1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Marketing Automation Software

/

Brilliant

Brilliant 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if Brilliant is right for your organization?

Our Marketing Automation Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Brilliant
Brilliant
4.8
(22)

Pricing

Pricing available upon request

About Brilliant

Brilliant is a comprehensive gifting solution that offers a full-service warehousing and fulfillment platform for branded goods, promotional items, collateral, and gift sets. With Storefront, businesses can easily store and manage their merchandise in the cloud.

Brilliant enables businesses to create an internal company store, where employees can purchase their own branded gear or shop for gifts. Users can track inventory and costs across departments, set budgets, and manage order approvals. Real-time reports provide valuable insights on orders, shipping updates, inventory levels, and product popularity.

Brilliant Screenshots

0
0

Brilliant Pricing and Plans

Free Trial
Free Version
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Brilliant Features

  • Popular features found in Marketing Automation
    A/B Testing
    Campaign Analytics
    Drip Campaigns
    Landing Pages/Web Forms
    Lead Management
    Multi-Channel Marketing
    Multivariate Testing
    ROI Tracking
    Sales Analytics
    Segmentation
    Social Marketing
  • More features of Brilliant
    Activity Dashboard
    Alerts/Notifications
    API
    Campaign Management
    Catalog Management
    CRM
    Customizable Branding
    Customizable CTAs
    Email Marketing
    Event Triggered Actions
    Inventory Management
    Inventory Tracking
    Kitting
    Lead Generation
    Marketing Automation
    Multi-Location
    Order Management
    Order Tracking
    Real-Time Data
    Returns Management
    Shipping Management
    Shopping Cart
    Third-Party Integrations
    Website Management

Brilliant Integrations

Zapier
Zapier
TriNet HR Plus
TriNet HR Plus
Rippling
Rippling
BambooHR
BambooHR
Gusto
Gusto
Bonusly
Bonusly

See all 8 integrations

Brilliant User Reviews

Overall Rating

4.8

Ratings Breakdown

5

86%

4

9%

3

5%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.9

Value for money

4.6

Customer support

4.9

Functionality

4.7

Sean's profile

Sean B.

Verified reviewer

Financial Services

1001-5000 employees

Used monthly for less than 2 years

Review source

Reviewed September 2023

Great quality, range of products, and customer service

5

They have been great partners overall. We've been tapped frequently to provide feedback —even in process meet and greets— and they are eager to refine their processes and service based on us. The quality of everything we have ordered has been top notch and they are proficient enough production-wise to fill in the gaps where we don't provide adequate specificity.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Brilliant has been tremendously responsive and flexible with our ever-changing needs —always quick to reply to email, provide us with custom-tailored catalogues and look books, and create design mock ups to help with approval.
Cons:
The custom-tailored element of item curation can sometimes mean lots of back and forth to really hone in on the right range of price points. We've gotten better about being clear with what we need, how much we can spend, etc. to avoid this, but it would be great if there was a full online catalogue to work from for more items.

Read More

CK

Christina K.

Verified reviewer

Computer Software

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed September 2023

Brilliant is Brilliant

5

I have been so happy with my experience with everyone at Brilliant. From creative partners, support and technology everyone goes above and beyond to problem solve and find solutions that work for us.

Ratings Breakdown

5
Ease of use
5
Customer support
5
Functionality
icon
Pros:
I love the ease of ordering and tracking all our SWAG items as well as the creative support.
Cons:
The only thing that comes to mind is the fees for holding merchandise in the company store is a little confusing.

Reasons for choosing Brilliant

I felt it was the best user experience, I thought the sales and creative teams listened and it had all the options we needed.

Read More

DB

Destiny B.

Verified reviewer

Food & Beverages

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed June 2024

What a brilliant way

3

Ratings Breakdown

3
Ease of use
3
Value for money
3
Customer support
3
Functionality
icon
Pros:
Integrations with tools used all the time = less work
Cons:
The support team was not always helpful

Read More

CJ

Charlie J.

Verified reviewer

Human Resources

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed September 2023

An absolutely Brilliant system for all of your gift and swag needs.

5

Our team at Brilliant has exceeded my expectations and I couldn't be more fortunate enough to have gotten paired up with them.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
I've been working with Brilliant for a little over two years now to manage our gift-giving and swag needs at the company. When we started our partnership with one another I was just a team of one, but having the experts at Brilliant made me feel like I was running with a team of five. Their kindness, expertise, willingness to go the extra mile and keep things organized is unmatched. Whether I hit a creative block or had a shipping change, they were right there to help guide the way and make things right.Brilliant's dashboard is easy to use, easy to maintain and shows you all of the things you need to see without the fluff and distraction. It's one of the best user experiences I've had in the swag realm and it enables us to be lean and accurate, without losing our creative touch. It's difficult to list all of the pros you get when partnering together, but ultimately what sits at the top is their collaboration. At the end of the day you could order any number of shirts, pens, specialty items, etc., but what really counts is the people that are there for creative input and good conversation (shout-out to [sensitive content hidden]!). To have the privilege to know one another on a first-name basis and to know they've got our best interests in mind is what's solidified that they're the best in the business.Corporate gifting for humans, by humans, for an authentic human experience. You can't beat it.
Cons:
As I mentioned before, we're a lean team running with Brilliant. We haven't totally explored all of the capabilities that we know of, but are actively building out better systems of approval and cooperation at our company for gift-giving. That said, the only "con" I can think of is not having better access up-front to live reports or analytics of what we've produced and the budgets to help small teams like ours future-proof our flow.

