Criteo 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Criteo

3.9

(22)

Pricing

Starting at $1.00 per month

About Criteo

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

Criteo Screenshots

Criteo Pricing and Plans

Starting price: $1.00 per month

Free Trial

Free Version

Basic

$1.00

per month

No plan information available

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Criteo Features

Popular features found in Retargeting
Audience Targeting
Behavioral Targeting
Geotargeting
Mobile Retargeting
Social Media Retargeting
Website Visitor Tracking
More features of Criteo
Ad Inventory Management
AI/Machine Learning
Campaign Analytics
Campaign Management
Conversion Tracking
Cross Channel Attribution
Customer Segmentation
Data Blending
Data Discovery
Demand Forecasting
Display Ad Management
Dynamic Content
Multi-Campaign
Multi-Channel Marketing
Personalization
Recommendations
Reporting/Analytics
Retargeting Ads

Criteo Integrations

Adobe Commerce

PrestaShop

Tealium Customer Data Hub

LiveRamp

Adobe Audience Manager

Emarsys

See all 10 integrations

Criteo User Reviews

Overall Rating

3.9

Ratings Breakdown

32%

36%

23%

Secondary Ratings

Ease of Use

3.5

Value for money

3.8

Customer support

3.6

Functionality

4.0

Cameron S.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 2 years

Review source

Reviewed June 2019

Powerful Retargeting, with a Few Downfalls

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons:

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Reasons for choosing Criteo

The dynamic nature of the retargeting creatives were enough to sell us on the platform.

Artur N.

Verified reviewer

Retail

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

A great complement to Google and social media retargeting

An easy-to-manage, effective tool for retargeting on the basis of RTB.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Cons:

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

Reasons for switching to Criteo

Criteo was much more effective.

Josh G.

Verified reviewer

Retail

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed April 2025

Good results but difficult to use

The results are good which is the mean thing, but so difficult to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Criteo produces nice looking dynamic interactive remarketing ads that produce a good return on ad spend.

Cons:

Difficult interface to create ads and limited controls over where/how the ads serve as well as what they look like.

Chitta Ranjan D.

Verified reviewer

Health, Wellness and Fitness

201-500 employees

Used daily for less than 2 years

Review source

Reviewed December 2018

Convert Traffic to Customers Using Criteo

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons:

For an E-commerce website, it's not that easy to implement the Criteo script.

Vendor Response

Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Replied December 2018

Nikita V.

Verified reviewer

Machinery

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2023

Great targeting and retargeting tool

Ratings Breakdown

Ease of use

Functionality

Pros:

How easy it was to integrate with some of tools we use, and how easy it is to work with campaigns and audiences.

Cons:

Not everything was easy to set up and we needed to analyze externally for things that Criteo lacks.

Yacov A.

Verified reviewer

Accounting

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

no support at all

very bad experience, after investing so much time set up my account just got stuck with the integration - sent several emails - no one answered !!! on line chat on site - wont work at all ..

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

dynamic remarking with animation look great easy to set up new campaign

Cons:

trie to have some support regarding embedign the code and pixles no support on email/ chat or on phone they wont reply ny email ..

Verified

Reviewer

Internet

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed January 2019

Awesome tool for programmatic buying retargeting internationally

Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Cons:

Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

Gabriel Z.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2022

One of the best display options

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Inventory and performance in comparison with GDN. Great customer support.

Cons:

The platform is not really user friendly so you end up depending on the support team.

Reasons for switching to Criteo

Inventory & performance

Jason B.

Verified reviewer

Retail

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed May 2018

Great Revenue Driver

Criteo is by far the best revenue driver of all remarketing companies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Criteo is incredibly easy to set up and brings more revenue than any other remarketing service I have ever used.

Cons:

Criteo is exclusively for higher paying companies. Smaller companies with smaller budgets cannot use Criteo because they require a certain monthly payment. For many companies this is easy of course to spend on remarketing but smaller companies cannot afford that.