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Brandfolder

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Brandfolder 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Brandfolder
Brandfolder
4.7
(445)

Pricing

Pricing available upon request

About Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions. Support is offered via phone and email.

Brandfolder Screenshots

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Brandfolder Pricing and Plans

Free Trial
Free Version

Premium

Pricing available upon request

Plan includes:

  • Manage One Brand Or 50 From A Single Dashboard
  • Define Privacy And Permission Settings For Your Brandfolder
  • Visual Platform: A Single Source For Brand Assets
  • Set Permissions: Grant Access As You See Fit
  • One Link: Easily Share Your Brandfolder
  • Image Editing: Access Multiple Sizes & Formats
  • Embed: Instantly Update Assets Onsite
  • Event Feed: Keep Tabs On Your Brand

Enterprise

Pricing available upon request

Plan includes:

  • Manage One Brand Or 50 From A Single Dashboard
  • Define Privacy And Permission Settings For Your Brandfolder
  • Visual Platform: A Single Source For Brand Assets
  • Set Permissions: Grant Access As You See Fit
  • One Link: Easily Share Your Brandfolder
  • Image Editing: Access Multiple Sizes & Formats
  • Embed: Instantly Update Assets Onsite
  • Event Feed: Keep Tabs On Your Brand
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Brandfolder Features

  • Popular features found in Digital Asset Management
    Access Controls/Permissions
    Asset Categorization
    Content Management
    Customizable Branding
    Document Management
    File Management
    Metadata Management
    Reporting/Analytics
    Search/Filter
    Tagging
    Version Control
    Workflow Management
  • More features of Brandfolder
    Activity Tracking
    Alerts/Notifications
    Analytics
    API
    Archiving & Retention
    Artwork Management
    Asset Library
    Asset Lifecycle Management
    Asset Sharing
    Brand Guidelines
    Brand Management
    Change Management
    CMS Integration
    Collaboration Tools
    Commenting/Notes
    Content Library
    Content Publishing Options
    Customizable Templates
    Digital Asset Management
    Document Capture
    Document Storage
    File Conversion
    File Sharing
    File Transfer
    Fulfillment Distribution
    Full Text Search
    Multiple Format Support
    Offline Access
    Project Management
    Real-Time Data
    Reporting & Statistics
    Rights Management
    ROI Tracking
    Role-Based Permissions
    Sentiment Analysis
    Single Sign On
    Task Management
    Task Progress Tracking
    Template Management
    Third-Party Integrations
    Video Management
    Video Support
    Visual Analytics

Brandfolder Integrations

Box
Box
Dropbox Business
Dropbox Business
Adobe Photoshop
Adobe Photoshop
Contentstack
Contentstack
Contentful
Contentful
Drupal
Drupal

See all 38 integrations

Brandfolder User Reviews

Overall Rating

4.7

Ratings Breakdown

5

72%

4

26%

3

1%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.5

Value for money

4.5

Customer support

4.7

Functionality

4.5

Ali's profile

Ali K.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed February 2021

Single source and easy way to managing all digital assets

5

All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use.

Ratings Breakdown

5
Ease of use
3
Value for money
5
Customer support
5
Functionality
icon
Pros:
The ability to search for images and select similar photo works very smartly and excellent. Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality.
Cons:
The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future.

Reasons for choosing Brandfolder

Managing and searching files in the cloud is very fast and categorizing and working with it does not require separate training and everyone on the team can use it.

Reasons for switching to Brandfolder

The speed and smart search of similar images in our digital assets are very important to us that this software is ahead of the competitors.

Read More

VR

Verified
Reviewer

Non-Profit Organization Management

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed September 2024

An amazing and feature rich DAM solution

5

We switched our DAM solution that felt very out of date, slow, and the design was basically a file manager in the cloud. No one was using it because it was so hard to use. Now we have thousands of assets in Brandfolder. We use the templating tool so much and we use share assets daily.

Ratings Breakdown

5
Ease of use
4
Value for money
3
Customer support
5
Functionality
icon
Pros:
I love the design and function of Brandfolder as a DAM. It makes it so easy to find assets through search, filtering, or even visually. The way that we can easily upload, sort, find, and share our assets makes our work faster and more efficient.
Cons:
I wish there were options for smaller companies and orgs. Alot of places need a great DAM solution but there are not options for small scale DAM options with less features and a lower price.

Reasons for switching to Brandfolder

Canto was out of date and the UX/UI was old and not visual which made finding, and using assets really hard.

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Christopher's profile

Christopher M.

Verified reviewer

Telecommunications

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Brandfolder Data Asset Management

5

I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc.

Ratings Breakdown

5
Ease of use
5
Customer support
5
Functionality
icon
Pros:
I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit.
Cons:
Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder.

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JK

Jenna K.

Verified reviewer

Marketing and Advertising

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed May 2025

Exploitative and Dishonest Practices – Be Cautious

1

Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this.