Read More

VR

Verified
Reviewer

Information Technology and Services

201-500 employees

Used daily for less than 2 years

Review source

Reviewed September 2023

Brilliant is a brilliant company to work with!

4

Brilliant has solved all of our gifting problems. We can always count on them to help us recognize our staff for anniversaries, birthdays, holiday gifts and everything in between!

Ratings Breakdown

5
Ease of use
3
Value for money
5
Customer support
4
Functionality
icon
Pros:
The quality of products are fantastic! They have a range of things to offer and always take great care of us. They listen to what we need and are very responsive. If there is an issue, they do whatever they can to make it right. I appreciate the wide variety of options and ease of ordering.
Cons:
International shipping is really tricky. I know most of the issues we are having are not Brilliant's fault and they are doing what they can to get things where they need to go but this is a pain point for our company.

Reasons for switching to Brilliant

We were looking to globalize our gifting program and Brilliant has made this transition a breeze!

Read More

MS

Madeline S.

Verified reviewer

Sporting Goods

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed September 2023

Amazing service, easy to use!

5

Wonderful :)

Ratings Breakdown

5
Ease of use
5
Customer support
5
Functionality
icon
Pros:
We have wonderful Brilliant staff that works with us! Reply quickly to any email. It's very obvious they care about giving top notch service.Having the ability to keep our inventory in a warehouse means the world! Since we are remote/traveling often, we would be so stressed dealing with shipping. It saves us money too.
Cons:
I wish y'all put your production time for each product (estimated, even in weeks would help!) so we can get an idea of what would be best to buy for different occasions

Read More

SF

Sandy F.

Verified reviewer

Mental Health Care

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed September 2023

Brilliant is brilliant when it comes to employee swag management!

5

We've been working with Brilliant over the last almost 4 years and it has been a very positive experience. Our account manager, Dan, has been a great support for our needs. We enjoy working with him and look forward to our continued partnership!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
We've been working with Brilliant over the last almost 4 years and it has been a very positive experience. Our account manager, Dan, has been a great support for our needs. We enjoy working with him and look forward to our continued partnership!
Cons:
I know we can set alert limits which are helpful but, notification when the last item has been redeemed would be a very nice to have.

Reasons for switching to Brilliant

Higher quality items available at Brilliant

Read More

EE

Ella E.

Verified reviewer

Computer Software

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed October 2023

Brilliant Review

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Brilliant is extremely user friendly. If I ever do have an issue or need help understanding how to do something the support team always solves it in a timely manner. [sensitive content hidden] has been amazing to work with and is always fast to respond. The product we receive is quality and having brilliant store and ship out our swag has saved me a lot of time and energy. I never have to be worried about if the package will get there or if someone gets the wrong size because brilliant takes care of that! Brilliant truly has end to end service and I am extremely grateful to work with the team.
Cons:
I personally do not have any cons about Brilliant. Anytime I have run into an issue the team is able to fix it within days or most of the time day of.

Reasons for choosing Brilliant

Originally, we had would order our swag, bring it to the printing company for our branding, bring the swag back to our storage unit, package the swag, then ship it out ourselves. This was extremely time consuming, so my former colleague was looking for a solution and found Brilliant!

Read More

KB

Kara B.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2023

Great Product and Services with Even Better People Behind It

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Brilliant is easy to use, has a beautiful UI, and has ended all friction for our gifting initiatives.
Cons:
I can't say anything negative! If we have a problem, Brilliant's support team is quick to assist.

Reasons for switching to Brilliant

Sendoso was horrible to use and expensive

Read More

KP

Kelly P.

Verified reviewer

Computer Software

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed October 2023

So thankful for Brilliant!

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
As a startup, we have events and swag needs pop up quickly and [sensitive content hidden] always rises to the challenge, while being transparent about what’s possible on tight timelines. So far, I haven’t requested any item Brilliant couldn’t procure and it is so helpful to have one centralized swag provider and platform. In that past, I’d have a swag platform, I’d have some swag in our office, and then I’d also order from outside vendors when a platform didn’t offer more creative items, and this made it hard to keep track of everything. Brilliant is easy to use and items stocked in your store ship super fast. I highly recommend Brilliant and [sensitive content hidden] is our hero!
Cons:
Its often hard for me to find the history of my bulk sends within the app.

Reasons for switching to Brilliant

A main reason I switched was the ability to choose items with short lead times and the quick shipping on in stock items in our warehouse.

Read More

Showing 1 - 10 of 22 Reviews

Other Top Recommended Marketing Automation Software

Salesforce Marketing Cloud
Salesforce Marketing Cloud

4.2 (524)

Recently recommended 13 times

Paminga
Paminga

4.6 (33)

Recently recommended 12 times

Creatio CRM
Creatio CRM

4.7 (133)

Recently recommended 11 times

Amanda AI
Amanda AI

0.0 (0)

Recently recommended 10 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare Brilliant with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice