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AdRoll vs Omnisend

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Updated December 14, 2025

AdRoll vs Omnisend: Which is best for you?

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Custom shortlist of 3-5 vendors
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$1.00

per month

$16.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Segmentation
4.29
Campaign Analytics
4.14
Audience Targeting
3.43
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Email Management
5.0
Scheduled Messaging
4.87
SMS Messaging
4.78
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Integrations
Attribution
Attribution
HubSpot CRM
HubSpot CRM
Joomla
Joomla
See All
LoyaltyLion
LoyaltyLion
Shopify
Shopify
Smile.io
Smile.io
See All
Pros / Cons
  • AdRoll’s retargeting options are based on smart segmentation that ensures that all potential customers are reached according to their preferences.
  • Campaigns sat at zero delivery for days despite budget and approved ads.
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  • The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless.
  • Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).
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Ease-of-Use
3.9/ 5
Highest performing feature
in the comparison
4.6/ 5
Value for Money
3.7/ 5
Highest performing feature
in the comparison
4.5/ 5
Customer Support
3.9/ 5
Highest performing feature
in the comparison
4.7/ 5
Functionality
3.9/ 5
Highest performing feature
in the comparison
4.5/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2024
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad