Bynder 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Bynder

4.5

(222)

FrontRunner 2026

Pricing

Pricing available upon request

About Bynder

Bynder is the industry-leading, cloud-based Digital Asset Management (DAM) platform trusted by 4,000+ global brands including Puma, Spotify, TED, and Five Guys. Named a Leader in the Gartner Magic Quadrant for Digital Asset Management, Bynder combines powerful functionality, an intuitive user interface, and agentic AI to help teams of all sizes conquer content chaos and deliver exceptional digital experiences.

Bynder provides a centralized location to store, organize, and manage all brand, campaign, and product-related assets—serving as a single source of truth for your organization. Whether managing images, videos, documents, or other files, Bynder streamlines workflows and enhances collaboration across teams, regions, and time zones. The platform supports multiple languages, formats, and regional variations, enabling global teams to work seamlessly together.

Intelligent Asset Discovery

To assure the best user experience, Bynder offers multiple ways to find and retrieve assets. Google-style Search delivers fast, intuitive discovery. Smart Filters enable sophisticated queries by metadata, asset type, or custom attributes. Recent and Saved Searches let teams quickly access freque...

ntly used asset collections. Collections help users organize related assets neatly in one place and share them easily with internal and external stakeholders, reducing friction in approval and distribution workflows. Brand Governance & Compliance CX for User Community provides an interactive digital home for all your brand guidelines, standards, and governance materials. Build dynamic, always-up-to-date brand guidelines that evolve with your brand identity—eliminating static PDFs and outdated materials. Organize standards, principles, and usage rules in a structured, digital-first format. Give teams and partners access to the right guidelines and assets anytime, anywhere, ensuring everyone's using the latest, approved version. Advanced compliance agents automatically audit content against brand and legal guidelines in real time, catching violations before assets go to market. Workflow Automation Asset Workflow helps teams automate and streamline recurring processes—requests, reviews, and approvals—to get creative assets across the finish line faster. Collaborate and communicate with both internal departments and external agencies from one centralized point, eliminating email chains and improving visibility. Content Workflow enables organizations to create any type of editorial content at scale using structured text and approved assets straight from Bynder's DAM, breaking down silos and eliminating friction between creative and marketing teams. Design & Content Creation Studio is Bynder's unified content creation and templating solution. It allows designers to build image and video templates that can be personalized and adapted quickly by other stakeholders—no editing software or design knowledge required. Print Brand Templates accelerate the creation of design-approved print content, enabling teams to get more value from their marketing investments. Marketers can create print-ready materials without design skills or extra creative resources, then send them for approval—dramatically reducing time to print. Enterprise Integration Ecosystem Bynder's integration ecosystem enables seamless connections and ultimate interoperability between the DAM and other business-critical applications including CMS, PIM, eCommerce platforms, CRM systems, Stock libraries, marketing automation tools, and more. With 145+ pre-built integrations, automate the delivery of content directly from your system of record, bringing consistency across channels and reducing time to market. Real-time synchronization ensures your DAM stays connected to your entire technology ecosystem, eliminating manual data entry and reducing errors.

Bynder Screenshots

Bynder Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

Plan includes:

AI and Automation
Brand Guidelines
Centralized Asset Storage
Asset Workflow
Content Workflow
Studio
Print Brand Templates
Dynamic Asset Transformation
Analytics
Integration Marketplace

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Bynder Features

Popular features found in Digital Asset Management
Access Controls/Permissions
Asset Categorization
Content Management
Customizable Branding
Document Management
File Management
Metadata Management
Reporting/Analytics
Search/Filter
Tagging
Version Control
Workflow Management
More features of Bynder
Access Expiration Management
Access Revocation
Activity Dashboard
Activity Planning
AI Copilot
Animation
API
Approval Process Control
Approval Workflow
Archiving & Retention
Artwork Management
Asset Library
Asset Lifecycle Management
Asset Sharing
Audio File Management
Audio/Video Protection
Automatic Backup
Automatic Transcription
Brand Guidelines
Brand Management
Calendar Management
Campaign Management
Categorization/Grouping
Change Management
Client Portal
CMS Integration
Collaboration Tools
Commenting/Notes
Configurable Workflow
Content Creation
Content Library
Content Publishing Options
CRM Integration
Customizable Templates
Data Import/Export
Data Storage Management
Digital Asset Management
Digital Distribution Management
Digital Watermarking
Document Capture
Document Classification
Document Review
Document Storage
Drag & Drop
File Conversion
File Recovery
File Sharing
File Transfer
Filtering
Full Text Search
Generative AI
Image Editing
Image Library
Image Protection
Image Recognition
Information Governance
License Management
Location Control
Marketing Calendar
Media Library
Mobile Access
Mobile App
Monitoring
Multi-Channel Marketing
Multi-Language
Multimedia Support
Multiple Format Support
Multiple Output Formats
Natural Language Processing
Online Catalog
PDF Protection
Project Management
Reporting & Statistics
Rights Management
ROI Tracking
Role-Based Permissions
Secure Data Storage
Single Sign On
Social Sharing
Software Application Protection
Strategic Planning
Task Management
Task Progress Tracking
Template Management
Templates
Text Editing
Text Overlay
Third-Party Integrations
Time Tracking
Usage Tracking/Analytics
User Management
Video Creation
Video Editing
Video Management
Video Streaming
Video Support
Watermarking

Bynder Integrations

Sprinklr

HubSpot CMS Hub

Highspot

Microsoft Teams

HubSpot CRM

Drupal

See all 87 integrations

Bynder User Reviews

Overall Rating

4.5

Ratings Breakdown

53%

40%

Secondary Ratings

Ease of Use

4.4

Value for money

4.2

Customer support

4.5

Functionality

4.3

Otilde R.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed September 2024

Your Asset Management Solution

Feature to define custom metadata fields fits our needs most appropriately. Elevate our digital asset management game with Bynder. Harness the power of its advanced features and experience the difference it makes for our organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Safeguard the important digital resources with the help of the highly effective security system offered by Bynder. Rely on Bynder to safeguard your assets and offer an assurance that your valuable content is safe with us.

