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HubSpot Marketing Hub vs Brandwatch

Updated February 5, 2026

HubSpot Marketing Hub vs Brandwatch: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$20.00

per month

Pricing available upon request

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Keyword Research Tools
4.85
Lead Distribution
4.77
Campaign Tracking
4.74
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Sentiment Analysis
4.70
Post Scheduling
4.64
Multi-Account Management
4.59
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Integrations
Accelo
Accelo
Benchmark Email
Benchmark Email
Brightcove
Brightcove
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Neurons
Neurons
Bitly
Bitly
Tipalti
Tipalti
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Pros / Cons
  • The automation features save our teams time, the dashboards give us both high-level and detailed insights, and the integration with other tools ensures that we always have a single source of truth.
  • It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building a relationship and understanding your needs, this is not the place.
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  • Brandwatch provides data about social media profiles that enables me to give accurate reports to my clients.
  • The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow.
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Ease-of-Use
Highest performing feature
in the comparison
4.3/ 5
4.2/ 5
Value for Money
Highest performing feature
in the comparison
4.2/ 5
3.8/ 5
Customer Support
4.4/ 5
4.4/ 5
Functionality
Highest performing feature
in the comparison
4.4/ 5
3.9/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2022
FrontRunners 2025
Advisor
  Recommendations
1 Recommendations
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad