Salesforce Starter 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Salesforce Starter

4.4

(218)

Pricing

Starting at $25.00 per month

About Salesforce Starter

Salesforce Starter is a comprehensive CRM suite designed for growing businesses. It provides essential marketing, sales, service, and commerce tools in a unified platform. Salesforce Starter enables users to organize customer data, manage relationships, and gain valuable business insights. Its dynamic email marketing and analytics capabilities allow users to nurture prospect and customer connections with customizable email templates. The suite's segmentation features unify customer data across marketing, sales, and service, enabling personalized communications.

The sales process streamlined with deal management tools and customer service features, including case management and escalation, help ensure efficient issue resolution. For businesses looking to establish an online presence, Salesforce Starter offers a storefront builder with drag-and-drop design tools and built-in merchandising and commerce analytics. The all-in-one CRM solution provides growing companies the essential functionality they need to find new leads, win deals, and sell online, all from a centralized platform.

Salesforce Starter Screenshots

Salesforce Starter Pricing and Plans

Starting price: $25.00 per month

Free Trial

Free Version

Starter

$25.00

per user, per month

Plan includes:

Build Real-Time Reports and Dashboards
Customer Support
Organize Customer Data
Sync With Tools
Track Sales Processes
Email Marketing
Customer Service

Pro

$100.00

per user, per month

Plan includes:

Real-Time Chat
Customization and Automation
Sales Quoting and Forecasting
Access to AppExchange

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Salesforce Starter Features

Popular features found in Contact Management
Calendar/Reminder System
CRM
Customizable Fields
Lead Capture
Prospecting Tools
Sales Forecasting
Sales Pipeline Management
Segmentation
Shared Contacts
Tagging
More features of Salesforce Starter
A/B Testing
Account Alerts
Account Management
Activity Dashboard
Activity Tracking
Alerts/Escalation
Alerts/Notifications
Appointment Management
Appointment Scheduling
Calendar Management
Calendar Sync
Call Center Management
Call Logging
Campaign Analytics
Campaign Management
Campaign Scheduling
CAN-SPAM Compliance
Catalog Management
Chat/Messaging
Click Tracking
Client Management
Collaboration Tools
Commenting/Notes
Commission Management
Communication Management
Contact Database
Contact Management
Customer Database
Customer Engagement
Customer Journey Mapping
Customer Management
Customer Segmentation
Customizable Branding
Customizable CTAs
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Synchronization
Deal Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Electronic Signature
Email Campaign Management
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Field Sales Management
Forecasting
For Insurance Industry
For iPad Devices
For Mac Devices
For Real Estate
For Real Estate Agencies
For Small Businesses
For Startups
GDPR Compliance
Generative AI
Health Score
Interaction Tracking
Internal Chat Integration
Knowledge Base Management
Knowledge Management
Landing Pages/Web Forms
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
List Management
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Onboarding
Opportunity Management
Order Management
Performance Metrics
Personalization
Pipeline Management
Predictive Analytics
Preview Functionality
Property Management
Proposal Generation
Queue Management
Quotes/Estimates
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Revenue Management
ROI Tracking
Sales Activity Management
Sales Analytics
Sales Reports
Sales Trend Analysis
Search/Filter
Self Service Portal
Shopping Cart
Social Media Integration
Source Tracking
Support Ticket Management
Support Ticket Tracking
Survey/Poll Management
Task Management
Template Management
Templates
Territory Management
Third-Party Integrations
Ticket Management
Usage Tracking/Analytics
Web-based Deployment
Website Management
Win/Loss Analysis
Workflow Management

Salesforce Starter Integrations

Zapier

ActiveCampaign

Nicereply

Dropbox Sign

Dropbox Business

Docusign

See all 8 integrations

Salesforce Starter User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

33%

Secondary Ratings

Ease of Use

4.0

Value for money

3.9

Customer support

4.1

Functionality

4.2

Khilah B.

Verified reviewer

Cosmetics

Self-Employed

Used daily for less than 2 years

Review source

Reviewed January 2026

Would recommend to experts

I’ve been having a great time with salesforce, luckily I do not have to use many features for it to be successful but I have no qualms for what I am using

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how easy it is to use, and really enjoy that Salesforce offers mobile and desktop dashboards for users.

Cons:

I do not particularly like that there are so many features that can be used but the price to upgrade is a bit much for a starter format.

Joshua A.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

Salesforce Starter is a HUGE asset if properly understood!

My overall experience with Salesforce Starter has been very positive, offering a reliable, scalable CRM with strong tools that support organization, visibility, and long-term growth.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce Starter offers a polished, intuitive CRM with helpful automation and reporting, making it easy to manage leads, track sales activity, and scale with confidence. It is a "Would-Recommend" product.

