Frontify 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Frontify

4.8

(81)

Pricing

Pricing available upon request

About Frontify

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify's user-friendly interface, everyone can get your brand right. Boost content creation, collaborate like clockwork and launch campaigns in a flash without a steep learning curve.

Frontify is one of the few DAM providers to be recognized by both G2's Best Software Awards of 2024 and The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report. Here's what you can accomplish with Frontify:

Meaningful context —Give context to your assets, enabling everyone to use them correctly
Truly intuitive — Simplify how you organize and share your assets, allowing anyone to discover and contribute
- Easily scalable — Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI
Uniquely personalized — Frontify allows you to connect, modify and customize for a truly personalized end to end experience

Don't let inconsistent branding hold you back. Book a demo today to learn how Frontify empowers brand builders to effortlessly create on-brand content at scale and across all channels.

Frontify Screenshots

Frontify Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Frontify Features

Popular features found in Digital Asset Management
Access Controls/Permissions
Asset Categorization
Content Management
Customizable Branding
Document Management
File Management
Metadata Management
Reporting/Analytics
Search/Filter
Tagging
Version Control
Workflow Management
More features of Frontify
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Approval Process Control
Artwork Management
Asset Library
Asset Sharing
Brand Guidelines
Campaign Management
Change Management
Client Management
CMS Integration
Collaboration Tools
Commenting/Notes
Configurable Workflow
Content Library
Customizable Templates
Data Import/Export
Deadline Management
Digital Asset Management
Document Review
Document Storage
Drag & Drop
Engagement Tracking
File Conversion
File Sharing
File Transfer
Full Text Search
Image Editing
Image Library
@mentions
Mobile App
Multi-Channel Marketing
Multiple Output Formats
Project Management
Project Tracking
Real-Time Notifications
Reporting & Statistics
Role-Based Permissions
Secure Data Storage
Single Sign On
Status Tracking
Task Management
Task Progress Tracking
Third-Party Integrations
User Management
Video Management
Video Support
Visual Analytics
Watermarking

Frontify Integrations

Contentful

Intercom

Templafy

Drupal

Segment

Adobe XD

See all 40 integrations

Frontify User Reviews

Overall Rating

4.8

Ratings Breakdown

83%

16%

Secondary Ratings

Ease of Use

4.8

Value for money

4.6

Customer support

4.8

Functionality

4.5

Beatrice F.

Verified reviewer

Financial Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed July 2020

Great tool to digitize your brand guideline

We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage.

Cons:

Some functionalities in the presentation of the content can be improved, e.g. using tables

Reasons for choosing Frontify

Frontify is very well known and leading in the market and works with great brand together (very good reputations)

Vendor Response

Thank you for the review!

Replied July 2020

Kristina H.

Verified reviewer

Automotive

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed December 2024

Highly recommend Frontify

The customer success manager is great, the online help is great, the portal is easy to build and brand consistency is easy to achieve.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customer service is fantastic. The online help usually answers within 15 min and they are really trying to help. The online help articles are written in an understandable way, and if something is missing, they try to fix it. What more can you wish for?

Cons:

There are limitations to the functionalities, e.g. cropping images or the size of content blocks, or sharing libraries. But they also actively collect feedback and send it to their developer team. In my opinion, the best way to go.

Reasons for switching to Frontify

We only had a content library, not a full portal

Luke P.

Verified reviewer

Hospitality

5001-10000 employees

Used weekly for less than 2 years

Review source

Reviewed May 2021

Enterprise Level CMS and Guidelines

Good solutions that are being improved upon. Also pretty great customer support when you need it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content.

Cons:

There is a bit of a learning curve, especially on the admin side.

Reasons for choosing Frontify

Cost and features.

Vendor Response

Hi Luke, thanks for taking time to leave a review on both Capterra and G2 Crowd. We're grateful for your feedback.

Replied May 2021

Tanischa K.

Verified reviewer

Hospitality

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed September 2024

I use frontify every day

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That everything is in one place and everyone has access to their needed assets

Cons:

There are still some upgrades that could be used in the portal, such as easier template edits etc.

Reasons for choosing Frontify

Frontify has more functionalities that we could use as a company

Fredrik H.

Verified reviewer

Transportation/ Trucking/ Railroad

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed September 2022

Frontify enables brand engagement

The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter.

Cons:

Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around.

Reasons for choosing Frontify

Personal commitment and support, in combination with functionality, user interface and price.

Marielle P.

Verified reviewer

Hospitality

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed November 2023

Easy and quickly accessible for end users

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It allows for everyone within the company to easily access correct images, videos, as well as branding (products: templates). By making use of correct user groups, you as an admin can easily determine what every end user can and cannot see.

Cons:

It is not necessarily something I did not like, but it took quite some time to manage all the assets we wanted to migrate and getting a hang of how to correctly use the templates. Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly.

Reasons for choosing Frontify

We felt that the need for a branding software was higher than software which main focus is a digital asset management system. Both systems suited our needs but the strong branding features in Frontify made us choose them.

Gabriella G.

Verified reviewer

Leisure, Travel & Tourism

51-200 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

The Publisher is my hero!

I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it. While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected.

Cons:

Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher.

Reasons for choosing Frontify

The biggest reason that we went with Frontify is that we can personalise our own style guide and I found the publisher more advanced than the competitor. I felt that Bynder was more of a sales pitch than a company solution.

Vendor Response

Thanks for taking time to leave a review. We're thrilled to hear that you're having so much success with the Publisher feature. Keep being a brand hero!

Replied October 2020

Raphaël H.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed December 2024

Good product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, all my colleagues are pleased to use it

Cons:

Can't have a versioning of each page. If I want to update a page it has to be unpublished so I have to create a new page and all my links to the old page are broke.

Amir L.

Verified reviewer

Media Production

10000+ employees

Used daily for less than 2 years

Review source

Reviewed June 2024

Amazing Product! definitely recommend

One of the standout features is the ability to create detailed brand guidelines that are easily accessible to everyone involved. This has significantly reduced the occurrence of inconsistent brand elements, particularly across different regions. The collaborative tools, such as real-time editing and feedback, have improved our internal communication and streamlined our workflow. Moreover, the integration capabilities with other tools we use have made it even more efficient to manage our brand assets. The flexibility and customization options allow us to tailor the platform to our specific needs, which has been a great advantage. Overall, Frontify has been instrumental in enhancing our brand management process, ensuring consistency, and improving collaboration within our team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about Frontify is its comprehensive approach to brand management. The platform provides a centralized hub where teams can create, manage, and share brand assets seamlessly. Its intuitive interface makes it easy to maintain brand consistency across different channels and regional teams. The collaborative features, such as real-time editing and feedback, significantly enhance communication and efficiency within design and brand teams. Additionally, the integrations with other tools and the flexibility in customizing brand guidelines are standout features that make Frontify a powerful tool for maintaining a cohesive brand identity.

Cons:

I believe we need more options and flexibility to customize the homepage and layout~

Reasons for choosing Frontify

User Friendly; easy to use and manage