Marsello 2026: Benefits, Features & Pricing

Wondering if Marsello is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Marsello

4.3

(104)

Pricing

Starting at $60.00 per month

About Marsello

Marsello is an omnichannel loyalty platform that scales as your business grows.

Everyone from small business owners to large franchises love Marsello for loyalty. It’s quick to set up, easy to run, and simple to measure.

First, it integrates with all major POS and eCommerce platforms. This means brands can get complete oversight of their sales data and customer journeys, no matter where people shop with them.

Second, you can start right out of the box, or customize everything—think branding, earn options, tiers, points expiry.

Last, the platform can scale with you as you grow. Need advanced loyalty tools? Want to bring loyalty, email and SMS campaigns all under one roof? It’s all possible in Marsello.

Ready to launch fast, and see results faster? Get started today.

Marsello Screenshots

Marsello Pricing and Plans

Starting price: $60.00 per month

Free Trial

Free Version

Loyalty Launch

$60.00

per month

Plan includes:

Customer loyalty program
Points program
Reward redemption
Loyalty automations
Referral program
Apple & Google Wallet
Customer profiles
Customer feedback surveys
Analytics and reporting

Professional

$135.00

Plan includes:

Customer loyalty program
Points program
Reward redemption
VIP tiers
Loyalty automations
Segmentation
Referral program
Customer profiles
Customer feedback surveys
Email campaigns

Plus

Pricing available upon request

Plan includes:

Custom sites and database size
Customer loyalty program
Points program
Reward redemption
VIP tiers
Loyalty automations
Segmentation
Referral program
Customer profiles
Customer feedback surveys

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Marsello Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Marsello
Activity Dashboard
Activity Tracking
Campaign Management
Campaign Planning
Client Portal
Communication Management
CRM
Customer Accounts
Customer Activity Tracking
Customer Engagement
Customer Profiles
Customer Surveys
Customizable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Digital Wallet
Discount Management
Drag & Drop
Email Campaign Management
Email Marketing
For Small Businesses
Image Library
Lead Capture
List Management
Loyalty Cards
Loyalty Program
Marketing Automation
Member Portal
Membership Management
Mobile Access
Multi-Channel Communication
Multi-Channel Marketing
No-Card Loyalty System
Performance Metrics
Point of Sale (POS)
Promotions Management
QR Codes
Referral Tracking
Reporting/Analytics
Reporting & Statistics
Reviews Management
Rewards Management
Rewards Points
Rewards Program
ROI Tracking
Segmentation
SMS Marketing
Social Engagement
Social Media Integration
Social Promotion
Surveys & Feedback
Workflow Management

Marsello Integrations

Shopify

Cin7 Omni

BigCommerce

Shopify POS

Heartland Retail

Shopify Plus

See all 18 integrations

Marsello User Reviews

Overall Rating

4.3

Ratings Breakdown

60%

24%

10%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.3

Functionality

4.1

Andy L.

Verified reviewer

Security and Investigations

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed September 2019

Great App

Often forget to use when in McDonald's but otherwise no complaints and experience overall is great

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great App, great cross of business support, great rewards.

Cons:

Be great if it reminded me that I'm in X business and this business uses the Goodie Card

Bill B.

Verified reviewer

Hospitality

2-10 employees

Used daily for less than 12 months

Review source

Reviewed November 2022

Wild Pear Kitchen can't imagine doing business with out Marsello

Traditional Hospitality businesses actually know very little about their customers buying habits and have no ability to, with Marcello the insights are incredibly powerful, and the loyalty that is created thru rewards is a game changer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's hard to pinpoint any one feature that's better than the other the longer it's in place the more powerful it becomes for our business, we can't imagine not using Marsello in our Hospo business now

Cons:

I would like to see some additional tools with regard to list management top of mind is a filter for Duplicate accounts (name wise) also it would be good to be able to sort new signups and be able to show more than 50 rows at a time 100 would be betterThere is a grey area around implementing and accessing the online widget

Reasons for choosing Marsello

I have used this software before and found it to work really well with Kounta lightspeed

Shannay H.

Verified reviewer

Food & Beverages

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed March 2019

Goody review 2019

Previously 4

Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have.

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Previously 4

Pros:

Relatively easy for customers to navigate in store on the tablet

Cons:

Not as easy on the app for smart phones - not even I use the phone app

Verified

Reviewer

Writing and Editing

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed April 2019

Goody review

Goody has making my business vast by attracting more people to my blog.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Campaigns made here are good to attract the customers to your program. You can also give loyalty points to any customer for his loyalty.

Cons:

Thus software was a bit complex to understood by me for the first time. Later I learned how to use it. But they should give a basic description about each and everything in the software.

Vendor Response

We / the Goody team, really appreciate the positive review. I agree we could do more to make the software a bit easier to use. As loyalty programs and crm's can become rather complex, it's important we provide you with support guidance or support resources. Unlike other platforms, we do possess a lot more functionality than a typical SME programme. As we're continuously growing, I have no doubt we will continue to build up resources to address your query. Kind regards Rory Moss General Manager

Replied July 2019

Verified

Reviewer

Food & Beverages

51-200 employees

Used daily for less than 6 months

Review source

Reviewed January 2020

My opinion

Love it get free goodies and earn points get lots of special 😉

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to read and access easy to use and read

Cons:

Nothing it all seems fine to me l don't see anything wrong with this soft ware

Verified

Reviewer

Architecture & Planning

Self-Employed

Used other for free trial

Review source

Reviewed October 2019

Not happy

as above

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

nothing at all as I did not even have choice

Cons:

this prgram was forced on us while staying in resort in FIJI now I get coninuous emails despite unchecking all options. Absolute waste of time signing us up for a two day stay and never to use again. Ridciculouly clunky and cumbersome when simply tryign to order meals and drinks. I cannot imagine waht a pin it must be for staff to have to deal with constantly. nOT impressed - get me out!

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed March 2021

Great automation + rewards program for Shopify

Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Ratings Breakdown

Ease of use

Functionality

Pros:

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Cons:

I've had some rare instances where some emails failed to send. Other than that, nothing negative to point out.