Attention Insight 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Attention Insight

4.8

(23)

Pricing

Starting at $23.00 per month

About Attention Insight

Attention Insight visualizes how user attention distributes among different elements in your designs. Heatmaps powered by AI indicate which parts of your designs are most relevant for users and where to focus on improving the experience.

Attention Insight Screenshots

Attention Insight Pricing and Plans

Starting price: $23.00 per month

Free Trial

Free Version

Solo

$23.00

flat rate, per month

Plan includes:

1 User Seat
20 Credits Per Month
3 Months Storage
Attention Insight Watermark
Ideal for Freelancers and
Live Chat Support
Solopreneurs

Team

$479.00

flat rate, per month

Plan includes:

12 Months Storage
20% off Video Heatmaps
2 Hours Training
500 Credits Per Month
5 User Seats
Dedicated Account Manager
Live Chat Support
Live Onboarding
Remove Watermark
Standard Reports

Custom

Pricing available upon request

Plan includes:

12 Months Storage
20% off Video Heatmaps
2 Hours Training
Custom API Solutions
Custom Credits Per Month
Custom User Seats
Dedicated Account Manager
Live Chat Support
Live Onboarding
On-Demand Editable Reports

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Attention Insight Features

Popular features found in User Experience (UX)
For Websites
Prototype Creation
Reporting/Analytics
Usability Testing
More features of Attention Insight
A/B Testing
AI/Machine Learning
Competitive Analysis
For Mobile
Heatmaps
Problem Area Alerts
User Research Analysis

Attention Insight User Reviews

Overall Rating

4.8

Ratings Breakdown

87%

Secondary Ratings

Ease of Use

4.9

Value for money

4.9

Customer support

4.8

Functionality

4.4

Jherriel S.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for less than 6 months

Review source

Reviewed June 2021

Get AI-generated analytics to validate the performance of your ideas.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have noticed that one of the most important element missing in the design stage is attention analytics. I had been struggling with how to get a better idea of how my users would interact with my product/ads/landing pages. I love this product so far! It's been super useful in helping me to understand what my target audience cares about the most. It's been a real-time saver for me and I'm looking forward to using it more. I now have the data I need in order to make changes to my design that will lead to a higher conversion rate. Here are the benefits of using Attention Insight: • Make informed design decisions and uncover genuine insight about your users • Visualize where your users click, scroll and scroll to next • See patterns and predict user behavior • Save time, money, and resources

Cons:

• Slow in generating reports • Report can only generate 1 section of your landing page

Vendor Response

Hi Jherriel, Thank you for your feedback. Our dev team is working on report generation. It's already way faster and full landing page reports are being tested as well.

Replied June 2021

Atour T.

Verified reviewer

Research

51-200 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

A good strategy for me to approach a prospect is through attention insight.

It simply functions by connecting a website to their app.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool is essential for anyone who creates or assesses landing sites, emails, social media posts, flyers, or any other marketing collateral for oneself or clients. The capability of monitoring a website before it goes live. This tool can assist us in determining whether something was poorly planned. such as CTA buttons and heatmaps. With no inserted code in the head element of each page, it is really simple to utilize.

Cons:

Making their video suggestions automatic would help, in my opinion.I would like to see more features added in the future to help us make the reports better.It can be a quicker method of creating the heatmap.

Reasons for switching to Attention Insight

It offers me a big head start on improving our content's conversion rates.

Michael S.

Verified reviewer

Broadcast Media

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed February 2022

Somewhat helpful for user design experience purposes

Overall, I found this to be a somewhat helpful software for user experience tweaks. Some of it is more common sense, but to us, it really comes in handy with showing a client why we designed the site the way we did and it gives an extra "cherry on top" to the website we sold a client. They can then have greater confidence in the website we created for them. On the downside, the reports are branded to AI unless you get a higher-tiered product.

Ratings Breakdown

Ease of use

Functionality

Pros:

The best thing about this software in my opinion is that it is a useful way to show clients why you're designing a site in a certain way. It has a colorful heat map that is easy to read by color code showing you where someone's attention is drawn first. I did make some changes based on this to one of our sites, realizing that some of the structure needed changing based on the heat map. But overall, I feel like this has been the most beneficial to clients who may be more data driven and want to see evidence why the site is designed in a certain way. The heat map also breaks down the percentage of attention each area receives.

Cons:

Some things aren't as intuitive with Attention Insight as I would like my first go around or two, but it seems like they have made some improvements with it becoming more user-friendly. My biggest issues: I've used heat maps that are more in-depth than Attention Insight's and two, the downloaded reports come with the Attention Insight's branding, so when I send it over to my clients, it's branded to another company. That's enough to really throw a client off and confuse them as it isn't branded to our company. I could have paid more for a plan to have it to have our own banding, but I knew I wouldn't use enough analyses to make it worth the money. I wish it came without branding in general.

