OneSignal 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

OneSignal

4.7

(106)

Pricing

Starting at $9.00 per month

About OneSignal

OneSignal is the market-leading customer engagement platform offering mobile push, web push, email, SMS, and in-app messages for developers and marketers, all on one platform. OneSignal offers tools such as customer journeys, A/B testing, analytics, personalization, segmentation, and more.

OneSignal Screenshots

OneSignal Pricing and Plans

Starting price: $9.00 per month

Free Trial

Free Version

Free

$0.00

flat rate, per month

Plan includes:

10,000 free monthly email sends
In-App Messaging
Unlimited Mobile Push Sends
GDPR Compliant
A/B testing

Growth

$9.00

usage based, per month

Plan includes:

20,000 monthly free email sends
Advanced In-App Messaging
Access to Journeys
Intelligent Delivery
Expanded integrations
GDPR compliant
Unlimited Mobile Push sends
A/B testing

Professional

Pricing available upon request

Plan includes:

24/7 Prioritized support
CSV Exports
Advanced Journeys
Advanced Analytics
Advanced Personalization
Custom outcome tracking
20,000 monthly free Email sends
Advanced In-App Messaging
Intelligent Delivery
Expanded integrations

Enterprise

Pricing available upon request

Plan includes:

Full Live Activities access
Frequency capping
Security/legal package + SLA
Dedicated success manager
Advanced user permissions

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OneSignal Features

Popular features found in Customer Engagement
Communication Management
Customer History
Feedback Management
Live Chat
Multi-Channel Communication
Reporting/Analytics
More features of OneSignal
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
App Notifications
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Scheduling
Campaign Segmentation
CAN-SPAM Compliance
Churn Management
Click Tracking
Contact Database
Contact Management
Conversion Tracking
CRM
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Tracking
Engagement Tracking
Event Triggered Actions
GDPR Compliance
Geotargeting
HTML Editor
Interaction Tracking
List Management
Marketing Automation
Mass Texting
Message Personalization
Mobile Alerts
Mobile Optimization
Multi-Channel Marketing
Multi-Language
Multivariate Testing
Notification Editor
Notification Scheduling
Personalization
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reporting & Statistics
Scheduled Messaging
Segmentation
SMS Marketing
SMS Messaging
SMS Notifications
Subscriber Management
Tagging
Template Management
Third-Party Integrations
Visual Analytics
Visual Workflow Management
Web Notifications
Workflow Management
WYSIWYG Editor

OneSignal Integrations

Adobe Analytics

Google Analytics 360

Zapier

Mixpanel

WordPress

Blueshift

See all 12 integrations

OneSignal User Reviews

Overall Rating

4.7

Ratings Breakdown

73%

25%

Secondary Ratings

Ease of Use

4.5

Value for money

4.6

Customer support

4.6

Functionality

4.6

Victor T.

Verified reviewer

Newspapers

51-200 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

Using One Signal to increase user retention

We are using One Signal to engage visitors of our site and mobile apps.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the user friendly admin panel for non tech-savvy users and the integration with many services/platforms.

Cons:

I tThe pricing model has a big jump between the free version to the next tier. I will think in a mid-cost plan for small and medium size business.

Reasons for choosing OneSignal

The support for many platforms/services and the ease to use

Reasons for switching to OneSignal

At the moment of the evaluation Pushwoosh doesn't had SDK for mobile apps and doesn't offered free tier for testing or small projects

Shaikh Rayyan A.

Verified reviewer

Computer Software

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2024

OneSignal Best Review

OneSignal helps me track my daily users and growth. It helps to engage more users and they are helping us growing our audience. They provide a very easy way to communicate to our users and provide them updates and up sell products. They help us making revenue by engaging our customers and keep them uptodate with their in app messege and notofocation services.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the best thing that i love about one signal is their dashboard and tools, They provide flexibility for implementation of apis and reach users while they are navigating into our apps. OneSignal's dashboard help us a lot tto keep our users engaged and send them all the updates about our products. They are getting better and better in Analytics and product insights. Also i really like their customer support than any other platform.

