WebEngage 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

WebEngage

4.5

(32)

Pricing

Starting at $1,000.00 per month

About WebEngage

WebEngage is a full-stack Customer Data Platform (CDP) and Marketing Automation Suite that simplifies and amplifies user engagement and retention for consumer tech enterprises and SMBs. The platform enables brands to drive incremental revenue from both customers and anonymous users through highly contextual, hyper-personalised campaigns across 10+ communication channels.

With WebEngage, product and marketing teams can design intuitive user lifecycle journeys and deliver timely, data-driven omnichannel engagement. The suite also provides comprehensive analytics & reporting to measure growth, campaign performance, and user behaviour effectively.

Trusted by thousands of global brands across industries including E-commerce, Travel, Retail, Media & Entertainment, Gaming, BFSI & Fintech, and Healthcare, WebEngage powers personalized engagement strategies that unlock higher retention and sustainable growth.

WebEngage Screenshots

WebEngage Pricing and Plans

Starting price: $1,000.00 per month

Free Trial

Free Version

Basic

$1,000.00

per user, per month

No plan information available

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WebEngage Features

Popular features found in Push Notifications
A/B Testing
Campaign Management
Customer Segmentation
Geotargeting
Notification Scheduling
More features of WebEngage
Abandoned Cart Saver
Access Controls/Permissions
Action Management
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
App Notifications
Attribution Modeling
Autoresponders
Behavioral Analytics
Behavioral Targeting
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
CAN-SPAM Compliance
Channel Management
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Content Analytics
Content Creation
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Coupons
CRM
Customer Data Management
Customer Engagement
Customer History
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customer Touchpoints
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Connectors
Data Import/Export
Data Integration
Data Visualization
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Email Tracking
Engagement Tracking
Event Marketing
Event Triggered Actions
Experience Management
Feedback Management
For Marketing and Advertising
Gamification
GDPR Compliance
Generative AI
Interaction Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Location-Based Marketing
Marketing Automation
Marketing Management
Mobile Access
Mobile Alerts
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Personalization
Predictive Analytics
Predictive Modeling
Product Recommendations
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Review Monitoring
ROI Tracking
Sales Pipeline Management
Scheduled/Automated Reports
Search/Filter
Segmentation
Sentiment Analysis
Single Page View
SMS Marketing
SMS Messaging
SMS Notifications
Subscriber Management
Surveys & Feedback
Template Management
Text-to-Win
Third-Party Integrations
Web Notifications
Website Analytics
Website Visitor Tracking
Workflow Management
WYSIWYG Editor

WebEngage Integrations

BigCommerce

Salesforce Marketing Cloud

SendGrid

WordPress

Adobe Commerce

Segment

See all 19 integrations

WebEngage User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

47%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.5

Functionality

4.3

Have you used WebEngage and would like to share your experience with others?

Sushant K.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

Kind of must have tools for marketing automations

Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers. We use to target our customers in all three channels depending on user behaviour.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

UX is just fantastic; it makes it easy for anyone to get started. It's more inclined towards marketing and automation. The user journeys combined with cross-platform marketing are killer. We had literally improved some of our key product metrics like onboarding, churn etc just by sending personalised notifications/banners/offers using it's journeys.

Cons:

Product analytics can be improved a bit so that I don't have to pay a hefty price for multiple tools across this segment.

Bhagyashri G.

Verified reviewer

Retail

201-500 employees

Used daily for less than 2 years

Review source

Reviewed December 2023

webengage for all you marketing automation and customer data platform needs

It has been great integration webengage with our website of customer journey analytics and i learnt a lot in this process , We moved to webengage from gamooga ab its very smooth transition easy to use for marketing team and fulfils marketing requirement

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1.their customer data platform 2.its ease of integration with other tools like bigquery looker studio 2. Customisable dashboards

Cons:

Service - there support team is very difficult to handle they do not understand requirement

Reasons for switching to WebEngage

Gomooga was integrated in our website it was causing load on production causing in increase in low performance and increase in page load time

Amit D.

Verified reviewer

Cosmetics

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed April 2022

Review - Amit Desai - MyGlamm

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Panel is very user friendly and highly customized.

Cons:

Segment level reporting and funnels are not possible, majority of Analytics are based on Event and not on users

Verified

Reviewer

Market Research

201-500 employees

Used daily for less than 12 months

Review source

Reviewed June 2021

Engage your user with all channels with WebEngage

My experience with WebEngane is excellent. After analyzing WebEngage, we decided to go ahead with this tool. We don't require any additional tool any channel. WebEngage provide us all at one place. Now our customer journey is more powerful and our reach has increased dramatically.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With WebEngage we get all channels like Email, Push notification, SMS, WhatsApp and many more at one place. We can use all this cannels to engage our audience. WebEngage comes with excellent Analytics feature. We data to check deep insights and can analyze for creating marketing Strategy.

Cons:

Found difficulty to create dynamic email templates. Very few pre-built email templates available in Library.

Reasons for switching to WebEngage

WebEngage provides more channel channels to engage with our Audience.

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2021

Seamless CRM Tool

All in all its a good tool for CRM Automation and helps us define user journeys effortlessly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Ease of User Journey Creation, Notification Delivery, Cross Channel Attribution and Analytics are some of the things that makes this tool better than many others in the market.Email Marketing in particular is better than othe

Cons:

The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.

Deepa K.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed September 2022

It is simple, affordable and effective to use WebEngage

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use WebEngage's platform. The best part of WebEngage is creating personalised Push notification with different layouts and customisation ability. With WebEngage we are also able to send Push (App and Web both), SMS, Email, WhatsApp to users under one platform.

Cons:

It takes more than usual time to create Live Segments. Face integration challenges. There is lack of Customer support post-integration.

Dinesh k.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed March 2023

Must use this tool for better customer engagement & retention

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WebEngage has been an invaluable tool for our business. We've been able to design logical workflows that help us engage with customers through push, SMS, and WhatsApp notifications. The platform is intuitive and easy to use, and the customer service team is always available to answer any questions and help you to solve your business problem to drive more conversions.

Cons:

The integration process can be a bit tricky some times require additional help from customer support, but the customer support team is always there to help me out. Overall, I'm very happy with WebEngage!

Mrinal S.

Verified reviewer

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed October 2017

This is simply a great tool for marketing Automation.

- Customer re-targeting - Promoting flash sales to a large TG - Personalized communication

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Comprehensiveness of offerings across multiple channels of communication - Great Support team. Niket our SPOC from Webengage has been available literally 24*7 to help us with our queries - Value for Money. Great pricing as compared to other tools in the market

Nitya K.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2022

As the name suggest, WebEngage is best for Website Engagement

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WebEngage supports multiple channel WhatsApp, SMS, push, email, Google and Facebook all at one place. It help us to segment audience and identify user existence in top, middle or bottom of the funnel. Supports multiple GTM, API and SDK integration. WebEngage stores custum events performed by users and if required it support to export the data to google cloud platform.

Cons:

Creating Live segments takes more then the usual time. On Site-notification doesnt work exactly when it is required.

Deepank C.

Verified reviewer

Consumer Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2018

Great product for marketing automation & educating users

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- User Journey is surely one of the best feature about this product. It serves as a single tool for all customer touch points with the use of segmentation and easy tracking of conversions. - Client support is excellent, and the support staff is available whenever you need them.

Cons:

- Better Analytics & Reporting - Ability to make changes in the Journey without having to stop it and then make changes along with functionality of A/B testing for journeys should be there.

Showing 1 - 10 of 32 Reviews

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