ROUTEE 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ROUTEE

4.0

(23)

Pricing

Starting at $10.60 per month

About ROUTEE

Routee is a cloud-based platform designed to help businesses of all sizes manage the entire workflow of SMS marketing, from creating campaigns to generating leads. Key features include bulk messaging, two-factor authentication, push notifications, real-time reporting and analytics.

Routee allows businesses to send personalized messages in bulk to customers by including information such as customers’ names, purchase number, ticket number and more. Its marketing automation tool enables users to create campaigns, track interactions, generate subscription forms, target and segment leads across multiple channels. Additionally, it lets retailers track customers’ preferences to send custom emails with promotions, offers and discounts.

Routee comes with an API, which allows businesses to modify the system and integrate it with various third-party applications such as Salesforce, Zoho CRM, WooCommerce and more. Pricing is available on monthly subscriptions and support is extended via live chat, documentation and other online measures.

ROUTEE Screenshots

ROUTEE Pricing and Plans

Starting price: $10.60 per month

Free Trial

Free Version

Basic

$10.60

per feature, per month

No plan information available

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ROUTEE Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of ROUTEE
2-Way Messaging
Activity Dashboard
Activity Tracking
AI/Machine Learning
Alerts/Notifications
API
App Notifications
Appointment Management
Appointment Scheduling
Authentication
Auto-Dialer
Automated Responses
Automated Scheduling
Automatic Call Distribution
Behavior Tracking
Callback Scheduling
Call Center Management
Call Disposition
Caller ID
Call List Management
Call Logging
Call Monitoring
Call Recording
Call Reporting
Call Routing
Call Scripting
Call Tracking
Call Transfer
Campaign Management
Campaign Planning
Campaign Segmentation
Chatbot
Chat/Messaging
Click Tracking
Communication Management
Computer Telephony Integration
Contact Database
Contextual Targeting
Credential Management
CRM
Customer Database
Customer History
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Verification
Drag & Drop
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
GDPR Compliance
Geolocation
Geotargeting
Image Library
Interaction Tracking
IVR
Knowledge-Based Authentication
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
Link Shortening
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
MMS
Mobile Access
Mobile Alerts
Mobile Authentication
Mobile Coupons
Mobile Keywords
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Factor Authentication
Multi-Language
Multiple Scripts
Multivariate Testing
Notification Scheduling
Online Forms
Out-of-Band Authentication
Personalization
Phone Key Input
Policy Management
Polls/Voting
Pre-recorded Messages
Push Notifications
Queue Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Scheduled Messaging
Search Marketing
Segmentation
Self Service Portal
Shortcodes
Single Sign On
SMS Marketing
SMS Messaging
SMS Notifications
Social Marketing
Social Media Integration
Social Promotion
Subscription Management
Survey/Poll Management
Surveys & Feedback
Template Management
Text to Speech
Text-to-Win
Third-Party Integrations
Two-Factor Authentication
Unsubscribe Database
Video Chat
Visual Analytics
Voice Customization
Voice Mail
Web Forms
Web Notifications
Website Visitor Tracking

ROUTEE Integrations

OpenCart

CS-Cart Store Builder

PrestaShop

WordPress

Shopify

Adobe Commerce

See all 10 integrations

ROUTEE User Reviews

Overall Rating

4.0

Ratings Breakdown

43%

13%

Secondary Ratings

Ease of Use

4.0

Value for money

3.9

Customer support

4.4

Functionality

3.8

Have you used ROUTEE and would like to share your experience with others?

Verified

Reviewer

Wholesale

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Eshop Owner Routee Review

4 years of Routee usage. Few or none problems at all. Easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The loaded templates The option to send message to multiple people at once The custom sender ID (i put my business name) The good Routee customer service at Greece.

Cons:

In the loaded templates, when you type between the loaded message, if you stop for 1 sec, the cursor goes to the end of text. This is discomforting, many time you go back and forth.

Tony S.