Cons:

One thing that annoys me is i would like to have flexibility in their languages, as our platform is multilangual so multi language will be a great thing to use also a more comprehencive API would be quite benificial for us as i may provide greater flexibility.

Reasons for choosing OneSignal

Dave j.

E-Learning

2-10 employees

Used other for less than 6 months

Review source

Reviewed October 2018

Nothing seems to work and sup[port hasnt been able to help at all

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the concept is fantastic. Unfortunately with my experience they dont seem to deliver what is promised

Cons:

Its very difficult to set up to a working standard (still not achieved even with support) despite it being an easy plugin. I can not get ANY subscribed users to actually receive any notifications. I have tried ALL troubleshooting options to no avail. 1/10 As support is in another country its more or less impossible for me to get any help.

Vendor Response

Hi Dave. I'm sorry to hear you had difficulty getting OneSignal working. Our support team is based in the United States. We strive to reply to all support messages within 24 hours during the business week and help every client get successfully set up. We'd love for you to give us another shot.

Replied October 2018

Markus S.

Verified reviewer

Computer Software

Self-Employed

Used daily for less than 12 months

Review source

Reviewed April 2023

My honest Review about OneSignal

My experience with OneSignal has been nothing short of exceptional. As a business owner, I was looking for a comprehensive solution to manage notifications and communicate effectively with my users, and OneSignal has delivered beyond my expectations.OneSignal offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, making it easy for me to reach my users across different devices and platforms. The platform is user-friendly and provides a seamless interface to set up and customize notifications to match my brand's style and preferences.The advanced targeting options in OneSignal have been a game-changer for me. I can easily segment my audience based on various criteria such as location, language, interests, and more, allowing me to send highly relevant and personalized notifications. This has resulted in improved engagement and retention rates, and ultimately, better communication with my users.Automation is another standout feature of OneSignal. I can set up automated notifications triggered by user actions, time-based events, or RSS feeds, saving me time and effort in manual notification management. This has allowed me to streamline my communication workflow and ensure timely notifications to my users.OneSignal also provides basic analytics and reporting tools that give me insights into the performance of my notifications. I can track open rates, click-through rates, and conversion rates, which h

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OneSignal is a remarkable notification platform that has truly impressed me with its outstanding features and capabilities. As a business owner, I've been using OneSignal for quite some time, and I must say, it has become an invaluable tool for my marketing efforts.What I liked most about OneSignal is its versatility and ease of use. The platform offers a wide range of notification types, including web push notifications, mobile push notifications, and email notifications, allowing me to reach my users across different devices and platforms. The intuitive interface makes it a breeze to set up and customize notifications according to my brand's style and preferences.OneSignal also provides advanced targeting options, allowing me to segment my audience based on various criteria such as location, language, interests, and more. This helps me deliver highly relevant and personalized notifications to my users, resulting in better engagement and retention rates.Another standout feature of OneSignal is its automation capabilities. The platform supports automated notifications triggered by events such as user actions, time-based triggers, and RSS feeds. This has saved me a lot of time and effort in manual notification management, allowing me to focus on other important aspects of my business.Furthermore, OneSignal offers comprehensive analytics and reporting tools that provide valuable insights into the performance of my notifications. I can track open rates, click-through rat

Cons:

OneSignal is a feature-rich and powerful notification platform that has helped me streamline my marketing efforts. However, there are a few areas where I found room for improvement.One thing I liked least about OneSignal is the pricing structure. While the platform offers a free plan with basic features, some of the more advanced features, such as custom branding and advanced targeting options, are only available in the paid plans. As a small business owner, I found the pricing to be slightly on the higher side, especially when compared to other similar platforms in the market.Another drawback I encountered is the lack of a built-in A/B testing feature. A/B testing is an essential part of optimizing notification campaigns, and I found it inconvenient to manually set up separate notifications for testing purposes. It would have been more convenient if OneSignal had a dedicated A/B testing feature to help me easily test and optimize my notifications.Additionally, while the interface is generally user-friendly, I found some parts of the platform to be a bit complex, especially when setting up advanced targeting options. It required a bit of trial and error to fully understand and utilize these features effectively. Some additional documentation or tutorials on these advanced features would be helpful for users who are new to notification marketing.Lastly, I noticed that the reporting and analytics features could be more detailed. While OneSignal provides basic analytics,

Reasons for choosing OneSignal

Ease of Use: OneSignal is known for its user-friendly interface and intuitive setup process, making it easy for developers to get started with creating and managing notifications without extensive technical expertise.Advanced Targeting Options: OneSignal offers advanced targeting capabilities, such as location-based targeting, audience segmentation, and personalized notifications, which can help businesses send highly relevant and personalized notifications to their users, resulting in improved engagement and retention rates.Automation Features: OneSignal provides robust automation features, allowing businesses to set up automated notifications triggered by user actions or time-based events, which can save time and effort in manual notification management and improve the overall efficiency of notification workflows.Comprehensive Analytics: OneSignal offers reporting and analytics tools that provide valuable insights into the performance of notifications, including open rates, click-through rates, and conversion rates, allowing businesses to track and optimize their notification strategy for better results.Cost-Effectiveness: OneSignal offers a free plan with robust features, and their paid plans are generally considered to be cost-effective compared to some of the alternative products in the market, making it a budget-friendly choice for businesses with varying budgets.Cross-Platform Support: OneSignal supports multiple platforms, including iOS, Android, Web, and Em

Reasons for switching to OneSignal

As a mobile app developer, I recently made the decision to switch from Google Firebase to OneSignal for my notification management needs, and it has been a game-changer for my business.One of the main reasons I switched to OneSignal is the ease of use and flexibility it offers. While Firebase is a powerful tool, I found it to be more complex and time-consuming to set up and manage notifications compared to OneSignal. OneSignal's user-friendly interface and intuitive setup process made it a breeze to get started and set up notifications for my app.Another factor that influenced my decision was the advanced targeting options offered by OneSignal. While Firebase provides basic targeting options, OneSignal offers more advanced targeting capabilities, such as location-based targeting, audience segmentation, and personalized notifications. This has allowed me to send highly relevant and personalized notifications to my app users, resulting in improved engagement and retention rates.OneSignal's automation features have also been a significant advantage for my app. I can easily set up automated notifications triggered by user actions or time-based events, saving me time and effort in manual notification management. This has allowed me to focus on other aspects of my app development while ensuring timely and relevant notifications to my users.Additionally, OneSignal's reporting and analytics tools have provided me with valuable insights into the performance of my notifications

Julien P.

Verified reviewer

Hospitality

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed March 2024

Great push notification service !

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Using OneSignal simplify the implementation of push notifications inside a mobile app as you only need to implement one sdk and then use one API to send your push

Cons:

The stats are basically useless, you need to track push performance elsewhere

Reasons for choosing OneSignal

It's free for our usage and works like a charm !

Janie H.

Verified reviewer

Newspapers

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2023

Longtime heavy user, company just switched to another vendor

They were quick, helpful. Good platform but I didn't know what others were capable of, too. The deployment was reliable to different segments. And the carry-over due to new vendor's back-end was a flop. OneSignal was more stable. But the AI auto-fill, A/N test ease and Web alert CTA "button" are nice. Also I had a real vendor onboarding with new vendor. But that might be on my company, not OS fault, at time of onboarding.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ability to send to segments and know it will deploy. Setting / using segments is wonky with new vendor.

Cons:

Our new vendor lets you enter the link and it will pull in image address, headline and blurb that you can just tweak. Much faster. Also A/B testing is easier too. Does not need some turn-on from OneSignal. Also, I could never maneuver our audience segments to adjust, combine, audit. Maybe that's across all vendors.