Cons:

There is the inevitable initial learning curve to the whole ordeal. It does not mean it is a bad thing, but something to be aware of before you get into it. There are steps and tutorials, but make sure you follow them or ask someone for help to be sure you know what you are doing.

Reasons for switching to Salesforce Starter

I started a new job and we needed a platform that offered a consistent thread throughout.

Clayton G.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed December 2021

Great product, hard to tailor to companies specifically due to the complex algorithms.

I have over 5 years of experience with Salesforce, we used it when I was a production designer for a print and graphics firm. We loved it, but yet we experienced some of these same hardships in this company I am with now, the transition and tailoring to what we do specifically is just not there. It is up to us as employees to make the software work the most productive for us, and that should not be expected from us when we have sales and other projects to handle ourselves.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are endless possibilities on what you can do, and what you can achieve with this product. The AI software is a great tool if you are able to use it.

Cons:

Too complex on tailoring the software, I feel like a simple request would take months to get accomplished. I noticed for someone with Salesforce experience myself, our transition from BNTouch to Salesforce was seamless, but many of my co-workers were left in the dark and felt like they had a lack of training provided from your team when we launched this new software.

Reasons for choosing Salesforce Starter

We did not choose Salesforce, we went with BNTouch again. We only use salesforce for tracking data now, not as a CRM or sales tool.

Reasons for switching to Salesforce Starter

We made the switch to add more features, and ended up switching back to BNTouch for the simple user friendly convenience, and the straight forward aspect of it for email campaigns, marketing, etc. Salesforce has BNTouch beat on complexity, but BNTouch seems to be more productive overall.

Verified

Reviewer

Financial Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

great platform for CRM and business management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy to use and essential for client data management and sales campaign. Both our sales team and management rely on the sales information on this platform. the platform has the ability to do deep dive analysis on past sales activities and maintain. key contacts

Cons:

In order to customize the salesforce platform to fit our needs, we need a dedicated specialist to manage the platform. would be more efficient if anyone can easily manage it

TAMMY W.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2025

Scalable CRM solution

Overall, a great experience with Salesforce Starter. It is a scalable CRM solution to help grow your business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the ability for Salesforce Starter to be customized and suggest actions that help our business be more efficient.

Cons:

There is a bit of a learning curve, but it does have a user-friendly design.

Reasons for choosing Salesforce Starter

We chose Salesforce Starter as it was more robust and a trusted company.

Kameron H.

Verified reviewer

Electrical/ Electronic Manufacturing

201-500 employees

Used daily for less than 12 months

Review source

Reviewed September 2025

A Powerful Business Tool

Salesforce has been a game-changer for managing customer relationships and sales processes. It boosts efficiency, enhances reporting, and provides the flexibility businesses need to stay competitive. Despite the cost, the long-term value and performance improvements make it a tool worth recommending.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Salesforce offers a clean and intuitive user interface with a manageable learning curve, allowing teams to adapt quickly. It supports sales and employee management by organizing call lists, tracking client interactions, and streamlining workflows. The reporting tools are excellent, providing detailed analytics and customizable dashboards that deliver valuable performance insights. In addition, Salesforce ensures strong data security to protect sensitive information, and while it is an investment, the productivity gains and scalability make it highly worthwhile for growing businesses.

Cons:

The main drawback is the pricing. It can become expensive, especially when making frequent API calls or managing multiple users. For smaller businesses, the extensive features may also feel overwhelming compared to their actual needs.

Rico L.

Verified reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

Positive experience

Ratings Breakdown

Ease of use

Functionality

Pros:

Good features to be able to report and track data. Also, for reminders or tasks for deal activity and follow ups.

Cons:

Sometimes the reporting can track figures incorrectly, but not sure if that is an internal issue. Also, crossover or duplicates on accounts with other colleagues that don’t map to a family tree

Judith L.

Verified reviewer

Automotive

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

friendly and easy

it is good, I like it but it is pricely. specially when you are just starting your business. it is a good tool, though

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

easy and friendly, they have a training guide that helps to set up and understand the system.

Cons:

its pricely, comparing with others. but it is clear and easy to work with specially when having new team members.

Liz H.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed September 2025

Salesforce is OK

I think it does its job if you need it to track people and stats and create campaigns and connect with certain campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I used salesforce to track candidates and families for a non profit organization. I liked that it allowed you to enter thorough data about each person and family so that all of their stats are in one place.

Cons:

I didn't like that it was not intuitive. I needed someone to introduce me and walk me through before I was able to use it on my own.

Lucy L.

Verified reviewer

Education Management

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2025

Streamlined for Small Team