WebEngage 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

WebEngage

4.5

(32)

Pricing

Starting at $1,000.00 per month

About WebEngage

WebEngage is a full-stack Customer Data Platform (CDP) and Marketing Automation Suite that simplifies and amplifies user engagement and retention for consumer tech enterprises and SMBs. The platform enables brands to drive incremental revenue from both customers and anonymous users through highly contextual, hyper-personalised campaigns across 10+ communication channels.

With WebEngage, product and marketing teams can design intuitive user lifecycle journeys and deliver timely, data-driven omnichannel engagement. The suite also provides comprehensive analytics & reporting to measure growth, campaign performance, and user behaviour effectively.

Trusted by thousands of global brands across industries including E-commerce, Travel, Retail, Media & Entertainment, Gaming, BFSI & Fintech, and Healthcare, WebEngage powers personalized engagement strategies that unlock higher retention and sustainable growth.

WebEngage Screenshots

WebEngage Pricing and Plans

Starting price: $1,000.00 per month

Free Trial

Free Version

Basic

$1,000.00

per user, per month

No plan information available

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WebEngage Features

Popular features found in Push Notifications
A/B Testing
Campaign Management
Customer Segmentation
Geotargeting
Notification Scheduling
More features of WebEngage
Abandoned Cart Saver
Access Controls/Permissions
Action Management
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
App Notifications
Attribution Modeling
Autoresponders
Behavioral Analytics
Behavioral Targeting
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
CAN-SPAM Compliance
Channel Management
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Contact Management
Content Analytics
Content Creation
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Coupons
CRM
Customer Data Management
Customer Engagement
Customer History
Customer Journey Mapping
Customer Profiles
Customer Surveys
Customer Touchpoints
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Connectors
Data Import/Export
Data Integration
Data Visualization
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Email Tracking
Engagement Tracking
Event Marketing
Event Triggered Actions
Experience Management
Feedback Management
For Marketing and Advertising
Gamification
GDPR Compliance
Generative AI
Interaction Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Qualification
List Management
Live Chat
Location-Based Marketing
Marketing Automation
Marketing Management
Mobile Access
Mobile Alerts
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Personalization
Predictive Analytics
Predictive Modeling
Product Recommendations
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Recommendations
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Review Monitoring
ROI Tracking
Sales Pipeline Management
Scheduled/Automated Reports
Search/Filter
Segmentation
Sentiment Analysis
Single Page View
SMS Marketing
SMS Messaging
SMS Notifications
Subscriber Management
Surveys & Feedback
Template Management
Text-to-Win
Third-Party Integrations
Web Notifications
Website Analytics
Website Visitor Tracking
Workflow Management
WYSIWYG Editor

WebEngage Integrations

BigCommerce

Salesforce Marketing Cloud

SendGrid

WordPress

Adobe Commerce

Segment

See all 19 integrations

WebEngage User Reviews

Overall Rating

4.5

Ratings Breakdown

50%

47%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.5

Functionality

4.3

Have you used WebEngage and would like to share your experience with others?

Gaurav J.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed March 2018

Fantastic product, super supportive team..

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Big pros Customized segmentation Journeys Ability to do deep personalisation Super supportive team Deep understanding of ecom

Cons:

Segment generation should be real time Funnels can be more detailed. Cohorts can be more exhautive I understand above are part of the roadmap.

Verified

Reviewer

Computer Software

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed October 2021

Webengage is good in Online marketing Field

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tempaltes and quick respone in events capturing

Cons:

Segmentation, Time take to create segment is pretty high

Verified

Reviewer

Internet

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed April 2018

A good MarTech tool for beginners of SMEs (if they can afford it).

We were able to utilize our technology team for our core business; leaving martech related development to Webengage team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and set up journey's once their script and events are in place (no technical knowledge required).

Cons:

I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.

Darshan S.

Verified reviewer

Education Management

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed March 2022

All-in-one software for marketing automation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was one of the best platforms which provide CRM, Marketing automation, Email marketing, and campaign management options. Very simple and easy-to-use tool. The interface is also very user-friendly.

Cons:

Sometimes, downloading reports takes a lot of time. This needs to be worked on.

Mayank K.

Verified reviewer

Real Estate

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed June 2021

A simple & efficient Marketing Automation software

The simplicity of the UI helps in visualizing your CRM data in a way that will help you understand key gaps in your current workflow. It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

Ratings Breakdown

Ease of use

Functionality

Pros:

Customer analytics was a major pain point for us and Webengage really helped us in structuring our CRM data to build intelligence. Then it used that data to automate workflows basis user journeys with a very straightforward UI. A brilliant marketing automation tool.

Cons:

Decision making can also be automated with the data the tool collects. Webengage needs to upgrade itself and make direct recommendations to the business with the data it has collected. This will minimize human intervention and will increase productivity.

Reasons for switching to WebEngage

This was more efficient tool for automation with more detailed workflows

Suhas R.

Financial Services

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed October 2017

It helped improve our sales conversion by 65%!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were on the lookout for a marketing automation tool for a couple of months when we finally found out Webengage. One of our primary criteria for the tool was the the tool needed to have integration with Segment.com. All of our data was already being passed onto Segment.com and we did not want to make another tech integration. Since Webengage had this integration, it was fairly simple to get started with Webengage. Webengage also offered a very useful and unique feature of customer journeys. This was our second criteria which we also could find in Webengage. We automate our marketing by defining rules such as, send SMS to a user if a user has signed up but not proceeded ahead within 5 days, wait for 2 days and then send an email, if user does not click this email, send a push notification, etc. This is by far our most used feature, which nicely incorporates all other features of Webengage.

Cons:

UI of the in-app and onsite notifications can be improved. Some of the conditions that are set for these notifications some time do not work which leads to users being shown the same notification multiple times.

Verified

Reviewer

Retail

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed January 2018

Its a easy to use Software, with loads of features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use and helps making marketing campaigns at run time. We don't need to depend on the tech team to build the campaign for us. With Web Engage this happens in a few mins.

Cons:

It does not have any feature to compute. Eg. Doing product price comparison's etc. I suppose its part of the upcoming features.

Aniket T.

Financial Services

201-500 employees

Used daily for less than 6 months

Review source

Reviewed September 2017

Our worn out hunt for THE email automation tool we wanted, ended with WebEngage

We really struggled to find an affordable automation tool for Email & SMS, that had good API support and an intuitive journey builder. WebEngage hits all the right notes for that. It packs the punch of big automation systems like Marketo, Eloqua or Responsys. But is much cheaper and tech stack is way more startup friendly. Post WebEngage, we have much better control over targeting when it comes to communication. By sending right content in the right context, we have seen improvements all across the funnel.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mapping out a user journey which everyone from techies to PMs to content writers, could understand was very important to us as a business. Most tools swung one way or the other, made for developers or made for people who didn't care about APIs. WebEngage has best of both worlds, and the most awesome journey builder I've come across as a marketeer.

Cons:

The pricing model discourages experimentation and creates road-blocks in terms of on-boarding. For a tool which doesn't actually send emails / messages (they have integrations with all leading senders), the pricing is too steep based on number of active users / events you can send.

Soyinka M.

Internet

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed September 2017

A platform which empowers marketing to create large scale campaigns without going to the developer

Cross device, cross platform, integrated and instantaneous campaigns on customer actions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

User journeys is the main value generator for marketing guys. Allows cross device campaign set ups with perfect ease. Integration with Segment.io also makes life easier as most of the campaigns can be event driven. Client support is awesome

Cons:

The response time on dashboard UI is slow. The SDK is heavy to be integrated in client. But segment integration can take care of that. Still some code review is required on the app