Impel 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Impel

4.7

(20)

Pricing

Starting at $99.00 per month

About Impel

Impel's AI Operating System helps automotive and specialty retailers and OEMs unify and optimize the entire customer lifecycle across marketing, merchandising, sales, and service.
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps retailers and OEMs unify the entire customer journey—fueling faster decisions, deeper connections, and measurable impact at every step along the way. The company’s solution leverages proprietary consumer behavioral data and generative conversational AI, assistive AI, and agentic AI technology to deliver hyper-personalized experiences at every touchpoint.

Impel’s fully integrated platform works seamlessly with all major website, CRM, DMS, inventory, and marketing platforms to deliver greater customer engagement and increase staff productivity.

Impel’s technology platform has become the industry standard for enterprise-grade automotive AI. Unlike generalized, open-source Large Language Models (LLMs), Impel’s verticalized AI platform was designed specifically for automotive retailing. Powered by stat...

Impel Screenshots

Impel Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Basic

$99.00

per feature, per month

No plan information available

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Impel Features

Popular features found in Auto Dealer
Accounting
Contact Database
Document Management
Financing Management
Payment Collection
Reporting & Statistics
Sales Floor Management
Service Department
Website Integration
More features of Impel
Activity Dashboard
Activity Tracking
AI Copilot
API
Automated Scheduling
Barcode/Ticket Scanning
Communication Management
Customer Database
Customer History
Customizable Reports
For Automotive Dealerships
Generative AI
Inventory Management
Lead Capture
Lead Management
New Car Dealer
Performance Metrics
Quotes/Estimates
Real-Time Analytics
Real-Time Reporting
Real-Time Updates
Reporting/Analytics
Summary Reports
Third-Party Integrations
Used Car Dealer

Impel Integrations

Dealer.com

Meta for Business

Google Analytics 360

Dealerlogix

CDK Global

DealerFire

See all 8 integrations

Impel User Reviews

Overall Rating

4.7

Ratings Breakdown

85%

10%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.5

Functionality

4.7

Jeffrey P.

Verified reviewer

Automotive

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2022

Internet Managers thoughts on Impel

Overall the software is easy to use and train. It sets us apart from our competition and puts us on a different level.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very easy to use. It walks you through each picture. It is fool proof and easy to train to use.

Cons:

Often the app is a bit glitchy when taking photos. Adjusting settings to make the pictures better is spotty at best.

Reasons for choosing Impel

We were taking pictures and uploading them manually through our inventory software.

Allison F.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Best Photography & Retargetting System!

Spincar has made my customer's shopping experience a truly unique one. The detailed hotspots as well as the 360 view both inside and out of the vehicle gives a true, realistic look at that vehicle and has helped a lot with sales, as the customer sees that we are being completely transparent about the vehicle and showing all of its features. The retargetting is above all else. The amount of data Spincar can collect from my customers and then use to bring them back o the site via multiple channels is amazing. My web traffic, VDP vies and leads are up all thanks to Spincar!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The amount of time the dealership can save taking photos with the system is astonishing and the retargetting is so in depth that it is vin specific and can even focus on the specific features the custom was interested in and integrate that information into the ad, causing the ads to be extremely effective. The retargetting alone has accounted for over 1/3 of my VDP views on my new & used inventory!

Cons:

The only issues I have ever had have been resolved by support team! When I think the app needs an update or change, they do their best to accommodate that. This is the same for the display ads. This company is here for you to succeed.

Omniah G.

Verified reviewer

Used other for unspecified

Review source

Reviewed March 2018

They take your money without permission

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the idea/concept and looking for a company that can deliver on this technology, but SpinCar has a long way to go.

Cons:

It screwed up my website and wiped out the original high quality photos with professional camera. The process that I would have to adopt to implement this system was very cumbersome. My request for refund of the money they took out BEFORE even going live or any approval of SEM has been ignored and its like they dropped off the face of the earth. I feel like I have been scammed pretty good... whatever you do, don't give them your financial information.

Katie R.

Verified reviewer

Automotive

51-200 employees

Used other for less than 12 months

Review source

Reviewed May 2021

Good product, poor execution and reporting.

We would've stayed with SpinCar perhaps, if we had been given more info on what drove their numbers and analytics so much higher than what we were seeing on our end. It is a good product, overall. But I also value trustworthiness & transparency in a company.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the ease of setup and integration of this product. It was easy for our photographer to understand, set up, and use to change up some of our systems and processes in inventory intake.

Cons:

However, their analytics were inflated, in my opinion. We would look at our site metrics in GA and it would simply not line up with what we were seeing from SpinCar's reporting. That seemed very shady to us.

Ben C.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 2 years

Review source

Reviewed May 2019

Problems Solved

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We had constant problems with consistency and quality. SpinCar solved both. In the digital age, customers visit countless websites vs. dealerships. SpinCar allows our customers to shop more thoroughly from home. We utilize their retargeting capabilities as well. The support team is hyper responsive and follows up on issues. Best bang for your buck in the automotive picture world.

Cons:

My only request would be the figure out a way to make feature add on's retroactive to the rest of the inventory.

Gary P.

Verified reviewer

Automotive

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2019

Great Product!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Provides unique interaction for customers on our website. So hard to set yourself apart nowadays and this offering allows us to 1 up the competition by being fully transparent and showing off the best features of our cars.

Cons:

There is nothing that I consider to be a con for this product.

Tommy B.

Verified reviewer

Automotive

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2019

Amazing service!

We were able to cut our monthly operating costs by moving to SpinCar. In addition to the monthly savings, the process of taking pictures to having the pictures on our website went from days to less than 15 minutes. Also, our spins look amazing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use; frequent updates; unlimited spins/month; excellent equipment; professional results

Cons:

I cannot think of a single concern that we have.

Reasons for switching to Impel

We wanted a quicker solution to upload our vehicle pics to our website.

Cole P.

Verified reviewer

Automotive

51-200 employees

Used daily for less than 12 months

Review source

Reviewed July 2020

Performs as Advertised

The interface is easy and the customer-facing result is worthwhile.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SpinCar has proven to be a positive addition to our efforts to improve merchandising, and it did not require a complete overhaul of our day-to-day.

Cons:

The few times that we have had issues (feed syncs, for example), their support team has been swift to address it. Perfecting the 360 video is also not an easy feat.

Ben R.

Used daily for more than 2 years

Review source

Reviewed October 2017

Great Way For VDPs

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This product allows our clients to do a virtual walk around on the vehicle they're interested which allows for more time on our VDP

Cons:

Slows down the website a little but in my opionion its not enough to not use them. They have a great product!

Jason W.

Verified reviewer

Automotive

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed April 2021

SpinCar is a great idea for marketing

Overall its has been a great system to use. Easy learning curve.

Ratings Breakdown

Ease of use

Functionality

Pros:

SPinCar makes it easy to market you vehicles more effectively. Its a different look and way to show what you have available. It is also super easy to use

Cons:

No real cons. Once you are up and running its very easy to do. The hardest thing is to find where to take pictures.

Showing 1 - 10 of 20 Reviews

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