use .

Cons:

Nothing i have no complaints about this software

Reasons for switching to Frazer

Cheaper and alot easier to use and maneuver around

Tara D.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Affordable & Easy To Use

Frazer has been very helpful in keeping track of all payments, costs, inventory, profits, etc.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Frazer is an affordable dealership software. Easy to track vehicle costs and payment for in-house financing. You can use on multiple computers. Uploads pictures straight to advertising websites. Creates all forms for sales. Customer service is great.

Cons:

You have to pay a lot extra for certain features like ach payments, text messaging, and some other features.

Kevin B.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2022

Best Value I have seen

The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing.

Cons:

The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed.

Reasons for choosing Frazer

The value was much higher. We also are not paying for mandatory services that will not benefit us like some other DMS companies required us to have.

Reasons for switching to Frazer

Return on investment is unmatched, as well as ease of use and the great customer service/troubleshooting team.

Carl J.

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

The Best software for Buy- Here Pay- Here with the best Support

Total Satisfaction and the best service in the software business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the ease of learning it plus the great tech support we have always received when purchasing a new computer or if we had a glitch Help Desk were always quick to resolve.

Cons:

I can't seem to think of any cons. Totally satisfied!!!

Reasons for choosing Frazer

I had a few companies send me a disk I could try and some did not put customers info into Metro 2 format in order to report to credit bureau. Some programs wouldn't allow you to switch screens when billing out a vehicle. So programs were over priced and not as good as what we were used to. {THE SALES REP, [SENSITIVE CONTENT] was very great at getting us hooked up with Frazer. We still talk with [SENSITIVE CONTENT] a several occasions. He is a great Rep. of your company.

Reasons for switching to Frazer

Tracker Suite sold out and the company that took it over ruined it. It wasn't the same program that we were used to and it might be easy computer geeks but us everyday people didn't like it.

Katie O.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Good for BHPH Dealerships

Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy.

Cons:

Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts.

Tony S.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Frazer review

We use Frazer for our DMS and never had any tech support issues. Anytime during their working hours, we could get someone on the phone to help or leave a message and within hours someone would call to help us with their software. Fast forward to today... You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back. No matter how our company is suffering, we are still waiting (getting on the 5th day) to have someone to give us the pleasure of their time to help. I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them. The request for tech support was done last week followed by text and email support this week and we are still waiting. God has mercy and gives patience to any business using Frazer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A good DMS. This is an accounting software similar to QUICK BOOK.

Cons:

Tech support is gone. They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week.

Vendor Response

Tony, Frazer appreciates you providing this review. We are sorry for the inconvenience you've had. You are correct that our customer support team is typically available and quick to answer questions and resolve issues. In this instance, we dropped the ball for which we apologize. Your comments have been forwarded to make sure a support representative reaches out to you without delay. Also, we don't take a breakdown in communication lightly and will look internally at ways to improve our response to dealers. Should you want to contact us in the interim, please call 888-963-5369 or email help@frazer.com.

Replied February 2025

Mohammed B.

Verified reviewer

Automotive

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2025

frazer keep you price low and get better costumer service.

i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

nothing likable on this company they raise price every here and there since 2019 till now went up probably $70 to $80 in raise every year $10 raise

Cons:

costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason

Vendor Response

Thank you for the feedback. We are sorry to learn of your dissatisfaction with aspects of our company. Thank you for acknowledging the value of our DMS products. We believe we provide the best in the industry. To contact our support team should not be difficult. We apologize and take complete responsibility for any communication issues. We'll look at our process and for ways to improve service. It's our intention to keep the costs of products and service in line with the industry. If you have questions about your account, please contact us at 888-963-5369 or help@frazer.com.

Replied March 2025

Thor S.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

Frazer is excellent