The Brief 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

The Brief

4.6

(285)

Pricing

Starting at $49.00 per month

About The Brief

The Brief is an AI-powered marketing platform that helps brands create, launch, and optimize digital campaigns at scale. It solves the challenge of delivering personalized ads quickly across multiple channels by combining AI-driven creative automation with a continuous optimization loop.

The platform relies on four intelligent agents:

Create Agent: Generates on-brand ad variations and personalized assets.

Inspire Agent: Delivers fresh ideas, creative trends, and insights.

Launch Agent: Seamlessly publishes ads across social, display, and programmatic channels.

Optimize Agent: Tracks performance, surfaces actionable insights, and feeds data back into the creative process.

This closed-loop system transforms data into direction, empowering marketers to focus on strategy and storytelling, ensuring every campaign continuously learns, adapts, and achieves consistently superior results.

The Brief Screenshots

The Brief Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Free

$0.00

per user, per month

Plan includes:

1 seat maximum
1 Brand Kit
5GB of storage
AI Chat
Moodboards
Ads library
Ad Studio (Advanced Design Editor)
Figma and Photoshop Import
Unlimited Creatives
5000+ Design & Video Templates

Pro

$49.00

per user, per month

Plan includes:

Up to 5 seats maximum
Up to 5 Brand Kits
250GB of storage
10 Trackable Brands
Competitive Intelligence
AI Remove Background
AI Remove Background in Feed
AI Resize
AI Localization
AI Video Generation

Team

$79.00

per user, per month

Plan includes:

Up to 30 seats maximum
Up to 20 Brand Kits
1TB of storage
20 Trackable Brands
Brand Templates
20 Fine Tuned AI Image Models
Design Creatives Collaboratively
Roles & permissions
Feed AI Translate
Password protected share link

Enterprise

Pricing available upon request

Plan includes:

Custom number of seats
Unlimited Brand Kits
1TB of storage
Unlimited Trackable Brands
Custom Roles
User Groups
Bynder, Frontify, Orange Logic and Veeva Integration
Single Sign-On (SSO)
API
White Label

Agency Package

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

The Brief Features

Popular features found in Brand Management
Approval Process Control
Artwork Management
Brand Tracking
Campaign Management
Change Management
Collaboration Tools
Content Management
Customizable Branding
Customizable Templates
Project Management
Workflow Management
More features of The Brief
A/B Testing
Ad Optimization
Advertising Management
AI Copilot
Alerts/Notifications
Asset Library
Brand Guidelines
CAD Tools
Campaign Analytics
Campaign Tracking
Commenting/Notes
Competitive Analysis
Configurable Workflow
Content Import/Export
Content Library
Conversion Tracking
Custom Fonts
Customizable CTAs
Customizable Reports
Data Import/Export
Design Management
Design Templates
Display Ad Management
Drag & Drop
Drag & Drop Editor
Dynamic Content
File Management
For Vector Illustrations
Generative AI
Image Editing
Interactive Content
Marketing Automation
Media Library
@mentions
Monitoring
Multi-Campaign
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Multiple Output Formats
Multivariate Testing
Pattern, Color & Art Storage
Performance Metrics
Personalization
Preview Functionality
Publishing/Sharing
Real-Time Reporting
Real-Time Updates
Reporting & Statistics
Retargeting Ads
Role-Based Permissions
Search/Filter
Secure Data Storage
Single Sign On
Social Marketing
Storytelling
Text Editing
Third-Party Integrations
Video Editing
Video Support
Visual Analytics

The Brief Integrations

Dropbox Business

Zapier

Google Drive

Adobe Photoshop

Shopify

Pixabay

See all 9 integrations

The Brief User Reviews

Overall Rating

4.6

Ratings Breakdown

66%

30%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.6

Functionality

4.3

Celena D.

Verified reviewer

E-Learning

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Extremely helpful and time-saving

It's sped up a lot of processes and every time we've had an issue, their online chat system has been very helpful.

Ratings Breakdown

Ease of use

Previously 3

Value for money

Previously 3

Customer support

Previously 4

Functionality

Previously 3

Pros:

The interface for building banners and banner sets is extremely easy to use, easy to organize between coworkers and speeds up the process for simple display ads and animated social media posts. The animations they've added in the past couple of months makes it a great alternative to those unfamiliar with the complexity of After Effects but still interested in animated their content.

Cons:

Every once in a while, the site goes down. I have experienced a problem in the past where I would be editing a banner and my screen would go blank. All I could do was refresh and lose whatever changes I had just made. I've also experienced bugs with their exporting options, sometimes you need to export each banner in a set individually because the .zip folder download would fail

Verified

Reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed April 2021

Very easy piece of software to create above-average ads

Very good, the speed to deploy across multiple formats and test different ad formats or templates is excellent. The templates are ok, would say they're above average, not amazing but better than you'll find within native networks or standard templates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is very simple and easy to use to create multiple ad formats to use across display networks. There are lots of templates to use within the platform and only takes small tweaks to produce different sizes to use across networks.

