Marsello 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Marsello

4.3

(104)

Pricing

Starting at $60.00 per month

About Marsello

Marsello is an omnichannel loyalty platform that scales as your business grows.

Everyone from small business owners to large franchises love Marsello for loyalty. It’s quick to set up, easy to run, and simple to measure.

First, it integrates with all major POS and eCommerce platforms. This means brands can get complete oversight of their sales data and customer journeys, no matter where people shop with them.

Second, you can start right out of the box, or customize everything—think branding, earn options, tiers, points expiry.

Last, the platform can scale with you as you grow. Need advanced loyalty tools? Want to bring loyalty, email and SMS campaigns all under one roof? It’s all possible in Marsello.

Ready to launch fast, and see results faster? Get started today.

Marsello Screenshots

Marsello Pricing and Plans

Starting price: $60.00 per month

Free Trial

Free Version

Loyalty Launch

$60.00

per month

Plan includes:

Customer loyalty program
Points program
Reward redemption
Loyalty automations
Referral program
Apple & Google Wallet
Customer profiles
Customer feedback surveys
Analytics and reporting

Professional

$135.00

Plan includes:

Customer loyalty program
Points program
Reward redemption
VIP tiers
Loyalty automations
Segmentation
Referral program
Customer profiles
Customer feedback surveys
Email campaigns

Plus

Pricing available upon request

Plan includes:

Custom sites and database size
Customer loyalty program
Points program
Reward redemption
VIP tiers
Loyalty automations
Segmentation
Referral program
Customer profiles
Customer feedback surveys

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Marsello Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Marsello
Activity Dashboard
Activity Tracking
Campaign Management
Campaign Planning
Client Portal
Communication Management
CRM
Customer Accounts
Customer Activity Tracking
Customer Engagement
Customer Profiles
Customer Surveys
Customizable Branding
Customizable Reports
Customizable Templates
Data Import/Export
Digital Wallet
Discount Management
Drag & Drop
Email Campaign Management
Email Marketing
For Small Businesses
Image Library
Lead Capture
List Management
Loyalty Cards
Loyalty Program
Marketing Automation
Member Portal
Membership Management
Mobile Access
Multi-Channel Communication
Multi-Channel Marketing
No-Card Loyalty System
Performance Metrics
Point of Sale (POS)
Promotions Management
QR Codes
Referral Tracking
Reporting/Analytics
Reporting & Statistics
Reviews Management
Rewards Management
Rewards Points
Rewards Program
ROI Tracking
Segmentation
SMS Marketing
Social Engagement
Social Media Integration
Social Promotion
Surveys & Feedback
Workflow Management

Marsello Integrations

Shopify

Cin7 Omni

BigCommerce

Shopify POS

Heartland Retail

Shopify Plus

See all 18 integrations

Marsello User Reviews

Overall Rating

4.3

Ratings Breakdown

60%

24%

10%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.3

Functionality

4.1

Shannay H.

Verified reviewer

Food & Beverages

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed March 2019

Goody review 2019

Previously 4

Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have.

Ratings Breakdown

Ease of use

Value for money

Previously 4

Customer support

Functionality

Previously 4

Pros:

Relatively easy for customers to navigate in store on the tablet

Cons:

Not as easy on the app for smart phones - not even I use the phone app

Liam Styles C.

Verified reviewer

Retail

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed July 2024

Great App, Could be Better

Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview.

Cons:

Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells & whistles that are little more than half-baked ideas that have never gone anywhere.

Reasons for choosing Marsello

Not sure where Mailchimp is at these days, but Marsello had a really great loyalty system that integrated with our POS and online store. Mailchimp did not.

Marie F.

Retail

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed September 2018

Great product

No issues with goody

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use, clients and staff find it simple and efficient.

Cons:

Nothing everything fine. Software works well and we have no issues

Calvin M.

Verified reviewer

Food & Beverages

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2026

Great Product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn.

Cons:

There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed.

Che C.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2018

A Simple, flexible CRM system for Point of Sale

Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We liked that our loyalty scheme was able to go fully digital.

Cons:

Of course it could always be cheaper, but the price as it stands is completely reasonable for the product.

Rytis S.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2024

Caution: Unreliable Service and Unresponsive Support

We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, [sensitive content hidden], was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cheesy presentation by sales team, company name also sounds good.

Cons:

Hidden costs No custommer support Full of bugs

Reasons for choosing Marsello

Price offered at the time and sales representative pitch.

Leroy R.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2024

Loyalty Program looks nice if you can get it to work

After multiple attempts at emails with customer support they don't understand implications I face with setup. They keep reccomending things to fix it without getting to root of problem. They can't call me and work out the details so the email chain is long and messy. Terrible customer support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Expiring Points, integrates with Lightspeed Retail.

Cons:

Customer Service and program does not import customer info well and has a sync issue with Lightspeed Retail.

Jamie S.

Verified reviewer

Retail

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2022

Great for in-store loyalty, we need more though

Does the job for in-store loyalty. Wasn't as easy to set up as I'd expected (have used a LOT of SAAS platforms over the years)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Marsello drives in-store customer loyalty well with the Vend/Lightspeed integration

Cons:

The fact that we can't provide a seamless loyalty/coupon experience online and offline is a problem, and creates additional administrative load for our team

Gabby H.

Verified reviewer

Sports

11-50 employees

Used weekly for less than 2 years

Reviewed January 2019

Account Executive

Difficult to work with and hard to get problems resolved quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can access it online and download all the information.

Cons:

That there are many features it does not provide e.g tracking gender each scan.

Vendor Response

Thanks for your review Gabby. It's the first negative review we have ever had, so i'd like to communicate to those reading this. Despite advising your team how to setup the rewards programme, you decided on behalf of your client (Adidas), to ignore our advice. We always try to guide our customers, but your team decided to ignore this advice during the on boarding period. You since lost your client - Adidas. I believe this is more a reflection of your business and the advice you've given your client, than the use of our software. Once you lost your client, you decided to cancel services, but you opted for a term-based contract which was held with Spark PR. To me, this is a case of 1) Make sure what you're recommending to you customer is achievable given any solution. 2) Make sure you don't sign a contract on behalf of your client - i would think this is obvious. 3) Make sure when you sign a contract and ask for a term (at a discount), you honor this. Regards, Rory Moss, GM

Replied March 2019

Scott C.

Verified reviewer

Retail

2-10 employees

Used daily for less than 12 months

Review source

Reviewed September 2018

Goody review

Getting customers back in the door

Ratings Breakdown

Ease of use

Functionality

Pros:

The ability to have customers coming back and using it

Cons:

The overall cost of the software didn't justify the amount we made from Goody

Vendor Response

Thanks for the honest feedback Scott. We'll be getting in touch directly. Your pricing plan was based on the highest consumption usage, with hardware included. We now have a lower price point for loyalty only stores that require less hardware. We'll get in touch directly to better understand what we could have done better. Thanks for your feedback.

Replied September 2018

Showing 1 - 10 of 104 Reviews

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