Bento 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Bento

5.0

(57)

FrontRunner 2026

Pricing

Starting at A$30.00 per month

About Bento

bento is an email marketing and automation platform built for fast-growing online businesses. It helps companies retain customers, grow revenue, and scale through powerful email, SMS, chat, and marketing automation capabilities. bento offers a free thirty-day trial and five-minute setup for new users.

Some key features include the ability to send targeted messages to customers at scale, create customized automations triggered by user behavior and purchases, engage in personalized conversations across live chat, social media, and email, and track the entire customer journey from advertisement to sale with accurate analytics. bento also provides real-time twenty-four hours seven days a week community support, hundreds of integrations, a drag and drop workflow builder to quickly create automations, and tools to safely send aesthetically pleasing emails with deliverability guarantees.

bento is designed for fast-growing startups, online businesses, marketers, software engineers, content creators, e-commerce platforms, and advertising agencies who want an all-in-one platform to communicate with customers across channels and automate marketing workflows. With features like unlimited inb...

Bento Screenshots

Bento Pricing and Plans

Starting price: A$30.00 per month

Free Trial

Free Version

Startup

A$30.00

usage based, per month

Plan includes:

Unlimited emails
Unlimited automations
Unlimited team members
Transactional email
Unlimited sending domains
All integrations
Priority support

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Bento Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Bento
Activity Dashboard
AI Copilot
API
Click Tracking
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Sequences
Engagement Tracking
GDPR Compliance
Generative AI
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
List Management
Mobile Optimization
Multi-Channel Marketing
Multi-Language
Newsletter Management
Personalization
Preview Functionality
Process/Workflow Automation
Product Recommendations
Real-Time Analytics
Reporting/Analytics
ROI Tracking
Template Management
Third-Party Integrations

Bento Integrations

Make

Zapier

Stripe

OptinMonster

Shopify

Bento User Reviews

Overall Rating

5.0

Ratings Breakdown

96%

Secondary Ratings

Ease of Use

4.6

Value for money

5.0

Customer support

4.9

Functionality

4.9

Kathy Z.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed February 2025

Bento reduces friction and makes it easy to send

I've used numerous email service providers throughout my long marketing career, each with idiosyncrasies. Before switching to Bento, I had problems with overwhelming spam signups requiring administrative time. Then, a clunky email editor created so much friction that I didn't even want to send my newsletter. If you're not sending, you're not marketing. My primary goal was to find an ESP that eliminated friction and made sending fast and easy. I appreciated the free trial. I also received several onboarding emails that helped me get acclimated and set up correctly. Although I am not entirely using all the features, I solved the problem of getting my newsletter sent weekly. I'm impressed with the team, the tools, and the support I've received.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use. The interface is simple, and it's easy to find precisely what you need. There are multiple ways to build out an email, reducing the friction of clunky editors that make sending emails harder than they need to be. I especially love the Shoji AI-enabled editor that makes writing an email super simple.

Cons:

It took a little bit of time to get used to all of the various options.

Reasons for switching to Bento

Clunky editor that made sending much more difficult.

Caspar d.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed December 2024

The best CRM I've had the pleasure to use

Excellent. The features I need without the crazy price tag.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to set up, the feature set they make available to you without hiding stuff behind a crazy expensive paywall is a delight. The customer support in getting set up has been top-notch. A platform you can tell the people running it truly care about.

Cons:

Had a couple of issues with a non-standard implementation and getting custom events tracked from a Woocommerce subscription plugin, but with a bit of help from their excellent documentation, I was able to resolve this.

Reasons for choosing Bento

Price, feature set, pricing tiers (knowing I won't get into high-billing territory once my business starts growing)

Reasons for switching to Bento

MailChimp is expensive, and I don't like CRM platforms that tier their pricing based on either email send volume or user count.

Jen M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed January 2025

Wonderful Platform with a Steep Learning Curve (but worth it!)

I loved the onboarding process and conversations. I've felt very cared for and supported. This is a tool we will be able to grow with because it's so versatile.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that I can pull in sources like Stripe and send transactional emails from Stripe to get the full picture of my email marketing subscribers, membership members, and customers. It's also a small company where you get a lot of personalized support.

Cons:

It can be overwhelming to get started. It has a lot of options and the language is different than, say MailChimp or Kit, but the functionality outweighs the learning curve for me.

Reasons for choosing Bento

For us, it was really the only system where we could get a full profile, plus web tracking and chat without exceeding our budget.

Reasons for switching to Bento

We tried to connect with MailerSend (a MailerLite company) for our transactional emails and the process was difficult. MailerLite is also very limiting and we have more advanced needs which Bento can more than handle.

João P.

Verified reviewer

Telecommunications

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed November 2025

Where was Bento all my life?!