Cons:

Each time you create an ad there are some bits you need to change, even if you've loaded up the brand settings. You have to change small parts of the ad to make it fit across all formats but these are tiny changes.

Reasons for choosing The Brief

Felt it produced a higher quality end result that was scalable across multiple networks.

Vendor Response

Hi, Thank you for taking the time to review Creatopy, we appreciate your feedback and are 100% taking it into consideration. We constantly strive to improve our services across all of our departments. We are very glad you found our support team helpful, and for the time they were not there due to time-zone differences, we are sorry. We are working on covering as much as we can in a span of 24 hours. Regarding the need to adjust tiny details in the set generator, this is due to the algorithm not being able to 100% accurately place all the elements in the design where they are supposed to be. We are working hard on perfecting said algorithm, ensuring that all of our clients get notified timely of any bit of progress and any update we implement. If there's anything we might help you with or if you have anything else you might have feedback on, please let us know. Hope you have a great day!

Replied May 2021

Amber C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2019

Helps Our Agency Create All the Display Ads We Desire

Bannersnack helps our agency impress clients by delivering responsive ad templates and social media graphic templates. It takes our team less time to create beautiful ads and that's a win for our design-inclined individuals and our non-design-inclined individuals.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Bannersnack's display ad templates and ad creator are world class. Being able to place your headline, CTA and image into a sidebar and have Bannersnack create many display ads that look beautiful is incredible. They also have great templates for social media posts as well.

Cons:

I've been using Bannersnack for just about two years now and sometimes I find the auto-saving doesn't work as expected and I find myself losing work I got distracted from. Other than that, I have no other complaints!

Kim L.

Verified reviewer

Insurance

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed June 2019

Review of Bannersnack

> able to get banners produced quicker that creating them in Photoshop > quick to make changes and we do a lot of testing with banners

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

> Software was intuitive and learning curve was quite quick. > Able to make global changes to a set of banners

Cons:

> the resolution of GIFs and PNG banners were not great quality > nice that I could create HTML5 banners

Reasons for choosing The Brief

- Nice UI - Customer support - Ease of use - Flexible platform and lots of features

Vendor Response

Hello Kim! Thank you for taking out of your time to leave a review of Bannersnack! We appreciate any feedback and we count every word as constructive for further development. I'm happy to see that you are enjoying our app and its features and that we have managed to improve your workflow. I can see that you have encountered some issues with the GIF and PNG exports, reason for which I would like to let you know that you can get in contact with our support representatives at any time through the built-in chat, and they will gladly assist you with any request or answer any questions that might come up.

Replied August 2019

Justin R.

Verified reviewer

Internet

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed July 2018

Perfect Replacement for Not Having a Junior Designer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a company who does not have a designer on staff, Bannernack allows us to easily create banners for our AdWords advertising, Facebook posts, etc. We also sell advertising space on our homepage, and are able to use Bannersnack to quickly churn out simple dynamic HTML banners for companies who pay to advertise on our site. Their feedback has all been positive. The functionality is intuitive and advanced, and since they are constantly adding new pre-made designs it's incredibly easy to pick a base template and customize it. Though, for someone with a more creative acumen building something from scratch would be very easy, as well.

Cons:

Only real downside to the software is that if you design a Banner Set and attempt to use their exported ZIP file into Doubleclick it will not import properly. It's a huge inconvenience, as you then have to download each banner as a GIF (which sometimes affects the animation fluidity) individually and add them into DFP individually. I was assured by customer service that this was something they were working on when I wrote in to them in June 2018. It's been almost two months at the time of writing this review but I haven't heard any updates. Outside of this one issue, I have no other complaints.

Vendor Response

Hello Justin, We would like to start by thanking you for taking the time to rate Bannersnack, it's much appreciated! We're happy to hear you find our platform easy to use and intuitive, as this is our main goal, to make it as user-friendly as possible. We would like to apologize for not being able to get back to you sooner regarding your initial DFP issue, it was a mistake on our end and we look at it as a great learning experience for all of us here at Bannersnack. Now, regarding your issue, from the screenshot you provided via our live chat, it looks like you have selected the Image option from the DFP Creative Choices, as opposed to the HTML5 option. Please refer to this screenshot to better understand what I am referring to: https://www.screencast.com/t/CRzXHuXH6JR. Kindly try using the HTML5 option and let us know via our live chat if the error still occurs.

Replied August 2018

Daniel C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed June 2019

Great For Ad creation

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that you can quickly and easily create HTML 5 ads in different sizes quickly and easily is a life saver. The design process is simple and they have a lot of easy to use features. I started using it several years ago and it has just gotten better. The ability to create standard size ads is great, but what is even better is you can create custom banners for all of your needs. I use it to create headers for customers websites along with Facebook and instagram ads. I highly recommend it. I don't embed the ads, but the analytics they provide are very useful for you to see how people are interacting with your ads.

Cons:

Some times it's tough to make changes across frames. They have the ability to have elements that persist across frames, but they don't have great in-app advise. You have to search that information out. Their support is ok, but they could certainly be more responsive. But for an affordable product, it is adequate.

