Basis Technologies 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Basis Technologies

4.4

(17)

Pricing

Pricing available upon request

About Basis Technologies

QuanticMind is a cloud-based marketing management platform that helps businesses of all sizes manage PPC campaigns, search engine marketing and automated bidding. The platform uses algorithms, AI and semantic distance modeling to allow click-attribute tracking, bid modification, long-tail bidding, keyword value prediction and more. Additionally, users can automate multiple tasks such as keyword assigning, keyword replacements and link management.

QuanticMind features a decision engine to facilitate machine learning, cloud management and in-memory processing. It uses predictive analytics to manage auctions and automate keyword grouping. The solution enables users to customize dashboard with a drag-and-drop interface and get insights into built-in trends, cost and performance data, advertising influence and campaign evaluation.

QuanticMind integrates with multiple marketing and publisher platforms including Adobe Site Catalyst, eBay Enterprise and Google Analytics. Pricing of the product is available on request and support is extended via phone, documentation and online help desk.

Basis Technologies Screenshots

Basis Technologies Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Basis Technologies Features

Popular features found in Data Visualization
Data Connectors
Data Import/Export
Drag & Drop
Multiple Data Sources
Relational Display
Scheduled/Automated Reports
Search/Filter
Third-Party Integrations
Visual Analytics
More features of Basis Technologies
Account Alerts
Activity Dashboard
Advertising Management
Behavioral Analytics
Bid Management
Budget Management
Campaign Analytics
Campaign Management
Campaign Tracking
Channel Management
Click Tracking
Contact Database
Conversion Tracking
CRM
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Dashboard
Dashboard
Data Discovery
Data Integration
Data Management
Data Visualization
Engagement Tracking
Event Triggered Actions
Forecasting
GDPR Compliance
Geotargeting
Goal Setting/Tracking
Keyword Tracking
Multi-Campaign
Multi-Channel Attribution
Multiple Site Management
Performance Metrics
Predictive Analytics
Predictive Modeling
Referral Tracking
Reporting/Analytics
ROI Tracking
Sales Trend Analysis
Self-service Analytics
Self Service Data Preparation
Social Media Monitoring
URL Builder
User Interaction Tracking
Visual Discovery
Website Analytics
Widgets

Basis Technologies Integrations

Oracle Data Management Platform

Kochava

BrightEdge

Criteo

Google Analytics 360

AppsFlyer

See all 13 integrations

Basis Technologies User Reviews

Overall Rating

4.4

Ratings Breakdown

47%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.9

Functionality

4.1

Have you used Basis Technologies and would like to share your experience with others?

Ting D.

Verified reviewer

E-Learning

201-500 employees

Used weekly for more than 2 years

Reviewed May 2019

3+ years of successful partnership

Babbel has been successfully working with the QuanticMind team since 2016. QuanticMind was able to prove their effectiveness and win our business by conducting a test against a previous system we had in place. We hope to continue working and deepening our relationship with QuanticMind for many more years to come!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- An amazing support team that's responsive and knowledgable - QuanticMind's use and leverage of data for efficient optimization and ability to hit CPA goals - Easy to use platform with new features being added to keep up with changes on the publisher's side

Cons:

- Not the cheapest solution but worth it given the level of support / service - Platform can be slow at times especially when pulling larger reports

Mark D.

Verified reviewer

Computer Software

1001-5000 employees

Used daily for less than 12 months

Reviewed May 2019

Quantic Mind - 1 year on.

Overall it has been a really good partnership right from the start, first with rep. in sales, through to Timur from technical side, another rep.from product development , another rep. our account manager and right through to our fantastic customer success manager who has been really outstanding. They have been very engaged and very conscientious at all stages. They have also been very patient as it took us a while to agree to a trial! We have received everything we have asked for in terms of features or product suggestions. Progress has never stopped, not after on-boarding, not after the trial, not after we got all the elements we originally required and not even after we got the extra features we suggested. We have just implemented a sophisticated model to weight conversions by revenue potential and are currently at the final stages of a project that will significantly change how we manage our campaigns in a much more efficient and effective manner.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like three main things about the product 1. It works with with smaller accounts. Unlike other competitors that force you to bundle multiple accounts and campaigns into a single bid policy this tool can work effectively at much lower levels of conversions 2. The trial, on-boarding, account management and willingness to solve any issue has been amazing. 3. It allows co-operative bidding which results in much lower CPCs.

Cons:

When we signed up last year the interface was just relaunched and with that there are some small usability issues. The team however are working on big and small updates on a frequent basis and the tool is becoming much more sophisticated and usable.

Verified

Reviewer

Education Management

11-50 employees

Used weekly for less than 6 months

Reviewed May 2019

Customizable Bid Management Software

Support and assistance is eager and able, however also does not appear to have full clarity into how best to optimize bids that are made counter intuitively by the platform. If the bid insight is made clearer, it will be a phenomenal upgrade.

