Salesforce Starter 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Salesforce Starter

4.4

(221)

Pricing

Starting at $25.00 per month

About Salesforce Starter

Salesforce Starter is a comprehensive CRM suite designed for growing businesses. It provides essential marketing, sales, service, and commerce tools in a unified platform. Salesforce Starter enables users to organize customer data, manage relationships, and gain valuable business insights. Its dynamic email marketing and analytics capabilities allow users to nurture prospect and customer connections with customizable email templates. The suite's segmentation features unify customer data across marketing, sales, and service, enabling personalized communications.

The sales process streamlined with deal management tools and customer service features, including case management and escalation, help ensure efficient issue resolution. For businesses looking to establish an online presence, Salesforce Starter offers a storefront builder with drag-and-drop design tools and built-in merchandising and commerce analytics. The all-in-one CRM solution provides growing companies the essential functionality they need to find new leads, win deals, and sell online, all from a centralized platform.

Salesforce Starter Screenshots

Salesforce Starter Pricing and Plans

Starting price: $25.00 per month

Free Trial

Free Version

Starter

$25.00

per user, per month

Plan includes:

Build Real-Time Reports and Dashboards
Customer Support
Organize Customer Data
Sync With Tools
Track Sales Processes
Email Marketing
Customer Service

Pro

$100.00

per user, per month

Plan includes:

Real-Time Chat
Customization and Automation
Sales Quoting and Forecasting
Access to AppExchange

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Salesforce Starter Features

Popular features found in Contact Management
Calendar/Reminder System
CRM
Customizable Fields
Lead Capture
Prospecting Tools
Sales Forecasting
Sales Pipeline Management
Segmentation
Shared Contacts
Tagging
More features of Salesforce Starter
A/B Testing
Account Alerts
Account Management
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
Appointment Management
Appointment Scheduling
Calendar Management
Calendar Sync
Call Center Management
Call Logging
Campaign Analytics
Campaign Management
Campaign Scheduling
CAN-SPAM Compliance
Catalog Management
Chat/Messaging
Click Tracking
Client Management
Collaboration Tools
Commenting/Notes
Commission Management
Communication Management
Contact Database
Contact Management
Customer Database
Customer Engagement
Customer Journey Mapping
Customer Management
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Synchronization
Deal Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Electronic Signature
Email Campaign Management
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Field Sales Management
Forecasting
For Insurance Industry
For iPad Devices
For Mac Devices
For Real Estate
For Real Estate Agencies
For Small Businesses
For Startups
GDPR Compliance
Generative AI
Health Score
Interaction Tracking
Internal Chat Integration
Knowledge Base Management
Knowledge Management
Landing Pages/Web Forms
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Onboarding
Opportunity Management
Order Management
Performance Metrics
Personalization
Pipeline Management
Predictive Analytics
Preview Functionality
Property Management
Proposal Generation
Queue Management
Quotes/Estimates
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Revenue Management
ROI Tracking
Sales Activity Management
Sales Analytics
Sales Reports
Sales Trend Analysis
Search/Filter
Self Service Portal
Shopping Cart
Social Media Integration
Source Tracking
Support Ticket Management
Support Ticket Tracking
Survey/Poll Management
Task Management
Template Management
Templates
Territory Management
Third-Party Integrations
Ticket Management
Usage Tracking/Analytics
Web-based Deployment
Website Management
Win/Loss Analysis
Workflow Management

Salesforce Starter Integrations

Zapier

ActiveCampaign

Nicereply

Dropbox Sign

Dropbox Business

Docusign

See all 8 integrations

Salesforce Starter User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

33%

Secondary Ratings

Ease of Use

4.0

Value for money

3.9

Customer support

4.1

Functionality

4.2

Kenneth T.

Verified reviewer

Oil & Energy

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

Using Salesforce is incredibly easy for my team

This was an awesome experience and an essential for an organization hoping to more readily attract and hold clients on the web

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I truly like how Salesforce is the most incredible in its industry and offers extraordinary CRM programming. It is ideally suited for connecting with potential clients in view of their past interest in the organization as well as what they would require to remain drawn in and retained. I love the manner in which you can modify it and it mechanizes each thing so extraordinary from messages to calls its incredible.

