Google Trends 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Google Trends

4.7

(32)

Pricing

Pricing available upon request

About Google Trends

Google Trends is a tool that lets you see what people are searching for on Google by location and by topic. It provides free access to aggregate search data and insight into specific search queries across 100 countries, 28 languages, and over 900 categories.

Google Trends Screenshots

Google Trends Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Google Trends Features

Popular features found in Data Analysis
Data Discovery
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Storytelling
More features of Google Trends
Dashboard
Trend Analysis

Google Trends User Reviews

Overall Rating

4.7

Ratings Breakdown

72%

28%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.1

Functionality

4.6

Nikola H.

Verified reviewer

Management Consulting

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed June 2024

Amazing insights for free

Ratings Breakdown

Ease of use

Functionality

Pros:

Really intuitive and easy to use, giving access to interesting insights in just a few clicks. Great for market or even academic research (it was used for researching the spread of some diseases etc.). You can use it as a standalone tool or combine insights with data from other web analytics tools. And the best part of them all - it's free!

Cons:

I would love it to have some more keyword-related features. But it's already a wonderful tool anyway.

Anil C.

Verified reviewer

Marketing and Advertising

5001-10000 employees

Used weekly for more than 2 years

Review source

Reviewed June 2022

Real-time Data from Google

I am using Google Trends for many years, to understand countries behaviour and daily, weekly, monthly trend datas.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In Google Trends, you can review daily or monthly trend data to reach your goal in marketing perspective. It is easy to use and handy for using while you are preparing presentation.

Cons:

Google Trends can show more insightful data, it can give more and flexible data for understand the market.

Reasons for choosing Google Trends

Google Trends offer real time and pure data from Google

Reasons for switching to Google Trends

SimilarWeb is so expensive, however I am still using it but it doesn't give the real data.

Verified

Reviewer

Construction

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

My experience with google trends

This is good to use because I'm able to put in front of customers what I know they are looking for

Ratings Breakdown

Ease of use

Functionality

Pros:

As a business man one must know what the customers are looking, we don't just sell what we want. So google trends is a good tool to spy what what customers are looking for

Cons:

However, when when you type the keyword, it only shows a score of how popular is that specific keyword not the exact number of people

Reasons for choosing Google Trends

It is very easy to use and build a clear picture of what to expect.

Merve B.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed June 2022

Analyze Your Website with Google Trend

I obtained the statistics of the region and language of the users who entered our website and worked on them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface of the application is simple and user-friendly. The application is extremely easy to use. graphics are well understood in the application. You can see language and region statistics of users entering your website.

Cons:

The app has no bad features. Users can use it easily.

Reasons for switching to Google Trends

i wanted to use it for the purpose of trying.

Nuria R.

Verified reviewer

Telecommunications

51-200 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

Nice to Catch Trending Topics Fast

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super helpful to get ideas about what people are searching, especially when I’m stuck on headlines or campaign topics.

Cons:

But for niche content it’s kinda vague, and when I try to get local insights it just gives me big country-level stuff, not always useful.

Jeff K.

Verified reviewer

Internet

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed July 2025

Happy With It

Google Trends, besides being intuitive, easy to use, lets me go deep when I search about a topic, a keyword and also allows some watch to find and use the right word.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I find it’s very limited for a full analysis, for SEO to be a full suite, but still it’s a good start, that’s all I know

Cons:

I’m happy with how I use it, to climb a bit in the rankings, catch the right words to write, Google Trends.

Simon H.

Verified reviewer

Retail

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed July 2025

Trends makes it easier

I use it pretty often to check out trends and see what’s popping. Trends is a handy tool I like messing with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use it to look up the right keywords, for writing stuff, making content and all. It’s not like you just click once and boom you got it, but using Trends makes it way easier.

Cons:

Can’t really complain here. It’s simple, free, and nice to use, not sure how they could make it easier for folks like us honestly.

Ryan Samuel T.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2022

Google Trends Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The connection point of the application is straightforward and easy to understand. The application is very simple to utilize. illustrations are surely known in the application. It also gives us smart thought of moving catchphrases at constant, most awesome aspect of Google pattern is that we can fragments the information on city and states wise. And finally, their research and analysis are very excellent.

Cons:

Wish they could provide more features and more analytical information that can be used in marketing strategy.

Domingo G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

A tool that should be more used by marketing people

It is very useful to expand your knowledge for marketing campaigns, to do promotions, advertising, product placement, SEO for websites, eCommerce. It gives very valuable data insights to analyze and compare with other sources.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The seasonal comparative charts of keywords with filtering options. Search by geographical locations. Purchase intent research of some kewywords. The insights given about the keywords.

Cons:

Data is just a percentage, not an absolute number. Locations should be more deep, at least city. More customizable notifications. More keywords to compare at the same time.