Braze 2026: Benefits, Features & Pricing

Name: Braze
Rating: 4.7 (168 reviews)

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Overview
Pricing and Plans
Features
User Reviews

Overview

Braze

4.7

(168)

FrontRunner 2026

Pricing

Pricing available upon request

About Braze

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC.

Braze Screenshots

Braze Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Braze Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Braze
App Notifications
Campaign Management
Campaign Planning
Channel Management
Communication Management
Content Management
Contextual Targeting
CRM
Customer Engagement
Customer History
Customer Journey Mapping
Customizable CTAs
Customizable Reports
Customizable Templates
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
GDPR Compliance
Generative AI
Geotargeting
HTML Editor
Landing Pages/Web Forms
List Management
Marketing Automation
Messaging
Mobile Optimization
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Personalization
Preview Functionality
Push Notifications
Real-Time Analytics
Real-Time Data
Reporting/Analytics
ROI Tracking
Sales Analytics
Segmentation
SMS Notifications
Template Management
Web Notifications

Braze User Reviews

Overall Rating

4.7

Ratings Breakdown

73%

24%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.5

Functionality

4.6

Emma B.

Verified reviewer

Hospital & Health Care

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed August 2023

Braze is totally cool

Since using Braze, we've been able to automate our customer communications across a wide variety of previously unavailable channels. We were unable to provide our users with the kind of experience they deserve before introducing Braze's real-time data trigger and personalization of messaging.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When compared to similar products and businesses, Braze stands head and shoulders above the rest. Braze has a more robust collection of features and capabilities, and it is always being refined and updated. In addition to providing you with a powerful business tool, the organization provides you with a lot of information on how to utilize it effectively. We were able to get up to speed fast thanks to the assistance of their onboarding staff, and their customer service is excellent.

Cons:

It would be great if you could create campaigns in a test environment and have them sent straight to production. Similarly, I'd prefer an option in which clicking "done" saved an email as a draft without requiring a second click thereafter. Since there is an extra step involved, our designers often fail to save their work.

Reasons for switching to Braze

It's easy to go around Braze because of its various features. It's rarely often that you'll need to switch tools, and when you do, it tends to decrease your productivity. Moreover, I enjoy labeling all the assets, since this improves the overall overview. This eliminates the need for file directories and the time spent looking for a certain file.

Kevin K.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Reviewed June 2025

Braze Email User

We use it daily to manage our email contacts and send many types of emails for our local business and ourselves.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The system is easy to login and even a beginner can get thru the processes and come out with a good product.

Cons:

The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats.

Reasons for switching to Braze

Company Choice not mine. We still use Second Street for other types of advertising

Thomas v.

Verified reviewer

Consumer Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed June 2023

The shortcomings of Braze

It is quite bad and we are considering building this ourselves and canceling our subscription.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The discount we received when signing Braze.

Cons:

The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point.

Reasons for choosing Braze

Price

Reasons for switching to Braze

Pricing and having both email marketing and push notification CRM on one platform

Meg K.

Verified reviewer

Food & Beverages

11-50 employees

Used daily for less than 2 years

Reviewed August 2025

I love Braze

Great! The staff are great, product is amazing, and its great to be using a platform that is so innovative.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest.

Cons:

Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects.

Reasons for switching to Braze

Adestra was not fit for purpose- it was very manual.

LČ

Luka Č.

Verified reviewer

Consumer Services

11-50 employees

Used weekly for more than 2 years

Reviewed July 2025

Braze review

Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message.

Cons:

The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined.

Reasons for switching to Braze

We did not get enough value from the previous product.

Alex B.

Verified reviewer

Airlines/ Aviation

10000+ employees

Used daily for less than 6 months

Reviewed May 2025

Abrazing! This platform makes things a breeze

Braze has been great to switch to and learning the platform has been pleasurable, it's great to see things on the product road map being implemented and the customer success support is top tier.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Braze provides great flexibility in canvas settings and I like the ability to switch between drag and drop building to html building. The liquid is clean and efficient, and AI liquid assistant is helpful. The ability to test a canvas before setting live is also great, previous martech platforms I have used do not have this functionality. The user interface is clean and the use of different canvas and campaign tabs (like you have on an internet browser) is a great way at effectively working through different canvases at a time.

Cons:

The learning platform is great however it is hard to navigate and understand what modules are available/make up which courses. I would like to see improvement on the structure of the learning portal as the content itself is great. I do not like when trying to switch between canvas tabs, if you click on one to navigate to a different canvas too quickly after hitting 'save' it does not in fact save and you lose your work

Reasons for switching to Braze

Increase of functionality, ability to create multi channel and customer focused campaigns

Prabir B.

Verified reviewer

Publishing

10000+ employees

Used daily for less than 12 months

Reviewed June 2025

The best comprehensive CEP for modern marketing need

Overall experience is very good, especially the AI features which make a lot of work easy and full fill the modern marketing automation need.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The UI I like the most, and the possibility of integrating different app to Braze trough lots of native connectors.

Cons:

Although filter-based Segment creation easy, but I miss SQL based Segmentation which provide more flexibility.

Reasons for switching to Braze

Sun set of the product, and most of the feature are old.

Ritesh G.

Verified reviewer

Publishing

501-1000 employees

Used weekly for less than 6 months

Reviewed July 2025

Simplify your marketing campaigns with Braze

Its a very good tool, less complex for basic campaigns, quite user friendly. Loved it to do some basic email campaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segmentation paths. The way in which we can segment the audience. Cross - Channel campaigns, the way we can automate the campaigns in cross 0-channel platforms

Cons:

Bit somewhat complicated when working across multi channel campaigns. Sometimes it becomes difficult to analyse the audience behaviour especially when it comes to cross channel campaigns

Reasons for switching to Braze

The entire company switch in from SAP, thus I had to as well

Chaitali K.

Verified reviewer

Publishing

1001-5000 employees

Used daily for less than 6 months

Reviewed June 2025

Powerful Cross-Channel Engagement Platform with Great Flexibility

Overall, my experience with Braze has been highly positive. It’s a robust and versatile customer engagement platform that empowers marketing and CRM teams to deliver personalized, timely, and cross-channel messaging at scale.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Braze is its strong combination of flexibility and user-centric design. braze’s real-time data streaming and event-based triggers make it easy to act on user behavior instantly, which is crucial for timely, relevant messaging. The integration capabilities with other tools in the ecosystem (e.g., CDPs, analytics platforms, cloud storage) are also seamless and extensive.

Cons:

reporting could be more flexible- while standard performance metrics are available, creating custom dashboards or exporting certain types of insights sometimes requires workarounds or external tooling

Reasons for switching to Braze

Due to the limitation of that application....

Daniel E.

Verified reviewer

Hospitality

10000+ employees

Used daily for less than 12 months

Reviewed March 2025

Your One-stop Omni-shop.

Braze fits our business needs perfectly, helping grow alongside us and accomodate our varying needs. We can get simple use cases live quickly, as well as plan out large complex journeys. Most importantly our team loves using it, which is critical to getting buy-in, speed to market and fostering a genuine desire to innovate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Braze is a perfect blend of out-of-the-box functionality with complete customisability.

Cons:

The new drag-and-drop editor for In-App-Messages could be better for customising rendering on different viewports and easily excluding content based on device.

Reasons for choosing Braze

More flexibility, better scalability, faster innovation and new features.

Reasons for switching to Braze

Cendyn was extremely slow, email only, very poor.

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