Cons:

When first starting to use Salesforce, it can seem overwhelming. The pages feel extremely crowded when you don't know where to look for something because there is an abundance of information. Salesforce becomes easier to use with more experience, yet for new clients there may be a learning curve.

Reasons for choosing Salesforce Starter

Once you find your way around the platform it is the best overall option on the market

Kaitlyn V.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

Just right for small business

Being a small business we need a CRM that won't break the bank. We need to keep every customer we have, so the customer experience is paramount. We need to get as much information out of every sale and customer interaction as we can, and we need to accelerate sales. Salesforce essentials has done all of this for us. There are things that I would improve.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce Essentials is more affordable than standard Salesforce and still has what I need in a CRM. I get work done faster, sell faster, and make our customer experience amazing. I set up a customized self service portal and set particular concerns or questions to be sent to a specific person. This means that if for example a customer asks if a garmet can be altered, they're directed to our seamstress instead of directed to me and then transfered to our seamstress. Salesforce essentials records and tracks my calls and emails meaning I no longer have to. I have gained more information about leads, where they come from and why they choose us.

Cons:

Sometimes it can be hard to find the data I'm looking for. It's not easy to find or get invoices. Customer care wasn't very helpful although I did try to make contact during a very busy time of day. I was still disappointed.. This is the essentials version of Salesforce so obviously the features aren't as robust.

Reasons for choosing Salesforce Starter

I already had my mind set on Salesforce essentials but I wanted to compare it with other options. Salesforce essentials had the right ratio of features and price.

Reasons for switching to Salesforce Starter

Salesforce was actually recommended by a customer who was also a small business owner. She showed me her Salesforce setup and immediately wanted to switch. After browsing plans I decided the essentials version was right for us!

Clayton G.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Great product, hard to tailor to companies specifically due to the complex algorithms.

I have over 5 years of experience with Salesforce, we used it when I was a production designer for a print and graphics firm. We loved it, but yet we experienced some of these same hardships in this company I am with now, the transition and tailoring to what we do specifically is just not there. It is up to us as employees to make the software work the most productive for us, and that should not be expected from us when we have sales and other projects to handle ourselves.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are endless possibilities on what you can do, and what you can achieve with this product. The AI software is a great tool if you are able to use it.

Cons:

Too complex on tailoring the software, I feel like a simple request would take months to get accomplished. I noticed for someone with Salesforce experience myself, our transition from BNTouch to Salesforce was seamless, but many of my co-workers were left in the dark and felt like they had a lack of training provided from your team when we launched this new software.

Reasons for choosing Salesforce Starter

We did not choose Salesforce, we went with BNTouch again. We only use salesforce for tracking data now, not as a CRM or sales tool.

Reasons for switching to Salesforce Starter

We made the switch to add more features, and ended up switching back to BNTouch for the simple user friendly convenience, and the straight forward aspect of it for email campaigns, marketing, etc. Salesforce has BNTouch beat on complexity, but BNTouch seems to be more productive overall.

Rex S.

Verified reviewer

Wholesale

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

Works Great! Increases our Closing Percentage by 20%

So far its been very good. We also use other modules from Salesforce. After demoing about 4 packages, we went with Salesforce. Knowing that they are the primary leader in CRM, helped in that decision, as most of our other applications have APIs to intergrate with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The integration with all of our other systems and software.

Cons:

The setup is a little tricky when using other software with Salesforce. It really helps to have good support from any other vendors products you want to integrate with Salesforce. Examples being Quickbooks, ShipRush, Verizon Connect, etc. We have many departments and different software in each. So being sure you have API support is critical.

Reasons for choosing Salesforce Starter

The ability to integrate with our current applications and phone system.

Patrick C.

Verified reviewer

Financial Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2022

Salesforce as a Database

As it is a massive and comprehensive product, I don't need such an overwhelming software. Overall, it didn't meet my company's needs, but if a company has tech department, this could be a fantastic product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that the product has the ability to be completely customized to one's needs.

Cons:

As it can be an expensive and time consuming set-up, it was not necessary for me to have such a customizable software. There was very little customer service and it was overseas. It took too much of my time and the only way to get customer service is to hire a third party vendor to help with all aspects of the software.

Reasons for choosing Salesforce Starter

At the time, I wanted flexibility in a CRM and the connectivity. Wealthbox was new at the time I was searching. RedTail is a great product for many advisers but it was too Out of The Box for me. There wasn't much flexibility in adapting the software to my needs.

