Google Analytics 360 vs TWIPLA: Which is best for you?

Some simplification of the tools for the part time user would be really helpful. And perhaps a summary level of analytic data could be shared about all site visitors without revealing details on the actual individuals and their location or geodemographics.

I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.

It has some cool features like the ability to see the device that a users are using which helps each user make sure that the website is able to offer the best experience to all users irrespective of the devices they are using.

The wix analytics integration is convenient for basic reports, but in my opinion it does not inspire the confidence that an SEMRush or Google Analytics does when collecting data, especially when needed for advertising campaign tracking or making advt budget decisions.