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Josh P.
Advisor, 7 years
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Updated December 14, 2025
AdRoll vs Criteo: Which is best for you?
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Advice from pros
Custom shortlist of 3-5 vendors
55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$1.00
per month
$1.00
per month
Free Trial
Free Version
Screenshots
and Demo
and Demo
See all
See all
Top Rated
Features
Features
Segmentation
4.29
Campaign Analytics
4.14
Audience Targeting
3.43
See All
Retargeting Ads
4.50
Campaign Analytics
3.71
See All
Integrations
See All
See All
Pros / Cons
- AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences.
- Campaigns sat at zero delivery for days despite budget and approved ads.
Read more
- Easy budget management and a transparent way to define the target result.
Ease-of-Use
Highest performing feature
in the comparison
3.9/ 5in the comparison
3.5/ 5
Value for Money
3.7/ 5
Highest performing feature
in the comparison
3.8/ 5in the comparison
Customer Support
Highest performing feature
in the comparison
3.9/ 5in the comparison
3.6/ 5
Functionality
3.9/ 5
Highest performing feature
in the comparison
4/ 5in the comparison
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
N/A
Advisor
Recommendations
Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
