CleverTap 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

CleverTap

4.4

(58)

Pricing

Pricing available upon request

About CleverTap

CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies at scale. The platform provides features such as flows, pivots, A/B testing, user segmentation, funnels, cross-channel marketing tools and more.

Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users. Users can correlate and visualize data across multiple sources on one single dashboard.

CleverTap includes visitor user profiles that are complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple channels of engagement including push, in-app, SMS and email.

CleverTap Screenshots

CleverTap Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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CleverTap Features

Popular features found in Push Notifications
A/B Testing
Campaign Management
Customer Segmentation
Geotargeting
Notification Scheduling
More features of CleverTap
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
App Notifications
Automated Scheduling
Behavior Tracking
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Management
Churn Management
Cohort Analysis
Communication Management
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Activity Tracking
Customer Database
Customer Experience Management
Customer History
Customer Journey Mapping
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Drag & Drop
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Engagement Tracking
Event Triggered Actions
Funnel Analysis
In-App Events Tracking
Landing Pages/Web Forms
Lead Nurturing
Location-Based Marketing
Marketing Automation
Mobile Access
Mobile Alerts
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Multiple Data Sources
Multivariate Testing
Performance Metrics
Personalization
Predictive Analytics
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Revenue Tracking
ROI Tracking
Segmentation
SMS Messaging
SMS Notifications
Social Marketing
Social Media Monitoring
Template Management
Third-Party Integrations
Trend Analysis
Uninstall Tracking
Web Notifications
Website Analytics
Website Visitor Tracking
Workflow Management

CleverTap Integrations

SendGrid

Shopify

Gmail

Adobe Commerce

WooCommerce

Google Ads

See all 7 integrations

CleverTap User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

36%

Secondary Ratings

Ease of Use

4.3

Value for money

4.1

Customer support

4.3

Functionality

4.4

Deepa K.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

Definitely a valuable tool for any marketer to use in real time

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Engaging user is easier with CleverTap. Through its multichannel targeting, it plays a significant role in user engagement. It is super easy and quick to create custom segments and manage large volume campaigns. As a result we are able to increase our user retention.

Cons:

CleverTap is far more expensive tool than others. Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Verified

Reviewer

E-Learning

1001-5000 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

Clevertap helps make organisation target based on user behaviour pattern

Clevertap has been essential part of business since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use however could be better. Behavioral insights and in built support for multi channel marketing makes best of the resources available.

Cons:

Integration of mixpanel still in beta this will enable clevertap to offer best of both worlds

Reasons for choosing CleverTap

Efficient User targeting

Alok M.

Verified reviewer

Financial Services

201-500 employees

Used daily for less than 12 months

Review source

Reviewed July 2022

Alok's Clevertap Review- What and why?

As we are using this product since the beginning, our CRM team has ease of using this and they are familar of the feature. Tracking the engagement of the user is one of the best suited for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The scheduled campaign feature and integration with service provider. Also you can customize you apis for sending notifications

Cons:

The new UI still have flaws and I also reported the same with the team. Not able to add webhook in the UI Once you add a webhook you can not modify or delete the webhook. Webhook name does not visible in the U, no search optionI

Reasons for choosing CleverTap

Cost factor. Ease of use Good support

Reasons for switching to CleverTap

Cost factor. Ease of use Good support

Shakti S.

Verified reviewer

Entertainment

201-500 employees

Used daily for more than 2 years

Review source

Reviewed September 2017

Power Infra and Realtime Engagement

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have been using CleverTap for over three years now. We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability. CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

Cons:

Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

Nitya K.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed June 2022

CleverTap- Best in class Retention and Engagement automation tool

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

In order to enhance the user experience, we use CleaverTap to understand how the user navigate our website and feel the experience. CleverTap help us to identify the point where Users are abandoned. It help us to analyze this and create user journey to get them back on our platform.

Cons:

The integration of CleverTap into the website may prove to be a bit difficult at first. In Addition, there is no proper way to calculate campaign expenditure.

Verified

Reviewer

Internet

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

A powerful and comprehensive platform for user engagement

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

Cons:

It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

Verified

Reviewer

Health, Wellness and Fitness

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

In-App marketing sorted with CleverTap

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best part is the bundle of features and personalization experience when it comes to push notifications.

Cons:

To dislike is that the few features are missing like editing of text in bold aur different scripts and styles

Manish V. D.

Verified reviewer

Entertainment

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed June 2017

Real Time Magic

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Gets the data real time. Ideal for marketers to use the tool because of it's incredibly simple UI. Easy to analyze data on the GO. Up to date with best web & mobile targeting inventories

Cons:

Responsiveness to 3rd party API structures and calls. User profile speed of updation has been solved now

Marla B.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2017

Simple, easy & actually useful analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

So user friendly my kids could probably figure it out! We use Clever Tap for many different reasons in our business, it's intuitive, the data makes sense, and I can touch on every part of my customer life cycle. Their team is amazing too. We often have big ideas and big asks, but they don't even balk, they listen and they react!