Vendor Response

Hi Daniel, Thank you very much for taking your time to give us this great review. We are really proud with our awesome tools which allows you to create multiple banners at the same time and expert them easy and quick in HTML5 format. As you said, we do add more features and tools constantly and we are going to do so all the time, so keep an eye on the new updates. As for the issue that you encountered while making changes to the frames, could you please give us some more details? Thank you very much!

Replied August 2019

Gede Ananda A.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2021

Creatopy for my creative needs

As a small business and as a graphic designer, this app helps me a lot to makes my business social media branding. Whenever I just don't want to use Photoshop this app is a lifesaver, I can just drag and drop the asset without using complicated tools that clutter my screen.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I can make whatever I want with this, the UI very simple and I can just drag and drop the asset and make something good. Creatopy also offers free high-resolution stock image I can use for my Social Media branding and it never fails to impress me.

Cons:

For a small business, the monthly plan may be a bit pricy than another competitor, but In my opinion it worth the price. Sometimes I have problems downloading the files like the download won't start

Vendor Response

Hello there, We really appreciate your honest feedback! It is always a pleasure hearing that Creatopy is a useful tool for our customers, as we are doing the most we can to deliver the best user experience. However, we are aware that some issues might still occur so we are really thankful when they are reported. We would be happy to assist you in regards with your download issue, hence our recommendation is to reach us via our live chat support or email so we can help regarding this technical issue. Our support team will promptly get back to you. Looking forward to hearing from you, Have a glowing day!

Replied June 2021

Jeff M.

Verified reviewer

Human Resources

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed March 2019

Bannersnack - Cool Banners in 15 Minutes

A great tool for any client or agency that needs banner ads quickly and with a sense of design style. HTML5 is super simple with 1 click and copying & pasting ad sets allows for a/b versions to be created simply. Highly recommended! Skip going to designers (and developers for HTML5) and get this tool - well worth it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use to create static or HTML5 banners. Our agency has a huge need for a design solution that doesn't take up a lot of designer time (and thus takes forever to get done). BannerSnack is so simple to quickly make banners even if you are not designer, and with a click of a button makes the ads HTML5 for higher performing ad choices. Cheap to use - stunning templates - no design chops needed. Use it to quickly spin up banner ads that don't make it look like Bill from accounting did them. Simple downloading of files to upload into Adwords or Adroll etc.

Cons:

The 'suite' service to create 1 ad and then apply it to different sizes doesn't work great so I need to create each banner separately but not a big deal. Would love if they had an option to add all info individually and then the system spits out ads.

Vendor Response

Hello Jeff, We're excited to hear that Bannersnack is working so great for you and your agency and we wanted to let you know that we're doing our best to improve the workflow and the overall user experience on our platform. It would be helpful for us if you could contact us on our live chat and tell us more about what you want to see implemented in Bannersnack. Thanks again for taking your time to share this with us !

Replied March 2019

O. Kelvin K.

Verified reviewer

Internet

201-500 employees

Used daily for less than 12 months

Review source

Reviewed May 2019

Creates hundreds of banners flawlessly

Helps me create hundreds of banners flawlessly in few hours. Saves me time, makes me more money by working smart, not hard.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I got tired of using Photoshop as my workload increased more and more. I got tired of designing from scratch all the time. I got tired of straining my brain just to come up with design concepts, and a couple of other struggles that comes with traditional design tools. I went in search for a better tool to save me from the pains I go through everyday, and Bannarsnack was my choice. Ever since I started using it I only wished I found it earlier, all thanks to the thousands of templates you can use to create banners in few minutes. I recommend it for anyone handling bulk designs for clients.

Cons:

Price is a bit steep, nothing more for now.

Vendor Response

Hi Kelvin, We are truly grateful for this amazing review and we thank you for taking your time to write it. Your praise words are fuel for our team that motivates us to keep making Bannersnack better every day. Our app is indeed for designers and non designers alike, we made it simple for everyone. We believe everybody should be able to create designs in a non nerve wrecking way. Thank you for your business, we wish you a great day ahead!

Replied June 2019

Nick D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2019

An efficient, easy way to create banner ads! But there's room for growth.

Very positive. Whenever an issue comes up like image compression or exporting issues, their team is quick to find a solution and keep me informed on the process. As an agency, we've been able to greatly improve our workflow speeds.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Greatly increases work efficiency and makes the process of animating display ads easy and intuitive.

Cons:

Doesn't yet offer more complex animations or allow extremely heavy customization to their current animations. Also - they banner set designer is a great idea, but just doesn't work in most cases. Only in the most simple of ads does it work well.

Vendor Response

Hello Nick, Thank you so much for taking the time to leave this helpful review. We really appreciate you and your agency and we wanted you to know that we're constantly working on improving the platform. It would be really helpful for us if you could contact us on our live chat and tell us more about the issues you had with the Generator. Thanks again and please let us know what we can do for you in the future. The Bannersnack Team

Replied January 2019

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