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Trend

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Trend 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • User Reviews

Overview

Trend
Trend
4.6
(77)

Pricing

Starting at $100.00 one time

About Trend

Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a centralized dashboard, which enables users to view, approve and reject applications sent by relevant influencers.

Trend allows brands to collaborate with influencers and curate professional content for websites, social media accounts and advertisements. It lets users gain insights into posts in real-time including key metrics such as likes, comments and impressions. Additionally, users can create campaigns for brand awareness, product launches and events, improving sales and engagement across the web.

Trend helps brands streamline communications with influencers by providing chat functionality within the app. Pricing is available on monthly subscriptions and support is extended via live chat, email and other online measures.

Trend Screenshots

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Trend Pricing and Plans

Starting price: $100.00 one time
Free Trial
Free Version

Basic

$100.00

flat rate, one time

Plan includes:

  • 100% Rights to Own & Repurpose All Content After the Campaign
  • 5 Custom Photos or 2 Videos Per Creator
  • Age
  • Beauty
  • Beverage
  • Build Long Term Relationships With Creators and Rehire Them for Custom Projects
  • Creator Payment Covered by Trend
  • Creators Will Post on Their Instagram Accounts as a Bonus
  • Fashion and CPG
  • Filter Creators by Content Style
Read More
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Trend Features

  • Popular features found in Influencer Marketing
    Campaign Analytics
    Faceted Search/Filter
    Influencer Discovery
    Influencer Relationship Management
    Influencer Tracking
    Social Media Monitoring
  • More features of Trend
    Activity Dashboard
    Approval Process Control
    Campaign Management
    Campaign Planning
    Campaign Scheduling
    Content Library
    Content Management
    CRM
    Customer Engagement
    Email Marketing
    Filtering
    Multi-Campaign
    Multi-Channel Marketing
    Payment Tracking
    Reporting/Analytics
    ROI Tracking
    Social Advertising
    Workflow Management

Trend User Reviews

Overall Rating

4.6

Ratings Breakdown

5

71%

4

23%

3

4%

2

0%

1

1%

Secondary Ratings

Ease of Use

4.8

Value for money

4.5

Customer support

4.8

Functionality

4.7

Aaron's profile

Aaron L.

Verified reviewer

Retail

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed August 2020

Does what is promised

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Easy to use and fairly cheap for User generated content
Cons:
Fairly small influencer pool. Not enough influencers in my niche

Read More

MC

Meghan C.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for less than 6 months

Review source

Reviewed July 2019

Low-cost solution to scale your microinfluencer program

4

We have been very happy with the engagement and impressions we've generated through this partnership, as well as some of the content that we've been able to repurpose in our paid channels. We plan to continue using Trend on an ongoing basis. Our only concern is that as a specialty food brand who strives for authenticity in our partnerships, the pool of qualified influencers may start to dry up at some point. However, we have not run into this issue yet after using the platform for 4 months, which is great.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Trend has made it easy to increase the number of influencers we engage with on a monthly basis at a reasonable cost. As the sole manager of our influencer program, I know that it takes a lot of legwork to perform influencer outreach, negotiate contracts, and coordinate partnership deliverables. Working with Trend has allowed us to build a baseline of microinfluencer exposure and usable content without spending as much time and effort, so that I can focus my energy on our larger-scale partnerships. Whenever we've run into a hiccup on the platform, our account manager has been responsive and accommodating to our needs. I couldn't be happier with the level of personalized service they have provided us.
Cons:
As a relatively new platform, Trend still has some kinks to work out. The platform can be buggy and slow, reports don't always download properly, video content does not (yet) work, and the UX experience could stand to be improved upon. That being said, the bugs are outweighed by the simplicity of the platform and the low cost per influencer. Whenever I have contacted our account manager regarding a bug, he is quick to respond and find a solution when necessary. Although there are many quality influencers on the platform, I find that I need to sift through a lot of subpar applicants in order to find qualifying influencers. I also see many influencers who are obviously buying follows and comments, who we prefer not to work with. If I could change anything about the influencer pool in Trend, I would ask for the bar to be set higher as far as content quality in order for influencers to join the platform, and I wish they would do more to vet the number of real vs fake followers. Finally, several of the influencers we have engaged with have been confused about the process, the payment, or the contract terms on the platform. However, when this occurs, our account manager has been quick to reach out to each individual personally to discuss the issue. I have been very pleased with the way Trend has handled these situations, and they have assured me that they are making changes to the influencer onboarding process to clarify these aspects.