Ratings Breakdown

2
Ease of use
1
Value for money
1
Customer support
4
Functionality
icon
Pros:
No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices.
Cons:
From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like."

Read More

SH

Scott H.

Verified reviewer

Arts and Crafts

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed October 2022

Not your grandfather's file cabinet baby

4

Brandfolder has taken our business to new heights and continues to be an ever beneficial and integral part of our day-to-day operations. The rewards reaped from Brandfolder speak for themselves in multitudes and deserves our highest regard, and recommendation.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Customer support
5
Functionality
icon
Pros:
I believe that the expanse of the in depth detail pertaining to all digital assets is invaluable. The ease of reference and marketing possiblity far surpasses anything we could have hoped for in beneficial, all around cloud based digital asset management.
Cons:
I feel perhaps there could be a little bit more pizzazz or fireworks, and I mean by that is the extravagant marketing approach, I mean why not when the software is completely capable. I don't want this to come across as a negative aspect, per say, more of just a humble recommendation.

Reasons for choosing Brandfolder

Ultimately, this platform had so much more to offer that could be and has been so beneficial to our business that it was a choice to just had to be made. We have always primarily kept with Google products and still do, but this is one area that brandfolder was a more upscale and higher level of quality and service that we required.

Reasons for switching to Brandfolder

We decided to switch from Google Drive simply for the fact that brandfolder is so much more of a broader scope and higher level of a platform that we desired in terms of digital asset management.

Read More

RW

Robin W.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2021

Review from the pizza industry

5

My overall experience with Brand Folder has been great! We use it for two of our brands and everyone in-house is happy with it. We cut email management down a ton with franchisees going to Brand Folder first as a reference. Saves me ton of time packing and sending files to print vs. other products with very long upload times. Ease of use is huge for our group of users and we have no complaints about Brand Folder.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
This product works perfect for us both in house and for our franchises. Helps me cut email management time back and forth down a ton. Great resource for franchises and vendors to visit first before taking up more time in-house. The ease of use goes unmatched by other software.
Cons:
Wish our users could get auto generated updated when new items are available. Right now I create an email for them every quarter but I am always uploading new material.

Reasons for choosing Brandfolder

We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves.

Reasons for switching to Brandfolder

We told our digital agency what we were using and what our goals were and they shared Brand Folder that they use themselves.

Read More

LW

Liza W.

Verified reviewer

Non-Profit Organization Management

201-500 employees

Used daily for less than 12 months

Review source

Reviewed August 2019

Brandfolder has changed the way our organization works

5

Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.
Cons:
I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.

Reasons for choosing Brandfolder

We ultimately chose Brandfolder over Bynder for a few reasons. They are pretty similar products, and both seemed they would fit our needs equally well. We were happier with the pricing on Brandfolder, and the customer service we experienced was much better than Bynder, giving us confidence that we would have a seamless transition, which for the most part we did. We also liked that Brandfolder was still looking to grow and improve based on user feedback. Additionally, we liked Brandfolder's interface slightly better.

Reasons for switching to Brandfolder

We needed a way to centrally manage all of our global brand assets and seamlessly share updates and information without sending files each time.

Read More

Jessica's profile

Jessica D.

Verified reviewer

Computer Software

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed June 2022

Makes it easy to share files with co-workers and clients

4

The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email.

Ratings Breakdown

4
Ease of use
4
Value for money
3
Customer support
4
Functionality
icon
Pros:
The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier.
Cons:
I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past.

Reasons for switching to Brandfolder

So I don't have to worry about taking up too much space on my computer or slowing down my processor by storing a lot of high-resolution photographs and huge files in one place on the Internet.

Read More

Rebecca's profile

Rebecca A.

Verified reviewer

Online Media

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed July 2020

A Modern Interface with an Excellent Pricing Model

5

The have great customer support, the setup was pretty quick and it's easy to make mass edits.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making.
Cons:
I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales.

Reasons for choosing Brandfolder

Pricing Model, Interface and the Templating features.

Read More

JW

Jean-Paul W.

Verified reviewer

Internet

51-200 employees

Used daily for less than 6 months

Review source

Reviewed August 2020

Exactly What My Team & Company Needed

5

Having a single-source of truth has quickly made an impact on our team's productivity. Having all types of content that our Sales team can access and locate has improved their productivity as well.

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
5
Functionality
icon
Pros:
We needed a digital asset management tool that was easy to deploy, could be integrated into our workflow with ease, grow with us, and was intuitive to use as we would open it up to all internal employees...Brandfolder checked all these boxes.
Cons:
Brandfolder does integrate into many of the most popular tools like Slack and Salesforce which was one of the reasons we went them. However, some aspects of the integration into Slack could be developed further (which I think is on their roadmap).

Reasons for choosing Brandfolder

UI seemed better aligned with what we were looking for. Brandfolder also seemed like the leader in the space.

Read More

Showing 1 - 10 of 445 Reviews

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