Reasons for choosing OneSignal

Not sure why they picked it. Also if publishing, please only use Janie H. Not my full name. Thank you

Reasons for switching to OneSignal

Company decision. Parent company. Probably cost

Daniel T.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 6 months

Review source

Reviewed May 2023

OneSignal is robust, well-though through and easy to integrate

Before using OneSignal we were relying one emails to get a notification. This is annoying when you just want a quick message to say something is happening, without having to go in and read it and then delete it. Now both us and our users have a quick and easy way of being notified about exceptions and support ticket updates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We needed to get browser notifications up and running for an in-house support portal web-app we were developing. After a little research I quickly settled on OneSignal as the best solution. The API was well documented and easy to use. I got the integration written within a few hours, and it has worked flawlessly ever since. I especially like the ability to click on a notification and have the correct URL open up to deal with the issue / ticket. Also the ability to brand the notifications is a great feature.

Cons:

At this point I really don't have any criticisms. We've only used OneSignal for browser notifications, and have not used the vast majority of features. Our notifications are pushed out to specific subscribers rather than groups. If the rest of the platform is as well written and documented as the parts we use, then I'm sure it is as pleasure to work with.

Reasons for choosing OneSignal

I can't remember all the platforms I looked at, but OneSignal was the most reasonably priced, with the cleanest API and good documentation. It was also recommended by others in various forums and discussion groups.

Marcius R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed March 2022

Popular tool, but limited unless you pay more

Depending on what you want, OneSignal might be for you, either for free or pretty expensive, in my opinion. If you want it just as a tool for push notification, then it does it and it does it pretty great. No flaws there. But you do need to know how to use it and integrate it. It's not as straighforward and easy to use as some would like. And if you want more features, depending on what you want, be prepared to pay extra... It's one of the popular solutions for premade apps, so out of necessity I use it, and I might say I even prefer it over Firebase as I didn't encounter as many problems with it as I did when using Firebase. Integrating it with pre-made apps is what made it pretty easy to use for me - but keep in mind that I'm a bit experienced with technical things and can understand them. Even if you're not, there are probably videos you can find that'll guide you through doing whatever you might want to achieve with it. Thank this to the awesome community build around it.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

OneSignal has many features. So many that in fact it might be overwhelming for people. They not only offer push notifications, but SMS and emails as well... at an extra cost either to them, or a external provider for SMS. You are pretty unlimited with the free plan, but that's where everything stops, because if you need to use this tool beyond the very basic, then you'll need to get on the paid plan. Since it's so popular there is extensive documentations and videos that will show you how to do almost anything you want to do with it. They also have a lot of integrations with various tools.

Cons:

Extra costs for tags, which is pretty crazy since a big ecommerce store might have over 500 tags. It does sometimes feel that each feature is added as a "money grab" opportunity, like everything has a price tag. For example Basic A/B testing and Advanced - just so that if you want the advanced one, you must get into the higher plan.

Reasons for switching to OneSignal

Firebase is much more complicated and if there is any possibility of error, Firebase will probably have it.

Carlos W.

Verified reviewer

Computer Software

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2022

Onesignal to rule themall

We've used onesignal for many years and we are very satisfied.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Push notifications that work really great on web and mobile devices, clean interface with a bunch of features that easy the way we develop and they have a great support.

Cons:

Every new feature for android and ios is always implemented but I think they should focus on enrich the already existent features making this great tool even greater than add some characteristics that not everyone needs.

Reasons for switching to OneSignal

The simplicity of use and the much better experience managing the notifications

April W.

Verified reviewer

Retail

2-10 employees

Used daily for free trial

Review source

Reviewed December 2024

Newbie rising up

I've recently started with this company and setting up an account was easy, self explanation but if I need more info they have a intro section to explain more

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Setting up my account easy! Did I mention free! And easy layout of their site from my cell or laptop

Cons:

I'm still rather new so at this time my only issue is the fine print. It's not there and every site has it! What's hidden? So contracts and legalities are my issue? Future issue that is

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