Vendor Response

Thank you for taking the time to leave such a detailed review! We're happy to hear you're pleased with the overall experience on Trend and plan to continue using our service on an ongoing basis. We strive to deliver a quality product that allows brands to quickly and efficiently generate content and partner with influencers. While we are succeeding in this mission, you're correct to note that we are a new platform that is constantly improving the user experience. We are currently in the process of integrating video and story content into the platform, and this should be live very shortly. In the past, we have also been very responsive and quick to implement custom builds for our clients. Our network of creators is what we are most proud of. As an invite-only community, we are able to ensure that only high-quality creators join. Thank you for the actionable feedback as this is what allows us to deliver our best work possible for the brands that we work with.

Replied July 2019

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SP

Sam P.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed May 2023

Media Buyers: Use Trend at your peril!

1

I would caution any media buyer to approach Trend with careful consideration before investing any funds. Their platform is specifically designed to encourage users to purchase a minimum of $500 worth of credits before gaining any significant access to its features. Once these funds have been transferred, there are limited options available.Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.Furthermore, it is worth noting that the majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.In my personal opinion, I would recommend pursuing the traditional approach of finding creators through social media direct messages (DMs). Trend is a platform that should be avoided if possible.

Ratings Breakdown

2
Ease of use
1
Value for money
1
Customer support
2
Functionality
icon
Pros:
Straight forward interface, with most things being clear.
Cons:
Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.The majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.

Read More

VR

Verified
Reviewer

Consumer Electronics

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed May 2019

Many out there, but none like Trend

5

Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.
Cons:
The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.

Read More

SA

Sara A.

Verified reviewer

Cosmetics

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Beyond happy - Trend.io is the solution for your influencer marketing needs

5

Trend is helping us to connect authentically with customers.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.
Cons:
The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.

Read More

LS

Lia S.

Verified reviewer

Retail

Self-Employed

Used daily for less than 6 months

Review source

Reviewed September 2020

First Time Using Trend

4

I believe that Trend is delivering on the brand exposure on Instagram that I was looking for. It remains to be seen if this exposure will convert to sales.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Once I posted the specs of my marketing campaign, I got a great list of qualified and relevant influencers from whom to choose to represent my brand and it saved me the time and frustration of combing through Influencers on my own. Also, they are very responsive in the Chat feature and were always quick and courteous with responses to all kinds of questions I had as a first time user.
Cons:
I would have liked to have a "short list" function to "park" candidates while I was choosing the final list. Also, I would have liked to be able to ask them questions BEFORE approving them. I can see why Trend would want to limit communication, lest the user and influencer conspire to cut Trend out of the transaction, so they'll have to figure that out.

Read More

VR

Verified
Reviewer

Food & Beverages

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed May 2019

Great, convenient product with EXCELLENT customer service

4

Such a positive experience! They make us (the client) feel so valued and important!

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
I like the ease of being able to post a listing and have influencers apply- we've gotten some great content that we have repurposed for our feed. The best part though is the customer service. We have an account manager who knows our product well and touches base with us regularly. He's been there to help us for last minute requests and we've been able to use Trend for an influencer event as well. The customer service is really what makes this product stand out so much.
Cons:
I didn't like the fact that you had to "reject" certain influencers because I didn't want them to have a bad taste in their mouth for the product or take it personally. I requested to have a "maybe/considering" option and they are going to add this feature soon!

Read More

VR

Verified
Reviewer

Consumer Goods

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed July 2020

Easy to use

5

We've tried for years for an easy way to contact influencers and getting UGC - from maintaining spreadsheets of DMing them individually, to other platforms and this is the best value for money.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Really a seamless way to get influencers onboard and I've gotten some really nice images that I now have the right to use wherever I want.
Cons:
A little expensive, but not terribly so.

Read More

RS

RAZA S.

Verified reviewer

Apparel & Fashion

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed August 2020

Influencer marketing made easy

5

Overall I am very pleased with the software and will continue to use it. Many brands overlook influencer marketing, but Trend streamlines the process and makes it a lot easier.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
I'd say that the biggest benefit of Trend is its user interface. The software is really intuitive and the chat function allows me to get answers to quick questions. Adding on to that, the tabs function allows me to stay organized when creating campaigns. Lastly, the customer support is one of the best I've experienced.
Cons:
The one downside I can see is that buying credits for VIP influencers is expensive. This makes it hard for smaller businesses to take full advantage of the platform.

Read More

VR

Verified
Reviewer

Insurance

10000+ employees

Used weekly for less than 6 months

Review source

Reviewed April 2021

Overall it is a nice software

4

Ratings Breakdown

4
Ease of use
3
Value for money
3
Customer support
3
Functionality
icon
Pros:
It is easy to set up goals and get matched with the right influencers.
Cons:
Most of the influencers are not really professional and it seems their followers are bots.

Read More

Showing 1 - 10 of 77 Reviews

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