Reasons for switching to Salesforce Starter

SmartOffice didn't have the flexibility and mobile use i needed from a CRM.

Katelynn M.

Verified reviewer

Fund-Raising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2022

Easy to Use

Overall this is a great product. As a grant manager I use this to record all of my interactions with funders and potential funders and it has been the easiest to use product that I have used over my decade of experience.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like that it works as a CRM even though it was created for a slightly different purpose. As a grant writer I can record every interaction with a funder and I can include the proposal and any other documentation we have received. It is easy to find the entire history with that organization and it really helps me track everything in one place.

Cons:

I do wish the task tracking was set up a little differently, or at least customizable if it isnt already and I'm just not aware of it. I use task tracking to record every interaction I have with a funder but it doesn't perfectly fit for that. For instance I want to record that I emailed them and I have to select a "due date" but there isn't a due date for that. I just put today's date but I wish I could customize it so that it just said date. It would also be nice if I could record comments on the same page as I record a task but I have to save the task then reopen it and then I can write the comments detailing it.

Reasons for choosing Salesforce Starter

Must easier to use and did all the things we would want it to do. It also integrates with other software programs easily.

Reasons for switching to Salesforce Starter

I made the switch because of being in a new company but also salesforce is MUCH more intuitive to use. Way less convoluted.

Verified

Reviewer

Marketing and Advertising

5001-10000 employees

Used weekly for less than 2 years

Review source

Reviewed February 2023

Salesforce Essentials: The All-in-One Solution for Small Businesses

Salesforce Essentials is generally well-regarded as a powerful and comprehensive platform for managing customer relationships, sales, and marketing automation. It offers a range of tools and features, and can be highly customizable to fit the specific needs of businesses of various sizes. That being said, as with any software, there can be a learning curve and potential downsides to consider, such as cost and configuration complexity. Overall, Salesforce Essentials is a valuable tool for businesses looking to streamline their operations and grow their customer base.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

All-in-one platform with CRM, sales and marketing automation, and customer service tools.Easy-to-use interface, even for non-technical users.Mobile app for on-the-go access.Highly customizable to fit specific business needs.Scalable to accommodate business growth.Integrates with other business tools.Offers strong customer support options.

Cons:

Can be expensive, especially with additional features or users.Some users may experience a learning curve with the software.Advanced features may not be available in lower-priced plans.Configuration and customization can be complex.Requires a stable internet connection.Reporting functionality may be limited for some users.Additional fees may apply for advanced features beyond the base subscription cost.

Reasons for switching to Salesforce Starter

For Easy-to-use interface and more integration options.

Rick K.

Verified reviewer

Construction

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed October 2023

Salesforce Esentials is a core part of our business

It's been great. We've been super happy with it and my personal favorite part is being able to do so much from my phone. I remember the days of having to wait to get in front of a computer to update your database and that's just not the case any longer.

Ratings Breakdown

Ease of use

Functionality

Pros:

We've been using Salesorce Essentials for years. It's been part of the reason we've been able to stay so organized.

Cons:

We use it a great deal on our phones and so we've had to train a few of our older employees how to use it. It's not a con or a negative, just something that was a pain point.

Reasons for switching to Salesforce Starter

We are always trying new programs but keep coming back to Salesforce. Sometimes we will have a few employees try a new software for a few days or weeks to see if we like it.

Naomi B.

Verified reviewer

Retail

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed July 2021

If you are seriously committed to growing your business AND have the funds, it’s great!

Extremely helpful and a semi-done for you type app! Baby start up companies I would probably steer them away, just so they don’t get overwhelmed in debt and finances immediately; they might have a better chance of reaching that ‘Fortune 500’ status if they so desire!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It can do almost anything you need or want it to, very well at that. As many softwares, the restrictions on certain tools lessen with the more money spent.

Cons:

The prices are outrageous. As a small business owner; it is a horribly large pill to swallow to pay that steep of pricing- especially as you are beginning your journey of entrepreneurship! Is it worth it though? Yes.

Reasons for choosing Salesforce Starter

I’ve actually used both with two different nonlinear e-commerce stores of mine. They each have different perks and different cons! Bigin is less pricey but does not offer as many tools as Salesforce Essentials!

Lucy L.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2025

Streamlined for Small Team