MediaMath 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

MediaMath

4.6

(11)

Pricing

Pricing available upon request

About MediaMath

MediaMath is a cloud-based solution that helps businesses manage operations related to marketing, audience segmentation, digital advertising and more on a unified portal. The built-in terminalone platform enables organizations to create, launch and manage marketing campaigns and configure targeting, optimization, media and other aspects.

MediaMath includes a consumer segmentation functionality, which allows marketing professionals to utilize data from various brands, partners and external applications to design personalized advertisements campaigns. It offers a host of features such as identity management, brand safety, multi-channel marketing, a self-service portal, and more. Additionally, marketers can use dynamic creative optimization (DCO) technology to run advertisements across CTV, mobile, Digital out-of-home (DOOH) and other devices.

MediaMath lets managers import website interaction and customer behaviour metrics to optimize ads and marketing campaigns. Pricing details are available on request and support is extended via phone, email and other online measures.

MediaMath Screenshots

MediaMath Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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MediaMath Features

Popular features found in Demand Side Platform (DSP)
Ad Inventory Management
Audience Targeting
Bidding Strategies
Customer Segmentation
More features of MediaMath
A/B Testing
Ad Network Integration
Advertising Management
API
Campaign Management
CRM
Customer Database
Customer Journey Mapping
Data Analysis Tools
Data Capture and Transfer
Data Extraction
Data Import/Export
Data Mapping
Data Migration
Data Profiling
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Display Ad Management
Drip Campaigns
For Advertising Agencies
Multi-Channel Marketing
Multiple Data Sources
Predictive Analytics
Real-Time Analytics
Real-Time Data
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Workflow Management

MediaMath User Reviews

Overall Rating

4.6

Ratings Breakdown

64%

36%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.7

Functionality

4.6

Francis P.

Verified reviewer

Internet

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Great DSP for agencies

Mediamath has been great for us. Its a must have DSP because of their tremendous reach and the exclusive deals they have. However, I recommend complemeting the use of Mediamath with more DSPs as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mediamath is very easy to use. The product keeps evolving. They have great integrations with exchanges, SSPs and DMPs. Campaign management and workflow is really simple and the results are good, meaning their algorithm is pretty skilled at valuing how much to pay for each impression

Cons:

Creative integration is a pain. Should be easier. The reporting feature is not very good. Seems like to get real insights you need to download the data and analyze on Excel. Its not easy to do it directly from the platfrom.

Verified

Reviewer

Internet

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2019

User-friendly DSP with a lot of great features

We use MediaMath to buy programmatic ad space in a smart, efficient, and cost-effective way. Instead of buying with publishers directly, we but through MediaMath in an automated way to increase our ROI and have more detailed targeting and therefore reach exactly the people we want to reach. It gives us the opportunity to eliminate wast impressions significantly and focus our RTB efforts to the right audiences.

Ratings Breakdown

Ease of use

Functionality

Pros:

In comparison to other DSPs, MediaMath is especially user-friendly and makes it easy to navigate through for both new and experienced users. It makes it possible to scale business up easily and is especially interesting for companies working on a global scale as MediaMath has great international representation. If I had to decide to use 1 DSP moving forward, it would definitely be MediaMath as it combines very easy and efficient work flows with all features you need in a DSP.

Cons:

Integrating 3rd party data can be challenging, especially when coming for different data sources. Fixing this challenge would allow MediaMath to stand out even more compared to competitors.

Johnna P.

Verified reviewer

Legal Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2021

MediaMath Review

I have had a positive experience with MediaMath and would recommend to others

Ratings Breakdown

Ease of use

Functionality

Pros:

MediaMath has a lot of audience targeting capabilities and the billing/invoice process is seamless - this is actually why we switched from DV360 to MediaMath.

Cons:

Integrating third party data can be challenging and is the only callout i have against other DSP platforms

Hannah C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2021

Hannah's Review

I like it and the training was useful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that this software has so many areas and items to watch analytics.

Cons:

It can be seen as a little confusing to new users.

Reasons for choosing MediaMath

Because of the many amenities

Reasons for switching to MediaMath

Media Math had better support teams

Kay L.

Verified reviewer

Legal Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2021

Incredible platform with great support and wonderful training tools

overall we used this awhile ago and then had to switch for self-management restrictions. this has since been fixed and we implemented immediately

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the best thing about this platform is the customer support and the training materials provided for everyone on the team.

Cons:

nothing that we have noticed so far. 10/10 recommend.

Reasons for switching to MediaMath

DV360 had bad customer support

Alexander D.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed February 2022

Solid DSP Option

It is a lot more user-friendly than something like DV360 and their customer service is amazing!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Our MediaMath Rep [Sensitive Content ] is so responsive and helpful. There have been times where we encountered an issue and he was able to schedule a call that day to help troubleshoot the issue.

Cons:

I'm unsure if this is the same across other DSP's but I have noticed that when we select audiences from multiple audience providers the CPM's go up considerably. So expect to spend more if you need to utilize multiple audience providers

Mohamed E.

Verified reviewer

Transportation/ Trucking/ Railroad

11-50 employees

Used daily for less than 6 months

Review source

Reviewed August 2021

Very nice DSP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its integrated with a lot exchanges so flexible and easy to use , so good . the management and workflow is very good there and having so much satisfying results for the programmatic market

Cons:

Integrating 3rd party data is tough to manage, especially when we need to deal with many different data sources but it's good for branding

Kimberly S.

Verified reviewer

Internet

5001-10000 employees

Used daily for less than 6 months

Review source

Reviewed November 2018

Best Self serve DSP on the market

With Mediamath I am increasing the reach of my programmatic campaigns and I am able to get unique inventory not available on other DSPs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its integrated with a lot exchanges. Its easy to use. Set up and reporting are easy to use.

Cons:

Reporting lacks granularity. Not recommended for performance, only good for branding. Not a lot of DMP options.

Alec L.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed February 2022

Solid DSP For Programmatic Display Advertising

Ratings Breakdown

Ease of use

Functionality

Pros:

Simple, easy to use, and has a much easier process for uploading creatives.

Cons:

Reporting opportunities can always improve.

Brandon N.

Verified reviewer

Health, Wellness and Fitness

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed May 2019

Makes Placing Display Ads A Breeze

Ratings Breakdown

Ease of use

Functionality

Pros:

Recently used MediaMath via a 3rd party vendor. Placing Display ads has never been so easy

Cons:

Placing pixels on the site can be confusing, but overall love this product

Showing 1 - 10 of 11 Reviews

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MediaMath 2026: Benefits, Features & Pricing

Overview

About MediaMath

MediaMath Screenshots

MediaMath Pricing and Plans

MediaMath Features

MediaMath User Reviews

Popular MediaMath Alternatives

Other Top Recommended Demand Side Platform (DSP) Software

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