Verified reviewer

Telecommunications

Self-Employed

Used daily for less than 2 years

Review source

Reviewed January 2021

One of the best SMS providers

I like Routee overall and will keep using it, at least for 'the-rest-of-the-world, but when I really need reliable messages, I prefer to deal with the mobile operators directly if possible.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The prices are the cheapest and most reliable I could find for the country I target the most (Malta, EU) but it seems pretty cheap and reliable for other countries as well. It is as close as you can get to integrating directly with the operator

Cons:

On one occasion they promised a Direct route but in fact it was not. The messages to ported numbers were being lost and they said they fixed it after the fact but couldn't guarantee that it would not happen again. Support was fast but not enough for me to salvage the situation with my client.

Reasons for choosing ROUTEE

Best value for money

Reasons for switching to ROUTEE

Silverstreet were great but again, sometimes they were not using Direct Connections as stated or the ported mobile numbers were not correctly identified.

Toni O.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2020

Can't recommend

I was a satisfied user for several months but then suddenly Routee closed my account and did not let me export any my own data. They refused to provide/give me access to export my mailing lists or receipts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. Software backend looks good.

Cons:

The attitude of customer service is really bad. They don't want to help at all.

Vendor Response

We are very sorry to hear that. As you already discussed with our support team, Routee's policy is very strict when it comes to spam campaigns to ensure transparency and after our notice, you were fully refunded. At Routee we work 24/7 to provide a seamless and secure customer experience. Secure financial transactions and preventing spam campaigns to ensure the best possible deliverability are our top priorities. We operate with leading technologies designed with the aim of providing not only the best anti-fraud service on the market but also the possibility of continuously evolving the tools created to fight the main existing attack techniques. Our Security Operations Specialists conduct transactions and spam-rate monitoring for every client, and following notice, if a client does not comply with the company's policies, gets a full refund and we terminate their access.

Replied May 2020

jean christophe M.

Verified reviewer

Medical Practice

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2019

FINANCE DIRECTOR

reliable for sure.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Reliable in sending sms. it is very important in medical use.

Cons:

some times complicated. campaigns. function copy paste one by one not avialable. obliged to put country code in one by one sms

Reasons for choosing ROUTEE

Reasons for switching to ROUTEE

NOT reliabal AT ALL. in belgium 1/3 of sms didnt arrived !

Christos B.

Verified reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

SMS Feature

People in the Insurance Industry needs to communicate with customers every day about contracts expiration dates. ROUTEE system helped in automating sending SMS messages. Made it easy and cost-effective

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Good Detailed Documentation and Examples

Cons:

Examples did not Include VB.NET and some errors in JSON strings

Athanasios Z.

Verified reviewer

Renewables & Environment

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2019

Routee sms gateway

positive. Definitely i recommend it

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

it support all providers of Greece and Bulgaria low prices premade messages for customers full history and delivery report

Cons:

a bit complicated. Obviously the programmers don't have in mind the user but the functionality

Verified

Reviewer

Information Technology and Services

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2019

Simple but not simpler

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use, the quality of services, the customer support and of course the low pricing.

Cons:

Open source projects (clients, SDKs, tutorials, etc) - But they have perfect and easy to read documentation.

Dragana J.

Verified reviewer

Education Management

Self-Employed

Used daily for less than 12 months

Review source

Reviewed December 2019

BEST RECOMMENDATIONS

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I have gained very inspiring experiences with this platform. It is so easy to use. It is very functional, efficient and takes great care to satisfy all users. It is now much easier to send emails. I like that even people without much experience can easily learn to use ROUTEE

Cons:

I can't find any suggestion that I can say is not good for this platform

Danish K.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2022

10/10 and A+ for ROUTEE

i give ROUTEE 10/10. Customer service great. I like ROUTEE overall

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease to use. I love to use this software.

Cons:

I'm using ROUTEE from last 2 year ,I notice few or none problem at all.

Mario K.

Restaurants

2-10 employees

Used daily for less than 2 years

Review source

Reviewed February 2019

The most user friendly platform

It has been a great time using the platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The platform is very well made and easy to use. The features are limitless and offer the end user a very good experience even for the non technical persons it is very simple.

Cons:

Have not found any up to now, the creators are upgrading it very often adding better and better features.

Showing 1 - 10 of 23 Reviews

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