Dealer.com 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Dealer.com

4.3

(35)

Pricing

Pricing available upon request

About Dealer.com

Dealer.com is a digital marketing software that helps automotive businesses build websites using customizable content to offer incentives and drive engagement. The solution allows teams to create campaign strategies, homepage banners, custom landing pages, digital advertisements and more to promote stocks.

It lets managers optimize search engine performance, maintain brand reputation via social media handles and gain insight into website performance. Dealer.com offers a real-time bidding platform that enables administrators to track visitors’ browsing behavior and improve page engagement in real-time by showcasing relevant ads to specific individuals using machine learning algorithms. Additionally, it helps teams analyze the performances of advertisements posted in the past to retarget prospects and generate leads.

Dealer.com lets businesses integrate the system with several third-party applications such as LiveChat, AutoLeadStar, TrueCar, CallSource and more. Pricing is available on request and support is offered via phone and other online measures.

Dealer.com Screenshots

Dealer.com Pricing and Plans

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Free Trial

Free Version

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Dealer.com Features

Popular features found in Auto Dealer
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
More features of Dealer.com
Content Management
For Automotive Dealerships
Inventory Management
Lead Generation
Lead Management
New Car Dealer
Reporting/Analytics
Used Car Dealer

Dealer.com User Reviews

Overall Rating

4.3

Ratings Breakdown

49%

34%

14%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.3

Functionality

4.1

Lindsey S.

Verified reviewer

Automotive

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2021

Ease of use

I have used this for over three years and am always happy with the updates and ease of use!

Ratings Breakdown

Ease of use

Previously 5

Functionality

Pros:

This site is easy to use and navigate. It offers many tools and is user friendly. It is multi functional and handles many of my needs for the dealership.

Cons:

I wish I could use this program for all of my internet management needs. I wish it were more compatible with other programs.

Marina P.

Verified reviewer

Automotive

201-500 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

May be trying to keep up with competitors

Dealer.com is an approved vendor for all our manufacturers (5 brands). They can easily share information with each other and this is why we've been with them for so long. Hard to turn such a huge ship at this point. They get the job done, though through my 5-6 years working with them - seems like they are just mixed in with the competitors, instead of standing out.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The backend tool allows me to build my own pages, add creative, etc. I like how I can get in and see inventory, change things as needed. Updates are pretty quick. We currently have unlimited exports (of our inventory feed) that is important to us.

Cons:

It seems that Dealer.com likes to concentrate on little details and hails them as huge improvements, but front end customer use/look details are left behind. I now hear my management say more and more that they like the design and operation of other dealer's websites that are not Dealer.com. Of course, it is hard to say how backend and operations are for those sites, but Dealer.com needs to get into the game for things that multitudes see.

Reasons for choosing Dealer.com

Price and manufacturer coop approval. Also, options to do advertising through them (which was also coop approved).

Mitchell W.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed April 2021

Needs updating

Incredibly neutral. Simply, the design of the websites looks completely last decade.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The website editor is easy to use and you do not need to know HTML. Templates when creating new pages, too. But...

Cons:

Had lots of bugs and issues in our time. Support was slow in many cases. The website design is cookie-cutter boring. Looks old. Hard to make your website standout with their old designs. We had multiple blackouts, too.

Silvia C.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2022

Great People over at Dealer.com

I do enjoy using Dealer.com as the web provider for our dealerships.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What good is a product or a service if you do not have a reliable person to turn to when you need assistance? That is what makes dealer.com so nice. When we have a problem, I know I can reach out to our account manager and the issue will be resolved.

Cons:

I do wish Dealer.com gave dealers more flexibility in regards to the creative aspect of their website. Sometimes, I feel like the pages generated look very bland and are repetitive since they are distributed to each dealer (within the same manufacture).

Reasons for switching to Dealer.com

It is a Cox Automotive product and we wanted to integrate other softwares that we were using from Cox Automotive into our website.

Dan P.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

Dealer.com is a superior website provider

After having used other website providers in the automotive space, I've used Dealer.com for roughly 8 years and this is my favorite website provider to date.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The eye-catching designs of Dealer.com websites are superior to other website providers in the automotive space. The ease of adding or managing content is user friendly. The customer support is above average.

Cons:

The mobile versus desktop experience is different from other providers with a responsive design. Would prefer more mobile responsive solution.

John S.

Verified reviewer

Automotive

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Support is great, But more widgets could be added

Dealer.com is a great product to make sure that you can stay open 24 hours a day. The ability for customers to view your inventory online is crucial and they allow you to do that with minor hiccups.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Support is great, and we don't have many issues when it comes to our website that can't be resolved quickly. This is extremely important as our website drives most of our business. We use CDK for some of our other sites, and we constantly have problems with that site.

Cons:

The sites seem to be pretty basic, and the lack of widgets don't allow for a particularly visually appealing site. I would also like to see a mobile app included in the subscription.

cristian w.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2023

good product with good integration

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

we like how user friendly it is for inventory integration and pushing vehicles out to 3rd party sites

Cons:

it is a little more costly than other options

Elysia M.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2018

We use this to control our inventory on AutoTrader.ca and to merchandise our new and used vehicles.

This tool seems to be on top of the emerging technologies in the field.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is extremely easy to navigate and has a variety of reporting measurements which is important to my role. This tool is put together by a team that clearly understands our needs as an automotive dealer.

Cons:

I don't know if it is an issue with Dealer.com or AutoTrader but we cannot syndicate photos from dealer.com to our actual website.

Philip S.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2021

Big Name Website provider with Excellent Customer Support