Ratings Breakdown

Ease of use

Functionality

Pros:

Unlike Google's bid software, there are a number of features that make bidding customizable to what you specifically want to accomplish. It's easy to see at a glance how bid strategies are performing against each other.

Cons:

Insight into logic behind bids is incoming, and can't come soon enough. It feels like there is a difficulty in understanding the logic behind undesirable changes, and currently the only solution is to remove those bids from being optimized by QM, which is not desirable.

Verified

Reviewer

Financial Services

201-500 employees

Used daily for less than 2 years

Reviewed May 2019

A Solid Product for Managing to Profitability

My general experience with QuanticMind has been a very good one. Primary functionality, i.e., the bidding, works well. They now use portfolio bidding, and where there's data, they do a great job hitting your desired metrics. Secondary functionality is fair; however, they are ramping up their release schedule. Their releases are robust, too, with multiple features/fixes being introduced, and they proactively discuss with us. An area in which QuanticMind really shines is service. They're responsive to all calls for technical or tactical guidance, and their contacts really know their way around online advertising--thank you,something you don't always see. (Friendly, too!) They also take the time to understand how your business operates and what numbers are actually important to you. They have no problem then helping translate into platform rules and targets for implementation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

QuanticMind is able to reliably hit our long-term margin goals, the main reason we're using an ad management platform!

Cons:

It sometimes seems there are features missing or idiosyncrasies with the interface. That said, the company is now rolling out quarterly releases, and I'm hopeful these will be resolved.

Verified

Reviewer

Retail

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed July 2020

Seamless Data Integration & Optimization Capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The integration with our internal data was easy and seamless. This allowed us to optimize to KPIs that were unique and important to our business. Customer support is fantastic.

Cons:

There are still glitches in function, such as data not always automatically refreshing when changing time frames. Certain simple functions still don't work on the platform, like changing bid policy names.

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Reviewed May 2019

Bid Management Platform With Great Customer Service

Overall, QM has given our organization added lift in our results. We meet with members of QuanticMind weekly. They do take the time to explain new features, upcoming releases and they are always available to answer questions.

Ratings Breakdown

Ease of use

Functionality

Pros:

Setting up bid policies in QM is pretty easy. Not only has QM optimized our search engine campaigns, but it has also optimized our time. The bid management works across all search engine publishers and has easy to use filters. Once the bid policies are uploaded into QuanticMind we have seen significant lead volume increase with a much lower cost per lead. Who doesn't want more customers at a more affordable cost?

Cons:

The one thing I can say that I wish was better is that I wish when a change was made it could show in real-time as opposed to the time it takes to sync across the different publishers. It doesn't take a lot of time, maybe 5 minutes, but when I'm making a lot of changes to different campaigns, I often duplicate my work.

Verified

Reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Reviewed May 2019

Great product & customer service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It gives you more control over what KPIs you want to focus on. I've used other platforms that give you a more cookie cutter experience. QuanticMind makes it easy to create your own metric and tell the system to optimize towards it!

Cons:

Some of the reports don't allow you to change the axis manually if you are trying to chart multiple things & they currently don't have too many options for social media integration. However, the great thing about QuanticMind is that they take feedback seriously and will pass along your suggestions and actually get things improved! Plus, the excellent customer service you receive from them will always beat out any minor things you find.

Verified

Reviewer

Human Resources

11-50 employees

Used daily for less than 2 years

Reviewed May 2019

Strength in bidding and reporting features

Bidding capabilities is the most important functionality for me and QuanticMind delivers. Company has shown a focus on expanding capabilities and listens to customer feedback.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bidding and reporting features are very robust. We left competitive ad management platform and saw immediate success in ROAS after implementing QuanticMind's bid policies. Reporting is also fairly robust as well, able to connect multiple data sources (publisher and internal) and access / leverage the data.

Cons:

Improving workflow isn't solid there yet, doesn't support all publisher functionalities so at times we have to go into the publisher to make changes. Interface isn't as intuitive.

Verified

Reviewer

Retail

51-200 employees

Used daily for more than 2 years

Reviewed May 2019

Review for QuanticMind

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best part about this software is that it's an integrated venue to view and manage Pay per Click campaigns across all publishers and tactics. It also has an automated bidding algorithm so we don't have to manually set bids especially during our peak season. It also has an extensive and flexible reporting feature and a dashboard that's very intuitive.

Cons:

It has some tracking issues with certain ecommerce platforms which can be resolved with certain workarounds

Verified

Reviewer

Online Media

51-200 employees

Used daily for more than 2 years

Reviewed May 2019

QM <> Isango Partnership

As mentioned above, they are able to help us in getting a positive ROI by merging Google Ads + our internal data together and optimizing based on those triggers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They helps us in optimizing our campaigns on our specific Goals which t the moment are not available on Google Ads, due which we are able to attain positive ROI continuously.

Cons:

They make changes once a day to the bids which make their optimizing technique a bit lethargic. But still managed to hoit the Goal at the end of the day.

Showing 1 - 10 of 17 Reviews

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