I use Bento for email marketing and transactional notifications, allowing me to broadcast campaigns to customers and newsletter subscribers. The platform is intuitive, beautiful, and functional, with quick signup workflows that let me streamline my tasks. I also integrate my own software with it via API.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how intuitive and beautiful Bento is in its design, making it a seamless experience to use. Everything just works flawlessly, allowing me to quickly go through sign-up workflows without any hassle. This efficiency means I can focus on my core work instead of being bogged down with setting up email workflows or handling cumbersome tasks. Bento simplifies my life by being efficient and user-friendly, ensuring that I get to dedicate my time to the most important aspects of my job.

Cons:

Nothing. Can't complain whatsoever! Yes, there could be more AI automation, but that's a new territory and they're actually coming up with customer support with AI and I'll be first in line to try it when it comes out!

Noah L.

Verified reviewer

Internet

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed January 2025

Bento is the bomb - great API, amazing support, sign up and thank me later.

Amazing. I couldn't recommend them more highly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how great the API is to work with to integrate with my website and Slack. I also love how kind, and FAST support is from the core team and community members on discord (it is shockingly good), I also like the different email editing experiences too which allow me to use a drag n drop, and straight Code editing experience too. Deliverability is great as is the team's deep focus on getting your emails into your customer's inbox.

Cons:

I wish the docs on how to warm up an ip were in the beginner section.

Reasons for choosing Bento

It was the goldilocks solution for what we needed for functyionality / price.

Vendor Response

Thank you so much, Noah! We are so happy to serve you!

Replied January 2025

Marcus L.

Verified reviewer

Financial Services

Self-Employed

Used daily for less than 6 months

Review source

Reviewed December 2024

Great email platform that is different to others with some minor cons

I really like Bento because of the built in tracking for website+email. Its easy to just send one off emails or use AI to build more advanced flows to build out a customer journey. It's a great product however I think they should hire one or more staff/ambassadors that help create more video tutorials or help guides for best practices when setting up flows, campaigns and broadcasts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tracking for websites+email is really awesome. The detailed and technical expertise from the [sensitive content hidden] in the Discord for support questions is REALLY good. The set up process for tracking is easy. Creating a flow is really awesome once you get the hang of it. Theres a lot of features in Bento that is impressive.

Cons:

Takes a while to understand and set up. The trial was not enough time for me to fully understand and use the product as a one man business owner. I tried to get a demo walkthrough but it got cancelled. Would probably need some more staff that do demos of the product, or have more video tutorials showcasing how to set things up. Its not for the complete beginner I'd say.

Reasons for switching to Bento

Mailchimp is expensive and feels too big today

Gino L.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2025

Support and Deliverability are UNMATCHED

I love it! You need to wrap your head around a new way to think about email marketing, but this is worth every penny!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The support and focus on deliverability are outstanding and unmatched in the industry!

Cons:

The user interface could use some tweaking to make it more appealing.

Reasons for switching to Bento

ActiveCampaign was just getting ridiculously expensive for an outdated platform.

Chris P.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed September 2024

Moved to Bento from Hubspot and never looked back!

Great experience so far. We transitioned from Hubspot. It's 1/5th the cost, has much better support, and is easier & faster to use. The API has been a joy to use compared to Hubspot. Super happy we made the switch!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's very fast to navigate and move around. The support is phenomenal and the power user touches are everywhere. There is also a very big focus on deliverability, and making sure you have things setup correctly.

Cons:

It can take a bit to figure out how it all works - it's laid out a little differently than 'traditional' CRM or email marketing software. But once you get it's point of view, everything makes sense!

Reasons for switching to Bento

Hubspot's high cost, and complex UI. Hubspot has so many features gated behind a paywall - I was paying a LOT, yet barely had access to half the features.

Brendan T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2025

Would give it 6 stars if I could

These guys know email marketing and the support is excellent, particularly for all the weird and wonderful edge case scenarios they come up with. I particularly like that the tool cleans your list in advance, checking and verifying emails when they're added to a list

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Email deliverability is excellent in Bento. We moved from Activecampaign which had absolutely horrible delivery rates. The email broadcast editor is super simple and a joy to use

Cons:

The tool is super powerful and can take a while to figure out how to fully leverage the power of it which is to be expected.

Reasons for switching to Bento

Deliverability in AC was absolutely horrible

eren b.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2025

Strong deliverability, great support

I run a SaaS and use Bento for onboarding, webinar reminders, receipts, and win-backs. Migration took a day. After switching, inbox placement went up and stays there—deliverability is the reason I’m here.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Deliverability is 100% for me. Emails land in the inbox, not Spam. Domain setup (SPF/DKIM/DMARC) was simple, and reputation stays clean. Support replies very fast with real fixes, not scripts. Good value.

Cons:

A bit more detail can be added documentation but that is not a problem, they are always helping 24/7 when you have problems.

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