Cons:

It should be noted that in the asset comparison tool, there is no ability to view two files side by side. Here there is a drawback of video editing: it is rather restrictive, and where major changes have to be made, they have to be done outside the platform.

Reasons for switching to Bynder

This transition came about to beef up the files for those who work remotely as well as increase clarity of the different versions. In the past, we had not employed the right kind of features that are now required today in a working environment with employees who work remotely.

Mallory C.

Verified reviewer

Electrical/ Electronic Manufacturing

51-200 employees

Used daily for less than 12 months

Review source

Reviewed May 2025

Great Asset Management

A very clean organizational space for asset management that integrates well with our content management systems.

Ratings Breakdown

Ease of use

Functionality

Pros:

It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.

Cons:

Occasionally it will freeze while uploading large volumes of files - forcing the user to refresh the page and redo everything. This can be frustrating when working with large amounts of files.

Reasons for switching to Bynder

Airship / Mediafly's value was not worth the cost. Bynder's ability to integrate with our PIM and ContentStack + tag-based categorization (versus Mediafly's folders) worked better for my team.

Jade J.

Medical Devices

10000+ employees

Used daily for more than 2 years

Review source

Reviewed January 2019

A day in life of WebDam

Previously 4

My overall experience with WebDam/Bynder has been great. The customer service is outstanding ... I mean they go above and beyond what I could ask for. So professional and helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What initially attracted me to WebDam was the low cost and functionality.

Cons:

The one thing that I like least about WebDam is that folders cannot be dragged and dropped into the upload window and that they don't appear in searches.

JR M.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for more than 2 years

Review source

Reviewed January 2025

Bynder good but not great

Very mid experience. We transitioned from WebDAM and most preferred if we could have stayed. The team at Bynder did not help us with the transition very well and ultimately it took a full year to get the DAM transferred. They cut us off of API access a week before our contract expired and tried to sell special services to get us to transfer files out. Fortunately we had already completed the transfer to our new DAM by then.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

API was nice. Product technically was a DAM.

Cons:

User experience was poor. Users really hated the flat structure of the database, they preferred working in folders. Finding resources using the metadata available wasn't great either. Their search engine failed us and was quirky.

Reasons for switching to Bynder

Bynder purchased WebDAM and sold us on the product claiming it would be better, easier and cheaper. All false.

Erin M.

Verified reviewer

Medical Devices

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed September 2024

Digital Asset Management

Ratings Breakdown

Ease of use

Functionality

Pros:

Overall, it is easy to learn how to navigate

Cons:

Sometimes the search feature is complicated

Reasons for switching to Bynder

I think we needed a solution when Webdam was phased out.

Denise W.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 2 years

Review source

Reviewed October 2022

Bynder is our digital assets' authoritative database

Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons:

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Reasons for switching to Bynder

Many of our homes have many, regularly updated renderings. Given that the most up-to-date rendering was spread among several offices and individuals, keeping track of it may be a challenge. Creating a central area where we can change renderings without adding a new file and re-uploading eliminated questions about rendering accuracy.

Jessica D.

Verified reviewer

Computer Software

201-500 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

Bynder is very user-friendly and configurable

Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons:

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Reasons for switching to Bynder

The gateway is well-designed, intuitive, and simple to use. As with the ongoing Customer Satisfaction Management, the onboarding process was good and comprehensive. We've been working with Bynder for almost two years now, and we haven't needed to ask for help once.

Verified

Reviewer

Furniture

501-1000 employees

Used daily for more than 2 years

Reviewed November 2021

Intuitive and easy of use

Overall, I really like the way it's setup, and the flexibility you have to customize the product for your brand. We've done away with network folders, we've made more people self sufficient. We now know what assets we have. Duplications are pretty non existent. Got rid of allot of manual work on websites; cropping images, replacing documents etc.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the lack of folder structure, this combined with a good taxonomy, you'll find what you need in seconds.

Cons:

Integrations and flexibility with CMS, but it's getting better. The stability and lack of customization of the Analytics. The rest are just some small issues.

Reasons for choosing Bynder

Native company, which makes communications easy. Was a startup at the time. The way they setup the portal was different from many other DAM systems, that still relied on folder structures.

Reasons for switching to Bynder

We didn't have a native service provider anymore, product was cumbersome, and not intuitive. It didn't fit the needs anymore

Sylla N.

Verified reviewer

Fine Art

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2025

Would recommend despite complaints

Ratings Breakdown

Ease of use

Functionality

Pros:

Bynder offers a user-friendly interface and centralized asset management, making it easy for teams to store, organize, and access digital content. It enhances collaboration with tools like annotations, approval workflows, and version control while ensuring brand consistency through customizable templates and portals. Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.

Cons:

Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve. Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries. Additionally, its offline capabilities are limited, and some features, like search functionality and reporting customization, could use improvement.

Kari L.

Verified reviewer

Real Estate

201-500 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

Amazing DAM System

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The ability to categorize assets and add our own filters and taxonomy has made our digital asset management a breeze compared to our previous file structure.

Cons:

I have nothing negative to say about the Bynder platform. We've run into issues with Bynder's integrations with other systems and sites, but those problems often lie with the other technologies and not Bynder itself. The Bynder support team is also quick to follow up and provide updates.

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