Zapier vs BIC Platform: Which is best for you?

We use it mainly for syncing leads and client data between platforms like MINDBODY, Meta, TikTok, and Google Sheets, and once the automations are set up, they run reliably without much maintenance.

The options for free things quickly become limited once tasks become clearer. While the idea makes sense, the application seems to require a level of technical understanding that is not always there, or the framework just looks overwhelming at first.

Great customer support has also be a keystone to configure BIC to our requirements.

some features do not seem to be stable and after a customization they also disappear from time to time