Salesforce Audience Studio 2026: Benefits, Features & Pricing

Salesforce Audience Studio is a customer data management solution that helps businesses streamline processes related to segmentation, journey building, personalized marketing, and more on a centralized platform. It allows team members to capture, store, and unify customer data to further optimize advertising processes.

Salesforce Audience Studio enables staff members to utilize artificial intelligence and machine learning technologies to analyze data signals across multiple customer attributes and create target audiences. Administrators can set up user roles and access rights to restrict specific users from accessing, editing and deleting information, whilst maintaining compliance with global industry guidelines. It is available on monthly subscriptions and support is extended via email, phone, FAQs, and other online measures.