Eric B.

Verified reviewer

Consumer Goods

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed June 2022

The best companion to create the most efficient visuals ( Packaging, Webistes, banners )

There is not one graphic document i publish without using Attention Insight. Thanks to this software, I know what my customer are looking at and i am sure that my marketing visuals have a high clarity.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This ease of use and efficiency of the product is what i like the most. The results of the analysis are also very visual and can easily make you optimise any kind of documents or graphic files.

Cons:

I don't realy like the photoshop plugin. I often get error messages. I would have loved to have canvas integration.

John G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed July 2021

Website Heatmaps Without the Scripts

Overall, I am very pleased with this software. I've seen some discussion online about why anyone would need to pay for a heatmap tool when Microsoft Clarity offers one for free, but I think these people have their use cases mixed up. This tool gives you conversion rate optimization insights BEFORE the traffic comes in!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When I first purchased this, I don't think there was a Chrome extension (unless I missed it). I just started testing and it easily has become what I like most about this software. Originally, I had a few issues scanning certain websites (due to lazy load), but now this problem has been solved thanks to the extension. I look forward to really using this tool now. I plan on using Attention Insight to help with my prospecting/outreach campaigns. Now that I can quickly visit a website, scan, and receive a downloadable heatmap, I can just as quickly send out an email to the business owner to show my CRO results. Fantastic!

Cons:

My only issue was occasional website scans not working properly due to lazy loading, but this has been solved with the extension.

Vendor Response

Hi John, Huge thanks for such positive feedback!

Replied August 2021

Verified

Reviewer

Marketing and Advertising

Self-Employed

Used other for less than 2 years

Review source

Reviewed February 2021

Quick evaluation

It's an easy nice tool which allows me to evaluate my visuals before launching.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's quick! Whenever we have a new visual - AD, launching page - we always run Attention Insight analysis to double check it's functionality.

Cons:

There are some features missing, like when doing a full webpage analysis, it still does it in separate sections. I'd also want to be able to have a setting for a target audience.

Vendor Response

Thanks a lot for the review. The full web page analysis in one section will be available in Q2, 2021. It will come with our UX/UI uplift. Thank you for your suggestions!

Replied February 2021

Justin S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed May 2023

Fantastic tool

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It's quick to use! Attention Insight helps you identify attention gaps on a website before fully developing a landing page or analyzing pages already live on a client's website. There are many great features, but my favorite ones are the Attention Heatmap and Percentage of Attention.

Cons:

So far, no cons to me. Great software and great customer support! This software provides exactly what I'm looking for.

John C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2021

Help the client decide upon a design using data

Ratings Breakdown

Ease of use

Functionality

Pros:

Sometimes the client has an opinion about a design based their opinion or strong emotion ("I really like the red one!" for example). By using this tool, we can show which design will grab more attention using data. Really helpful and cheaper than running a 20 person UX test.

Cons:

Not much! Better design tips would be good for more junior users.

Tony C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed June 2021

Must tool for marketers

Overall, I like the simple UI/UX, and functionality of the tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool helps you analyze your website and ads before running any traffic to maximize your ROI.

Cons:

It's not a live heatmap like hotjar so sometimes the data metrics can be wrong, but I haven't had this issue.

Vendor Response

Hi Tony, Thanks for your review! We wanted to draw the line between mouse tracking heatmaps and AI-generated attention heatmaps. There's a fundamental difference between Attention Insight and Hotjar. Heatmaps provided by Attention Insight indicate where visitors look versus where they click or hover the mouse like in the case of the Hotjar. You don't need to wonder how mouse movement corresponds with eye movement. You just get data on where people look. If people can't see your button, they won't click it.

Replied June 2021

Rasmus Bernt K.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed June 2021

With Attention insight, I can make user-centric, data-driven decision

A really mature tool, with a bright future. Also I really like how service minded and responsive the support team are.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

AI make speed up my job, and let me approach my customer at an early stage. Not only can this tool help me get AI insight before I launch a website, I can also use the tool to offer ‘customer-centric input’ based on AI, for a fraction of a cost.

Cons:

There is nothing I dislike. Now it just a matter of improving the AI on an ongoing basis. Attention insight was founded a couple of years back, and has already grown to a solid tool, both when it comes to how fast they scale, and the cutting edge features they offer.

Vendor Response

Hi Rasmus, Happy to hear that you benefit from Attention Insight in more than one way. Thank you for taking the time and leaving feedback!

Replied June 2021

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